Patioland

What Patioland does

Patioland is a Sydney-based, family-owned outdoor construction company founded in 1986 by Peter and Ann Doughan, operating as Patioland Parramatta Pty Ltd from a single headquarters and factory in Blacktown, NSW. The company designs, manufactures, and installs custom outdoor living structures for residential homeowners across the Sydney metropolitan area, including insulated roofing, opening roofs, patios, pergolas, sunrooms, carports, gazebos, custom awnings, and timber decking. Its core technical platform is the Hunter Douglas Shademaster insulated roofing system, featuring multi-layered panels (35mm–115mm), the Naturelite extrusion system for integrated natural light, and the Color-Cote finishing system with 10-year steel and 15-year aluminium manufacturer warranties. All products are Australian-made, BCA-compliant, and built to withstand harsh Australian climate conditions including bushfire-prone zones and high-wind areas.

The company operates a fully direct-to-consumer sales model with no subcontractors, employing 12 full-time qualified tradespeople who handle the entire customer journey from initial consultation and design through council approvals, custom manufacturing in the company's own factory, and on-site installation. Revenue is generated through one-time project contracts priced on a quote basis, with no subscription or recurring component. Patioland does not advertise public pricing, instead offering obligation-free measure-and-quote consultations, and acquires customers primarily through its website (patioland.com.au), SEO, customer testimonials, and direct phone/email contact. The customer base is exclusively residential, with no disclosed commercial or enterprise clients.

Patioland has accumulated over 35 years of operating history and multiple industry awards from Hunter Douglas (including Dealer of the Year in 2002, 2009, and 2010; Installer of the Year 2007; and Best Builder Award 2007) and the Hills District Building Design Award in 2010. The company has no external institutional investors, no subsidiaries, no patents of its own, and no public listing. Its growth has been organic and incremental, scaling from a two-person garage operation in 1986 to 12 employees with a factory facility, with no documented leadership changes, acquisitions, or funding events.

Name

Patioland

Legal name

Patioland Parramatta Pty Ltd

Website

https://patioland.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Patioland is a family-owned Sydney outdoor construction company, founded in 1986, that designs, manufactures, and installs custom patios, pergolas, awnings, carports, sunrooms, and decking for residential homeowners across the Sydney metropolitan area using the Hunter Douglas Shademaster roofing system.

Ownership category

akta.pro rank

Product category

Residential Outdoor Construction Services

NAICS

Residential Building Construction (2361)

akta.pro primary industry

Pergolas, Gazebos & Shade Structures (HSAPALAD)

akta.pro secondary industry

Sunrooms, Screen Rooms & Enclosures (HSAPALAF)

Keywords

• Outdoor patio construction
• Insulated roofing panels
• Pergola installation
• Timber decking services
• Carport construction

Headquarters

HQ city

Blacktown

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Outdoor Construction Services: One-time project-based revenue from designing and building custom outdoor structures including patios, pergolas, carports, awnings, gazebos, sunrooms, and timber decking. Services include custom manufacturing, supply and installation. Revenue is generated through individual project contracts rather than recurring subscriptions.
2. Custom Product Manufacturing: Custom design and manufacture of outdoor structures using Australian-made materials including aluminium components. Products are made-to-order including concealed conduit grooves for electrical cable.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Patioland designs, manufactures, and installs custom outdoor living structures for Sydney residential homeowners, including insulated patios, opening roofs, pergolas, timber decking, custom awnings, sunrooms, and carports. The company uses Hunter Douglas Shademaster systems for its insulated roofing offerings and delivers each project end-to-end through its own in-house team.

Product overview

Patioland is a Sydney-based outdoor construction company established in 1986, offering a comprehensive range of outdoor living solutions. Their product portfolio centers around the Hunter Douglas Shademaster roofing system and includes: insulated roofing panels (available in 35mm, 55mm, 90mm, and 115mm sizes), opening roofs with adjustable louvres, patio covers, pergolas with various roof options (flat, pitched, gable, combination), timber decking, sunrooms, carports, custom awnings, gazebos, and full patio enclosures. The company operates as a single unified service offering where all products are designed, manufactured (using Shademaster system), and installed by their team of qualified builders. Products are offered as complementary outdoor living solutions rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Insulated Patio Roofing Custom-designed and installed insulated patio roofing systems using Hunter Douglas Shademaster panels for Sydney homeowners seeking weatherproof, year-round outdoor living space.
• Opening Roofs
• Pergolas
• Timber Decking
• Custom Awnings
• Sunrooms
• Carports

Quantifiable outcome

• 25-30% of heat lost and gained across seasons is through roof/ceiling, making insulated roofing an effective intervention

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hunter Douglas (Shademaster)coreTechnology or IntegrationPatioland is an authorized dealer and installer of Hunter Douglas Shademaster patio roofing systems. They use and recommend Shademaster products exclusively for insulated roofing, pergolas, and patio covers. The partnership provides access to proprietary insulated roofing technology including Naturelite inserts, Color-Cote finishing system, and manufacturer warranties (10-year on steel, 15-year on aluminium). Shademaster has over 60 years of manufacturing experience in the Australian market.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Stratco: Australia's largest manufacturer and installer of patios, pergolas, verandahs, carports, and roofing solutions. Directly comparable to Patioland in product offering (patios, pergolas, awnings, carports) but operates at national scale with broader product portfolio and DIY retail channels, making Stratco a much larger incumbent competitor.
• BlueScope Steel: Australia's largest steel manufacturer whose Colorbond steel products are used by many competing patio builders. While primarily a materials supplier rather than direct installer, BlueScope's brand and product ecosystem shape the competitive landscape in which Patioland and its rivals operate.

Others

• Hunter Douglas: Manufacturer of the Shademaster insulated roofing system that Patioland exclusively uses. While technically a supplier rather than competitor, Hunter Douglas operates a national network of authorized dealers and installers, and its product roadmap and dealer program directly shape Patioland's go-to-market capability and competitive positioning.

Direct peers

• Outback Patios: Australian patio and outdoor structure builder specializing in patios, pergolas, decks, and carports for residential customers. Offers a comparable custom-built, end-to-end service model with similar geographic focus on Australian metropolitan markets, positioning it as a direct competitor for Patioland's premium residential projects.
• Sydney Home Solutions: Sydney-based outdoor structure and home improvement specialist offering patios, pergolas, awnings, and decking. Directly comparable on geography (Sydney metro), product range, and target customer (residential homeowners), competing head-to-head with Patioland for premium outdoor renovation projects.
• Pergola Land: Australian outdoor structure specialist focused on pergolas, patios, and decking with a similar product mix to Patioland. Competes in the same residential segment with comparable custom-design and installation service offering, including insulated roofing options.
• All Weather Patios: Australian custom patio and pergola builder offering insulated roofing, opening roofs, and outdoor structures. Comparable product portfolio and end-to-end installation model targeting residential customers in Australian metros, directly competing for the same premium outdoor living segment.
• Colorbond Patio Builders: Australian custom patio construction company using Colorbond steel roofing systems. Competes with Patioland in the residential patio and pergola segment using a different primary material (Colorbond steel vs Hunter Douglas Shademaster), targeting similar Sydney-area homeowners.

Emerging players

• Sunroom Designs: Australian company specializing in sunroom and patio enclosure design and construction. Has meaningful product overlap with Patioland's sunroom and patio enclosure offerings but with narrower focus, positioning it as a specialized competitor for those specific product lines.

Regional players

• Suntec Outdoor Living: Australian outdoor structure specialist focused on patios, pergolas, and verandahs in select regional markets. Comparable product offering and custom-build model to Patioland but operates in different geographic territories, providing a reference point for how a similarly-sized outdoor builder operates outside Sydney.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/patiolandparramatta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patioland