Service Brewing Co

What Service Brewing Co does

Service Brewing Co is a veteran-owned craft brewery founded in 2014 in Savannah, Georgia, by Kevin Ryan (former Army commander and West Point graduate) and Meredith Sutton (SCAD graduate). The company produces a portfolio of approximately 15 craft beers spanning IPAs (Compass Rose, Freedom Machine, Bohemian Citra), pilsners and lagers (Rally Point, Señor Delicioso), wheat ales (Gun Bunny), stouts (Lincoln's Gift Oyster Stout, The Love Boat Chocolate Cherry Stout), specialty brews (Old Guard Biere de Garde, Battlewagon Double IPA, Silver Bug DIPA), and recent extensions into hard seltzers (Party Animals) and fruited kettle sours (Bomb Pop). Distinctive products include Lincoln's Gift Oyster Stout brewed with locally harvested May River oysters and Savannah Banana Beer brewed with 360 lbs of bananas.

The company operates a dual revenue model combining direct-to-consumer taproom sales at its Historic Downtown Savannah location (574 Indian Street) with wholesale distribution through Savannah Distributing (Georgia) and Advintage of the Carolinas (South Carolina, North Carolina). A dedicated team of four regional sales representatives (Toby, Sam, Sheyenne, Maddie) manages distinct geographic territories, and the company extended to a third retail location, Service Brewing Taphouse, at Savannah/Hilton Head International Airport in October 2024 via an HMSHost partnership. The brewery leverages Savannah's To-Go Cup zone allowing taproom visitors to walk with beer, and runs recurring events including trivia, beer and yoga, bluegrass nights, and a running club.

Service Brewing differentiates itself through a mission-driven model that has generated over $375,000 in donations for veteran and first responder charities since launch. The veteran-owned identity is reinforced by an investor base where 20 of 23 initial backers were veterans, and through collaborations with Semper Fi Fund, Stop Soldier Suicide, GORUCK, and the Veterans Blend initiative with Yakima Chief Hops. The company has earned recognition including Savannah Magazine's 2024 Best Brewery, Forbes' Best Things To Do In Savannah, and Condé Nast Traveler's 15 Best Bars in Savannah. Geographic operations are limited to Georgia and the Carolinas with no out-of-state shipping per company FAQ.

Name

Service Brewing Co

Legal name

Service Brewing Company

Website

https://servicebrewing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Service Brewing Co is a veteran-owned craft brewery founded in 2014 in Savannah, Georgia, producing a portfolio of craft beers and hard seltzers sold through its taproom, regional distributors in Georgia and the Carolinas, and an airport taphouse, while donating to veteran and first responder charities.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Veteran-owned brewery
• Taproom beer sales
• Craft beer distribution
• Specialty beer recipes

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Direct Sales: On-site beer sales including pints, half pours, Crowlers, and package beer for off-site consumption. Also sells production, seasonal, and Brewer's Release bottles, cans and Crowlers up to 288 oz per person per day.
2. Wholesale Distribution: Distribution of packaged beer through Savannah Distributing (Georgia) and Advintage of the Carolinas (South Carolina and North Carolina) to retailers and restaurants.
3. Airport/Location Partnerships: Service Brewing Taphouse at Savannah/Hilton Head International Airport through HMSHost partnership, expanding brand presence to travelers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Service Brewing Company is a veteran-owned craft brewery that produces and sells a rotating portfolio of craft beers (IPAs, lagers, wheat ales, stouts, hard seltzers, fruited kettle sours) directly to consumers through its Savannah taproom and to retailers/restaurants via regional wholesale distributors in Georgia and the Carolinas. The brewery operates an airport taphouse at Savannah/Hilton Head International Airport and donates a portion of proceeds to veteran and first responder charities.

Product overview

Service Brewing Co is a veteran-owned craft brewery in Savannah, Georgia, offering a portfolio of beers including IPAs (Compass Rose IPA, Freedom Machine, Bohemian Citra), lagers (Rally Point Pilsner, Señor Delicioso Mexican Lager), wheat ales (Gun Bunny), fruit beers (Savannah Banana), stouts (Lincoln's Gift Oyster Stout, The Love Boat Chocolate Cherry Stout), and specialty beers (Silver Bug DIPA, Teufel Hunden Oktoberfest). They also produce hard seltzers (Party Animals Pink Lemonade) and fruited kettle sours (Bomb Pop). Products are available for on-site consumption at their taproom and for retail purchase in Georgia and the Carolinas.

Differentiator

Problem solved

Functional benefit

Products and services

• Compass Rose IPA

Quantifiable outcome

• Over $375,000 raised for veterans and first responder charities since 2014
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Renegade Paws RescueminorStrategic or Co-development Partner · 1 January 2024Service Brewing partnered with Renegade Paws Rescue to host Puppy Bowl adoption events, with proceeds supporting the non-profit's mission to save dogs in need.
• GORUCKcoreStrategic or Co-development Partner · 14 March 2019GORUCK teamed with Service Brewing to volunteer for Chatham Savannah Authority for the Homeless. 27 people participated in building a tiny house community that will provide homes to 72 veterans.
• Google (Grow with Google)minorGTM or Marketing Partner · 1 January 2018Service Brewing was featured by Google as part of its Grow with Google initiative. Also recognized through Google's Veteran-Led business attribute program.
• HMSHostcoreChannel Partner/ Reseller/ Distributor · 1 January 2016HMSHost, the world's largest provider of food and beverage services for travelers, added Service Brewing Co. to Savannah/Hilton Head International Airport as Service Brewing Taphouse as part of their 10-year contract extension.
• Savannah DistributingcoreChannel Partner/ Reseller/ DistributorPrimary distributor for Service Brewing products in Georgia. Has offices in Savannah and Atlanta, GA. Handles wholesale distribution to retailers and restaurants throughout Georgia.
• Advintage of the CarolinascoreChannel Partner/ Reseller/ DistributorDistributor covering South Carolina and North Carolina markets. Has warehouses in Ladson, SC and Thomasville, NC. Handles wholesale distribution to retailers and restaurants in the Carolinas.
• Savannah BananasminorGTM or Marketing PartnerService Brewing serves its Savannah Banana Beer at Grayson Stadium during Savannah Bananas baseball games. A seasonal partnership tied to the baseball season.
• Yakima Chief HopscoreStrategic or Co-development PartnerService Brewing participated in selecting hops for the Veterans Blend created by Yakima Chief Hops. The blend supports the veteran community through beer sales. Nearly $24,000 was donated to Semper Fi Fund through 2018 Veterans Blend sales.
• Stop Soldier SuicidecoreStrategic or Co-development PartnerCharitable beneficiary of Service Brewing's fundraising efforts. One of the rotating charity partners that receives a portion of taproom beer sales.
• Semper Fi FundcoreStrategic or Co-development PartnerNearly $24,000 was donated to the Semper Fi Fund through sale of the 2018 Veterans Blend. Veterans Blend collaboration with other veteran-owned breweries.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Coastal Empire Beer Co. Savannah-based craft brewery operating a taproom and distributing in southeast Georgia. Most direct local geographic and format competitor to Service Brewing.
• Southbound Brewing Company: Savannah craft brewery with taproom, beer garden, and regional distribution. Operates the same brewpub+distribution model targeting the same Savannah and Georgia/Carolinas accounts.
• Moon River Brewing Company: Savannah-based brewpub operating a beer-focused taproom and restaurant. Same Savannah geography, veteran/cultural focus, and on-site taproom model make it a close format peer.
• Creature Comforts Brewing Co. Athens, GA craft brewery with taproom and statewide Georgia distribution. Same Georgia craft brewing + taproom + regional distribution model as Service Brewing.
• Terrapin Beer Company: Athens, GA craft brewery distributing across the Southeast. Comparable to Service Brewing in product portfolio (IPAs, stouts, seasonal releases) and regional grocery/restaurant channels.

Broad incumbents

• SweetWater Brewing Company: Atlanta-based regional craft brewery with deep Georgia and Southeast distribution, taproom, and broader product portfolio. A larger incumbent competing for the same on-premise draft and retail shelf space in Service Brewing's core Georgia market.
• New Belgium Brewing Company: Asheville, NC craft brewery known for sustainability mission and regional Southeast distribution. Comparable to Service Brewing through craft/mission-led branding and Carolina market presence, but at much larger scale.
• Sierra Nevada Brewing Co. National craft brewery with veteran-favorable brand positioning and Asheville, NC operations adjacent to Service Brewing's Carolinas footprint. Sets the upper bound of where a mission-led craft brand can scale.

Regional players

• Wicked Weed Brewing: Asheville, NC craft brewery with taproom and specialty IPAs/stouts that competes with Service Brewing through Carolina grocery and on-premise draft placements.
• RJ Rockers Brewing Company: Spartanburg, SC craft brewery distributing throughout the Carolinas on shared regional wholesaler rails with Service Brewing. Comparable in scale, format, and Carolinas distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/servicebrewing
• YouTubeyoutube.com/@servicebrewingcompany
• Facebookfacebook.com/Service-Brewing-559924937351262
• Instagraminstagram.com/servicebrewing
• LinkedInlinkedin.com/company/service-brewing-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Brewing Co