TrucknTowcom

What TrucknTowcom does

TrucknTow, Inc. is a Detroit, Michigan-based direct-to-consumer e-commerce retailer founded in 1959 that specializes in professional-grade cargo control, towing, and trucking accessories. The company sells a broad catalog spanning car tie-down straps, axle straps, ratchet and winch straps, load binders, chain v-bridles, height-measuring sticks, security chains, winches, tarp systems, lifting slings, lighting, and safety apparel through its truckntow.com storefront. Its proprietary product brands include Vulcan (standard industrial grade) and VULCAN PROSeries (premium tier featuring Scuff Edge II webbing that is 67% more abrasion-resistant than standard webbing), as well as QuickClick height sticks and the Rolling Idler wrap system. All products meet or exceed DOT, CVSA, and WSTDA cargo securement standards, positioning the company around regulatory-compliant equipment for professional auto haulers, commercial trucking fleets, and Class 8 operators.

The company operates from a single warehouse and distribution center at 14300 Schaefer Hwy, Detroit, fulfilling orders with same-day shipping by 2pm ET and free ground shipping. Revenue is generated primarily through one-time unit-priced transactions on the e-commerce storefront, supplemented by a B2B commercial accounts channel offering credit terms, volume pricing, and custom assemblies for enterprise fleet customers. Third-party marketplace distribution through Amazon extends reach beyond the owned storefront. Marketing is multi-channel, combining SEO-driven organic search with content marketing, an email discount and rewards program, an affiliate program, and active social media presence across Facebook, Instagram, YouTube, TikTok, X, and LinkedIn.

TrucknTow has remained under family ownership since founding, with no disclosed institutional investment, M&A activity, or external funding rounds. The company maintains a 51-100 employee headcount and operates exclusively within the United States. No public revenue figures, valuation, or leadership roster is available; customer-facing contact is routed through [email protected] and a toll-free sales line.

Name

TrucknTowcom

Legal name

TrucknTow, Inc

Website

https://truckntow.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

TrucknTow is a family-owned Detroit-based e-commerce retailer founded in 1959 that sells DOT-compliant cargo control, towing, and trucking accessories under its Vulcan and VULCAN PROSeries brands to professional auto haulers, commercial fleets, and recreational operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: TrucknTow generates revenue through direct-to-consumer sales of trucking and towing accessories including tie-down straps, chains, winches, load binders, and safety equipment. The company operates on a one-time transaction model with no subscription component.
2. Wholesale/B2B Sales: Commercial accounts and fleet operators can apply for credit and receive volume pricing through the company's B2B sales channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TrucknTow is a Detroit-based, family-owned retailer and distributor (founded 1959) of professional trucking and towing accessories sold primarily through its e-commerce storefront. The product portfolio centers on DOT-compliant cargo securement equipment, including tie-down straps, ratchet and winch straps, chains, load binders, axle straps, V-bridles, towing hooks, height measuring sticks, and related safety/apparel items under the Vulcan and VULCAN PROSeries brands. The company sells direct to professional trucking operators, auto haulers, commercial fleets, and recreational users, with a parallel B2B commercial accounts channel offering credit terms and custom assemblies.

Product overview

TrucknTowcom is a direct-to-consumer retailer and supplier of professional trucking and towing accessories founded in 1959, headquartered in Detroit, Michigan. The company operates two primary product brands: Vulcan® (standard industrial grade) and VULCAN PROSeries® (premium professional tier). The VULCAN PROSeries® line features enhanced durability with proprietary Optic Orange Scuff Edge II™ webbing that is 67% more abrasion-resistant and 30% more edge-cutting resistant than standard webbing. The core product portfolio centers on vehicle tie-down and cargo control equipment including car tie down straps, axle straps, ratchet straps, winch straps, load binders, chain V-bridles, web V-bridles, and towing hooks—all designed for DOT-compliant flatbed auto hauling, cargo transport, and towing/recovery operations. Supporting product categories include wheel lift straps, height measuring sticks (QuickClick®), E-track logistic systems, security chains and locks, winches and accessories, corner protectors, load beams, steel coil racks, tarp systems, lighting, and safety apparel. The company sells directly to professional trucking operators, commercial fleets, auto transport companies, and independent haulers, with all products meeting or exceeding DOT cargo securement regulations.

Differentiator

Problem solved

Functional benefit

Brands

• VULCAN PROSeries: Professional-grade towing and tie-down product line featuring premium materials and construction for heavy-duty trucking applications. Includes PROSeries ratchet straps, chain v-bridles, tow chains, and load binders designed for commercial towing operations.
• Vulcan
• QuickClick

Products and services

• VULCAN PROSeries Premium line of professional-grade towing and tie-down products featuring extra-thick Optic Orange Scuff Edge II webbing (67% more abrasion-resistant, 30% more edge-cutting resistant than standard webbing), targeting heavy-duty professional auto hauling, cargo control, and towing applications.
• Car Tie Down Straps Vehicle securing straps including ratchet tie-down chains, tire straps, wheel straps, axle straps, and frame hooks for use on auto hauler and enclosed car trailers.
• Axle Straps Low-clearance vehicle tie-down straps forming a loop around the axle, available with snap hooks or chain anchors, for securing vehicles where tire straps will not fit.
• Ratchet Straps Industrial tie-down straps available with flat hooks, wire hooks, chain anchors, D-rings, grab hooks, or snap hooks for various trailer and cargo applications.
• Winch Straps Heavy-duty flatbed trailer tie-down straps made with certified polyester webbing, available with flat hooks, wire hooks, or chain anchors, featuring UV and cut-resistant coating.
• Load Binders Chain tensioning devices available in ratchet and lever styles for securing cargo using Grade 70, Grade 80, or Grade 100 transport chains.
• Wheel Lift & Dolly Straps Tow truck wheel lift straps including universal O-ring lasso straps and wheel dolly wrap straps that fully encapsulate tires for securing vehicles to tow dollies or wheel lifts.
• Chain V-Bridles Towing chain bridles for tow trucks and flatbed wreckers featuring 5/16 G70 chain with various hook configurations including J-hooks, frame hole hooks, and rigging hooks.
• Web V-Bridles Professional webbing assemblies for vehicle loading in classic, Silver Series, and PROSeries variants, with various hook configurations and safe working loads up to 4,700 lbs.
• Height Sticks (QuickClick) Load height measuring devices including Extended Plus (20 feet) and Compact Plus (15 feet) models used by truckers to measure load height before travel and avoid bridge obstructions.
• Car Hauler Chains (Grade 70) Industry-standard auto hauling chains made from 5/16 G70 chain with a 4,700 lb safe working load, precision-forged alloy frame hooks, and factory welded coupling links.
• Towing Hooks Heavy-duty recovery and towing hooks including J-hooks, clevis hooks, frame hooks, and frame hook clusters with various safe working loads for chain and vehicle applications.
• E-Track & Logistic Straps Trailer cargo securing systems for enclosed trailers and cargo vans, including logistic straps, E-track fittings, and components for creating anchor points.
• Security Chains & Locks Premium case-hardened security chains and locks including Viro Panzer locks designed to resist bolt cutters and hand tools for anti-theft applications.
• Truck Winches & Accessories Trailer cargo strap winches including weld-on, sliding, set screw, and ratcheting models from SilverCap, plus winch bars and strap winders.
• Corner Protectors Strap and cargo protection devices in plastic, metal, rubber, and cordura options to extend strap life and reduce cargo damage during transport.
• Load Beams and Cargo Bars Interior cargo securing devices that fit into E-track or use an expandable rubber-foot design to brace and shore bulky loads inside vans, box trucks, and pickup beds.
• Steel Coil Racks DOT-compliant cradles designed for safe transport of steel coils, adjustable to form custom-sized cradles on flatbed trailers.
• Tarps & Tarp Systems Truck tarping products including manual and electric tarp systems for dump trucks, flatbed trucks, and gravel trucks, featuring Detroit Tough and PVC Mesh options.

Quantifiable outcome

• All products meet or exceed DOT regulations and CVSA requirements
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/truckntow
• YouTubeyoutube.com/truckntowdotcom
• Facebookfacebook.com/120986674578148
• LinkedInlinkedin.com/company/truckntowdotcom
• Instagraminstagram.com/truckntow
• TikToktiktok.com/@truckntow

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrucknTowcom