Setur

What Setur does

Setur Servis Turistik A.Ş. is one of Turkey's oldest travel agencies, founded in 1964 and operating as a wholly-owned subsidiary of Koç Holding, Turkey's largest conglomerate. The company operates a B2C travel booking platform (setur.com.tr) complemented by native iOS and Android applications, serving primarily domestic Turkish leisure travelers with hotel reservations, tour packages, flight tickets, cruise bookings, and yacht charters. With nearly 1,500 specialized personnel and over 400 authorized travel agencies located in shopping malls across Turkey, Setur maintains one of the largest omnichannel travel distribution networks in the country.

Revenue is generated primarily through transaction-fee commissions on bookings, including commissions from hotel reservations across thousands of domestic and international properties, tour packages (cultural, bus, flight-inclusive, cruise, themed), flight tickets, and cruise packages covering MSC, Costa, Celestyal, Celebrity, Royal Caribbean, Aroya, Norwegian, Regent, and Explora Journeys. The company operates an ecosystem of sub-brands targeting distinct verticals: SeturSelect for luxury bespoke travel (with Abercrombie & Kent, Virgin Limited, Belmond, Four Seasons Preferred Partner, Hyatt Privé, and Mandarin Oriental Fan Club), SeturAcademia for international education consulting, Setair for private aviation (Falcon 8X jets, AW139 helicopters, Cessna Grand Caravan seaplanes), BCD Travel for corporate travel management, SeturCruise for cruise specialization, SeturDutyFree for border retail, SeturVize for visa services, SeturMice for corporate events, and SeturKids for family travel. Distribution spans physical agency branches, e-commerce, mobile apps, a 24/7 call center (444 28 22), and co-marketing partnerships with Yapı Kredi World, Türk Telekom Prime, and Vodafone Red.

The technology stack is conventional e-commerce infrastructure: Cloudinary CDN for content delivery, Sectigo SSL for transaction security, and Google Maps for property location rendering. AI capabilities are limited to a ChatGPT-powered customer support assistant. The company holds ISO 9001:2015 certification since 2005, TÜRSAB Travel Agency License (Document No: 728), and is a member of IATA, ASTA, and UFTAA. Operating geographies are Turkey and Northern Cyprus, with international inventory sourced through global hotel chains, cruise lines, and luxury travel partners.

Name

Setur

Legal name

Setur Servis Turistik A.Ş.

Website

https://setur.com.tr

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Setur Servis Turistik A.Ş., a 60-year-old Turkish travel agency and Koç Holding subsidiary, operates a B2C booking platform serving Turkish leisure travelers with hotels, tours, flights, cruises, and specialized services through 400+ branches and digital channels.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Boutique Yacht Cruise Operators (Scheduled Itineraries) (THAEADAA)

Keywords

• Travel agency services
• Hotel booking platform
• Corporate travel management
• Cruise booking services
• Education abroad consulting

Headquarters

HQ city

Istanbul

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Reservations Commission: Commission from hotel bookings across thousands of domestic and international hotels including all-inclusive resorts, boutique hotels, and package deals
2. Tour Operations: Domestic and international tour packages including cultural tours, bus tours, flight-inclusive tours, cruise packages, and themed tours
3. Flight Ticket Sales: Airline ticket sales for domestic and international routes
4. Cruise Packages: Cruise tour packages including MSC, Costa, Celestyal, Celebrity, Royal Caribbean, Aroya, Norwegian, Regent, and Explora Journeys
5. Boat Rental Services: Domestic and international boat and yacht charter services through partner Vira2
6. Specialized Services: Corporate travel management (BCD Travel), education abroad (SeturAcademia), luxury travel (SeturSelect), private aviation (Setair), visa services, event organization, and duty-free services

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Setur is a Turkish travel agency and tour operator selling hotel reservations, domestic and international tour packages, flight tickets, cruise packages, and boat/yacht charters through its website, mobile apps, 400+ physical agencies, and call center. It also operates corporate travel management (BCD Travel), luxury bespoke travel (SeturSelect), education abroad (SeturAcademia), private aviation (Setair), and visa processing services for individual leisure travelers, corporations, and VIPs.

Product overview

Setur operates as a B2C travel booking platform under Koç Holding, serving leisure travelers with hotels, tours, flights, cruises, and boat rentals across Turkey and international destinations. The core platform (setur.com.tr) offers a filterable catalog of properties, themes, and destinations. The portfolio includes loyalty program Setur Extra; family service SeturKids; luxury bespoke service SeturSelect; education consultancy SeturAcademia; cruise specialist SeturCruise; visa service SeturVize; ticket service SeturTicket; yacht charter Sedventure; duty-free SeturDutyFree; corporate travel Seturbiz and BCD Travel; and private aviation Setair. A mobile app complements the web platform for bookings.

Differentiator

Problem solved

Functional benefit

Brands

• SeturDutyFree: Duty-free retail services at border crossings
• Seturbiz
• SeturMice
• SeturCruise
• Setair
• SeturSelect
• SeturAcademia
• SeturTicket
• SeturVize
• Sedventure
• BCD Travel

Products and services

• Hotel Reservation Service Booking of hotel accommodations across thousands of domestic Turkish, Northern Cyprus, and international properties, filterable by region, price, accommodation type, themes, and amenities. Targeted at individual leisure travelers, honeymooners, and families.
• Tour Packages Domestic and international tour packages including cultural tours, bus tours, flight-inclusive (Uçaklı) tours, Mavi Yolculuk blue cruise tours, Karadeniz, GAP, Doğu Anadolu, Kapadokya, Mardin, Likya tours; international tours to Özbekistan, Benelüks, Mısır, Balkan, Orta Avrupa, Uzakdoğu, Lapland, Yunan Adaları, Tayland, Phuket, Bali, İspanya, Küba, İtalya, Budva, Güney Amerika, Japonya; plus themed tours (ski, safari, festival, sea vacation, visa-free, far route, early booking, last-minute).
• SeturTicket Airline Ticketing Airline ticket sales for domestic and international routes through SeturTicket. Targeted at individual travelers and corporate clients needing flight bookings.
• SeturCruise Cruise Packages Cruise tour packages covering MSC Cruises, Costa Cruises, Celestyal, Celebrity, Royal Caribbean, Aroya, Norwegian, Regent, Explora Journeys, Selectum Blu, and river cruises on the Danube, Rhine, Rhône, and Douro. Mediterranean, Greek Islands, Norwegian Fjords, Baltic Capitals, and Canary Islands routes available.
• Sedventure Yacht and Boat Charter Domestic and international boat and yacht charter services through partner Vira2, covering Bodrum, Fethiye, Marmaris, Greece, Croatia, Italy, Spain, France, Seychelles, and Thailand. Targeted at leisure travelers seeking private sailing vacations.
• SeturExtra Loyalty Program Free membership loyalty program offering Setur Puan points accrual, 3% member discount on bookings, and access to exclusive promotional campaigns. Open to individual travelers who register on setur.com.tr.
• SeturSelect Luxury Bespoke Travel Bespoke luxury travel packages including honeymoon, sports, gastronomy, culture, family, adventure, spa, and sea themed trips. Partners with Abercrombie & Kent, Virgin Limited, Belmond, Four Seasons Preferred Partner, Hyatt Privé, and Mandarin Oriental Fan Club. Targeted at high-net-worth individuals seeking exclusive, customized experiences.
• SeturAcademia International Education Consulting International education consultancy offering overseas study services including language courses, university preparation, professional English programs, and children's summer school programs across destinations such as UK, USA, Canada, France, Germany, Italy, and Malta. Targeted at prospective international students and their families.
• Setair Private Aviation Charter Private aviation charter services including Falcon 8X jets (14 passengers), Agusta Westland 139 helicopters (9 passengers), and Cessna Grand Caravan seaplanes (8 passengers). Targeted at VIP clients, corporate executives, and luxury travelers needing private transportation.
• BCD Travel Corporate Travel Management Corporate travel management service handling business travel needs including flight bookings, hotel reservations, visa processing, and vehicle rental for global companies with 100+ country coverage. Targeted at enterprise clients seeking managed corporate travel programs.
• Seturbiz Corporate Travel Services Corporate travel and transfer services including company-specific ground transportation and institutional vehicle rental for businesses. Targeted at corporate clients needing managed ground transport for employees and events.
• SeturVize Visa Processing Service Visa processing and consultation service for international travel. Targeted at individual travelers and corporate clients requiring visa support for outbound trips.
• SeturDutyFree Retail Service Duty-free retail services at multiple border crossings. Targeted at international travelers crossing Turkey's borders.
• Cyprus (Kıbrıs) Vacation Packages Flight-inclusive vacation packages to Northern Cyprus combining hotel accommodation with flights and airport transfers. Includes Bafra Packages, Girne Packages, Magosa Packages, and Lefkoşa Packages. Targeted at Turkish travelers seeking beach vacations, casino resort stays, and honeymoon trips to Northern Cyprus.

Quantifiable outcome

• Early booking discounts up to 50%
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• BCD TravelcoreStrategic or Co-development Partner · 1 January 2007Since 2007, Setur has been the brand representative of BCD Travel, one of the world's largest business travel management companies. This partnership enables Setur to serve global corporate clients with travel management services across 100+ countries with 10,000+ employees.
• Yapı Kredi BankmajorGTM or Marketing PartnerWorldpuan campaign partnership offering Yapı Kredi World card holders exclusive discounts up to 8%, Worldpuan earning opportunities, and special installment options on Setur bookings.
• Türk TelekomminorGTM or Marketing PartnerTürk Telekom Prime partnership offering exclusive travel discounts for telecom company's customers.
• VodafoneminorGTM or Marketing PartnerVodafone Red customers receive special discounts on selected international tours up to 3,000 TL.
• Hotel Chains (Rubi, Robinson, Sueno, Crystal, Orange, Kirman, Trendy, Limak, Paloma, Zeniya, Balmy)coreChannel Partner/ Reseller/ DistributorPartnerships with major hotel chains across Turkey including Rubi Hotels, Robinson Hotels, Sueno Hotels, Crystal Hotels, Orange County Hotels, Kirman Premium Hotels, Trendy Hotels, Limak Hotels, Paloma Hotels, Zeniya Hotels, and Balmy Hotels.
• MSC CruisescoreChannel Partner/ Reseller/ DistributorAuthorized seller of MSC Cruise packages including Mediterranean, Greek Islands, Norwegian Fjords, Baltic Capitals, Canary Islands routes.
• Costa CruisescoreChannel Partner/ Reseller/ DistributorAuthorized seller of Costa Cruise packages.
• Abercrombie & KentcoreChannel Partner/ Reseller/ DistributorPartnership with Abercrombie & Kent for SeturSelect luxury travel experiences including exclusive destinations and premium services.
• Virgin LimitedcoreChannel Partner/ Reseller/ DistributorPartnership with Virgin Limited for SeturSelect luxury travel experiences.
• BelmondcoreChannel Partner/ Reseller/ DistributorPartnership with Belmond for SeturSelect luxury travel experiences including hotels, trains, and river cruises.
• Four Seasons Preferred PartnermajorChannel Partner/ Reseller/ DistributorFour Seasons Preferred Partner membership for SeturSelect providing access to exclusive Four Seasons hotels and resorts.
• Hyatt PrivémajorChannel Partner/ Reseller/ DistributorHyatt Privé membership for SeturSelect providing access to exclusive Hyatt hotels and resorts.
• Mandarin Oriental Fan ClubmajorChannel Partner/ Reseller/ DistributorMandarin Oriental Fan Club membership for SeturSelect providing access to Mandarin Oriental hotels.
• Vira2 (Boat Rental)minorChannel Partner/ Reseller/ DistributorPartnership with Vira2 for boat and yacht charter services in Turkey and internationally including Bodrum, Fethiye, Marmaris, Greece, Croatia, Italy, Spain, France, Seychelles, and Thailand.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TUI Group: European integrated tour operator and cruise provider; competes with SeturCruise and SeturSelect on multi-destination package tours, especially for Turkish outbound travelers heading to Europe and the Mediterranean.
• Expedia Group: Global OTA conglomerate operating Hotels.com, Vrbo, and Expedia; a broad incumbent competing on inventory breadth, mobile UX, and loyalty programs that shape Setur's pricing environment.
• Booking.com: Global OTA leader; competes with Setur's hotel booking platform and increasingly with its tour/activity offerings, exerting downward pressure on hotel commissions and direct-booking share.
• American Express Global Business Travel: Global corporate travel management company; comparable to Setur's BCD-represented corporate travel business for multinational clients operating in Turkey.

Direct peers

• Tatil.com: Leading Turkish online travel platform focused on hotel and package bookings; directly comparable as a domestic competitor targeting the same Turkish leisure traveler with online-first distribution.
• Tatilbudur.com: Turkish online travel agency competing on domestic and international package tours and hotels; comparable in product mix and target customer to Setur's main online platform.
• Jolly Tur: One of Turkey's largest traditional travel agencies with nationwide branch network and online booking, competing directly with Setur in domestic package tours, hotel bookings, and flight-inclusive vacations.
• BCD Travel: Global corporate travel management company whose Turkey operations Setur represents since 2007; a partner in corporate travel but also a comparable peer in the B2B corporate travel management space.
• ETS Tur: Major Turkish tour operator and OTA offering domestic and international tour packages, hotel reservations, and flight-inclusive products — a head-to-head competitor across Setur's core leisure catalog.
• Coral Travel: Turkish-origin international tour operator with strong presence in CIS and European markets, offering package tours and hotel inventory that overlap directly with Setur's outbound tour and hotel business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/setur
• YouTubeyoutube.com/setur
• Facebookfacebook.com/setur
• LinkedInlinkedin.com/company/setur
• Instagraminstagram.com/setur

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setur