Sunrise Dermatology and Solé Med Spa

What Sunrise Dermatology and Solé Med Spa does

Sunrise Dermatology and Solé Med Spa is a private, full-service dermatology practice operating across South Alabama and the Gulf Coast region of the United States. Founded in 2011 by Dr. Scott Freeman in Mobile, AL, the practice has grown to three locations (Mobile, Daphne, and Foley) staffed by roughly eight clinical providers including board-certified dermatologists, fellowship-trained Mohs surgeons, certified nurse practitioners, a physician assistant, and a licensed aesthetician. Service lines span medical dermatology (diagnosis and treatment of acne, eczema, psoriasis, rosacea, hair loss, and autoimmune skin disorders), surgical oncology (including Mohs micrographic surgery with reported up to 99% cure rates via two fellowship-trained surgeons), cosmetic dermatology (Botox, hyaluronic acid fillers, laser hair removal via a high-powered diode laser), and aesthetic services (facials, chemical peels, custom-infusion microneedling with an FDA-cleared device).

The business operates a hybrid revenue model. Medical dermatology and surgical services are billed through most major insurance plans including Aetna, BCBS, Cigna, Humana, Medicare, Tricare, and UnitedHealthCare, representing a recurring, insurance-reimbursed revenue stream. Cosmetic and aesthetic services are self-pay only, paid at the time of service, providing a higher-margin cash-pay component that is not subject to insurer reimbursement cycles. A differentiated element is the Sunrise Skin Cancer Surgery Center, a separately licensed Medicare-certified ambulatory surgery center accredited by the AAAHC that enables on-site surgical oncology rather than hospital-based referrals. The practice is part of the AQUA Dermatology family of practices, a multi-state dermatology organization headquartered in Palm Beach Gardens, FL, providing back-office scale and shared administrative infrastructure across Florida, Alabama, and Georgia.

The go-to-market model is direct-to-patient, sales-led, and predominantly regional. Patients access care via online scheduling through the practice website, direct phone calls to each location, physician referrals, or self-referral; marketing relies on SEO/search-driven web presence, Google reviews (4.9 stars across 1,264+ reviews), patient testimonials, promotional events, and patient-portal-driven appointment reminders. Customer concentration is low by construction: the patient base is composed of individual consumers rather than enterprise accounts, with primary segments split between South Alabama/Gulf Coast residents seeking general dermatology care and skin cancer patients requiring specialized Mohs surgical treatment. Geographic expansion is local-by-local along the Gulf Coast rather than national.

Name

Sunrise Dermatology and Solé Med Spa

Legal name

AQUA Dermatology of Alabama, P.C.

Website

https://sunrisederm.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Dermatology is a private, full-service dermatology practice in South Alabama operating three locations (Mobile, Daphne, Foley) staffed by board-certified dermatologists and fellowship-trained Mohs surgeons, serving individual patients across medical, surgical, cosmetic, and aesthetic dermatology.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Physicians (62111), Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD), Medical Spas (Medi-Spas) (HSALAFAB), Medical Spas (Medi-Spa) (HSADAKAB), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Medical dermatology services
• Mohs surgery treatment
• Skin cancer surgery
• Cosmetic dermatology services
• Aesthetic skin treatments

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Services: Diagnostic and treatment services for skin conditions including acne, eczema, psoriasis, rosacea, warts, hair loss, and skin cancer. Billed through insurance plans. The practice participates in most major insurance plans.
2. Skin Cancer Surgery and Mohs Surgery: Surgical treatment of skin cancers including Mohs micrographic surgery performed by fellowship-trained surgeons. Includes reconstructive surgery following Mohs. Facility is a certified ambulatory surgery center licensed by Medicare and AAAHC accredited.
3. Cosmetic Dermatology: Injectable treatments (Botox Cosmetic, hyaluronic acid fillers, Sculptra, Kybella) and laser hair removal. Self-pay only, not covered by insurance. Payment required at time of service.
4. Aesthetic Services: Facial treatments, chemical peels, microneedling, and other aesthetic procedures performed by licensed aestheticians. Self-pay services available at Mobile and Daphne offices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sunrise Dermatology and Solé Med Spa is a full-service dermatology practice providing medical, surgical, and cosmetic dermatology care across three South Alabama locations. Core offerings include diagnosis and treatment of skin, hair, and nail conditions, Mohs micrographic surgery for skin cancer performed by fellowship-trained surgeons, injectable cosmetic treatments, laser hair removal, and aesthetic services such as facials, chemical peels, and microneedling. The on-site Sunrise Skin Cancer Surgery Center is a Medicare-certified and AAAHC-accredited ambulatory surgery center.

Product overview

Sunrise Dermatology is a full-service dermatology practice offering medical, surgical, and cosmetic dermatology services. The core services include Medical Dermatology (treatment of acne, eczema, psoriasis, rosacea, and other skin conditions), Skin Cancer Surgical Center with on-site diagnosis and treatment, Mohs Surgery performed by fellowship-trained surgeons with up to 99% cure rate, Cosmetic Dermatology (injectables and laser hair removal), and Aesthetic Services (facials, chemical peels, microneedling). The practice operates three locations in Mobile, Daphne, and Foley, AL. A related brand, Solé Skin Therapy, is referenced as a skincare resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Dermatology Diagnosis and treatment of common skin, hair, and nail conditions including acne, eczema, psoriasis, rosacea, warts, hair loss, moles, rashes, vitiligo, hidradenitis suppurativa, and autoimmune disorders. Billed through insurance.
• Skin Cancer Surgical Center On-site diagnosis and treatment of skin cancers including basal cell carcinoma, squamous cell carcinoma, and melanoma. Operates as a certified ambulatory surgery center accredited by Medicare and AAAHC, including reconstructive surgery following Mohs procedures.
• Mohs Surgery Advanced skin cancer treatment that combines surgery with microscopic analysis of each layer of tissue removed, offering up to 99% cure rate. Performed by two fellowship-trained Mohs surgeons at Mobile and Daphne locations.
• Cosmetic Dermatology Cosmetic treatments including injectable treatments (Botox Cosmetic, hyaluronic acid fillers, Sculptra, Kybella) and laser hair removal to improve appearance. Self-pay only, not covered by insurance.
• Aesthetic Services Professional aesthetic treatments including customized facials, chemical peels, and microneedling with custom infusion. Performed by licensed aestheticians. Self-pay services available at Mobile and Daphne offices only.
• Injectables Neuromodulators (Botox Cosmetic), Sculptra (polylactic acid filler), hyaluronic acid fillers, and Kybella for double chin reduction. Self-pay cosmetic treatment.
• Laser Hair Removal Medical procedure using concentrated light to remove unwanted hair via proprietary, patented high-powered diode laser technology that is safe for all skin types. Used for chin, lip, full face, bikini line, Brazilian, back, underarms, and leg treatments.
• Facials and Chemical Peels Customizable 30-minute facial treatments including microdermabrasion, dermaplaning, soothing masks, and mild peels. Also offers superficial to medium-depth chemical peels for skin texture and tone improvement.
• Microneedling Collagen induction therapy using an FDA-cleared microneedling device that generates millions of fine vertical micro channels, combined with custom infusion created for each patient's skin care concerns, followed by a superficial chemical peel. Includes after-care kit.
• Solé Skin Therapy A related skincare brand and resource listed under the Patient Resources menu on the Sunrise Dermatology website, providing skincare products and treatments.

Quantifiable outcome

• Mohs surgery offers greater than 99% clearance rate for skin cancer
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• AQUA DermatologycoreStrategic or Co-development PartnerSunrise Dermatology is a proud member of the AQUA Dermatology family of practices. AQUA is a multi-state dermatology practice organization with locations in Florida, Alabama, and Georgia. The practice operates as part of the AQUA Dermatology Organized Health Care Arrangement for coordinated patient care, health information exchange, and administrative purposes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• U.S. Dermatology Partners: One of the largest PE-backed dermatology platforms in the U.S., operating 90+ locations across multiple states. Comparable as a multi-site dermatology group offering medical, surgical, Mohs, and cosmetic services with similar payer mix and ambulatory surgery center operations.
• Advanced Dermatology and Cosmetic Surgery: National dermatology roll-up with 100+ locations. Directly comparable as a multi-state practice delivering the same combination of medical dermatology, Mohs surgery, injectables, and aesthetic services at scale similar to what Sunrise aspires to via AQUA affiliation.
• AQUA Dermatology: Parent platform operating dermatology practices across Florida, Alabama, and Georgia. Directly comparable as the multi-state umbrella under which Sunrise Dermatology operates, sharing back-office, HIPAA, and clinical infrastructure across the same dermatology service lines.
• Epiphany Dermatology: PE-backed dermatology group operating across the South and Midwest. Comparable as a multi-state platform with similar medical, surgical (including Mohs), and cosmetic dermatology offerings across regional markets.
• Forefront Dermatology: Large multi-state dermatology group with strong Midwest and Mid-South presence. Comparable for its medical/surgical/cosmetic dermatology service mix, fellowship-trained Mohs surgeons, and ambulatory surgery center operations across regional markets.
• Schweiger Dermatology Group: PE-backed Northeast dermatology platform offering medical, cosmetic, and surgical dermatology. Comparable for its comprehensive service mix including Mohs surgery, injectables, laser hair removal, and aesthetic services across multiple offices.
• Pinnacle Dermatology: Multi-state dermatology platform with a strong presence in the Midwest and South. Comparable as a regional roll-up offering medical dermatology, Mohs surgery, and cosmetic services with multiple office locations per market.

Regional players

• Riverchase Dermatology and Cosmetic Surgery: Florida-based dermatology and cosmetic surgery group with multiple offices across Southwest Florida. Comparable as a Gulf Coast regional peer with a similar full-service mix (medical, Mohs, cosmetic, aesthetics) and overlapping patient demographics.
• Dermatology Associates of Tallahassee: Multi-provider regional dermatology group in the Florida panhandle offering medical, surgical, Mohs, and cosmetic services. Comparable as a regional multi-location practice serving a Gulf Coast-adjacent population with similar service mix and insurance/cash-pay split.

Direct peers

• Springhill Dermatology: Multi-location dermatology practice based in Mobile, AL, offering medical, surgical, and cosmetic dermatology to the same Gulf Coast population. The most direct local competitor to Sunrise, sharing the Mobile/Baldwin County catchment area and overlapping provider specialties including Mohs surgery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sunrisederm11

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Dermatology and Solé Med Spa