PaperKarma

What PaperKarma does

PaperKarma is a consumer-facing mobile application service that helps U.S. households reduce unwanted postal mail by photographing junk pieces and using a proprietary database of 100,000+ mailers to identify senders and submit opt-out requests on the user's behalf. Operated by JET Internet LLC, a Delaware LLC headquartered in the Denver metro area (Lakewood, Colorado), the company is bootstrapped and operates with a team of 1-10 employees. The service is sold as a single annual subscription at $25 with no advertising, data sales, or third-party mailer compensation; revenue is entirely subscription-based with a 90-day money-back guarantee. Target segments include general households (the 126 million U.S. households receiving ~85 billion pieces of junk mail annually), caregivers of elderly parents vulnerable to predatory mail, recent movers, and eco-conscious consumers.

The core product is a unified iOS and Android app with a photo-based workflow: users snap pictures of unwanted mail, a computer-vision-enabled step identifies the mailer and associated marketing lists from a database that grows by approximately 3,000 mailers per month, and the service submits opt-out requests — most processed within 24 hours. PaperKarma claims a 90%+ success rate on items addressed to the user by name, with visible results in 2-3 months, and has processed over 10 million opt-out requests on behalf of more than one million users since 2011. Distribution runs through the Apple App Store, Google Play, and a direct web signup; the company holds a 4.6-star rating across 5,415+ reviews and has been a top-rated app for over 15 years, with earned media coverage in The Today Show, The New York Times, TechCrunch, ABC, and NBC. A content-marketing and SEO library (guides on stopping junk mail, opt-out workflows, mail scams targeting seniors, and junk mail environmental impact) anchors organic discovery, supported by an affiliate program offering up to 30% recurring commissions.

Name

PaperKarma

Legal name

JET Internet LLC

Website

https://paperkarma.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

PaperKarma is a consumer mobile app that lets U.S. households stop unwanted postal junk mail by photographing mailers and using a proprietary 100,000+ mailer database to submit opt-outs on a $25/year subscription.

Ownership category

akta.pro rank

Product category

Mail Preference Service

NAICS

Direct Mail Advertising (541860), Document Preparation Services (561410)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Document Services (Copy/Print/Scan, Records Handling) (BPABAEAG)

akta.pro secondary industry

Universal Service Letter Mail (Domestic) (TLAAAAAA)

Keywords

• Mail preference service
• Junk mail opt-out
• Postal mail removal
• Direct mail suppression
• Consumer privacy app

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Premium Subscription: Simple annual subscription model at $25/year (~$2/month). No ads, no data sales, no payments from mailers. Subscription covers unlimited opt-out requests, unlimited recipient names, unlimited addresses, and includes in-app and email support. 90-day money-back guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PaperKarma is a mobile application (iOS and Android) that allows consumers to stop unwanted postal junk mail. Users photograph mail pieces they no longer wish to receive, and PaperKarma identifies the sender using a proprietary database of 100,000+ mailers and submits opt-out requests to the mailer and associated marketing lists on the user's behalf. The service is offered as an annual subscription at $25/year with unlimited opt-out requests, unlimited recipient names, and unlimited addresses.

Product overview

PaperKarma is a consumer-facing mobile application (iOS and Android) that operates as a mail-preference service. The core product is the PaperKarma app, which uses a photo-based workflow: users snap pictures of unwanted mail, and PaperKarma identifies the sender using its database of 100,000+ mailers and submits opt-out requests on their behalf. The service is delivered as a single subscription ($25/year, approximately $2/month) covering unlimited opt-out requests, unlimited recipient names, and unlimited addresses per account. The app is available on iOS and Android platforms with a 90-day money-back guarantee. No separate modules, add-ons, or platform architecture are described — it is a unified consumer app.

Differentiator

Problem solved

Functional benefit

Products and services

• PaperKarma Mobile App (iOS & Android) A consumer-facing mobile application (iOS and Android) that allows users to photograph unwanted postal mail, automatically identifies the sender from a proprietary database of 100,000+ mailers, and submits opt-out requests on the user's behalf to stop junk mail delivery. The subscription covers unlimited opt-out requests, unlimited recipient names, and unlimited addresses, with in-app and email support and a 90-day money-back guarantee.

Quantifiable outcome

• 90%+ junk mail reduction for items addressed to user by name
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators8 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• DMAchoice (Direct Marketing Association's Mail Preference Service): Operated by the Data & Marketing Association as the principal US consumer mail-preference service, allowing consumers to opt out of direct mail from member companies. Directly comparable to PaperKarma's core offering but covers only ~1,100 mailers vs PaperKarma's 100,000+, and is free with no subscription or active opt-out submission service.
• Catalog Choice: Catalog Choice was a non-profit opt-out service specifically focused on stopping unwanted catalog mail, covering roughly 10,000 catalog mailers. Closest direct functional peer to PaperKarma in the catalog-opt-out vertical, with overlapping target customers and similar database-driven service model, though coverage is materially smaller.
• 41pounds.org: 41pounds.org is a consumer-facing paid opt-out service that charges a one-time fee ($41 historically) and donates to environmental causes to offset the paper waste. Directly comparable to PaperKarma in business model (consumer pays to have opt-outs handled) and target market (US households), differentiated by charitable positioning and one-time vs subscription pricing.
• OptOutPrescreen.com: OptOutPrescreen.com is the official consumer credit bureau opt-out service allowing consumers to stop prescreened credit/insurance offers (a key subcategory PaperKarma targets). Directly comparable in functionality for one of PaperKarma's highest-value mailer categories, but free, government-bureau-affiliated, and limited to credit offers only.

Emerging players

• Unroll.me: Unroll.me is a consumer service that consolidates and unsubscribes from unwanted email subscriptions, addressing the inbox-equivalent of PaperKarma's postal mail problem. Strongly comparable concept (subscribed list cleansing, one-click mass-unsubscribe) on a parallel channel (email vs postal mail), serving the same persona of clutter-fatigued consumers.
• Leave Me Alone: Leave Me Alone is a paid consumer service that scans inboxes and unsubscribes users from unwanted emails, explicitly billing itself as the anti-spam DND for email. Closely comparable to PaperKarma in product (consumer subscription for mass unsubscribe) and positioning (paid anti-marketing service), though operating in email rather than postal mail.

Regional players

• ProQuo (formerly Privacy Inc.): ProQuo is a consumer privacy service for the UK / EU market that lets consumers opt out of direct marketing across mail, email, and phone, similar in problem framing to PaperKarma. Comparable privacy-tech subscription model and consumer-protection mission; primarily serves a different geography and does not directly compete in the US market.

Others

• American Mailing Lists (Direct Mail vendors): A US wholesale direct-mail list broker and mailing-list management vendor operating on the sender side of the ecosystem PaperKarma targets. Comparable because they sit on the same database infrastructure PaperKarma attempts to opt users out of, and represent the structural opposite counterpart that determines whether opt-outs get honored.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PaperKarma
• Facebookfacebook.com/paperkarma

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PaperKarma