Forparents
Forparents is a Seoul-based senior care concierge company that connects elderly clients and families with trained "buddy" caregivers for companion travel, mobile beauty, care management, and institutional B2B services across South Korea.
- Company typePrivate
- Founded2022
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Forparents does
Forparents (포페런츠) is a Seoul-headquartered senior care concierge company operating in South Korea, connecting elderly clients and their families with trained "buddy" companions who deliver four integrated service modules: Travel Care (door-to-door companion travel with 138+ customized courses calibrated to health and cognitive status), Visit Beauty (mobile hairdressing and skincare delivered to homes or facilities), Care Manager (Level-1 social worker-led care planning plus monthly monitoring at 150,000 KRW/month), and Enterprise B2B solutions (group travel, recurring beauty, and concierge staffing for institutions and corporations). Buddies are sourced from social-work and certified elderly-care labor pools and pass through a six-step selection process covering document review, interview, training, practicum, and final selection, which functions as the company's core operating capability.
The company serves three distinct customer segments — individual family caregivers, public institutions (dementia centers, welfare centers, municipal day care), and corporate/private senior facilities (silver towns, nursing homes, corporate welfare programs) — and prices services primarily on a pay-as-you-go basis with select subscription and discounted B2B tiers (e.g., 210,000-572,000 KRW per travel booking, 50,000 KRW individual haircut, 20,000 KRW facility haircut at 4+ user volume). Customer acquisition relies on direct phone consultation, KakaoTalk chat, Naver Blog content marketing, and a domestic-only company website; no mobile app, no public API, and no disclosed international delivery infrastructure exist in the current data set.
Forparents has logged approximately 3,000 trips and has secured anchor B2B relationships including J Dementia Relief Center, M Insurance Company, and A Church Silver Department, alongside MOUs with MetLife Life Social Contribution Foundation, Milal Welfare Foundation, Seoul Senior Tower, and Japan's Kaigo System. It is led by founder-CEO Jang Jun-pyo (장준표), operates with 1-10 employees, and has raised four funding rounds between November 2023 and February 2025 from Impact Square, MYSC, the TIPS Program, Strong Ventures, and Korea Impact Scale-up Fund, all with undisclosed amounts.
Forparents firmographics
Firmographics- Name
- Forparents
- Legal name
- 주식회사 포페런츠
- Website
- https://forparents.co.kr
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Forparents is a Seoul-based senior care concierge company that connects elderly clients and families with trained "buddy" caregivers for companion travel, mobile beauty, care management, and institutional B2B services across South Korea.
- Ownership category
- akta.pro rank
Forparents industry classification
Industry- Product category
- Senior Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Help Supply Services (7363)
- akta.pro primary industry
- Senior/Accessibility Concierge & Companion Errands (HSACAIAO)
- akta.pro secondary industries
- Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation) (HLADAKAJ), In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA)
Keywords
Where Forparents is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Forparents business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Travel care and accompaniment services: Day trips (8 hours) priced at 210,000-308,000 KRW depending on wheelchair needs; 1-night 2-day trips at 390,000-572,000 KRW. Fees include buddy accompaniment, with actual expenses (transportation, meals, admission) billed separately.
- Visit styling/hairdressing services: Individual pricing: haircuts 50,000 KRW, coloring 65,000 KRW, perm 70,000 KRW, shampoo 11,000 KRW. B2B facility pricing at reduced rates (cut 20,000 KRW).
- Care manager subscription service: Monthly subscription at 150,000 KRW including regular care calls, monthly in-person monitoring visits by care manager, and regular reports to guardians.
- B2B institutional services: Group trips, regular beauty services, and concierge staffing for senior facilities, corporations, and public institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Day trip (8 hours) - wheelchair not needed |
| Unit Pricing | Pay-as-you-go | Day trip (8 hours) - wheelchair needed |
| Unit Pricing | Pay-as-you-go | 1-night 2-day trip - wheelchair not needed |
| Unit Pricing | Pay-as-you-go | 1-night 2-day trip - wheelchair needed |
| Unit Pricing | Pay-as-you-go | Individual visit styling - haircuts and treatments |
| Unit Pricing | Pay-as-you-go | B2B facility visit styling (4+ users) |
| Subscription | Monthly | Care manager monthly monitoring service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Forparents product offering
Product offeringCore offering
Forparents is a senior-focused concierge service that connects elderly clients and their families with trained "buddy" caregivers—primarily social workers and certified care workers—who accompany seniors on outings and travel, provide in-home mobile beauty services, and deliver ongoing care planning and monitoring. Services are delivered both directly to individual family guardians and to B2B clients including public institutions (dementia centers, welfare centers) and private senior facilities (silver towns, nursing homes) and corporations.
Product overview
Forparents (포페런츠) is a senior-focused concierge service platform offering four integrated service modules: Travel Care (여행 ・ 외출 동행) for companion travel, Visit Beauty (방문 미용) for mobile beauty services, Care Manager (케어매니저) for care planning and monitoring, and Enterprise B2B (기업 / 기관) solutions for businesses and care facilities. The platform connects seniors and their families with trained 'buddy' (버디) caregivers—including social workers and certified care workers—who provide personalized care from daily outings to multi-day trips. Services are available for individual families as well as institutional clients including dementia centers, welfare centers, silver towns, and corporate welfare programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Travel Care (여행 · 외출 동행)
- Visit Beauty (방문 미용)
- Care Manager (케어매니저)
- Enterprise B2B (기업 / 기관)
Quantifiable outcome
- 3,000+ trips conducted with trained buddy companions
- +2 more outcomes
Companies that use Forparents
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Forparents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Forparents partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Seoul Senior Tower (서울시니어스타워)minorPartnership for senior travel activation. Joint initiative to promote and provide senior travel services targeting elderly residents of Seoul Senior Tower.
- Japan Kaigo System (일본 개호시스템주식회사)minorInternational caregiving collaboration with Japan's Kaigo System company. Cross-border knowledge sharing and potentially service collaboration in senior care.
- MetLife Life Social Contribution Foundation (메트라이프생명 사회공헌재단)minorThree-way MOU for senior trip care program activation, along with Milal Welfare Foundation. Collaborative initiative to develop and provide care-focused travel programs for seniors.
- Milal Welfare Foundation (밀알복지재단)minorThree-way MOU for senior trip care program activation, along with MetLife Life Social Contribution Foundation. Collaborative initiative to develop and provide care-focused travel programs for seniors.
Scale indicators3 records
Recent moves6 records
Expansion highlights2 records
Forparents competitors and assessment
Company assessmentDirect peers
- Kaigo System (介護システム): Japanese care service company and Forparents' explicit cross-border collaborator. Operates a similar model of dispatching trained caregivers to seniors for daily support and outings, making it the closest functional peer.
- Message Co., Ltd. (メッセージ): Japanese senior care provider operating helper stations and dispatch services across Japan. Comparable to Forparents in dispatching trained caregivers to elderly clients' homes.
Broad incumbents
- Nichii Gakkan (日医): One of Japan's largest care service operators, providing home care, facility care, and senior concierge-adjacent services. Comparable to Forparents as a senior care provider, though it operates at national scale with a much broader portfolio.
- Sompo Care (SOMPOホールディングス): Major Japanese senior care provider under Sompo Holdings, offering in-home care, day services, and residential care. Comparable to Forparents in the home-based senior care domain, though at much larger national scale.
- Benesse Style Care (ベネッセスタイルケア): Operates assisted living residences and senior care services across Japan. Comparable to Forparents' residential concierge and care management offerings, with broader service lines and larger facility footprint.
- Tsukui (ツクイ): Large Japanese home care and day service operator. Comparable to Forparents in providing in-home care to elderly, though it operates at national scale with a broader service portfolio.
- Korea Care Service (한국케어서비스): Korean home care services provider offering elderly care, dispatch, and care management. Comparable to Forparents in the Korean home-based elder care market, though typically operating under national LTC insurance.
Regional players
- Halla Care (한라케어요양보호): Korean regional provider of senior care and home care services. Comparable to Forparents in dispatching caregivers to seniors, though primarily focused on insurance-covered care rather than premium concierge.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Forparents financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forparents leadership team
Management profileNumber of profiles
Profiles1 record
Forparents funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forparents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forparents
What does Forparents do?
Forparents is a senior-focused concierge service that connects elderly clients and their families with trained "buddy" caregivers—primarily social workers and certified care workers—who accompany seniors on outings and travel, provide in-home mobile beauty services, and deliver ongoing care planning and monitoring. Services are delivered both directly to individual family guardians and to B2B clients including public institutions (dementia centers, welfare centers) and private senior facilities (silver towns, nursing homes) and corporations.
Is Forparents a public or private company?
Forparents is a private company. It is classified as venture growth investor backed and is currently operating.
When was Forparents founded?
Forparents was founded in 2022. It employs 1 to 10 people.
Where is Forparents based?
Forparents is headquartered in Seoul, South Korea, in the Asia region.
How does Forparents make money?
Four revenue lines are on record. Travel care and accompaniment services are the primary driver. The others are visit styling/hairdressing services, care manager subscription service and B2B institutional services.
Who are Forparents's main competitors?
Direct peers on record are Kaigo System (介護システム) and Message Co., Ltd. (メッセージ). Broad incumbents are Nichii Gakkan (日医), Sompo Care (SOMPOホールディングス), Benesse Style Care (ベネッセスタイルケア), Tsukui (ツクイ) and Korea Care Service (한국케어서비스). Halla Care (한라케어요양보호) is listed as a regional player.
Does Forparents have an API?
No public API is recorded for Forparents.
What industry is Forparents in?
Forparents's product category is Senior Care Services. Its primary akta.pro industry code is HSACAIAO, Senior/Accessibility Concierge & Companion Errands, with a secondary code of HLADAKAJ, Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation). Its NAICS code is 624120 and its SIC code is 8300.