TACT Intelligence-Conseil

Name

TACT Intelligence-Conseil

Legal name

TACT Intelligence-Conseil

Website

https://tactconseil.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Public Relations and Government Relations Consulting

NAICS

Public Relations Agencies (541820)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industry

Cause, ESG & Sustainability Communications (MPAAADAL)

Keywords

• Public relations consulting
• Government relations advisory
• Crisis communications
• Strategic communications
• Public affairs consulting

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: TACT generates revenue through providing strategic communications, public affairs, government relations, crisis management, and related consulting services to corporate and institutional clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

TACT Intelligence-Conseil is a Quebec-based strategic communications and public affairs consultancy that delivers public relations, government relations, crisis and reputation management, strategic communications, strategic planning, and creative/production services to corporate, institutional, nonprofit, and association clients. Engagements are staffed by multi-disciplinary project teams drawn from a roster of roughly 130 professionals across four offices (Québec City, Montréal, Sherbrooke, Ottawa), with team composition tailored to each client's sector and issue.

Product overview

TACT Intelligence-Conseil is a professional services firm (communications agency) rather than a software product company. The firm offers an integrated suite of consulting services including public relations, public affairs, crisis management, strategic communication, and government relations. The core offering is strategic consulting delivered through specialized teams organized by sector expertise and service type. Notable specialized services include cyber resilience communications, employer branding, and social acceptability consulting. Services are delivered through experienced professionals rather than a software platform or product.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Integrated public relations solutions including media relations, strategic communications, and reputation management for corporate and institutional clients.
• Public Affairs and Government Relations Government relations and political affairs consulting to help organizations navigate regulatory, legislative, and policy environments.
• Crisis Management Crisis communication and reputation management services to help organizations respond to and recover from critical incidents and reputational threats.
• Strategic Communication Comprehensive strategic planning and communication consulting for organizations facing complex public-facing challenges.
• Cyber Resilience Communications Communications services specifically focused on cybersecurity incidents, data breaches, and digital resilience planning, including simulations and crisis management preparation.
• Employer Branding Development and promotion of employer brand identity, including employee value proposition creation, visual identity, and digital communication campaigns.
• Social Acceptability Consulting Services to help organizations gain community acceptance and stakeholder buy-in for projects, particularly in sensitive sectors like energy, mining, and infrastructure.
• US-Canada Cross-Border Trade Advisory (with Ballard Partners) Cross-border US-Canada trade advisory service providing clients with exclusive Washington decision-maker access, foresight and analysis, and strategic support for US market interventions, delivered in partnership with Ballard Partners.

Quantifiable outcome

• 221st position in Les Affaires 2025 ranking of top 300 SMEs in Quebec
• +2 more outcomes

Named customers11 records

Segments14 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship and core.

• Ballard PartnersflagshipStrategic or Co-development Partner · 3 March 2025Strategic partnership announced March 3, 2025 to help companies navigate US-Canada trade and tariff concerns. Enables clients with interests spanning both countries to access intelligence, insight, and counsel at a pivotal time in cross-border relations. Provides exclusive access to Washington decision-makers, enhanced foresight and analysis, and strategic support for US market interventions.
• ChangeMakerscoreStrategic or Co-development PartnerCanadian firm specializing in strategic communications and public relations, recognized for supporting organizations through change management and impact positioning. Part of TACT's Canada-wide agency network.
• Iris CommunicationscoreStrategic or Co-development PartnerPublic affairs agency based in Atlantic provinces combining public relations, government relations, marketing, and brand strategy to strengthen organizations' influence and visibility.
• Henley StrategiescoreStrategic or Co-development PartnerCommunications and public affairs consulting firm based in Ontario providing strategic support in government relations, issue management, and influence communications.
• Stanton PRcoreStrategic or Co-development PartnerUS-based public relations agency known for expertise in strategic communications, organizational reputation, and executive advisory support.
• NovecoreStrategic or Co-development PartnerCommunications and public affairs consultancy based in Brussels serving all 27 European Union member states, specializing in strategic support for government institutions and stakeholders.
• Rumeur publiquecoreStrategic or Co-development PartnerFrench communications agency specializing in influence marketing and positioning, recognized for expertise in media relations and brand strategy.
• Whitehouse CommunicationscoreStrategic or Co-development PartnerUK-based strategic communications consultancy specializing in reputation management, public affairs, and crisis management.
• Engel & ZimmermanncoreStrategic or Co-development PartnerGerman communications consultancy recognized for expertise in crisis management, public relations, and strategic communications.
• CCNE (Crisis Communications Network Europe)coreStrategic or Co-development PartnerInternational association network of 18 independent agencies specializing in crisis communications and crisis management across 18 countries. Led by owner-operators with strong local presence and proven expertise, promoting knowledge-sharing and cross-border coordination.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• National Public Relations: One of Canada's largest fully Canadian-owned PR and public affairs firms, with strong Quebec and Ottawa presence. Most direct head-to-head competitor to TACT across government relations, public affairs, and corporate communications mandates.
• Casacom: Montreal-based independent PR and digital communications agency. Closest geographic and segment peer in the Quebec market, competing for similar mid-market and enterprise communications mandates.
• Earnscliffe Strategy Group: Ottawa-based public affairs and government relations firm (now part of FTI Consulting). Direct competitor for federal government relations work, with deep Ottawa presence comparable to TACT's Albert Street office.
• Bluesky Strategy Group: Toronto-based strategic communications and government relations firm. Competes with TACT for cross-Canada corporate and institutional public affairs mandates, particularly for federal-level engagements.
• Crestview Strategy: Toronto-headquartered public affairs and government relations consultancy. Comparable to TACT in providing integrated public affairs, strategic communications, and stakeholder engagement services to Canadian enterprises.

Broad incumbents

• Hill & Knowlton Canada: Global PR network with significant Canadian operations including Quebec. Competes for the same large enterprise and public sector accounts as TACT but with deeper international resources and broader service portfolio.
• Edelman Canada: Global communications firm with established Canadian and Quebec operations. Competes directly with TACT for high-stakes corporate, government, and crisis communications work, particularly for multinational clients in Quebec.
• FleishmanHillard Canada: International PR and public affairs network with Canadian offices. Direct competitor in public affairs, government relations, and integrated communications for corporate and institutional clients.
• FTI Consulting (Strategic Communications): Global advisory firm with a major strategic communications segment including public affairs. Competes for large crisis, M&A, and cross-border engagements that overlap with TACT's higher-end government relations work.
• Brunswick Group: Global advisory firm focused on critical issues and public affairs. Comparable to TACT Ballard Partners offering in providing cross-border strategic counsel, particularly on US-Canada matters, though at the premium end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tact_conseil
• Facebookfacebook.com/tactconseil
• LinkedInlinkedin.com/company/tact-conseil
• Instagraminstagram.com/tactconseil

Revenue estimate

Valuation estimate

Number of profiles

Profiles32 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TACT Intelligence-Conseil