Bee Line

Name

Bee Line

Legal name

Bee Line Co.

Website

https://beeline-co.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Heavy-Duty Truck Alignment Equipment

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Wheel Alignment / Steering Geometry Measurement & Calibration (TLAKANAC)

akta.pro secondary industries

Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM), Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Heavy-duty wheel alignment
• Frame correction systems
• Laser alignment technology
• Truck alignment equipment
• Axle correction tooling

Headquarters

HQ city

Bettendorf

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Heavy-Duty Alignment Equipment Sales: Bee Line generates revenue primarily from selling computerized laser wheel alignment systems, frame correction equipment, axle correction tools, runway systems, and related hardware. Products include the LC7500, LC7550, LC7580 series, OM8000 3D assessment system, 22000 Rear Axle Aligner, and various tool groups.
2. Training Services: Bee Line offers professional training courses at their Bettendorf, Iowa facility including 5-day alignment courses and 4-day frame correction courses. Training provides revenue while also driving product adoption and customer loyalty.
3. Software and Software Updates: The company provides proprietary WindSpeed 7500 software with their alignment systems. The software includes updates at no additional charge as part of the product offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bee Line manufactures and sells computerized laser wheel alignment, on-truck tire balancing, and frame correction equipment for Class 6, 7, and 8 heavy-duty trucks and trailers. The product portfolio includes the LC7500/LC7550/LC7580 laser alignment systems, 22000 Rear Axle Aligner, OM8000 Optical 3D Frame Assessment System, Truck Frame Press Systems, axle correction tool groups, Smart Balancer II, runway systems, and pumps/rams, supported by proprietary WindSpeed 7500 software.

Product overview

Bee Line is the world's leading manufacturer of Computer Laser Wheel Alignment, On-Truck Tire Balancing, and Frame Correction Equipment for heavy duty trucks and trailers. The company offers a comprehensive portfolio of products organized around its core laser alignment technology platform. The main product families include: (1) Computerized Wheel Alignment Systems (LC7500, LC7580, LC7550) - the core laser-guided alignment systems with built-in calibration; (2) The 22000 Rear Axle Aligner series for tandem and trailer axle alignment; (3) Frame Correction Systems including Truck Frame Press, I Beam Systems, and Drive-Over Frame Press; (4) The OM8000 Optical 3D Frame Assessment System for optical frame damage diagnosis; (5) Smart Balancer II for on-vehicle wheel balancing; (6) Advanced Aligner Runways and Space Saver Ramps for vehicle positioning; (7) Axle Correction Tool Groups (405, 406, 407) for camber and caster correction; (8) Hydraulic Pumps and Rams (900 Series); (9) AMS2000 Axle Measuring System for OEM manufacturing; and (10) Tire Maintenance tools including Floor Jack, King Pin Gauge, Porta-Truer, and Tire Runout Gauge. All systems utilize proprietary WindSpeed 7500 and WindSpeed 7000 software and are designed to work together as an integrated alignment and frame correction solution. The company serves diverse markets including fleets, independent repair shops, commercial tire dealers, truck dealers, truck stops, OE manufacturers, government/military, body shops, and tech schools.

Differentiator

Problem solved

Functional benefit

Products and services

• LC7500 Laser Guided Computer Wheel Alignment System Laser-guided alignment system that gauges toe, camber, caster, KPI, and steering stops, plus rear tracking when combined with the 22000 Rear Axle Aligner. Features built-in calibration, exclusive in-house WindSpeed 7500 software with free updates, and a Windows-based computer with 32-inch monitor. Targeted at heavy-duty truck and trailer service facilities.
• LC7580 4-Head Alignment System Four-wheel laser computer alignment system adaptable to all vehicles, including independent rear suspension and twin steer vehicles. Marketed as the ultimate Bee Line Alignment machine for heavy-duty truck and trailer service shops.
• LC7550 Mobile Alignment System Mobile laser-guided computer alignment system featuring WindSpeed 7500 software running on a powerful Bee Line laptop computer. Designed for mobile alignment service providers and field operations including military applications.
• 22000 Rear Axle Aligner Portable rear axle alignment system that positions rear axles perpendicular to the vehicle centerline using self-centering frame gauges and calibrated laser. Diagnoses tracking error in less than five minutes; customers can save up to 30% on tire costs and up to 2% on fuel costs with proper rear axle alignment.
• OM8000 Optical 3D Frame Assessment System Optical 3D frame assessment system using a single infrared camera with self-contained light source and retro-reflective targets paired with self-centering frame gauges. Captures initial conditions of damaged frames, dynamically tracks adjustments during correction, and produces final condition reporting relative to specification tolerances.
• Truck Frame Press System Chassis and suspension correction system for heavy-duty vehicles, widely considered the most accurate and efficient frame correction system available. Runways adjust from 39 to 94 inch tread width and make corrections without heat to retain original tensile strength. Available in drive-through, floor, pit, and portable configurations.
• Smart Balancer II On-the-vehicle wheel balancing system that balances tire, hub, and drum in relationship to truck suspension per Truck Maintenance Council official recommended practice. Touchscreen computerized system displays exact weight and location for weight placement.
• AMS2000 Axle Measuring System Sophisticated axle measuring system for OEM facilities achieving extraordinary axle accuracy. Measures Individual Toe, Total Toe, and Camber to 1/1000th of a degree with all readings taken in less than one minute and wireless data transfer to PC. Works on hubs or spindles with customization available.
• 407 Tool Group Axle Correction Patented strap-based camber correction tooling that replaces traditional clevises. Each strap weighs 4 pounds (vs. clevises up to 56 pounds), handles 100 tons of hydraulic pressure, and corrects cast axles from 4,000 to 14,000 lbs and fabricated hollow axles without removing axles from the vehicle.
• Advanced Aligner Runways Multi-functional runway systems for alignment shops, body shops, garages, dealer service centers, tire centers, and fleets. Handle vehicles from small cars to heaviest trucks with tread widths from 39 to 94 inches or 54 to 108 inches, with choice of 24 or 30 inch runway leg heights.
• HD 14 Ton Floor Jack 14 Ton heavy duty jack that lifts the whole front or rear end of heavy duty vehicles on either axle or frame. Used for service on wheels, tires, brakes, suspension, and alignment. Part Number 7700.
• Professional Training Courses Professional training courses delivered at the Bettendorf, Iowa facility, including 5-day alignment courses and 4-day frame correction courses. The fully equipped training center supports customer adoption and technician proficiency on Bee Line equipment.

Quantifiable outcome

• Up to 30% improved tire performance and extended tire life with proper alignment
• +5 more outcomes

Segments9 records

Ideal customer profiles9 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• HD Repair Forum / HD Repair CommunityminorOthersBee Line is a proud sponsor of the HD Repair Community, a dedicated source of focused information for collision repair professionals working on Class 6, 7, and 8 vehicles including semis, buses, and RVs. Howard Williams, Corporate Technical Sales Specialist, presented 'Frame Measuring and Correction' during the inaugural HD event in Ft. Worth, Texas in April 2018.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xplus.google.com/b/116662537027837169011/+Beeline-co/posts
• YouTubeyoutube.com/channel/UCmyZc94elQM2CgZlFVvyJKQ
• LinkedInlinkedin.com/company/bee-line-company?trk=nmp_rec_act_company_name

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bee Line