White Labs Inc
White Labs Inc is a biotechnology company producing pure liquid yeast, dry yeast, fermentation nutrients, and analytical lab services for professional brewers, distillers, winemakers, and homebrewers across 12+ countries.
- Company typePrivate
- Founded1995
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What White Labs Inc does
White Labs Inc is a privately held biotechnology company founded in 1995 in San Diego that produces and distributes pure liquid yeast, fermentation products, and analytical laboratory services for the global beverage industry. Its core product is a yeast and bacteria bank of 222+ strains covering beer, wine, cider, spirits, and kombucha fermentation, packaged in its proprietary double-patented PurePitch Next Generation system powered by FlexCell technology — a dual-layer film that enables one-way CO2 off-gassing, delivers a standardized 7.5 million cells/mL pitch rate, and uses 70% less plastic than traditional packaging. The company applies a 21-day controlled propagation process with 38 quality checkpoints per batch, supported by a proprietary qPCR microbial contaminants panel co-developed with Invisible Sentinel.
The business operates a multi-channel go-to-market model: direct-to-consumer through the proprietary Yeastman.com e-commerce platform and iOS/Android mobile apps; distribution through regional partners (Brouwland, JM Hops, BET LTD, SBI International, Korea Yeast Labs, DVSKP, Artisan Brewing) spanning 12+ countries; and tasting-room retail at White Labs Brewing Co. (San Diego and Asheville) and White Labs Kitchen & Tap (Asheville). Revenue streams span unit-priced liquid yeast (PurePitch sizes from 70mL homebrew to 10L custom pours), Premium Active Dry Yeast produced in collaboration with Lallemand Inc., enzymes and nutrients, TTB-certified analytical lab services with subscription options (Big QC Day Monthly/Quarterly), cryogenic yeast banking with annual storage fees, education programs, and merchandise.
White Labs serves a fragmented base of professional brewers, homebrewers, distillers, winemakers, cider makers, and kombucha producers, with production facilities in San Diego, Asheville, and Copenhagen (White Labs Copenhagen ApS, EU/USDA/Danish organic certified) and a distribution warehouse in Hong Kong. The company employs approximately 150 people, is led by founder and CEO Chris White, Ph.D., with no disclosed external institutional investment.
White Labs Inc firmographics
Firmographics- Name
- White Labs Inc
- Legal name
- White Labs Inc
- Website
- https://whitelabs.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- White Labs Inc is a biotechnology company producing pure liquid yeast, dry yeast, fermentation nutrients, and analytical lab services for professional brewers, distillers, winemakers, and homebrewers across 12+ countries.
- Ownership category
- akta.pro rank
White Labs Inc industry classification
Industry- Product category
- Fermentation Yeast Products
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Beverage Fermentation Cultures (Beer, Wine, Cider, Kombucha, Fermented Soft Drinks) (AFAJAJAC)
- akta.pro secondary industry
- Kombucha Production (AFAFAHAA)
Keywords
Where White Labs Inc is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
White Labs Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Liquid Yeast Products: Core revenue stream from PurePitch Next Generation liquid yeast in various sizes (Professional 1.75L, Nano 350mL, Nano Bundle, Homebrew 70mL, Custom Pour). Premium pricing for patented packaging technology and 21-day propagation quality.
- Premium Active Dry Yeast: Produced in collaboration with Lallemand Inc. Available in 500g Professional and 11g Homebrew sizes. Additional revenue stream expanding global reach where liquid yeast logistics are challenging.
- Analytical Lab Services: TTB-certified third-party analytical lab testing including gluten testing ($106), alcohol by volume ($35+), complete microbiological analysis, nutritional labeling, and custom panels. Subscription options available (Big QC Day Monthly $149, Quarterly $169).
- Enzymes & Nutrients: Fermentation aids including SeltzerMax, FANMax Bio, Clarity Ferm, Ultra-Ferm, Servomyces, Zinc Buddy, and others for beer, wine, cider, spirits, and kombucha production.
- Education & Merchandise: In-person and online classes covering yeast handling and lab techniques. Merchandise including apparel, glassware, books, and brewing equipment.
- Yeast Banking Service: Cryogenic storage and propagation of proprietary yeast strains. Standard Yeast Banking LS6750 at $280 including first year storage, $160/year thereafter. Optional genetic identification add-on.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Lab Tests |
| Subscription | Monthly | Big QC Day Subscriptions |
| Subscription | Annual | Yeast Banking Service |
| Unit Pricing | Pay-as-you-go | PurePitch Next Generation Package Sizes |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
White Labs Inc product offering
Product offeringCore offering
White Labs Inc manufactures and sells pure liquid yeast and bacteria cultures (222+ strains), proprietary packaging systems (PurePitch Next Generation with FlexCell technology), and related fermentation products for beer, wine, cider, spirits, and kombucha production. The company also operates a TTB-certified analytical laboratory providing third-party testing services and offers yeast banking for proprietary strain storage.
Product overview
White Labs Inc is a yeast and fermentation company offering a comprehensive portfolio centered around its core Yeast & Bacteria Bank of 222+ liquid yeast strains and Premium Active Dry Yeast. The portfolio integrates proprietary packaging technology (PurePitch® Next Generation with FlexCell™), the FlexSeries handling system (FlexPump, FlexBrink), enzymes and nutrients, and analytical lab services including a TTB-certified testing laboratory and yeast banking service. The company also operates White Labs Brewing Co. tasting rooms and White Labs Copenhagen for organic production in Europe. Education programs and The Vault specialty strain collection round out the ecosystem, serving professional brewers, homebrewers, distillers, and winemakers.
Differentiator
Problem solved
Functional benefit
Brands
- Yeastman: White Labs' custom-built tracking and ordering technology platform and online marketplace for specialty brewing yeast and related products
- PurePitch
- The Vault
- FlexSeries
- Innovation Campus Europe (ICE)
Products and services
- Yeast & Bacteria Bank The primary product offering featuring over 222 strains of liquid yeast and bacteria for beer, wine, cider, spirits, and kombucha fermentation. Strains are categorized as Core (year-round availability), Vault/Select (specialty strains), and The Yeast Bay (additional specialty collection).
- PurePitch Next Generation White Labs' proprietary liquid yeast packaging system powered by FlexCell technology. Delivers consistent cell concentration at 7.5 million cells/mL pitch rate in modular pouches with double-patented CO2-releasing film for foolproof fermentation.
- Premium Active Dry Yeast Shelf-stable active dry yeast produced in collaboration with Lallemand Inc. in Vienna, Austria. Available in 500g professional and 11g homebrew sizes, with repitchability for 3-10 generations. Over 1 billion live cells per gram.
- FlexSeries Complete yeast handling system including FlexPump (peristaltic pump for inline pitching), FlexBrink (pre-sterilized single-use yeast collection/storage vessel), and FlexCell technology (proprietary film-based propagation and packaging process).
- Enzymes & Nutrients Fermentation aids including Clarity Ferm (gluten reduction), Servomyces (yeast nutrient), Ultra-Ferm (enzyme blend), FANMax Bio, SeltzerMax, Zinc Buddy, and Go Ferm for improved fermentable extract yield and optimal nutrient blends.
- Analytical Lab Services TTB-certified third-party analytical laboratory offering 64+ tests including gluten testing (ELISA), alcohol by volume, complete microbiological analysis, nutritional label analysis, diacetyl testing, and gas chromatography for distillation profiling.
- Yeast Banking Service Cryogenic storage service for proprietary yeast strains. Includes testing, isolation, fermentation characterization, and propagation with yearly storage fees.
- The Vault Collection of 100+ specialty yeast strains curated over 25 years with seasonal releases for homebrewers and on-demand production for professionals with 30-day lead time.
Quantifiable outcome
- 94.9% cell viability after 6 months of storage
- +5 more outcomes
Companies that use White Labs Inc
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
White Labs Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
White Labs Inc partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and regional.
- Lallemand Inc.coreWhite Labs Premium Active Dry Yeast produced in collaboration with Lallemand Inc. in Vienna, Austria. White Labs sets highest specifications for active dry brewers yeast with highest flavors and reuse potential. First releases include WLP001 California Ale Yeast and WLP860 Munich Lager Yeast, with WLP066 London Fog Yeast for hazy beers.
- Invisible SentinelcoreProprietary qPCR microbial contaminants panel developed with Invisible Sentinel. Utilizes qPCR technology for multiplexed detection of brewery contaminants including wild yeast, STA1 gene, aerobic bacteria, and anaerobic bacteria with faster results and higher sensitivity than standard methods.
- BrouwlandregionalBelgian homebrew retailer distributing White Labs liquid yeast products to homebrewers in Belgium and surrounding regions.
- JM HopsregionalDistribution partner serving Czech Republic and Russia markets for White Labs yeast products.
- BET LTDregionalJapanese distribution partner for White Labs brewing ingredients and yeast products.
- SBI InternationalregionalDistribution partner for White Labs yeast products in China.
- Korea Yeast LabsregionalSouth Korean distribution partner for White Labs yeast products.
- DVSKPregionalIndian distribution partner for White Labs yeast products.
- Artisan BrewingregionalAustralian and New Zealand distribution partner for White Labs products.
Scale indicators11 records
Recent moves8 records
Expansion highlights7 records
White Labs Inc competitors and assessment
Company assessmentBroad incumbents
- Lesaffre: World's largest yeast manufacturer with a multi-decade portfolio across baking, brewing, wine, and nutrition; competes with White Labs in brewing/wine yeast but operates at vastly greater scale and through broader product categories, including via its Fermentis subsidiary.
- Novonesis (formerly Chr. Hansen): Global bioscience company with a fermentation cultures division serving food, beverage, and probiotics; an established incumbent in dairy, wine, and beverage cultures with broader scale and R&D resources than White Labs.
Emerging players
- Mangrove Jack's: Homebrew-focused brand offering brewing yeast, kits, and equipment primarily to hobbyist brewers; overlaps with White Labs' homebrew PurePitch 70mL and 11g dry lines but does not serve professional brewers at scale.
- East Coast Yeast: Smaller US craft liquid yeast lab supplying strains to craft brewers; an emerging niche player with partial overlap to White Labs' professional brewer segment but more limited strain catalog and geographic reach.
Direct peers
- Lallemand Inc. Global yeast and bacteria manufacturer that is both White Labs' dry-yeast manufacturing partner and a direct competitor across brewing, wine, cider, and distilling yeast categories; offers similar Lalbrew and Enoferm lines that compete with White Labs' professional portfolio.
- Omega Yeast Labs: Chicago-based craft brewing liquid yeast supplier offering fresh liquid yeast cultures, nutrient blends, and lab services; directly comparable product offering targeting the same professional brewer and homebrewer customers as White Labs.
- Wyeast Laboratories: Closest direct competitor — a US-based liquid yeast and culture provider for professional and home brewers with a comparable product catalog (PurePitch-style activator pouches), lab services, and educational content; competes head-to-head with White Labs in the craft brewing channel.
- Fermentis: Lesaffre's brewing-dedicated division producing dry brewing yeast (SafAle, SafLager ranges) and enzymes for professional and home brewers; competes with White Labs in dry yeast and in the broader brewer-relationship layer.
- Imperial Organic Yeast: Organic-certified liquid yeast producer targeting professional brewers with a comparable SKU format (PurePitch-style pouches) and similar focus on strain diversity; overlaps White Labs' premium craft and organic positioning.
Others
- BSG HandCraft (Brewers Supply Group): Major brewing ingredients distributor and supply partner to craft brewers; not a direct yeast manufacturer but an adjacent ecosystem participant that influences how brewers source fermentation inputs and competes for shelf and logistics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
White Labs Inc social profiles
Digital presenceWhite Labs Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Labs Inc leadership team
Management profileNumber of profiles
Profiles8 records
White Labs Inc subsidiaries and ownership
Company hierarchySubsidiaries3 records
White Labs Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Labs Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Labs Inc
What does White Labs Inc do?
White Labs Inc manufactures and sells pure liquid yeast and bacteria cultures (222+ strains), proprietary packaging systems (PurePitch Next Generation with FlexCell technology), and related fermentation products for beer, wine, cider, spirits, and kombucha production. The company also operates a TTB-certified analytical laboratory providing third-party testing services and offers yeast banking for proprietary strain storage.
Is White Labs Inc a public or private company?
White Labs Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Labs Inc founded?
White Labs Inc was founded in 1995. It employs 101 to 250 people.
Where is White Labs Inc based?
White Labs Inc is headquartered in San Diego, United States, in the North America region.
How does White Labs Inc make money?
Six revenue lines are on record. Liquid Yeast Products are the primary driver. The others are premium Active Dry Yeast, analytical Lab Services, enzymes & Nutrients, education & Merchandise and yeast Banking Service.
Who are White Labs Inc's main competitors?
Broad incumbents on record are Lesaffre and Novonesis (formerly Chr. Hansen). Emerging players are Mangrove Jack's and East Coast Yeast. Direct peers are Lallemand Inc., Omega Yeast Labs, Wyeast Laboratories, Fermentis and Imperial Organic Yeast. BSG HandCraft (Brewers Supply Group) is listed as an others.
Does White Labs Inc have an API?
No public API is recorded for White Labs Inc.
What industry is White Labs Inc in?
White Labs Inc's product category is Fermentation Yeast Products. Its primary akta.pro industry code is AFAJAJAC, Beverage Fermentation Cultures (Beer, Wine, Cider, Kombucha, Fermented Soft Drinks), with a secondary code of AFAFAHAA, Kombucha Production. Its NAICS code is 3121 and its SIC code is 2080.