Hanley Wood

Housing Market Intelligence and Data Platformshanleywood.com

Zonda (formerly Hanley Wood) is a privately held, Washington, D.C.-based B2B data and marketplace platform serving the U.S. and Canadian homebuilding industry with enterprise housing market intelligence, advisory consulting, digital visualization software, new-home marketplaces, and the BUILDER media brand.

Company typePrivate
Founded1976
HeadquartersWashington, United States
Headcount501–1,000
GTM typeB2B
OfferingSoftware

What Hanley Wood does

Zonda Media (operating publicly as Zonda and historically known as Hanley Wood, founded 1976) is a Washington, D.C.-based, privately held B2B data and marketplace platform purpose-built for the residential homebuilding industry. The company aggregates proprietary housing market intelligence spanning the full lifecycle — from land acquisition and feasibility through construction, sales, and post-sale analytics — and combines it with custom advisory consulting, proprietary research, and digital visualization software (interactive site maps, floor plans, renderings, and virtual tours) intended to accelerate new-home sales. Its portfolio also includes consumer-facing new-home marketplaces NewHomeSource in the United States and Livabl in Canada, the Houseplans floor-plan vertical, and the long-running BUILDER industry media brand.

The core technology is an integrated enterprise data platform that layers proprietary data, research, and consulting into a single offering, sold through a high-touch enterprise field-sales motion with quote-based annual subscriptions. Adjacent monetization streams include marketplace listing and placement fees on NewHomeSource and Livabl, project- or subscription-based digital software solutions for builders, advisory consulting engagements, advertising and sponsorships across BUILDER and Zonda events, and live and virtual event programming (webinars, market forecast sessions, the Sales & Marketing Leadership Summit).

The company serves six formalized client segments — home builders (nationals and regionals), land developers, multifamily developers, building product manufacturers, investors and banks, and mortgage lenders — with named enterprise logos spanning essentially all top-tier U.S. public homebuilders (D.R. Horton, Lennar, Toll Brothers, KB Home, Taylor Morrison, Meritage Homes, David Weekley Homes, Century Communities) plus global and regional builders (Sekisui House, Fischer Homes, Ashton Woods, NV Homes). The rebrand from Hanley Wood to Zonda, the 2015 acquisition of Houseplans, the Canadian expansion via Livabl and Zonda Enterprise Canada, and the recent launch of the Zonda Enterprise Accelerator together indicate an ongoing product- and segment-expansion agenda across both the U.S. and Canada.

Hanley Wood firmographics

Firmographics

Name: Hanley Wood
Legal name: Zonda Media
Website: https://hanleywood.com
Company type: Private
Founded year: 1976
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Zonda (formerly Hanley Wood) is a privately held, Washington, D.C.-based B2B data and marketplace platform serving the U.S. and Canadian homebuilding industry with enterprise housing market intelligence, advisory consulting, digital visualization software, new-home marketplaces, and the BUILDER media brand.
Ownership category
akta.pro rank

Hanley Wood industry classification

Industry

Product category: Housing Market Intelligence and Data Platforms
akta.pro primary industry: Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)

Keywords

Housing market data
Homebuilding research
New home marketplace
Real estate advisory
Construction market intelligence

Where Hanley Wood is headquartered

Location

Headquarters

HQ city: Washington
HQ country: United States
HQ region: North America

Markets served

Hanley Wood business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

Data Solutions Subscriptions: Enterprise data platform subscriptions providing housing market intelligence, proprietary research, and custom consulting services to builders, developers, and financial institutions. Revenue is generated through recurring subscription fees for data access and advisory services.
Marketplace Listings: NewHomeSource (U.S.) and Livabl (Canada) connect builders with active new home shoppers. Revenue is generated through listing fees and marketplace placement for builders and developers.
Digital Software Solutions: Interactive site maps, floor plans, renderings, and virtual tours provided to homebuilders. Revenue likely generated through project-based fees or subscription for software access.
Sponsorships and Advertising: Advertising and sponsorship opportunities reaching industry leaders through digital advertising and live events, including the BUILDER publication and Zonda events.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise data solutions and advisory consulting - custom pricing based on scope and organization size

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Hanley Wood product offering

Product offering

Core offering

Hanley Wood (now operating as Zonda Media) provides an enterprise data platform delivering housing market intelligence, proprietary research, and custom advisory consulting to the homebuilding industry. Its portfolio also includes digital software solutions (interactive site maps, floor plans, renderings, and virtual tours) and two new-home listing marketplaces—NewHomeSource in the U.S. and Livabl in Canada—that connect homebuilders with active new home shoppers. Complementary offerings include sponsorships, advertising, live/virtual events, and floor plans/house design content through Zonda Houseplans and the BUILDER media brand.

Product overview

Zonda is a comprehensive homebuilding data and marketplaces platform operating as a platform-plus-modules architecture. The core platform combines Zonda Enterprise (data platform), Digital Software Solutions (visualization tools), and Listings marketplaces (NewHomeSource for U.S., Livabl for Canada). Supporting modules include Research, Advisory consulting services, Houseplans, Sponsorships, and Events. The portfolio also includes the BUILDER media brand. Zonda serves homebuilders, land developers, multifamily developers, building product manufacturers, investors, banks, and mortgage lenders across the housing industry.

Differentiator

Problem solved

Functional benefit

Brands

NewHomeSource: U.S. new home listings marketplace connecting builders with homebuyers
Livabl
BUILDER

Products and services

Zonda Enterprise Enterprise data platform providing comprehensive housing market data, analytics, and intelligence for homebuilders, land developers, multifamily developers, building product manufacturers, investors, banks, and mortgage lenders.
Zonda Data Solutions Bundle combining the Enterprise data platform, proprietary research, and custom consulting services for housing market participants.
Zonda Research Proprietary research services providing market intelligence, analysis, and insights for the housing industry.
Zonda Advisory Custom consulting services including market feasibility studies and growth planning delivered by housing and real estate experts.
Zonda Enterprise Canada Enterprise data platform and solutions tailored for the Canadian housing market, supporting Canadian homebuilders and developers.
Zonda Digital Software Solutions Digital visualization and engagement tools—including interactive site maps, floor plans, renderings, and virtual tours—designed to engage home shoppers and help homebuilders accelerate new home sales.
NewHomeSource U.S. online marketplace connecting homebuilders with millions of active new home shoppers through listings of new construction homes and digital marketing solutions.
Livabl Canadian online marketplace connecting Canadian homebuilders with active new home shoppers via new home listings.
Houseplans Floor plans and house design offerings for homebuilders and homebuyers.
Zonda Sponsorships Advertising and event sponsorship solutions connecting brands with homebuilding industry leaders through digital advertising and live events.
Zonda Events Live and virtual events for the housing industry, including webinars, conferences (e.g., Sales & Marketing Leadership Summit), and market forecast sessions.

Quantifiable outcome

Connecting builders with millions of active new home shoppers through marketplace listings

Companies that use Hanley Wood

Customer profile

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Hanley Wood technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Hanley Wood partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Hanley Wood competitors and assessment

Company assessment

Direct peers

ATTOM Data Solutions: Property data and analytics provider offering nationwide parcel data, market trends, and risk analytics to real estate professionals. Comparable as a competing housing data subscription service.
HouseCanary: Residential valuation and analytics platform providing property data, market forecasts, and AI-driven insights. Direct peer to Zonda's Enterprise data platform serving investors, lenders, and builders with housing intelligence.
BuildingConnected (Autodesk): Construction bidding and contractor network serving general contractors and trade subcontractors. Comparable to Zonda as a B2B data/marketplace platform serving the construction ecosystem.
ConstructConnect: Construction project data and bidding platform serving commercial and multifamily contractors and suppliers. Comparable to Zonda's data subscription model for construction industry decision-making, particularly on the multifamily developer side.
Black Knight / ICE Mortgage Technology: Provider of data, analytics, and software solutions across the mortgage and real estate lifecycle. Comparable to Zonda in serving mortgage lenders and investors with data-driven decisioning tools.
CoreLogic: Major provider of residential property data, analytics, and insights covering valuations, market trends, and risk assessment. Directly comparable to Zonda's Enterprise data platform for housing market intelligence.
Realtor.com / Move: Operator of the Realtor.com consumer-facing real estate marketplace with significant new construction listings. Directly comparable to NewHomeSource and Livabl as a U.S. home listings marketplace, with overlapping builder advertiser relationships.

Broad incumbents

Zillow Group: Consumer-facing residential real estate platform with housing market data, listings, and lead generation serving builders, agents, and lenders. Comparable to Zonda through Zillow New Construction marketplace and Premier Agent lead generation.
CoStar Group: Dominant real estate data and analytics company with Homes.com (residential) and Apartments.com (multifamily). Comparable to Zonda as a subscription-based data + marketplace platform serving the broader real estate ecosystem, though primarily commercial.

Emerging players

Local Market Monitor: Niche housing market analytics provider focused on residential real estate forecasting at the local market level. Comparable to Zonda's Research and Advisory offerings for homebuilders and developers seeking market intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Hanley Wood financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hanley Wood leadership team

Management profile

Number of profiles

Hanley Wood funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hanley Wood M&A and investment

M&A and investment

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanley Wood

What does Hanley Wood do?

Is Hanley Wood a public or private company?

Hanley Wood is a private company. It is classified as unknown and is currently operating.

When was Hanley Wood founded?

Hanley Wood was founded in 1976. It employs 501 to 1,000 people.

Where is Hanley Wood based?

Hanley Wood is headquartered in Washington, United States, in the North America region.

How does Hanley Wood make money?

Four revenue lines are on record. Data Solutions Subscriptions are the primary driver. The others are marketplace Listings, digital Software Solutions and sponsorships and Advertising.

Who are Hanley Wood's main competitors?

Direct peers on record are ATTOM Data Solutions, HouseCanary, BuildingConnected (Autodesk), ConstructConnect, Black Knight / ICE Mortgage Technology, CoreLogic and Realtor.com / Move. Broad incumbents are Zillow Group and CoStar Group. Local Market Monitor is listed as an emerging player.

Does Hanley Wood have an API?

No public API is recorded for Hanley Wood.

What industry is Hanley Wood in?

Hanley Wood's product category is Housing Market Intelligence and Data Platforms. Its primary akta.pro industry code is CRAFABAO, Construction, Home Improvement & Building Materials Marketplaces.