Setur
Setur Servis Turistik A.Ş., a 60-year-old Turkish travel agency and Koç Holding subsidiary, operates a B2C booking platform serving Turkish leisure travelers with hotels, tours, flights, cruises, and specialized services through 400+ branches and digital channels.
- Company typePrivate
- Founded1964
- HeadquartersIstanbul
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Setur does
Setur Servis Turistik A.Ş. is one of Turkey's oldest travel agencies, founded in 1964 and operating as a wholly-owned subsidiary of Koç Holding, Turkey's largest conglomerate. The company operates a B2C travel booking platform (setur.com.tr) complemented by native iOS and Android applications, serving primarily domestic Turkish leisure travelers with hotel reservations, tour packages, flight tickets, cruise bookings, and yacht charters. With nearly 1,500 specialized personnel and over 400 authorized travel agencies located in shopping malls across Turkey, Setur maintains one of the largest omnichannel travel distribution networks in the country.
Revenue is generated primarily through transaction-fee commissions on bookings, including commissions from hotel reservations across thousands of domestic and international properties, tour packages (cultural, bus, flight-inclusive, cruise, themed), flight tickets, and cruise packages covering MSC, Costa, Celestyal, Celebrity, Royal Caribbean, Aroya, Norwegian, Regent, and Explora Journeys. The company operates an ecosystem of sub-brands targeting distinct verticals: SeturSelect for luxury bespoke travel (with Abercrombie & Kent, Virgin Limited, Belmond, Four Seasons Preferred Partner, Hyatt Privé, and Mandarin Oriental Fan Club), SeturAcademia for international education consulting, Setair for private aviation (Falcon 8X jets, AW139 helicopters, Cessna Grand Caravan seaplanes), BCD Travel for corporate travel management, SeturCruise for cruise specialization, SeturDutyFree for border retail, SeturVize for visa services, SeturMice for corporate events, and SeturKids for family travel. Distribution spans physical agency branches, e-commerce, mobile apps, a 24/7 call center (444 28 22), and co-marketing partnerships with Yapı Kredi World, Türk Telekom Prime, and Vodafone Red.
The technology stack is conventional e-commerce infrastructure: Cloudinary CDN for content delivery, Sectigo SSL for transaction security, and Google Maps for property location rendering. AI capabilities are limited to a ChatGPT-powered customer support assistant. The company holds ISO 9001:2015 certification since 2005, TÜRSAB Travel Agency License (Document No: 728), and is a member of IATA, ASTA, and UFTAA. Operating geographies are Turkey and Northern Cyprus, with international inventory sourced through global hotel chains, cruise lines, and luxury travel partners.
Setur firmographics
Firmographics- Name
- Setur
- Legal name
- Setur Servis Turistik A.Ş.
- Website
- https://setur.com.tr
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Setur Servis Turistik A.Ş., a 60-year-old Turkish travel agency and Koç Holding subsidiary, operates a B2C booking platform serving Turkish leisure travelers with hotels, tours, flights, cruises, and specialized services through 400+ branches and digital channels.
- Ownership category
- akta.pro rank
Setur industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)
- akta.pro secondary industries
- Private/Customized Multi-Day Tour Operators (THAKADAC), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Boutique Yacht Cruise Operators (Scheduled Itineraries) (THAEADAA)
Keywords
Where Setur is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices4 records
Markets served
Setur business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Hotel Reservations Commission: Commission from hotel bookings across thousands of domestic and international hotels including all-inclusive resorts, boutique hotels, and package deals
- Tour Operations: Domestic and international tour packages including cultural tours, bus tours, flight-inclusive tours, cruise packages, and themed tours
- Flight Ticket Sales: Airline ticket sales for domestic and international routes
- Cruise Packages: Cruise tour packages including MSC, Costa, Celestyal, Celebrity, Royal Caribbean, Aroya, Norwegian, Regent, and Explora Journeys
- Boat Rental Services: Domestic and international boat and yacht charter services through partner Vira2
- Specialized Services: Corporate travel management (BCD Travel), education abroad (SeturAcademia), luxury travel (SeturSelect), private aviation (Setair), visa services, event organization, and duty-free services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hotel room rates starting from various price points |
| Unit Pricing | Pay-as-you-go | Tour packages with varying inclusions |
| Subscription | Monthly | SeturExtra membership with points and discounts |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Setur product offering
Product offeringCore offering
Setur is a Turkish travel agency and tour operator selling hotel reservations, domestic and international tour packages, flight tickets, cruise packages, and boat/yacht charters through its website, mobile apps, 400+ physical agencies, and call center. It also operates corporate travel management (BCD Travel), luxury bespoke travel (SeturSelect), education abroad (SeturAcademia), private aviation (Setair), and visa processing services for individual leisure travelers, corporations, and VIPs.
Product overview
Setur operates as a B2C travel booking platform under Koç Holding, serving leisure travelers with hotels, tours, flights, cruises, and boat rentals across Turkey and international destinations. The core platform (setur.com.tr) offers a filterable catalog of properties, themes, and destinations. The portfolio includes loyalty program Setur Extra; family service SeturKids; luxury bespoke service SeturSelect; education consultancy SeturAcademia; cruise specialist SeturCruise; visa service SeturVize; ticket service SeturTicket; yacht charter Sedventure; duty-free SeturDutyFree; corporate travel Seturbiz and BCD Travel; and private aviation Setair. A mobile app complements the web platform for bookings.
Differentiator
Problem solved
Functional benefit
Brands
- SeturDutyFree: Duty-free retail services at border crossings
- Seturbiz
- SeturMice
- SeturCruise
- Setair
- SeturSelect
- SeturAcademia
- SeturTicket
- SeturVize
- Sedventure
- BCD Travel
Products and services
- Hotel Reservation Service Booking of hotel accommodations across thousands of domestic Turkish, Northern Cyprus, and international properties, filterable by region, price, accommodation type, themes, and amenities. Targeted at individual leisure travelers, honeymooners, and families.
- Tour Packages Domestic and international tour packages including cultural tours, bus tours, flight-inclusive (Uçaklı) tours, Mavi Yolculuk blue cruise tours, Karadeniz, GAP, Doğu Anadolu, Kapadokya, Mardin, Likya tours; international tours to Özbekistan, Benelüks, Mısır, Balkan, Orta Avrupa, Uzakdoğu, Lapland, Yunan Adaları, Tayland, Phuket, Bali, İspanya, Küba, İtalya, Budva, Güney Amerika, Japonya; plus themed tours (ski, safari, festival, sea vacation, visa-free, far route, early booking, last-minute).
- SeturTicket Airline Ticketing Airline ticket sales for domestic and international routes through SeturTicket. Targeted at individual travelers and corporate clients needing flight bookings.
- SeturCruise Cruise Packages Cruise tour packages covering MSC Cruises, Costa Cruises, Celestyal, Celebrity, Royal Caribbean, Aroya, Norwegian, Regent, Explora Journeys, Selectum Blu, and river cruises on the Danube, Rhine, Rhône, and Douro. Mediterranean, Greek Islands, Norwegian Fjords, Baltic Capitals, and Canary Islands routes available.
- Sedventure Yacht and Boat Charter Domestic and international boat and yacht charter services through partner Vira2, covering Bodrum, Fethiye, Marmaris, Greece, Croatia, Italy, Spain, France, Seychelles, and Thailand. Targeted at leisure travelers seeking private sailing vacations.
- SeturExtra Loyalty Program Free membership loyalty program offering Setur Puan points accrual, 3% member discount on bookings, and access to exclusive promotional campaigns. Open to individual travelers who register on setur.com.tr.
- SeturSelect Luxury Bespoke Travel Bespoke luxury travel packages including honeymoon, sports, gastronomy, culture, family, adventure, spa, and sea themed trips. Partners with Abercrombie & Kent, Virgin Limited, Belmond, Four Seasons Preferred Partner, Hyatt Privé, and Mandarin Oriental Fan Club. Targeted at high-net-worth individuals seeking exclusive, customized experiences.
- SeturAcademia International Education Consulting International education consultancy offering overseas study services including language courses, university preparation, professional English programs, and children's summer school programs across destinations such as UK, USA, Canada, France, Germany, Italy, and Malta. Targeted at prospective international students and their families.
- Setair Private Aviation Charter Private aviation charter services including Falcon 8X jets (14 passengers), Agusta Westland 139 helicopters (9 passengers), and Cessna Grand Caravan seaplanes (8 passengers). Targeted at VIP clients, corporate executives, and luxury travelers needing private transportation.
- BCD Travel Corporate Travel Management Corporate travel management service handling business travel needs including flight bookings, hotel reservations, visa processing, and vehicle rental for global companies with 100+ country coverage. Targeted at enterprise clients seeking managed corporate travel programs.
- Seturbiz Corporate Travel Services Corporate travel and transfer services including company-specific ground transportation and institutional vehicle rental for businesses. Targeted at corporate clients needing managed ground transport for employees and events.
- SeturVize Visa Processing Service Visa processing and consultation service for international travel. Targeted at individual travelers and corporate clients requiring visa support for outbound trips.
- SeturDutyFree Retail Service Duty-free retail services at multiple border crossings. Targeted at international travelers crossing Turkey's borders.
- Cyprus (Kıbrıs) Vacation Packages Flight-inclusive vacation packages to Northern Cyprus combining hotel accommodation with flights and airport transfers. Includes Bafra Packages, Girne Packages, Magosa Packages, and Lefkoşa Packages. Targeted at Turkish travelers seeking beach vacations, casino resort stays, and honeymoon trips to Northern Cyprus.
Quantifiable outcome
- Early booking discounts up to 50%
- +2 more outcomes
Companies that use Setur
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Setur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature3 records
Setur partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- BCD TravelcoreSince 2007, Setur has been the brand representative of BCD Travel, one of the world's largest business travel management companies. This partnership enables Setur to serve global corporate clients with travel management services across 100+ countries with 10,000+ employees.
- Yapı Kredi BankmajorWorldpuan campaign partnership offering Yapı Kredi World card holders exclusive discounts up to 8%, Worldpuan earning opportunities, and special installment options on Setur bookings.
- Türk TelekomminorTürk Telekom Prime partnership offering exclusive travel discounts for telecom company's customers.
- VodafoneminorVodafone Red customers receive special discounts on selected international tours up to 3,000 TL.
- Hotel Chains (Rubi, Robinson, Sueno, Crystal, Orange, Kirman, Trendy, Limak, Paloma, Zeniya, Balmy)corePartnerships with major hotel chains across Turkey including Rubi Hotels, Robinson Hotels, Sueno Hotels, Crystal Hotels, Orange County Hotels, Kirman Premium Hotels, Trendy Hotels, Limak Hotels, Paloma Hotels, Zeniya Hotels, and Balmy Hotels.
- MSC CruisescoreAuthorized seller of MSC Cruise packages including Mediterranean, Greek Islands, Norwegian Fjords, Baltic Capitals, Canary Islands routes.
- Costa CruisescoreAuthorized seller of Costa Cruise packages.
- Abercrombie & KentcorePartnership with Abercrombie & Kent for SeturSelect luxury travel experiences including exclusive destinations and premium services.
- Virgin LimitedcorePartnership with Virgin Limited for SeturSelect luxury travel experiences.
- BelmondcorePartnership with Belmond for SeturSelect luxury travel experiences including hotels, trains, and river cruises.
- Four Seasons Preferred PartnermajorFour Seasons Preferred Partner membership for SeturSelect providing access to exclusive Four Seasons hotels and resorts.
- Hyatt PrivémajorHyatt Privé membership for SeturSelect providing access to exclusive Hyatt hotels and resorts.
- Mandarin Oriental Fan ClubmajorMandarin Oriental Fan Club membership for SeturSelect providing access to Mandarin Oriental hotels.
- Vira2 (Boat Rental)minorPartnership with Vira2 for boat and yacht charter services in Turkey and internationally including Bodrum, Fethiye, Marmaris, Greece, Croatia, Italy, Spain, France, Seychelles, and Thailand.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Setur competitors and assessment
Company assessmentBroad incumbents
- TUI Group: European integrated tour operator and cruise provider; competes with SeturCruise and SeturSelect on multi-destination package tours, especially for Turkish outbound travelers heading to Europe and the Mediterranean.
- Expedia Group: Global OTA conglomerate operating Hotels.com, Vrbo, and Expedia; a broad incumbent competing on inventory breadth, mobile UX, and loyalty programs that shape Setur's pricing environment.
- Booking.com: Global OTA leader; competes with Setur's hotel booking platform and increasingly with its tour/activity offerings, exerting downward pressure on hotel commissions and direct-booking share.
- American Express Global Business Travel: Global corporate travel management company; comparable to Setur's BCD-represented corporate travel business for multinational clients operating in Turkey.
Direct peers
- Tatil.com: Leading Turkish online travel platform focused on hotel and package bookings; directly comparable as a domestic competitor targeting the same Turkish leisure traveler with online-first distribution.
- Tatilbudur.com: Turkish online travel agency competing on domestic and international package tours and hotels; comparable in product mix and target customer to Setur's main online platform.
- Jolly Tur: One of Turkey's largest traditional travel agencies with nationwide branch network and online booking, competing directly with Setur in domestic package tours, hotel bookings, and flight-inclusive vacations.
- BCD Travel: Global corporate travel management company whose Turkey operations Setur represents since 2007; a partner in corporate travel but also a comparable peer in the B2B corporate travel management space.
- ETS Tur: Major Turkish tour operator and OTA offering domestic and international tour packages, hotel reservations, and flight-inclusive products — a head-to-head competitor across Setur's core leisure catalog.
- Coral Travel: Turkish-origin international tour operator with strong presence in CIS and European markets, offering package tours and hotel inventory that overlap directly with Setur's outbound tour and hotel business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Setur social profiles
Digital presenceSetur compliance and trust
Trust signalCompliance4 records
Setur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Setur leadership team
Management profileNumber of profiles
Setur subsidiaries and ownership
Company hierarchySubsidiaries11 records
Setur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Setur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Setur
What does Setur do?
Setur is a Turkish travel agency and tour operator selling hotel reservations, domestic and international tour packages, flight tickets, cruise packages, and boat/yacht charters through its website, mobile apps, 400+ physical agencies, and call center. It also operates corporate travel management (BCD Travel), luxury bespoke travel (SeturSelect), education abroad (SeturAcademia), private aviation (Setair), and visa processing services for individual leisure travelers, corporations, and VIPs.
Is Setur a public or private company?
Setur is a private company. It is classified as corporate owned and is currently operating.
When was Setur founded?
Setur was founded in 1964. It employs 501 to 1,000 people.
Where is Setur based?
Setur is headquartered in Istanbul.
How does Setur make money?
Six revenue lines are on record. Hotel Reservations Commission is the primary driver. The others are tour Operations, flight Ticket Sales, cruise Packages, boat Rental Services and specialized Services.
Who are Setur's main competitors?
Broad incumbents on record are TUI Group, Expedia Group, Booking.com and American Express Global Business Travel. Direct peers are Tatil.com, Tatilbudur.com, Jolly Tur, BCD Travel, ETS Tur and Coral Travel.
Does Setur have an API?
No public API is recorded for Setur.
What industry is Setur in?
Setur's product category is Travel Agency Services. Its primary akta.pro industry code is THAJALAB, Bespoke Multi-Day Itinerary Planning & Custom Tour Design, with a secondary code of THAKADAC, Private/Customized Multi-Day Tour Operators. Its NAICS code is 561520 and its SIC code is 7900.