New Health Partners
New Health Partners is a Miami-based Field Marketing Organization that contracts 15,000+ independent US insurance agents with access to 82+ carrier partners across health, Medicare, life, and P&C lines in 49 states, supported by proprietary technology including the HiTheo AI assistant, uPPo ICHRA platform, OpenCharts analytics, and NHP University training.
- Company typePrivate
- Founded2019
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New Health Partners does
New Health Partners (NHP) is a privately-held Field Marketing Organization (FMO) headquartered in Miami, Florida, that recruits and contracts independent US insurance agents, providing them access to commission-bearing relationships with 82+ national carriers (Aetna, Cigna, Humana, UnitedHealthcare, Wellcare, Devoted Health, Anthem, Amerigroup, Molina Healthcare, Florida Blue, Kaiser Permanente, Clear Spring Health, among others) across 49 states and six product lines (Health, Medicare, Ancillary, NHP Life, NHP Growth, and P&C). The model positions NHP between carriers and a long-tail agent network, monetizing through commission overrides and ancillary platform services rather than direct agent subscription fees; the company states agents receive up to 25% higher commissions than standard FMOs and that off-exchange plans offer up to 25% FYC.
The platform is built on a combination of proprietary and partnered technology. Agents log in through the Nextere-backed dashboard (with separate Account, Identity, Administration, SaaS, Coredata, Notification, Commission, Calendar, Task, and Payment services) and access NHP University (LearnWorlds-hosted pre-licensing, AHIP/FFM certification, live workshops, and on-demand sales training), Ebbiflow for marketing and lead generation, uPPo for Individual Coverage HRA (ICHRA) administration, OpenCharts for real-time plan comparison and enrollment analytics, Tomorrow Life for embedded term-life cross-sell, and HiTheo, an AI assistant for 24/7 client outreach, lead qualification, and follow-up scheduling. An IFP Marketplace provides on-exchange and off-exchange quoting tools across 20+ carriers.
NHP's commercial model is freemium-to-agent: there are no upfront fees, and the platform, training, and marketing resources are provided free of charge in exchange for the agent contracting with NHP and routing policies through the FMO's carrier relationships. Revenue is generated through carrier commissions and volume-based arrangements; the company is bootstrapped (no disclosed funding rounds) and family-of-companies brands (NHP University, NHP Life, NHP Shield, NHP Growth, uPPo, Open Insurance) suggest a build-versus-buy expansion strategy across the agent lifecycle.
New Health Partners firmographics
Firmographics- Name
- New Health Partners
- Legal name
- New Health Partners
- Website
- https://newhealthpartner.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Health Partners is a Miami-based Field Marketing Organization that contracts 15,000+ independent US insurance agents with access to 82+ carrier partners across health, Medicare, life, and P&C lines in 49 states, supported by proprietary technology including the HiTheo AI assistant, uPPo ICHRA platform, OpenCharts analytics, and NHP University training.
- Ownership category
- akta.pro rank
New Health Partners industry classification
Industry- Product category
- Insurance Distribution Services
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industry
- Medigap Distribution & Brokerage (Captive/Independent/IMO/FMO) (HLAEADAD)
Keywords
Where New Health Partners is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New Health Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Agent Contracting & Commissions: NHP generates revenue by facilitating insurance agent contracting with carrier partners. Agents receive commissions from carriers for policies sold, and NHP earns a share through its FMO contracts. The company offers competitive commission structures with industry-leading contracts that pay up to 25% more than standard FMOs. Off-exchange plans offer commissions up to 25% FYC.
- Technology Platform Access: NHP provides its tech platform, Ebbiflow marketing, and technology tools included when agents join. Revenue is generated through carrier relationships and volume-based arrangements rather than direct agent fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Zero Cost Entry - Full Access Membership |
| Transaction based/ take rate | Pay-as-you-go | Off-Exchange Commission Rates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
New Health Partners product offering
Product offeringCore offering
New Health Partners operates as a Field Marketing Organization (FMO) that recruits and contracts independent insurance agents, granting them access to 82+ national health, Medicare, life, and P&C carrier partners. Agents receive a proprietary technology platform (client management, commission tracking, carrier updates), training through NHP University, lead generation and marketing support via Ebbiflow, and compliance/licensing assistance.
Product overview
New Health Partners is a Field Marketing Organization (FMO) that operates as a platform-plus-partner ecosystem providing insurance agents access to carriers, technology tools, training, and marketing support. The core technology portfolio includes four proprietary and partnered platforms: uPPo for ICHRA benefits administration, HiTheo as an AI-powered agent assistant, OpenCharts for insurance market intelligence, and Tomorrow Life for embedded term life insurance. The platform is complemented by NHP University for training and certification, Ebbiflow for marketing and lead generation, and access to 82+ carrier partners across Health, Medicare, Individual/Family Plans (IFP), NHP Life, NHP Growth, and Property & Casualty product lines covering 49 states.
Differentiator
Problem solved
Functional benefit
Brands
- NHP University: Learning center and training platform for insurance agents featuring pre-licensing courses, certification training, and ongoing education.
- NHP Life
- NHP Growth
- NHP Shield
- uPPo
- HiTheo
- OpenCharts
- Tomorrow Life
Products and services
- uPPo
Quantifiable outcome
- 127% revenue growth
- +5 more outcomes
Companies that use New Health Partners
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
New Health Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
New Health Partners partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- uPPo (Uppo Benefits)coreuPPo powers Individual Coverage HRA (ICHRA) administration for NHP agents, providing employers with a modern, compliant way to offer health benefits. NHP agents gain access to ICHRA Setup & Management, Employer Dashboard, and Compliance Automation tools.
- HiTheocoreAI-powered assistant built for health insurance agents that automates client outreach, qualifies leads, answers questions, and schedules follow-ups at scale 24/7. NHP agents access AI Lead Qualification, Automated Client Outreach, and 24/7 Chat & Follow-Up capabilities.
- OpenChartscoreOpenCharts delivers real-time insurance market intelligence including plan comparisons, carrier data, and enrollment analytics. NHP agents access Real-Time Plan Data, Market Gap Analysis, and Enrollment Analytics to spot opportunities and close smarter.
- Tomorrow LifecoreTomorrow Life embeds term life insurance directly into the agent workflow, allowing NHP agents to cross-sell life coverage alongside health products with zero extra paperwork. Features Embedded Term Life, Instant Underwriting, and Cross-Sell Integration.
- EbbiflowcoreThrough partnership with Ebbiflow, NHP agents gain access to proven lead-generation strategies, sales-driven campaigns, and marketing resources built to help attract quality prospects and close more business.
- AetnacoreMajor national health insurance carrier partner providing health insurance products to NHP agents.
- CignacoreMajor national health insurance carrier partner providing health insurance products to NHP agents.
- HumanacoreMajor national health insurance carrier partner providing health insurance products to NHP agents.
- UnitedHealthcarecoreMajor national health insurance carrier partner providing health insurance products to NHP agents.
- WellcarecoreNational health insurance carrier partner providing Medicare and health products to NHP agents.
- Devoted HealthcoreMedicare-focused health insurance carrier partner providing products to NHP agents.
- AnthemcoreMajor national health insurance carrier partner providing health insurance products to NHP agents.
- AmerigroupcoreNational health insurance carrier partner providing health insurance products to NHP agents.
- Molina HealthcarecoreNational health insurance carrier partner providing health insurance products to NHP agents.
- Florida BluecoreRegional health insurance carrier partner (Florida) providing health insurance products to NHP agents. Contracting available to resident agents only with exclusive/limited appointment.
- Kaiser PermanentecoreNational health insurance carrier partner providing health insurance products to NHP agents.
- Clear Spring HealthcoreNational health insurance carrier partner providing Medicare and health products to NHP agents.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
New Health Partners competitors and assessment
Company assessmentBroad incumbents
- Humana: Top-tier Medicare Advantage carrier and NHP partner. Operates its own captive agent program (CenterWell) that competes with independent FMOs like NHP for Medicare distribution share.
- Cigna: Major national health carrier that is both an NHP carrier partner and a broader incumbent in group/individual health. Comparable in product breadth but operates as an underwriter rather than an FMO.
Direct peers
- eHealth: Public health insurance marketplace and FMO offering individual, family, Medicare, and ancillary plans from multiple carriers. Competes directly with NHP in IFP and Medicare agent-driven distribution.
- National Health Benefits (NHB): Insurance FMO providing agents with carrier access, training, and marketing support similar to NHP. Overlapping value proposition around contracting, commissions, and multi-state health/Medicare distribution.
- GoHealth: Public Medicare-focused insurance distribution platform that recruits and supports agents selling MA, Medicare Supplement, and ACA plans across major carriers. Directly comparable FMO/IMO model with overlapping carrier relationships and product lines.
- HealthMarkets: Large independent insurance agency/FMO distributing health, Medicare, life, and supplemental products through thousands of agents across the U.S. Closely comparable agent-led distribution model.
- Healthcare.com: Insurance comparison and distribution platform with agent and consumer channels for individual, Medicare, and family health plans. Comparable multi-carrier, technology-enabled distribution approach.
- Benefytt Technologies: Insurance technology and distribution company (formerly Health Insurance Innovations) operating in the individual health and Medicare market with carrier and agent partnerships.
- SunFire Matrix: Insurance FMO platform serving independent agents with multiple carrier appointments, training, and back-office tools. Direct competitor in the agent-services FMO segment.
- SelectQuote: Public senior-market insurance distributor primarily focused on Medicare, life, and final-expense products via a large agent network. Competes for the same independent agent pool and Medicare carrier contracts as NHP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
New Health Partners social profiles
Digital presenceNew Health Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Health Partners leadership team
Management profileNumber of profiles
New Health Partners subsidiaries and ownership
Company hierarchySubsidiaries5 records
New Health Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Health Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Health Partners
What does New Health Partners do?
New Health Partners operates as a Field Marketing Organization (FMO) that recruits and contracts independent insurance agents, granting them access to 82+ national health, Medicare, life, and P&C carrier partners. Agents receive a proprietary technology platform (client management, commission tracking, carrier updates), training through NHP University, lead generation and marketing support via Ebbiflow, and compliance/licensing assistance.
Is New Health Partners a public or private company?
New Health Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Health Partners founded?
New Health Partners was founded in 2019. It employs 11 to 50 people.
Where is New Health Partners based?
New Health Partners is headquartered in Miami, United States, in the North America region.
How does New Health Partners make money?
Two revenue lines are on record. Agent Contracting & Commissions are the primary driver. The others are technology Platform Access.
Who are New Health Partners's main competitors?
Broad incumbents on record are Humana and Cigna. Direct peers are eHealth, National Health Benefits (NHB), GoHealth, HealthMarkets, Healthcare.com, Benefytt Technologies, SunFire Matrix and SelectQuote.
Does New Health Partners have an API?
No public API is recorded for New Health Partners.
What industry is New Health Partners in?
New Health Partners's product category is Insurance Distribution Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of HLAEADAD, Medigap Distribution & Brokerage (Captive/Independent/IMO/FMO). Its NAICS code is 524210 and its SIC code is 6411.