Home Smart Industries

What Home Smart Industries does

Home Smart Industries, operating commercially as Renuity, is a privately held residential home remodeling services company founded in 2001 and headquartered operationally in Charlotte, North Carolina (with a registered presence in Aston, Pennsylvania). The company sells and installs made-to-order renovation products for individual homeowners across 23+ US states, delivered through a network of licensed local contractors. Its primary legal entity, Renuity Operations, LLC, remains under founder Mark Kenyon's ownership, and no external funding rounds have been disclosed.

The product portfolio spans seven categories: bathroom remodeling (anchored by KOHLER LuxStone showers and KOHLER Walk-In Bath), replacement windows (multi-pane Low-E glass with argon gas fills), entry, patio, and storm doors, kitchen cabinet refacing, custom closet systems, polyaspartic floor coatings (marketed as four-times stronger than epoxy and backed by a 15-year warranty), and home storage solutions. Each project is custom-designed and professionally installed, with some service categories (notably certain bath and coating jobs) executed within one to two days. The cumulative installed base exceeds 250,000 customers since inception.

Revenue is generated on a project-by-project, direct-to-consumer basis. Customers originate through the company's website (renuityhome.com), toll-free phone inquiries, and promotional offers (e.g., 70% off labor, 40% off closets, 15% off floor coatings). Local professionals conduct free in-home design consultations and issue custom quotes; financing (12 months no interest on select products) supports larger-ticket conversion. The KOHLER co-branding relationship functions as the principal supplier and brand anchor for the highest-volume category. No revenue, headcount, or financial figures have been publicly disclosed, and the operational entity reports 11-50 employees on standard firmographic profiles, consistent with a model that relies on contracted installers rather than direct W-2 installation labor.

Name

Home Smart Industries

Legal name

Renuity Operations, LLC

Website

https://homesmartind.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Home Smart Industries (operating as Renuity) is a privately held home remodeling services company founded in 2001 that sells and installs custom bathrooms, windows, doors, kitchen refacing, closets, floor coatings, and storage solutions to residential homeowners across 23+ US states via licensed local contractors.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118)

akta.pro primary industry

Whole-Home Systems Upgrade (MEP & Electrical Service) (HSAPAEAE)

akta.pro secondary industry

Home Accessibility Assessment & Design (HSAPANAA)

Keywords

• Bathroom remodeling services
• Home renovation contractor
• Window replacement services
• Kitchen cabinet refacing
• Floor coating installation

Headquarters

HQ city

Aston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Home Remodeling Installation Services: One-time project-based revenue from professional installation of bathroom remodels, windows, doors, kitchen cabinet refacing, closet systems, floor coatings, and home storage solutions. Revenue generated per project with various discount promotions (70% off labor, 40% off, 15% off).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Home Smart Industries is a home remodeling and renovation company that installs bathroom, shower, and liner replacements, along with related home improvement offerings including windows, doors, kitchen cabinet refacing, custom closet systems, polyaspartic floor coatings, and home storage solutions. Services are delivered through direct-to-consumer field sales with in-home design consultations and professional installation by local, trained contractors.

Product overview

Renuity is a home remodeling and renovation services company operating as a unified platform offering seven integrated product categories: Bathroom Remodeling (including KOHLER LuxStone Showers and KOHLER Walk-In Bath products), Windows (custom replacement units with Low-E glass), Doors (entry, patio, and storm doors), Kitchen Refacing (cabinet refacing and installation), Closet Systems (custom closet organizers), Floor Coatings (polyaspartic coatings for various surfaces), and Home Storage (garage, mudroom, and laundry storage solutions). The company provides 100% custom-designed solutions with professional installation and lifetime warranties, serving over 250,000 customers across multiple states through local contractor networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Remodeling
• Window Replacement Custom replacement windows for residential homeowners featuring multi-pane Low-E glass, argon gas fills, and composite frames. Includes double-hung, casement, slider, bay, bow, picture, garden, awning, hopper, fixed/architectural, impact, hurricane, vinyl, and energy-efficient options backed by a lifetime transferable warranty.
• Door Installation Entry, patio, sliding, storm, hurricane, impact, French, and custom doors engineered for energy efficiency, security, and curb appeal. Includes impact-rated fiberglass and steel options with various glass designs and factory-finished colors, measured and installed by certified professionals.
• Kitchen Cabinet Refacing Cabinet refacing service for residential homeowners that replaces doors, drawer fronts, and hardware with modern styles (shaker, slab, or raised panel) while wrapping existing boxes in furniture-grade veneer. Includes soft-close hinges and delivers a transformed kitchen in a few days at about half the cost of full replacement.
• Custom Closet Systems Custom closet organizers designed for residential homeowners around their wardrobe, routines, and style. Features solid-wood shelving, pull-out shoe racks, velvet-lined jewelry drawers, kids closets, reach-in closets, walk-in closets, and wardrobes, cut to fit and installed by craftsmen often within a single day.
• Polyaspartic Floor Coatings Ultra-durable polyaspartic floor coatings for residential garage, basement, and patio floors. Coatings are four-times stronger than epoxy, resist chemicals and UV fade, cure in a single day, and come with a 15-year warranty. Designer color blends and slip-resistant finishes available.
• Home Storage Solutions Organized home storage solutions for residential garage, mudroom, laundry room, home office, media centers, reach-in pantry, walk-in pantry, and wallbeds. Features heavy-gauge steel cabinets, wall-mounted tracks, and overhead racks with powder-coated finishes and soft-close hardware.

Quantifiable outcome

• 250,000+ satisfied customers
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KOHLERcoreTechnology or IntegrationRenuity offers KOHLER LuxStone Showers and KOHLER Walk-In Bath products as part of their bathroom remodeling services. KOHLER is a premier brand inbathroom fixtures providing premium, mold-resistant surfaces and barrier-free designs for walk-in showers and baths.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Window World: Window World is a national franchisor of replacement windows, doors and siding using in-home sales and promotional financing — closely comparable to Renuity's Windows and Doors categories, including energy-efficient Low-E positioning.
• Leaf Home Bath: Leaf Home Bath is the bath-remodeling line of Leaf Home Solutions, selling walk-in tubs, tub-to-shower conversions and full remodels through heavy promotional in-home sales — directly comparable to Renuity's discounted, field-sales GTM motion.
• California Closets: California Closets designs, sells and installs custom closet, pantry and home-organization systems via in-home consultations — directly comparable to Renuity's Closet Systems product line and solid-wood/custom-design value proposition.
• Bath Fitter: Bath Fitter manufactures and installs acrylic bathtub liners, tub-to-shower conversions and full bathroom remodels via in-home sales — the closest direct analogue to Renuity's core bath category, with a comparable North American franchise/operator model.
• Jacuzzi Bath Remodel: Jacuzzi Bath Remodel installs bathtubs, walk-in tubs, and shower conversions via in-home sales. The Jacuzzi brand and focus on walk-in / accessibility tubs mirror Renuity's KOHLER Walk-In Bath and aging-in-place positioning.
• Luxury Bath: Luxury Bath is a U.S. bathroom-remodeling franchise network offering acrylic liners, walk-in tubs and tub-to-shower conversions via in-home consults. Comparable in scope and in-home sales model to Renuity's core bath offering.
• Renewal by Andersen: Renewal by Andersen is the full-service replacement-window division of Andersen Corporation, selling and installing custom windows through in-home consultations — directly comparable to Renuity's Windows category with its lifetime transferable warranty messaging.
• Re-Bath: Re-Bath is a national bathroom-remodeling franchisor offering full bath remodels and walk-in tubs through in-home design consultations — overlapping directly with Renuity's KOHLER LuxStone and Walk-In Bath offerings.

Broad incumbents

• Home Depot: The Home Depot offers installation services across baths, windows, doors, flooring and storage via its in-store Service Provider Network — a broad incumbent with national reach and significant financing partnerships that competes across every Renuity category.
• Lowe's: Lowe's offers professional installation for baths, windows, doors, flooring and storage through its Lowe's For Pros / Installation Services program, providing big-box-funded competition to Renuity's in-home consult model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/home_smart_ind

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Smart Industries