What Georgia-Pacific Packaging & Cellulose does

Georgia-Pacific Packaging & Cellulose is an operating segment of Georgia-Pacific LLC, a wholly-owned subsidiary of Koch Industries, headquartered at 133 Peachtree St NE in Atlanta, Georgia. The segment provides fiber-based packaging and cellulose products spanning high-end graphic and traditional corrugated packaging, recyclable mailers, specialty kraft paper, containerboard, and cellulose fluff pulp. It operates as one of the largest fiber-based packaging producers in the United States, serving eight vertical segments including consumer goods, eCommerce, food and beverage, foodservice, household and home, industrial, personal care, and produce.

The segment is vertically integrated across more than 40 US manufacturing facilities — including cellulose mills (Perdue Hill AL, Brunswick, New Augusta MS), containerboard mills (Brewton AL, Monticello MS, Toledo OR, Big Island VA), bleached board mills (Brewton), a kraft mill (Palatka FL), Hummingbird digital print operations (West Chester OH, Phoenix AZ), EarthKraft mailer plants (Tolleson AZ, McDonough GA, Jonestown PA), corrugated box plants, sheet feeders, coating operations, and the Innovation Institute (i2) R&D facility in Norcross, GA. International cellulose sales are conducted from offices in Montevideo (Uruguay), Zug (Switzerland), and Hong Kong. The recycled fiber supply chain runs through Georgia-Pacific Recycling, which trades approximately 4.5 million tons of recycled fiber per year with more than 3,000 suppliers and 1,500 customers.

The business model is direct B2B enterprise sales executed through field-based account managers who conduct on-site visits, manage trials, oversee first production runs, and provide ongoing account management. Pricing is not publicly disclosed and operates on a quote-based B2B model. Revenue streams include hardware sales of corrugated packaging, cellulose pulp, containerboard, virgin kraft paper, and coated rollstock, plus recycled fiber trading. Technology differentiators include Hummingbird print-on-demand digital printing, the patent-pending Engineered Peach Box with Strength Reinforcement Technology, Z Divider wine packaging, UltraStak-Wrap geometry-engineered bulk packaging, Greenshield wax-alternative coatings, ProLock anti-slip tier sheets, Clean and Easy-Perf perforated edge technology, and the EarthKraft curbside-recyclable mailer line.

Name

Georgia-Pacific Packaging & Cellulose

Legal name

Georgia-Pacific LLC

Website

https://gppackaging.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Georgia-Pacific Packaging & Cellulose, a Koch Industries subsidiary based in Atlanta, manufactures fiber-based packaging including corrugated boxes, bulk bins, recyclable mailers, containerboard, kraft paper, and cellulose pulp across 40+ US facilities and international sales offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices46 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Corrugated Packaging Products: Sale of corrugated boxes, bulk bins, high-graphics packaging, and specialty packaging solutions to B2B customers across multiple industries including food & beverage, eCommerce, industrial, and consumer goods.
2. Cellulose Pulp Products: Sale of cellulose fluff pulp, papermaking pulp, and specialty pulp products to manufacturers in personal care, consumer goods, and industrial sectors.
3. Containerboard Products: Sale of containerboard including linerboard and medium products such as UltraStak Plus, UltraCycle Plus, UltraVantage Brite, and S-Medium.
4. Kraft Paper Products: Sale of 100% virgin kraft paper including MultiKraft, FlexKraft, CounterKraft, and FlowKraft for bag and foodservice applications.
5. Coated Rollstock Products: Sale of Sterling Coated Rollstock protective coatings for bakery, protein, produce, and industrial applications including color coatings and barrier treatments.
6. Recycled Fiber Trading: Georgia-Pacific Recycling is one of the world's largest buyers and sellers of recycled fiber, trading approximately 4.5 million recycled commodity tons per year with over 3,000 suppliers and 1,500 customers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Georgia-Pacific Packaging & Cellulose manufactures and sells fiber-based packaging, including corrugated boxes, recyclable mailers, coated rollstock, bulk bins, kraft paper, and containerboard, as well as cellulose pulp (fluff, papermaking, specialty) and related recycled-fiber brokerage services. Products are produced in company-owned mills and converting plants and sold primarily to enterprise B2B customers across food & beverage, eCommerce, foodservice, produce, consumer goods, and general industrial verticals.

Product overview

Georgia-Pacific Packaging & Cellulose offers a comprehensive fiber-based packaging portfolio that operates across several interconnected divisions. The core offerings include Cellulose products (fluff pulp, papermaking pulp, and specialty pulp), Corrugated Packaging (standard and custom boxes including brown boxes and high-graphics solutions), EarthKraft Recyclable Mailers (padded and unpadded curbside recyclable options), Sterling Coated Rollstock and Greenshield coatings, Kraft paper products (MultiKraft, FlexKraft, CounterKraft, FlowKraft), Containerboard (UltraStak Plus, UltraCycle Plus, UltraVantage Brite, S-Medium), and Bulk Bins. These products are supported by specialized services including the Innovation Institute (i2) for testing and development, Hummingbird Digital Print for high-quality graphic printing, and Georgia-Pacific Recycling for global fiber recovery and trading. The portfolio serves diverse markets including consumer goods, e-commerce, food & beverage, foodservice, industrial, personal care, and produce sectors.

Differentiator

Problem solved

Functional benefit

Brands

• EarthKraft: Recyclable paper mailers for e-commerce packaging, including padded and unpadded options, marketed as curbside recyclable with How2Recycle label
• Hummingbird Digital Print
• Innovation Institute (i2)
• MultiKraft
• FlexKraft
• CounterKraft
• FlowKraft
• UltraStak Plus
• UltraCycle Plus
• UltraVantage Brite
• Sterling Coated Rollstock
• Greenshield
• ProLock Anti-Slip Tier Sheets
• Clean and Easy-Perf
• UltraStak-Wrap
• Packaging System Optimization (PSO)

Products and services

• Corrugated Packaging

Quantifiable outcome

• 36% material reduction achieved with Z divider packaging innovation for Gallo
• +8 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Berry GlobalcoreStrategic or Co-development Partner · 30 January 2020Georgia-Pacific Recycling partnered with Berry Global to develop and expand recycling solutions. The collaboration was announced in January 2020 and focuses on creating innovative recyclable packaging options and sustainable solutions for the packaging industry.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• International Paper: International Paper is one of the largest producers of corrugated packaging and containerboard in North America. It directly competes with Georgia-Pacific across corrugated boxes, containerboard, and pulp products, serving many of the same end markets including food & beverage, eCommerce, and industrial.
• Packaging Corporation of America: Packaging Corporation of America is a major US producer of containerboard and corrugated packaging products. It is a direct competitor in the same product categories with overlapping customer bases in consumer goods and industrial markets.
• Smurfit Westrock: Smurfit Westrock, formed by the 2024 merger of WestRock and Smurfit Kappa, is one of the largest paper and packaging companies globally with significant corrugated packaging operations in North America. It directly competes with Georgia-Pacific in corrugated boxes, containerboard, and consumer packaging.
• Graphic Packaging Holding Company: Graphic Packaging specializes in paperboard packaging including folding cartons and food/beverage packaging. It competes with Georgia-Pacific's high-graphic corrugated and coated rollstock offerings in consumer goods and food & beverage verticals.
• Cascades Inc. Cascades is a North American producer of recycled corrugated packaging, containerboard, and tissue products. It competes directly with Georgia-Pacific in recycled-content containerboard and corrugated packaging.

Regional players

• Mondi plc: Mondi is a European-based global leader in sustainable packaging and paper with strong corrugated and kraft paper operations. While primarily European, it competes with Georgia-Pacific in international cellulose pulp markets and in serving global CPG customers.
• Sappi Limited: Sappi is a global producer of dissolving wood pulp, coated papers, and packaging boards. It competes with Georgia-Pacific's cellulose pulp business in international markets and serves similar paper-based packaging customers.

Broad incumbents

• Sonoco Products Company: Sonoco is a diversified global packaging company with operations in paperboard, flexible packaging, and protective packaging. It overlaps with Georgia-Pacific in industrial paper, containerboard, and consumer packaging segments.
• Sealed Air Corporation: Sealed Air specializes in protective packaging and food packaging solutions. While focused on plastics and films, it competes with Georgia-Pacific in food and protein packaging applications via coated rollstock and protective packaging.

Others

• Berry Global Group: Berry Global is a global plastic packaging manufacturer that has partnered with Georgia-Pacific Recycling since 2020 to develop recyclable packaging solutions. It is a partner and partial competitor in sustainable packaging and rigid containers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@georgia-pacific
• LinkedInlinkedin.com/showcase/georgia-pacific-packaging-&-cellulose
• Xx.com/GPPkgCellulose

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia-Pacific Packaging & Cellulose