What valantic does

valantic is a Germany-based technology consulting and system-agnostic project integration company founded in 2017 and headquartered in Siegen. The firm focuses on CRM systems implementation and omnichannel marketing automation, with particular depth on the Salesforce and Microsoft platforms, and has extended its portfolio to include PIM (Product Information Management), MDM (Master Data Management), and DAM (Digital Asset Management) services. The business model is services-led: valantic delivers consulting, implementation, and managed services rather than a single proprietary software product, generating revenue through project-based engagements, integration work, and ongoing managed services across these capability areas.

The company targets two primary verticals: life sciences and the public sector. Both verticals are pursued for CRM systems demand and omnichannel marketing automation needs, indicating a deliberate vertical-specialization strategy rather than horizontal market coverage. valantic's geographic operations are concentrated in Western Europe, with Germany as the home market and Belgium as a recently opened market entered in November 2025 via strategic partnerships with C-Clear Partners (Salesforce CRM focus) and Atom Ideas (marketing automation focus). The Atom Ideas relationship dates to a 2022 acquisition, which seeded the in-house marketing automation capability later leveraged in the Belgium partnership.

The firm operates with a headcount of 11-50 employees and remains privately held. The Belgium expansion is structured through partner-led delivery rather than organic hiring, suggesting a lean operating model that scales via ecosystem partnerships. There are no publicly disclosed revenue figures, pricing models, customer logos, or ownership details in the available source material, and no AI/ML capabilities are evidenced.

Name

valantic

Website

https://adscape.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

valantic is a German technology consulting and system-agnostic integrator specializing in CRM implementation and omnichannel marketing automation on Salesforce and Microsoft platforms, serving life sciences and public sector clients across Western Europe with PIM/MDM/DAM services.

Ownership category

akta.pro rank

Product category

Technology Consulting and Systems Integration

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industry

Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH)

Keywords

• CRM consulting services
• Marketing automation solutions
• Product information management
• Master data management
• Digital transformation consulting

Headquarters

HQ city

Siegen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Valantic is a consulting and system-agnostic project integration company that delivers CRM systems implementation on Salesforce and Microsoft platforms, omnichannel marketing automation, and product information management (PIM), master data management (MDM), and digital asset management (DAM) services. It operates as a services firm providing consulting, implementation, and managed services across these capability areas rather than a single unified software product.

Product overview

Valantic offers a portfolio of technology consulting and implementation services including CRM systems with Salesforce and Microsoft platforms, omnichannel marketing automation, and PIM/MDM/DAM solutions for product information and digital asset management. The company operates as a services firm rather than a single unified software product, providing consulting, implementation, and managed services across these capability areas.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM Systems Customer relationship management systems and solutions implementation, particularly focused on Salesforce and Microsoft platforms, targeted at life sciences and public sector clients.
• Omnichannel Marketing Automation Marketing automation solutions enabling consistent customer engagement across multiple channels for life sciences and public sector markets.
• PIM (Product Information Management) Product information management services for managing product data across enterprise systems.
• MDM (Master Data Management) Master data management services for centralizing and governing critical business data.
• DAM (Digital Asset Management) Digital asset management services for organizing, storing, and distributing digital content.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• C-Clear PartnerscoreStrategic or Co-development Partner · 7 November 2025Valantic partnered with C-Clear Partners to expand presence in Belgium. The partnership enhances Valantic's capabilities in CRM systems, particularly for Salesforce platforms. The collaboration aims to meet rising demand in CRM systems for the life sciences and public sector markets.
• Atom IdeascoreStrategic or Co-development Partner · 7 November 2025Valantic partnered with Atom Ideas to expand presence in Belgium. The partnership enhances Valantic's capabilities in omnichannel marketing automation. The collaboration aims to meet rising demand in marketing automation solutions for the life sciences and public sector markets.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• T-Systems: T-Systems is the enterprise IT services arm of Deutsche Telekom, offering CRM, cloud, and digital transformation services to large German and European clients. It is comparable as a broad incumbent serving many of the same regional enterprise and public-sector customers.
• Atos: Atos is a global IT services and consulting firm delivering digital, CRM, and systems integration programs to large European enterprises and public sector clients. It is comparable as a broad incumbent operating in the same CRM and digital transformation space.
• valantic: The larger, established valantic group is a broad German-Austrian digital consulting and software firm offering CRM, PIM/MDM/DAM, and customer experience services across multiple industries. It is highly comparable as a same-named same-space competitor, though materially larger and broader in scope than the subject entity.
• Capgemini: Capgemini is a global consulting and IT services leader with a strong Salesforce and Microsoft CRM practice and a European public-sector franchise. It is comparable as a broad incumbent competing for many of the same enterprise CRM and transformation deals.
• Arvato (Bertelsmann): Arvato is the IT and customer-experience services arm of Bertelsmann, offering CRM solutions, data management, and digital transformation at enterprise scale. It is comparable as a much larger incumbent with overlapping CRM and customer-data capabilities.

Direct peers

• Avanade: Avanade is a global consulting firm jointly owned by Accenture and Microsoft, focused on Microsoft ecosystem implementations including Dynamics CRM. It is comparable as a direct competitor in Microsoft CRM consulting and enterprise integration services.
• Slalom: Slalom is a global consulting firm with strong Salesforce, Microsoft, and customer-experience practices serving enterprise and mid-market clients. It is comparable as a peer competing for CRM transformation and customer-experience consulting engagements.
• adesso SE: adesso is a German-headquartered IT services and consulting firm with practices in CRM, ERP, and digital experience implementations. It is comparable as a similarly sized European competitor delivering CRM and customer-experience transformation projects to enterprise clients.
• msg group: msg is a German IT consulting and software group with strong vertical practices in life sciences, insurance, and public sector. It is comparable as a European consulting peer delivering CRM, data management, and industry-specific transformation programs.
• Allgeier Group: Allgeier is a German IT services and consulting group operating across enterprise applications, CRM, and digital transformation. It is comparable as a mid-sized European consulting peer offering comparable CRM and systems integration capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adscapevalantic
• Facebookfacebook.com/adscapevalantic
• LinkedInlinkedin.com/company/adscape

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about valantic