What Speee does

Speee Inc. is a Tokyo Stock Exchange Standard Market-listed (code 4499) Japanese digital transformation company founded in 2007, headquartered in Roppongi, Tokyo, with 501-1,000 employees. The company operates a portfolio of three business segments under a stated "business development group" strategy: (1) Real Estate & Property DX (property matching platforms ヌリカエ/イエウール/Housii, renovation matching, and land utilization), (2) Marketing Services (SEO/CVR improvement consulting achieving ~113% organic traffic growth and 95% renewal rate for clients like Officecom, plus newer AEO services for generative-AI-era search), and (3) Enterprise & Vertical SaaS (Konpru task automation SaaS operated by subsidiary ThinQ Healthcare, used by a 50,000-employee manufacturer to maintain 100% e-learning completion; and Budii, an AI-powered all-in-one platform for painting contractors that surpassed 300 subscribers within months of its November 2025 launch). Underlying technology includes Ruby on Rails, React, Node.js, proprietary NLP algorithms for ad targeting, computer vision for construction estimation, and — via wholly-owned subsidiary Datachain — blockchain interoperability technology (YUI) accepted as a Hyperledger Labs project.

The company generates revenue through a hybrid model: enterprise consulting contracts for marketing services (project/contract-based with renewal dynamics), recurring SaaS subscriptions for Budii and Konpru, advertising fees from the UZOU native ad platform, and transaction/matching fees from real estate platforms. The April 2026 SOMPO Holdings joint venture introduces a strategic distribution partnership that combines Speee's renovation DX network with one of Japan's largest insurance carriers' homeowner customer bases, targeting natural disaster repair services and renovation industry reform — with capital increase expected by September 2026. The company's stated "chain of business development" model is designed to identify industries with low digital adoption and vertically integrate SaaS solutions, then leverage that data and distribution for adjacent vertical expansion.

Name

Speee

Legal name

株式会社Speee

Website

https://speee.jp

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Speee Inc. is a Tokyo-listed Japanese digital transformation company operating real estate matching platforms (ヌリカエ, イエウール), AI-powered vertical SaaS for painting contractors (Budii) and enterprise task automation (Konpru), and SEO/AEO marketing consulting services for Japanese enterprise clients. Founded 2007, IPO 2020, code 4499.

Ownership category

akta.pro rank

Product category

Digital Transformation Services

NAICS

Advertising Agencies (541810), Software Publishers (513210), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

akta.pro secondary industries

AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA), DAO Treasury, Governance & On-Chain Finance Tools (FSADAMAL), Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)

Keywords

• Digital marketing consulting
• Enterprise SaaS platforms
• Real estate matching
• SEO optimization services
• Blockchain interoperability

Headquarters

HQ city

Roppongi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Consulting / SEO Services: Speee provides comprehensive digital marketing consulting including SEO measures and conversion rate improvement for e-commerce sites, functioning as a strategic partner for clients' business plans. The company takes responsibility for execution and results.
2. SaaS Subscriptions (Budii, コンプル): Subscription-based SaaS platforms for painting contractors and enterprise task automation. Budii surpassed 300 subscribing companies since launch in November 2025. コンプル serves enterprise clients with task automation.
3. Real Estate DX Services: Real estate digital transformation services including property matching platforms (ヌリカエ, イエウール, Housii), renovation matching, and land utilization planning.
4. Advertising / AdTech (UZOU): Native ad delivery platform UZOU uses NLP-based algorithms. Image format optimization (WebP) improved media display speed. Achieved 48% increase in article CTR through algorithm updates.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Speee is a digital transformation business development group that operates a portfolio of DX businesses including AI-powered SaaS (Budii for painting contractors, Kompru for enterprise task automation), real estate matching platforms (ヌリカエ, イエウール, Housii), SEO and AEO digital marketing consulting services for enterprise clients, the UZOU native advertising platform, and Datachain blockchain interoperability solutions. The company targets industries in Japan where digital adoption has been slow and develops multiple businesses simultaneously through its DX chain approach.

Product overview

Speee is a Tokyo Stock Exchange Standard Market-listed company operating multiple SaaS products and digital services across three primary segments: Digital Transformation (DX) for real estate and renovation industries, Marketing Services (SEO/AEO consulting), and a suite of operational SaaS tools. Key products include Budii (AI-powered All-in-One SaaS for painting contractors), コンプル/Kompru (task automation SaaS operated by subsidiary ThinQ Healthcare), SEO and AEO marketing consulting services, and a native advertising platform. Speee also operates Datachain, a Web3/blockchain subsidiary. The portfolio is organized around using data and technology to solve complex industry challenges across real estate, marketing, and enterprise operations.

Differentiator

Problem solved

Functional benefit

Brands

• コンプル (Konpuru): 組織タスク実行支援SaaS。督促自動化プラットフォーム。「社が面倒がる依頼を、絶対やらせる。」をコンセプトに2023年10月に正式リリース。
• Budii
• Speee Marketing
• Datachain
• AEO Service

Products and services

• Budii All-in-One SaaS management platform for painting contractors integrating AI-powered automated floor area calculation, AI color simulation, and diagnosis creation to streamline operations and improve sales proposals. Target users: small and mid-sized painting contractor businesses in Japan.
• Kompru (コンプル) Organization task execution support SaaS that automates internal task delegation and reminders using organizational dynamics-based escalation. Concept: 'Make employees do tasks they dislike.' Operated by Speee subsidiary ThinQ Healthcare, which holds ISMS certification. Target users: large enterprises with compliance and task completion challenges.
• SEO / CVR Improvement Services Comprehensive digital marketing consulting services including SEO optimization and conversion rate improvement, with execution responsibility and results accountability. Functions as a strategic brain for clients' three-year business plans. Target users: enterprise e-commerce and digital businesses seeking organic growth.
• AEO (Answer Engine Optimization) Services Answer Engine Optimization consulting service for the generative AI era, optimizing content to appear in AI-powered search engine responses. Target users: enterprise clients seeking to maintain search visibility in the AI-driven search landscape.
• Real Estate Matching Platforms Owned and operated property matching platforms connecting homeowners with verified contractors for renovation, property sales, and land utilization. Reduce information asymmetry and address contractor fraud concerns in housing transactions. Target users: Japanese homeowners and property buyers.
• UZOU Native Advertising Platform Native ad delivery platform using NLP algorithms for media publishers, enabling improved click-through rates and content monetization. Target users: online media publishers and content platforms.
• Datachain Blockchain Interoperability Services Blockchain technology and Web3 infrastructure services developed by Speee subsidiary Datachain, including interoperability solutions between different blockchain networks (YUI project) and enterprise Web3 wallet services (announced June 2026). Target users: enterprises and financial institutions implementing blockchain and digital currency solutions.

Quantifiable outcome

• Revenue of 12,692 million yen (+35.8% YoY)
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability9 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and moderate.

• SOMPO Holdings Inc.coreStrategic or Co-development Partner · 7 April 2026SOMPO Holdings and Speee signed a basic agreement to establish a joint venture aimed at helping homeowners access reliable repair services during natural disasters and reforming Japan's renovation industry. The JV will combine Speee's network of renovation DX businesses with Sompo Japan's customer base to address information asymmetry and contractor fraud, while also ensuring appropriate insurance payments. Final binding contract planned by end of May 2026, capital increase completion by September 2026.
• R3 (Corda)coreTechnology or Integration · 1 September 2021Datachain obtained Corda Official Developer Partner certification and released IBC Module for Corda as open source through Hyperledger Labs YUI, enabling interoperability between Corda and heterogeneous ledgers.
• JCB Co., Ltd.coreStrategic or Co-development Partner · 1 August 2021Datachain (Speee subsidiary) began joint research with JCB on blockchain interoperability in the payment domain. Aiming to develop innovative services using Datachain's interoperability technology for digital currency payments.
• Sogyon (葬儀コンシェル)minorStrategic or Co-development Partner · 1 August 2021Business partnership to expand services into the funeral industry as part of Speee's broader DX initiative across real estate and related sectors.
• Kashii Jutaku Co., Ltd. (価値住宅)minorStrategic or Co-development Partner · 1 June 2021Business partnership between Speee's real estate DX business (イエエール) and Kashii Jutaku for expanding services in the housing value domain.
• BuySell Technologies Inc.moderateStrategic or Co-development Partner · 1 May 2021Business alliance for 'DX Democracy' - working toward digital transformation democratization to enable everyone to benefit from digitalization, particularly in traditionally underserved sectors.
• Hyperledger / Linux FoundationcoreTechnology or Integration · 1 May 2021Datachain's YUI interoperability project was accepted as a Hyperledger Labs project, part of the Linux Foundation. This represents world-class recognition for blockchain interoperability technology, and Hyperledger Labs is the world's largest blockchain open source community.
• NTT DATAcoreTechnology or Integration · 1 March 2021Datachain (Speee subsidiary) entered technical partnership with NTT DATA for achieving interoperability between blockchain networks. Collaboration on blockchain infrastructure development.
• DataMix Inc.coreStrategic or Co-development Partner · 1 December 2020Speee strengthened its alliance with DataMix for DX human resource development services. The partnership focuses on jointly developing and promoting enterprise DX human resource training services, including assessments. Speee's internal data analysis cases are used as case studies in DataMix's corporate training programs.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lifull: Lifull operates Japan's leading real estate portal (LIFULL HOME'S) and adjacent housing-related services. Directly comparable to Speee's real estate DX segment including Housii, property matching, and renovation services in the Japanese housing market.
• Digital Holdings: Digital Holdings is a Tokyo-based digital marketing holding company operating multiple performance marketing, ad-tech, and digital transformation businesses. Most directly comparable to Speee's digital marketing consulting and AdTech (UZOU) operations given the parallel structure of running a portfolio of marketing-related businesses.
• Septeni Holdings (Septeni Japan): Septeni Japan is a major Japanese digital advertising agency offering SEO, performance marketing, and ad operations services. Closely comparable to Speee's SEO/CVR consulting business in target customers (e-commerce, enterprises), service offerings, and Japanese market focus.
• Opt Holdings: Opt Holdings operates a portfolio of digital marketing, advertising technology, and SaaS businesses in Japan. The holding-company structure with diversified marketing/SaaS bets is structurally similar to Speee's business development chain model.

Emerging players

• freee: freee is a Japanese SaaS company offering cloud accounting, HR, and payroll software to SMBs. Comparable in the Japan-focused B2B SaaS model and PLG/SMB GTM motion, though functional focus (finance/HR) differs from Speee's marketing and industry-specific SaaS bets.

Broad incumbents

• Sansan: Sansan is a major Japanese cloud/SaaS company offering business card management, contact data, and digital transformation services to enterprises. Comparable in the Japanese B2B SaaS / DX market positioning and enterprise go-to-market motion, though focused on different functional verticals.
• Money Forward: Money Forward is a larger Japanese SaaS company providing finance, HR, and business operations software to SMBs and enterprises. Comparable in product DNA (SMB-focused SaaS in Japan) and broad GTM scope, though focused on back-office rather than marketing/sales use cases like Speee.
• GMO Internet Group: GMO Internet Group is a large Japanese internet conglomerate with significant Web3, crypto, and blockchain infrastructure operations (GMO Coin, GMO Blockchain). Relevant peer for evaluating Speee's Datachain blockchain interoperability subsidiary and overall Web3 strategic positioning.
• WPP (or Hakuhodo DY Group): Hakuhodo DY Holdings is Japan's largest advertising agency group, offering full-service digital marketing and consulting services. Comparable to Speee's enterprise marketing consulting/SEO/CVR business in terms of client types and service portfolio, though vastly larger and broader in geographic and channel reach.
• Recruit Holdings: Recruit Holdings operates major Japanese matching platforms including SUUMO (real estate), HotPepper, and Indeed. Relevant peer given the overlap with Speee's real estate matching and renovation DX businesses, though vastly larger in scale and broader in category coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/speee.recruit
• Xx.com/Speee_newgrads

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speee