SMASH Group

What SMASH Group does

SMASH Group (legal entity SMASH SAS) is a French professional services firm founded in 2018 in Paris that provides part-time shared executive services across three core functional areas: Finance, Human Resources, and Legal. The firm deploys senior practitioners — operating across three seniority tiers in each function (e.g., Finance Officer / RAF / DAF; HR Officer / HR Manager / DRH; legal counsel via the SMASH Legal sub-brand) — on a shared-time basis to startups, SMEs, and investment funds that lack the resources or workload to justify full-time executive hires. Engagements are structured as flexible hour-, day-, or fixed-fee assignments delivered either on-site at client premises or remotely, and the firm complements this core offering with a Transaction Services practice for M&A due diligence, fundraising support, and post-merger integration, plus free self-service diagnostic tools ("SMASH Simulateur") for Finance and HR risk assessment.

The business is operationally a consultancy, not a technology platform: there is no proprietary software product, no disclosed AI/ML capability, and revenue is generated through professional-services billing rather than subscriptions or licensing. SMASH serves roughly 400 clients across France through offices in Paris (headquarters at 74 rue d'Hauteville), Lyon, and Marseille, supported by a team of approximately 60 salaried employees. Its go-to-market combines content marketing (blog, SEO, LinkedIn, diagnostic simulators), direct sales with appointment booking via website forms, and a referral ecosystem anchored by investment funds, banks, lawyers, and tax specialists. The company is privately held, founder-owned (co-founders Jean-Baptiste Cousin and Adrien Bosset), has no disclosed institutional investors or funding rounds, and reports no parent company or M&A activity.

Commercial momentum since founding has been driven by organic geographic and product expansion rather than capital deployment: the firm has extended beyond Paris into Lyon and Marseille, launched the SMASH Legal sub-brand as a preferred-partner spin-off for part-time legal services, introduced a Transaction Services line, and developed self-service digital diagnostic tools. Customer acquisition is segmented horizontally across three primary groups (startups, PME, and investment funds), with no disclosed anchor enterprise clients, and pricing is bespoke and engagement-scoped rather than tier-based.

Name

SMASH Group

Legal name

SMASH SAS

Website

https://smashgroup.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SMASH Group is a French professional services firm providing part-time shared executives (CFO, CHRO, legal counsel) to startups, SMEs, and investment funds across France, complemented by Transaction Services and self-service diagnostic tools.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

akta.pro secondary industries

M&A HR Advisory (Due Diligence, Integration, Carve-outs) (BPACAJAL), Insolvency & Turnaround Advisory (SME/Mid-Market Debtor-Side) (FSAEAFAK)

Keywords

• Part-time executive services
• Outsourced finance management
• Fractional CFO services
• HR consulting services
• Legal advisory services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Part-time Executive Services: Billing for professional services rendered by part-time shared executives (DAF, RAF, Finance Officer, DRH, HR Officer, HR Manager, Legal). Flexible billing models including hourly, daily, or fixed-fee (forfait) arrangements depending on client needs and mission scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SMASH Group provides part-time shared executive services in three support functions—Finance, Human Resources, and Legal—to startups, SMEs, and investment funds across France. Experts are deployed a few days per week or month, either on-site at client offices or remotely, at three levels of seniority. The firm also offers Transaction Services combining due diligence and part-time CFO expertise for M&A, fundraising, and post-merger integration.

Product overview

SMASH Group is a French shared-time professional services firm offering outsourced Finance, HR, and Legal functions to startups, SMEs, and mid-sized companies. Its portfolio consists of four core service lines: Finance à temps partagé (part-time finance management across three seniority tiers — Finance Officer/contrôleur de gestion, Finance Manager/RAF, and Chief Financial Officer/DAF), RH à temps partagé (part-time HR management across three tiers — HR Officer, HR Manager, and Chief People Officer/DRH), Juridique à temps partagé via the SMASH Legal sub-brand (part-time legal and advisory services), and Transaction Services (due diligence and M&A advisory). Services operate on a shared-time model where experts are deployed a few days per week or month, either on-site or remotely. SMASH also provides free self-service diagnostic simulators for Finance and HR risk assessment. The firm was founded in 2018, serves clients throughout France with offices in Paris, Lyon, and Marseille, and has a team of approximately 60 employees.

Differentiator

Problem solved

Functional benefit

Brands

• SMASH Legal: Legal part-time service offering under SMASH Group, providing lawyers and legal counsel to clients.

Products and services

• Finance à temps partagé

Quantifiable outcome

• Operational from day one of engagement
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Entrepreneurs NetworkminorOthersEcosystem of entrepreneurs across France that SMASH collaborates with through their shared service model, creating referral opportunities and collective intelligence.
• Lawyers and Tax SpecialistsminorStrategic or Co-development PartnerNetwork of legal and tax professionals collaborating with SMASH across France, particularly through SMASH Legal for full-service coverage. Integral part of the ecosystem enabling comprehensive support for clients.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Grant Thornton France: International accounting and advisory firm with established French operations serving mid-market and growth companies. Comparable to SMASH in providing outsourced finance leadership and transaction services to SMEs.
• BDO France: Global mid-tier accounting and advisory firm with significant French SME and mid-market presence. Overlaps with SMASH in outsourced finance, due diligence, and advisory services for SMEs and growth-stage companies.
• In Extenso: Major French accounting and consulting network (part of Deloitte) focused on SMEs, TPE, and associations. Directly competes with SMASH's fractional CFO/HR offerings for French SME clients and has comparable nationwide French coverage.
• KPMG France: Big 4 firm with extensive French SME and mid-market practice, including outsourced CFO, HR transformation, legal advisory, and transaction services. Competes with SMASH across all three of its core service lines, though at materially larger scale.
• PwC France: Big 4 firm with broad French practice across advisory, audit, and legal/tax. Competes with SMASH in serving French SMEs and growth companies needing outsourced finance, HR, legal and M&A support.
• Crowe France: International accounting, tax and advisory network with French operations focused on SMEs and mid-market. Directly comparable to SMASH in offering outsourced finance and advisory services to growth-stage French companies.
• Mazars: International audit, tax and advisory firm with significant French presence serving SMEs, mid-market and large clients. Overlaps with SMASH across outsourced finance, HR consulting, legal and transaction advisory services.
• RSM France: Mid-tier international accounting and advisory network with a strong French SME and mid-market practice. Comparable to SMASH in targeting French SMEs with outsourced finance, HR, and advisory services, but operates at significantly larger scale and across multiple countries.
• EPSA: French performance and consulting group with services spanning finance optimization, HR, and operational advisory for SMEs and mid-market. Comparable to SMASH in targeting French SMEs seeking outsourced operational support across multiple functions.

Direct peers

• CFO Connection: International firm providing fractional and interim CFO services to SMEs and growth-stage companies. Closely comparable to SMASH's Finance à temps partagé model in offering part-time senior finance executives on flexible engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smashgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMASH Group