What FIREX does

FIREX (legal name: Emirates Fire Fighting Equipment Factory LLC) is a Sharjah, UAE-based fire safety equipment manufacturer founded in 1983 by Engineer Jamal Hussein. The company operates a manufacturing facility in Industrial Area 13, Sharjah, equipped with state-of-the-art machinery, and produces a 12-category product portfolio spanning fire trucks and ambulances, fire pumps, suppression systems (FIREX 200, SEVO, CO2, kitchen hood), fire detection and alarm systems (Firex-UK, Bosch, Mircom, GST brands), voice evacuation systems, emergency lighting, LPCB/UL-certified fire rated cables, fire doors with up to 240-minute fire resistance ratings, foam systems (bladder tanks and concentrates manufactured in partnership with FOMTEC Sweden), PPE, and EN 12101-3-compliant smoke ventilation products.

The company generates revenue primarily through hardware sales supplemented by professional services covering system design, installation, commissioning, and ongoing maintenance. Pricing is project-specific and not publicly disclosed, with the company selling through direct enterprise field sales rather than a published price list. Go-to-market targets large construction projects, government facilities, hospitals, airports, and commercial enterprises, with customer references including Saudi German Hospital, Ritz Carlton Dubai, Sharjah Airport, Roads & Transport Authority (RTA), Ellington's DT1 Downtown Dubai, Opera Grand, The Pad, and The Torch Tower.

FIREX holds ISO 9001-2000 certification (since 2002), LPCB and UL product certifications, NFPA 96 kitchen hood compliance, and EN 12101-3:2002 smoke ventilation certification, enabling export into UK, Ghana, Bangladesh, Cambodia, Azerbaijan, Indonesia, Kazakhstan, and Turkmenistan alongside its UAE/MENA core market. The firm operates as a privately held LLC under founder-led ownership with no disclosed institutional investment, parent company, or public funding rounds.

Name

FIREX

Legal name

Emirates Fire Fighting Equipment Factory LLC

Website

https://firexuae.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

FIREX (Emirates Fire Fighting Equipment Factory LLC), founded in 1983 in Sharjah, UAE, manufactures and installs fire safety equipment and systems for enterprise, government, healthcare, aviation, and real estate clients across MENA and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fire Safety Equipment Manufacturing: Manufacturing and sale of fire fighting equipment and systems including fire trucks, ambulances, fire alarms, fire pumps, voice evacuation systems, emergency lights, fire rated cables, fire doors, foam systems, and smoke ventilation products.
2. Installation and Commissioning Services: Design, installation and commissioning services for fire fighting systems meeting NFPA, BS standard and local authority requirements.
3. Maintenance Services: Complete maintenance solutions for firefighting, fire alarm and security systems available wherever and whenever required.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FIREX (Emirates Fire Fighting Equipment Factory LLC) manufactures and supplies a comprehensive range of fire safety and firefighting equipment from its facility in Sharjah, UAE, including custom-made vehicles (fire trucks, ambulances), fire alarms, fire pumps, voice evacuation systems, emergency lights, fire rated cables, fire doors, foam systems, and smoke ventilation systems. The company also provides end-to-end design, installation, commissioning, and maintenance services for firefighting, fire alarm, and security systems, complying with NFPA, BS, and local authority standards.

Product overview

FIREX (Emirates Fire Fighting Equipment Factory LLC) is a fire safety equipment manufacturer established in 1983 in Sharjah, UAE, offering a comprehensive portfolio of fire fighting and safety products. The product line includes 12 core categories: Fire Fighting Products, Fire Pumps, Fire Suppression Systems (FEIX 200, SEVO, CO2, Kitchen Hood), Fire Detection Alarm Systems (Firex-UK, Bosch, Mircom, GST brands), Voice Evacuation Systems, Emergency Light Systems, Fire Rated Cables, Fire Doors (multiple configurations), Trucks and Vehicles (fire trucks, ambulances), Foam Systems (bladder tanks, concentrates), Fire Safety Equipment (PPE), and Smoke Ventilation Products. The company provides design, manufacturing, installation, and maintenance services, operating globally with markets in MENA and international regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Fighting Products

Quantifiable outcome

• One of the largest professional companies in the Fire Fighting Industry in the Middle East
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FOMTEC SwedencoreTechnology or IntegrationFIREX produces AFFF foam concentrates at their factory in Sharjah, UAE in partnership with FOMTEC Sweden. The partnership uses 100% FOMTEC raw materials made in Sweden with FOMTEC blending instructions, ensuring consistent quality of foam fire suppression products.

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• NAFFCO: Largest UAE-based fire fighting equipment manufacturer and contractor with very similar end-to-end portfolio (fire trucks, alarms, suppression, foam) and MENA focus. The most direct strategic comp to FIREX in size, geography, and product mix.
• Minimax Viking Group: Pure-play fire suppression specialist (water mist, foam, gas) and fire detection - one of the largest dedicated fire protection OEMs globally, with strong airport and industrial references. Direct competitor to FIREX on suppression-heavy and industrial projects.
• Hochiki Group: Japanese fire detection and life safety specialist - addressable and conventional panels, detectors, and notification appliances. A peer for FIREX's addressable detection system business across Middle East commercial projects.
• Fike Corporation: US-based fire protection specialist across suppression, alarm, and explosion protection. Direct peer in industrial fire suppression (foam, gas, clean agent) and detection panels where FIREX competes for industrial and energy-sector wins.
• SFFECO Global: Saudi Arabia-headquartered fire fighting equipment manufacturer and contractor with very similar end-to-end portfolio (alarms, suppression, vehicles, foam) and Gulf region focus - a close geographic and product comp to FIREX.

Broad incumbents

• Honeywell International (Fire Safety / Notifier / Morley-IAS): Global fire detection and life safety incumbent via Notifier, Morley-IAS, and Fire-Lite brands - offers addressable fire alarm systems, voice evacuation, and integrated BMS. Competes head-to-head with FIREX on detection and voice evacuation panel business across Middle East projects.
• Johnson Controls (Tyco Fire Protection Products): Global fire suppression and life safety incumbent (ex-Tyco) - sprinklers, suppression, detection, and integrated services globally. Competes with FIREX on large commercial, airport, and government projects in MENA, often via system integrator channels.
• Siemens Smart Infrastructure (Building Products / Fire Safety): Global fire detection, voice evacuation, and integrated building safety platform via Siemens Cerberus and Desigo. Frequent competitor in airport, healthcare, and high-rise projects across the Gulf.
• Bosch Sicherheitssysteme (Building Technologies): Global supplier of fire alarm panels, voice evacuation, and integrated security - notably one of the panel brands (Bosch) that FIREX distributes. Competes at the detection/communications level across large infrastructure projects.
• Kidde (Carrier Global): Established fire suppression and detection brand within Carrier Global - clean agent and CO2 systems, extinguishers, and detection panels. Direct competitor on kitchen hood, CO2 suppression, and extinguisher products that overlap with FIREX's suppression portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/firexfirefight
• Facebookfacebook.com/firexfirefighting
• LinkedInlinkedin.com/company/firexuae

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIREX