Atlanta Dental Supply

What Atlanta Dental Supply does

Atlanta Dental Supply is a privately held, 100% employee-owned dental supply distributor headquartered in Duluth, Georgia, operating continuously since 1868. The company serves independent dental practices, dental offices, and dental laboratories across the Southeast United States with a catalog spanning 35+ categories of consumables (acrylics, anesthetics, burs, cements, disposables, endodontics, instruments, preventive products, and more), equipment (operatory, cabinetry, sterilization), CAD/CAM supplies, and digital dentistry solutions. Distribution is executed through an e-commerce storefront at atlantadental.com supplemented by Territory Managers, Equipment Specialists, a state-of-the-art showroom, and a same-day-shipping distribution center.

The company's revenue model combines one-time product sales across consumables and equipment with facilitation of equipment financing through a multi-decade partnership with Bank of America Practice Solutions (loans from $2,000 with terms up to 10 years and 100% financing available). It operates the Advance™ private-label brand for value-priced consumables and the PracticeLife partnership program providing practice management services such as insurance fee negotiation, accounting, HR resources, leadership guidance, and office design. Authorized distributor relationships with major manufacturers including Solventum (formerly 3M Oral Care), Dentsply Sirona, Kerr, Hu-Friedy, Voco, and CAD/CAM specialists (Amann Girrbach, Sagemax, Vita North America, Ivoclar Vivadent) anchor the catalog.

Go-to-market combines a direct field sales motion, an e-commerce bottom-of-funnel channel, a top-of-funnel Continuing Education program (live, virtual, and hands-on events), and partner-led distribution of higher-value connected technology solutions. The most material recent move is the May 2026 announcement of an expanded U.S. distribution agreement with Dentsply Sirona, effective August 1, 2026, to bring the CEREC system, intraoral scanning, and digital imaging into Atlanta Dental's regional distribution network. No public revenue, funding, or acquisition history is disclosed.

Name

Atlanta Dental Supply

Legal name

Atlanta Dental Supply

Website

https://atlantadental.com

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

251–500 employees

Short description

Atlanta Dental Supply is a privately held, 100% employee-owned dental supply distributor founded in 1868 and headquartered in Duluth, Georgia, serving dental practices across the Southeast U.S. with consumables, equipment, CAD/CAM products, and digital dentistry solutions through e-commerce, field sales, and a Dentsply Sirona distribution partnership.

Ownership category

akta.pro rank

Product category

Dental Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)

akta.pro primary industry

Oral Care Distribution (CRAOAEAJ)

akta.pro secondary industries

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)

Keywords

• Dental supplies distribution
• Dental equipment sales
• Dental practice financing
• Digital dentistry solutions
• Dental practice support services

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Supplies Distribution: Atlanta Dental Supply generates revenue through distribution of dental supplies, equipment, and technology solutions to dental practices. They offer consumables across numerous categories including acrylics, anesthetics, burs, cements, disposables, endodontics, instruments, and more. The company also provides equipment financing coordination and sells technology solutions through manufacturer partnerships.
2. Equipment Financing Services: The company facilitates equipment financing for dental practices through partnerships with financial institutions like Bank of America Practice Solutions, offering practice sales, purchases, real estate products, and equipment financing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Atlanta Dental Supply distributes a comprehensive catalog of dental consumables across 35+ categories (acrylics, anesthetics, burs, cements, disposables, endodontics, handpieces, infection control, instruments, impression materials, preventive, surgical, x-ray, and more) along with dental equipment (operatory furniture, cabinetry, sterilization), CAD/CAM consumables, and connected digital dentistry solutions including Dentsply Sirona CEREC, intraoral scanning, and digital imaging. The company also facilitates equipment financing through Bank of America Practice Solutions and offers PracticeLife practice management services covering insurance fee negotiation, accounting, HR, office design, leadership guidance, and practice transitions.

Product overview

Atlanta Dental Supply is a dental supplies distributor offering a comprehensive portfolio of dental products across 35+ categories including consumables, equipment, CAD/CAM technology, and practice management services. The company operates primarily as an e-commerce platform supplemented by regional distribution through an established network in the Southeast U.S. Key offerings include their proprietary Advance™ private label brand for value-priced consumables, equipment sales with financing options through Bank of America Practice Solutions, and the PracticeLife service program for dental practice management. The company also distributes digital dentistry solutions from Dentsply Sirona including CEREC and intraoral scanning systems. A continuing education program (ACCESS™) supports customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Advance™: A private-label dental products brand offering acrylics, anesthetics, burs & diamonds, cement, disposables, and other dental supplies at value pricing.

Products and services

• Dental Supplies Portfolio Comprehensive catalog of dental consumables across 35+ categories (acrylics, anesthetics, burs & diamonds, cements, disposables, endodontics, handpieces, impression materials, infection control, instruments, preventive prophy, surgical, x-ray, and more) sold to dental practices, offices, and laboratories. Authorizes distribution for thousands of products from major dental manufacturers.
• Advance™ Private Label Brand Atlanta Dental's proprietary private-label dental supplies brand offering acrylics, topical anesthetics, carbide burs, dental needles, temporary crown and bridge materials, impression materials, infection control, evacuation supplies, and preventive prophy products at value pricing for cost-conscious dental practices.
• Equipment Sales & Financing Dental equipment sales including operatory, cabinetry, sterilization, mobile cabinetry, delivery systems, patient chairs, sterilizers, compressors, X-ray equipment, and surgical instruments, paired with coordinated equipment financing through Bank of America Practice Solutions (100% financing available, flexible terms up to 10 years, purchases as low as $2,000).
• Dentsply Sirona Connected Technology Solutions Distributed connected technology solutions from Dentsply Sirona, including the CEREC CAD/CAM system for chairside restorations, intraoral scanning devices, and digital imaging solutions, offered through Atlanta Dental's Southeast regional distribution network as part of an enhanced distribution partnership effective August 1, 2026.
• PracticeLife Practice Management Services Partnership of services for dental practice management including insurance fee negotiations, monthly accounting, HR resources, business and financial guidance, leadership guidance, practice transition guidance, and nationally recognized office design and transition services to help dental practices manage, grow, and protect their operations.
• Continuing Education (CE) Programs Live and virtual continuing education programming for dental professionals covering clinical training, business, and compliance topics, delivered through the ACCESS™ online portal and signature events such as the Coastal Education Symposium, Dental Business Summit, and Future of Dentistry hands-on training.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Dentsply SironacoreChannel Partner/ Reseller/ Distributor · 4 May 2026Enhanced U.S. distribution agreement with Dentsply Sirona announced May 4, 2026. Atlanta Dental will begin offering Dentsply Sirona's connected technology solutions portfolio in the United States starting August 1, 2026. The expanded agreement extends distribution of digital dentistry offerings including the CEREC system, intraoral scanning, and digital imaging solutions through Atlanta Dental's established regional distribution network in the Southeast.
• PracticeLifecoreStrategic or Co-development PartnerPracticeLife is a partnership of services offered by Atlanta Dental including Insurance Fee Negotiations, Business and Financial guidance, Leadership guidance, Monthly Accounting, HR Resources, and Practice Transition guidance. Services also include nationally recognized Office Design and transition services to help Manage, Grow, and Protect dental practices.
• Top Dental ManufacturerscoreChannel Partner/ Reseller/ DistributorPartnerships with major dental manufacturers including Solventum (formerly 3M Oral Care), Dentsply Sirona, Kerr, Hu-Friedy, Voco, and Advance Dental Products. Atlanta Dental serves as authorized distributor for thousands of products across categories including equipment, supplies, technology, and consumables.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Henry Schein: Largest North American distributor of dental and medical supplies, equipment, and services with a national network. Directly comparable as a multi-channel dental supply distributor serving dental practices, although it operates at significantly greater scale and breadth than Atlanta Dental.
• Patterson Companies: Leading dental and animal health distributor in North America, offering dental supplies, equipment, and technology solutions. Closely comparable in core product categories, customer base (dental practices), and channel model, with national rather than regional scope.
• Dental Health Products Inc (DHPI): Regional dental supply distributor serving the upper Midwest U.S. with consumables, equipment, and small equipment. Comparable in product mix and channel model, with similar regional distribution focus but different geography.
• Midway Dental: Full-service dental supply distributor serving dental practices across the Midwest with supplies, equipment, and digital solutions. Comparable in product portfolio, customer base, and field sales model, with regional rather than national scope.
• Goetze Dental: Family-owned regional dental supply distributor serving the Mid-South and Midwest U.S. Highly comparable as a privately held, relationship-driven regional dental distributor with supplies, equipment, and service offerings.
• Burkhart Dental: Privately held, employee-owned dental supply distributor serving the Western U.S. with supplies, equipment, and practice services. Closely comparable business model and product mix, with regional rather than national coverage similar in spirit to Atlanta Dental's Southeast focus.
• Benco Dental: Privately held, employee-owned dental supply distributor offering supplies, equipment, and practice services across the U.S. Highly comparable as a fellow private, employee-incentivized dental distributor; structurally similar to Atlanta Dental in ownership and mission but larger in geography.

Broad incumbents

• McKesson: Largest U.S. healthcare distributor with broad medical and adjacent dental distribution capabilities. Comparable at the wholesale-distribution-of-healthcare-supplies level, though dental is a small slice of McKesson's portfolio relative to its medical focus.
• Amazon Business: E-commerce platform with expanding healthcare and dental supply offerings. Comparable as an alternative purchasing channel for dental consumables and small equipment, with structural pricing transparency that pressures traditional distributors like Atlanta Dental.

Emerging players

• Net32: Online dental supply marketplace aggregating pricing from multiple distributors. Comparable because it sells the same categories of dental consumables and small equipment that Atlanta Dental distributes, but competes via e-commerce rather than field sales and showroom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AtlDentalSupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Dental Supply