Harney & Sons Fine Teas
Harney & Sons Fine Teas is a family-owned premium tea company founded in 1983, selling 350+ curated loose-leaf, sachet, and matcha products through DTC e-commerce, two retail stores, wholesale, and cultural-institution licensing partnerships.
- Company typePrivate
- Founded1983
- HeadquartersMillerton, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Harney & Sons Fine Teas does
Harney & Sons Fine Teas is a US-based, family-owned premium tea company founded in 1983 by John Harney and now operated by his sons Michael and Paul Harney. The company curates, blends, and sells a portfolio of more than 350 tea SKUs spanning loose-leaf, sachets, premium teabags, tea pods, bottled iced teas, matcha, herbal tisanes, organic, decaf, and specialty/seasonal lines, with raw materials sourced from over 18 countries including China, Japan, India, Sri Lanka, Taiwan, Kenya, and Rwanda. Its technical capability centers on traditional blending expertise, single-origin provenance, shade-grown stone-ground matcha production in Kyoto and Kagoshima, and a nine-cultivar matcha taste library rather than on software or AI infrastructure. The business operates an omnichannel go-to-market: a Shopify-powered direct-to-consumer e-commerce site (harney.com) with a Subscribe & Savor subscription program, two company-owned retail stores in SoHo (NYC) and Millerton, NY, a wholesale program for retailers and corporate clients, and seven co-branded licensing partnerships with cultural and entertainment brands (Historic Royal Palaces, The Met Museum, Colonial Williamsburg, Agatha Christie, Schitt's Creek, Ralph Lauren, Shakespeare's Globe). A wholly-owned subsidiary, The Hemp Division (launched 2018), extends the brand into CBD and hemp-infused wellness products including elixirs, tinctures, gummies, and topicals. Customer segments split between individual tea enthusiasts, everyday tea drinkers, and corporate gifting buyers, with no single enterprise account disclosed as material to revenue.
Harney & Sons Fine Teas firmographics
Firmographics- Name
- Harney & Sons Fine Teas
- Legal name
- Harney & Sons Fine Teas
- Website
- https://harney.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Harney & Sons Fine Teas is a family-owned premium tea company founded in 1983, selling 350+ curated loose-leaf, sachet, and matcha products through DTC e-commerce, two retail stores, wholesale, and cultural-institution licensing partnerships.
- Ownership category
- akta.pro rank
Harney & Sons Fine Teas industry classification
Industry- Product category
- Premium Tea
- NAICS
- Coffee and Tea Manufacturing (311920)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industries
- Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Ready-to-Drink (RTD) Tea Manufacturing (AFAFADAI), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Harney & Sons Fine Teas is headquartered
LocationHeadquarters
- HQ city
- Millerton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Harney & Sons Fine Teas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through harney.com website. Products sold in multiple formats: loose leaf, sachets (bags of 50, individually wrapped), premium teabags (20ct, 50ct), tea pods, and bottled beverages. One-time purchase model with subscription option for recurring revenue.
- Retail Store Sales: Company-owned retail locations in SoHo (NYC) and Millerton, NY selling full product range plus teaware, apparel, and accessories.
- Wholesale Distribution: Wholesale program for retailers and businesses mentioned in website footer. Corporate gifting program available.
- Licensed Product Partnerships: Revenue from licensing tea blends under partner brands including Historic Royal Palaces, The Met Museum, Colonial Williamsburg, Agatha Christie, and Schitt's Creek.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Loose Tea - Premium whole leaf teas sold by weight |
| Unit Pricing | Pay-as-you-go | Sachet Products - Pre-portioned tea in filter bags |
| Unit Pricing | Pay-as-you-go | Premium Teabags - Higher quality bagged tea |
| Unit Pricing | Pay-as-you-go | Matcha Products - Ceremonial and everyday grades |
| Subscription | Monthly | Subscription Program - Subscribe & Savor |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Harney & Sons Fine Teas product offering
Product offeringCore offering
Harney & Sons Fine Teas is a premium tea company that sources, blends, and distributes over 350 varieties of loose-leaf teas, sachets, premium teabags, ceremonial and everyday matcha, bottled ready-to-drink beverages, and CBD/hemp wellness products. The company sells directly to consumers through its harney.com e-commerce site and two company-owned retail stores, and distributes to retailers and corporate gifting accounts through a wholesale program. It also produces licensed tea collections under partner brands such as Historic Royal Palaces, The Met Museum, Colonial Williamsburg, Agatha Christie, Schitt's Creek, Ralph Lauren, and Shakespeare's Globe.
Product overview
Harney & Sons Fine Teas is a premium tea company founded in 1983 by John Harney, now operated by sons Michael and Paul Harney. The company offers a comprehensive portfolio of tea products organized across multiple categories: loose leaf teas (black, green, white, oolong, pu-erh), sachets and tea bags in various formats, organic teas, herbal infusions/tisanes, decaffeinated options, and a specialty matcha line with ceremonial and everyday grades from Japan. The product line includes proprietary blends (Paris, Hot Cinnamon Spice, Earl Grey Supreme), licensed collections (Historic Royal Palaces, The Met Museum, Colonial Williamsburg, Agatha Christie, Schitt's Creek), and a wellness sub-brand called The Hemp Division featuring CBD/hemp-infused products. The company also offers ready-to-drink bottled beverages, fresh brew iced tea pouches, and traditional matcha preparation accessories including whisks, bowls, and sets. The business model centers on direct-to-consumer e-commerce sales alongside wholesale distribution.
Differentiator
Problem solved
Functional benefit
Brands
- The Hemp Division: CBD and hemp-infused wellness product line including teas, elixirs, tinctures, gummies, sparkling beverages, and topicals
Products and services
- Loose Leaf Teas Single-origin and blended loose leaf teas sourced from around the world across black, green, white, oolong, jasmine, pu-erh, decaf, and organic categories, plus signature blends such as Hot Cinnamon Spice, Paris, Earl Grey Supreme, and English Breakfast. Sold by weight in 1 lb bags, 8 oz tins, and 4 oz tins at price points ranging from $9 to $91 per pound, targeting premium tea enthusiasts and everyday drinkers.
- Sachets (Pre-portioned Tea Bags) Pre-portioned tea sachets available in tins of 20-30, bags of 50 (Tagalong tins starting at $6.50; bags of 50 from $19.99 to $31.99), and individually wrapped boxes of 20 ($12.50–$16.50). Targets consumers seeking quality tea in convenient pre-measured formats.
- Premium Teabags Higher quality bagged tea sold in 20-count boxes ($9.00–$15.00) and 50-count wrapped teabag boxes ($12.99). Positioned above standard mass-market teabags in quality and taste.
- Matcha Collection Full range of Japanese matcha products including Supreme Matcha (Uji, 2nd harvest, $19.95/80g), Organic Everyday Matcha (USDA organic from Kagoshima, $61/1lb), Jobetsugi Ceremonial Thin Grade ($22-$48), Senjunomukashi Ceremonial Thick Grade ($48), Unjonotomo Extra Thick Grade ($66), and flavored matcha sachets from $4. Targets ceremonial tea drinkers, daily matcha consumers, and bakers.
- Matcha Accessories & Teaware Traditional Japanese matcha preparation tools including bamboo whisks (chasen), bowls (chawan), scoops (chashaku), whisk stands, frothers, and complete matcha sets. Targets ceremonial matcha consumers and home tea enthusiasts.
- Ready-to-Drink Bottled & Canned Beverages Bottled and canned iced teas including organic iced teas and matcha iced teas in various flavors, available in 16 oz formats. Targets convenience-seeking consumers and on-the-go tea drinkers.
- Fresh Brew Iced Tea Pouches Convenient iced tea pouches that brew 2 quarts of iced tea at home, available in multiple flavors including Black Currant, Watermelon Mint, Organic Peach, and Classic Black. Targets home iced tea consumers seeking fresh-brewed quality without retail bottled tea.
- The Hemp Division (CBD/Hemp Wellness Products) CBD and hemp-infused wellness product line including hemp teas, elixirs, tinctures, gummies, sparkling beverages, shots, and topical products at various CBD potencies. Targets wellness-focused consumers seeking CBD alternatives alongside the tea catalog.
- Wellness Teas & Infusions Health-focused tea blends featuring adaptogens, turmeric, ginger, and functional ingredients for wellbeing support, including the Mind Your Body collection. Targets health-conscious tea drinkers seeking functional beverages.
- Specialty & Seasonal Teas (Licensed Cultural Collections) Limited occasion and licensed partnership teas including holiday blends, celebration teas, and themed collections (Historic Royal Palaces, The Met Museum, Colonial Williamsburg, Agatha Christie, Schitt's Creek, Ralph Lauren, Shakespeare's Globe). Targets gift buyers, fans of the partner brands, and visitors to museum and historic site gift shops.
- Subscribe & Savor Subscription Program Monthly subscription program that delivers selected teas on a recurring basis with subscription discounts. Targets regular tea drinkers seeking convenience and value on routine tea purchases.
- Wholesale & Corporate Gifting Program Wholesale accounts for retailers and businesses plus a dedicated corporate gifting program for client and employee gifts, event catering, and bulk branded gift orders. Targets businesses seeking premium branded tea gifts and retailers expanding their specialty tea assortment.
Companies that use Harney & Sons Fine Teas
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Harney & Sons Fine Teas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Harney & Sons Fine Teas partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
Harney & Sons Fine Teas competitors and assessment
Company assessmentDirect peers
- The Republic of Tea: Premium specialty tea brand offering loose leaf, bagged, and herbal tisanes through D2C and wholesale channels. Closely comparable to Harney & Sons in premium positioning, broad SKU range, and gift-focused merchandising.
- Twinings: Heritage tea brand offering black, green, herbal, and specialty teas globally. Comparable in category breadth, premium positioning, and multi-format packaging (loose, bagged, iced).
- Dilmah: Family-owned single-origin premium tea company sourcing directly from Sri Lankan estates. Comparable to Harney & Sons in family heritage, single-origin sourcing story, and premium positioning.
- Bigelow Tea: Family-owned American tea company (third generation) producing bagged and loose leaf teas. Comparable in family-ownership structure, broad category coverage, and multi-channel US distribution.
- Celestial Seasonings: Major US herbal and specialty tea brand owned by Hain Celestial. Comparable in herbal tea expertise, US retail presence, and broad specialty tea portfolio.
- Yogi Tea: Functional wellness tea brand emphasizing Ayurvedic-inspired blends. Comparable in wellness/functional positioning, bagged tea format, and identified as direct market competitor in independent research.
- Mighty Leaf Tea: Premium whole-leaf tea brand (acquired by Peet's Coffee) offering artisanal blends in distinctive pouch format. Comparable in premium positioning, whole-leaf tea focus, and specialty tea market positioning.
- Tea Forte: Luxury tea brand offering premium loose leaf teas, signature pyramid infusers, and gift collections. Comparable in premium gifting focus, elegant packaging, and specialty tea positioning.
- T2 Tea: Specialty tea retailer offering premium loose leaf teas globally through company-owned stores and D2C. Comparable in retail-store model, discovery-led merchandising, and premium tea positioning.
- Mariage Frères: Historic French tea house offering premium loose leaf teas with salon-style retail. Comparable in heritage positioning, broad origin sourcing, and premium specialty tea expertise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Harney & Sons Fine Teas social profiles
Digital presenceHarney & Sons Fine Teas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harney & Sons Fine Teas leadership team
Management profileNumber of profiles
Profiles3 records
Harney & Sons Fine Teas subsidiaries and ownership
Company hierarchySubsidiaries1 record
Harney & Sons Fine Teas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harney & Sons Fine Teas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harney & Sons Fine Teas
What does Harney & Sons Fine Teas do?
Harney & Sons Fine Teas is a premium tea company that sources, blends, and distributes over 350 varieties of loose-leaf teas, sachets, premium teabags, ceremonial and everyday matcha, bottled ready-to-drink beverages, and CBD/hemp wellness products. The company sells directly to consumers through its harney.com e-commerce site and two company-owned retail stores, and distributes to retailers and corporate gifting accounts through a wholesale program. It also produces licensed tea collections under partner brands such as Historic Royal Palaces, The Met Museum, Colonial Williamsburg, Agatha Christie, Schitt's Creek, Ralph Lauren, and Shakespeare's Globe.
Is Harney & Sons Fine Teas a public or private company?
Harney & Sons Fine Teas is a private company. It is classified as family owned and is currently operating.
When was Harney & Sons Fine Teas founded?
Harney & Sons Fine Teas was founded in 1983. It employs 101 to 250 people.
Where is Harney & Sons Fine Teas based?
Harney & Sons Fine Teas is headquartered in Millerton, United States, in the North America region.
How does Harney & Sons Fine Teas make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Store Sales, wholesale Distribution and licensed Product Partnerships.
Who are Harney & Sons Fine Teas's main competitors?
Direct peers on record are The Republic of Tea, Twinings, Dilmah, Bigelow Tea, Celestial Seasonings, Yogi Tea, Mighty Leaf Tea, Tea Forte, T2 Tea and Mariage Frères.
Does Harney & Sons Fine Teas have an API?
No public API is recorded for Harney & Sons Fine Teas.
What industry is Harney & Sons Fine Teas in?
Harney & Sons Fine Teas's product category is Premium Tea. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 311920.