Treehouse Internet Group

What Treehouse Internet Group does

Treehouse Internet Group, operating under the DBA Treehouse Marketing, is a Seymour, Connecticut-based digital marketing agency founded in 2005 by Larry Janesky that exclusively serves home improvement contractors. The company was built out of the Basement Systems dealer network (founded by Janesky in 1990, now 180+ dealers across the U.S. and Canada) and operates as a sister company to the Supportworks international foundation repair contractor network, giving it an embedded captive customer base. Its core products span the full contractor marketing stack: SEO (with a local SEO/NAP monitoring service), PPC campaign management including Google Smart Bidding automation, custom web design and development, content marketing, and dedicated account management. The firm has productized several proprietary widgets (Q&A Widget, CN Widget Pro App, Promocents Coupons, Broadcast, Credibility Badge Showcase) and operates differentiated programs including BrandBlaster (multi-channel brand awareness combining social, programmatic, TV, and out-of-home advertising launched in 2018), Lead Vendor Management, and Google Local Service Ads management.

Revenue is generated through two primary mechanics: a recurring monthly subscription model for full-service digital marketing programs with assigned account managers, and a usage-based pay-per-lead model under which contractors only pay for exclusive leads that are not double-sold to competitors. The go-to-market combines direct sales with channel-led distribution through the Basement Systems and Supportworks dealer networks, targeting SMB contractors across verticals including basement waterproofing, foundation repair, roofing, siding, gutters, fencing, radon mitigation, exterior cleaning, holiday lighting, and concrete repair. The firm holds 2024 Google Premier Partner status (top 3% of U.S. agencies), is a Yext Certified Partner, and a Facebook Blueprint Certified Partner (Media Planning Professional). Treehouse Internet Group is privately held with no external institutional investment identified, has 51-100 employees, and does not disclose revenue.

Name

Treehouse Internet Group

Legal name

Treehouse Internet Group

Website

https://treehousemarketing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Treehouse Internet Group (dba Treehouse Marketing) is a Connecticut-based digital marketing agency founded in 2005 that exclusively serves home improvement contractors with SEO, PPC, web design, exclusive lead generation, and multi-channel advertising, anchored to the Basement Systems and Supportworks dealer networks.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

Keywords

• Contractor digital marketing
• Lead generation services
• Search engine optimization
• Pay-per-click advertising
• Web design services

Headquarters

HQ city

Seymour

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lead Generation Services: Primary revenue stream generating exclusive leads for contractors. The company creates optimized websites designed to bring exclusive fencing leads and other contractor leads. Their unique pay-per-lead program guarantees that contractors only pay for exclusive, high-quality leads.
2. Digital Marketing Services: Comprehensive digital marketing services including SEO, PPC, web design, content optimization, and account management. Services are provided on an ongoing basis with dedicated account managers.
3. BrandBlaster Digital Advertising: Digital advertising program providing online and offline brand awareness tactics including social media advertising, programmatic display, online video, television advertising, and out-of-home advertising (billboards).
4. Software Development: In-house software development services for custom websites and marketing technology solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Treehouse Internet Group operates a vertically-focused digital marketing agency for home improvement contractors, delivering exclusive lead generation, SEO, PPC advertising with Smart Bidding automation, custom web design and development, content marketing, local SEO management, and multi-channel brand awareness advertising (BrandBlaster). Services are sold as monthly recurring subscriptions with dedicated account management, augmented by a unique pay-per-lead model in which contractors pay only for exclusive, non-resold leads. The company serves an affiliated network of 180+ Basement Systems and Supportworks dealers plus external contractors across basement waterproofing, foundation repair, roofing, fencing, and other home improvement verticals in the U.S. and Canada.

Product overview

Treehouse Marketing operates as a digital marketing agency platform offering a comprehensive suite of services for home improvement contractors. The core offering includes SEO, PPC advertising, web design, digital advertising, content marketing, software development, and media buying services. Key products include BrandBlaster (brand awareness program combining online/offline advertising), Lead Vendor Management, and Google Local Service Ads management. The platform also provides proprietary widgets including CN Widget Pro App, Promocents Coupons, Broadcast, and Credibility Badge Showcase for website management and lead generation. Services are delivered with dedicated account management and in-house software development capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• BrandBlaster: Digital advertising program providing both online and offline brand awareness tactics including social media advertising, billboards, television advertising (linear and connected TV), and programmatic display advertising. Launched in 2018.
• Lead Vendor Management
• Google Local Service Ads

Products and services

• BrandBlaster Multi-channel brand awareness advertising program for contractors, combining social media advertising, programmatic display, online video, television advertising (linear and connected TV), and out-of-home billboard placements to drive top-of-funnel demand.
• Lead Vendor Management Program for managing and optimizing lead generation vendors and lead attribution for contractors.
• Google Local Service Ads Management and optimization of Google Local Service Ads for contractors to generate leads through Google's trusted verified ads placement.
• Search Engine Optimization (SEO) SEO services including local SEO optimization to help contractors rank high in search results and drive organic traffic.
• Pay-Per-Click Advertising (PPC) PPC campaign management including Google Ads with Smart Bidding automation using machine learning on over 500K signals, covering Display, Video, Demand Gen, Search, and Performance Max campaigns.
• Web Design and Development Custom website design and development for contractors with a focus on conversion optimization and lead capture.
• Digital Advertising Dynamic digital advertising solutions including social media advertising, display advertising, and multi-channel digital campaigns for contractors.
• Content Marketing Customized content creation including copywriting, blog content, and multimedia content tailored for contractor websites.
• Software Development In-house software development for custom digital marketing tools, widgets, and platforms tailored to the contracting industry.
• Media Buying Television advertising and media buying services including local and national TV network placements, connected TV (CTV), and traditional linear TV.
• Q&A Widget Widget that pulls customer questions from multiple data sources and allows dealers to answer them, with Q&A pages live-building on dealer websites as questions are answered.
• Pay-per-Lead Program Exclusive lead generation service where contractors (including fence companies) pay only for the leads they receive; leads are not double-sold to competitors.

Quantifiable outcome

• Only 500 Google Premier Partners per year out of ~50,000 agencies in the U.S.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• GoogleflagshipStrategic or Co-development Partner · 1 April 2024Treehouse Marketing achieved Google Premier Partner status in 2024, placing them among the top 3% of ad agencies in the U.S. (approximately 500 of 50,000 agencies). As a Premier Partner, they have demonstrated proficiency across Google Ads products including Display, Video, Demand Gen, Search, and Performance Max.
• Basement Systems NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 1990Larry Janesky started Connecticut Basement Systems in 1987 and created the Basement Systems network in 1990, which today holds over 180 dealers across the U.S. and Canada. Treehouse Marketing emerged from this network to provide digital marketing services to these contractors. This is the company's foundational partnership that gave rise to its existence and deep contractor industry expertise.
• Supportworks NetworkcoreChannel Partner/ Reseller/ DistributorTreehouse Marketing is a sister company of Supportworks, an international network of hundreds of foundation repair contractors. The unique understanding of how contractor companies operate allows Treehouse to tailor digital marketing solutions specifically to this network.
• Better Business BureauminorGTM or Marketing PartnerBBB accredited business, providing credibility and trust signals to potential contractor customers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/treehouseintgr
• Facebookfacebook.com/treehouseinternetgroup
• LinkedInlinkedin.com/company/treehouse-internet-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treehouse Internet Group