Protect Plus Air Holdings

What Protect Plus Air Holdings does

Protect Plus Air Holdings, founded in 2003 and headquartered in Hickory, United States, is a residential HVAC air filtration business that manufactures and distributes replacement air filters under a portfolio of eight sub-brands: Accumulair, Arm & Hammer, BestAir, Enviroflow, Honeywell, Yankee Candle, Purafilter 2000, and TrueBlue. Three of these trademarks (Arm & Hammer, Honeywell, Yankee Candle) are licensed from third-party brand owners — Church & Dwight Co., Honeywell International Inc., and The Yankee Candle Company, respectively — providing immediate consumer recognition in the retail HVAC filter aisle. The core product line spans 1-inch pleated air filters, 4-5 inch deep-pleat filters, air scenting products, custom-sized filters, and HVAC cleaners, with adjacent offerings including standalone air purifiers, fresh air filtration systems, humidifiers, and residential water filters and purifiers. The company's underlying technology is conventional mechanical filtration media (pleated media, baking soda for odor control) rather than proprietary electronics or AI.

The business operates as a division within Freudenberg Filtration Technologies, itself a part of the Freudenberg Group, a diversified German industrial conglomerate whose entities span Chemical Specialties, EagleBurgmann, Home & Cleaning Solutions, Medical, Oil & Gas Technologies, Performance Materials, Sealing Technologies, and Vibracoustic. Freudenberg Filtration Technologies provides the manufacturing, technical, and North American distribution infrastructure that Protect Plus Air leverages. The operating legal entity is Freudenberg Filtration Technologies GmbH & Co. KG, structured as a German limited partnership; PPA Industries Inc. is listed as a subsidiary handling the licensed Arm & Hammer air filter business. Protect Plus Air's commercial reach covers North America (USA, Canada, Mexico) primarily for residential filtration, while the broader Freudenberg Filtration platform maintains country-specific operations across Europe, Asia-Pacific, South America, and Africa.

The go-to-market model is a multi-brand licensing and retail distribution approach: the company sells through hardware stores, home improvement retailers, and other consumer-facing retail partners, targeting residential homeowners and DIY consumers who purchase replacement filters for home heating and cooling systems. Revenue is generated through hardware sales of physical filtration products at consumer retail price points; pricing is not publicly disclosed. Brand marketing is conducted via the licensed consumer brand names and through Freudenberg Filtration's digital properties (YouTube, LinkedIn, Facebook, Twitter, newsletter, FAQ, and educational content). No direct revenue, funding events, management team details, M&A activity, or AI/technology investments are disclosed in the available data, reflecting the entity's role as a privately held subsidiary within a larger conglomerate.

Name

Protect Plus Air Holdings

Legal name

Freudenberg Filtration Technologies GmbH & Co. KG

Website

https://protectplusair.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Protect Plus Air Holdings, a Freudenberg Group subsidiary, manufactures and distributes residential HVAC air filters under eight sub-brands (including licensed Arm & Hammer, Honeywell, and Yankee Candle), selling through North American retail hardware and home improvement stores to homeowners seeking replacement air filtration products.

Ownership category

akta.pro rank

Product category

Residential Air Filtration

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)

akta.pro secondary industries

Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs) (IMADANAE), Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)

Keywords

• Residential air filters
• HVAC filtration products
• Indoor air quality
• Pleated air filters
• Air purification systems

Headquarters

HQ city

Hickory

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Air Filter Product Sales: Sale of residential HVAC air filters and air purification products through licensed consumer brands. Products are sold through retail distribution channels and include various filter types and sizes for home air quality management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Protect Plus Air Holdings manufactures and distributes residential HVAC air filtration products under multiple licensed and proprietary consumer brands including Accumulair, Arm & Hammer, Honeywell, Yankee Candle, and others. The product line includes 1-inch pleated air filters, 4-5 inch deep-pleat air filters, air scenting products, custom-sized filters, HVAC cleaners, air purifiers, fresh air filtration systems, humidifiers, and water filtration products sold through retail distribution channels across North America.

Product overview

Protect Plus Air Holdings offers a comprehensive portfolio of residential air filtration products through multiple sub-brands including Accumulair, Arm & Hammer, BestAir, Enviroflow, Honeywell, Yankee Candle, Purafilter 2000, and TrueBlue. The product line spans 1" pleated air filters, 4-5" deep-pleat filters, air scenting products, custom-sized filters, and HVAC cleaners. Complementary offerings include air purifiers, fresh air filtration systems, humidifiers, and water purification products including water filters and water purifiers. The portfolio is sold through retail channels and delivered via the Freudenberg Filtration Technologies distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• Accumulair: Residential air filtration filters for HVAC systems
• Arm & Hammer
• BestAir
• Enviroflow
• Honeywell
• Yankee Candle
• Purafilter 2000
• TrueBlue

Products and services

• Accumulair Air Filters Residential HVAC air filter brand offering replacement air filters for home heating and cooling systems.
• Arm & Hammer Air Filters Residential air filter brand featuring pure ARM & HAMMER Baking Soda for odor control, trademark licensed from Church & Dwight Co., Inc.
• BestAir Air Filters Residential air filter brand offering air filtration solutions for homes and HVAC systems.
• Enviroflow Air Filters Residential air filter brand providing filtration solutions for HVAC systems.
• Honeywell Air Filters Residential air filter brand, trademark used under license from Honeywell International Inc.
• Yankee Candle Air Scenting Products Air scenting/fragrancing products, trademark used under license from The Yankee Candle Company, Inc. for residential filtration applications.
• Purafilter 2000 Air Filters Residential air filter brand offering standard-sized replacement filters for residential HVAC systems.
• TrueBlue Air Filters Residential air filter brand offering premium filtration products for home HVAC systems.
• 1-Inch Pleated Air Filters Standard-depth residential HVAC air filters with pleated media for particle capture, sold across the company's residential filtration brand portfolio.
• 4-5 Inch Deep-Pleat Air Filters Deep-pleat residential air filters offering higher dust-holding capacity and extended service life for home HVAC systems.
• Custom-Sized Air Filters Bespoke air filters manufactured to non-standard dimensions for unique residential HVAC requirements.
• HVAC Cleaners Cleaning products and solutions for maintaining residential HVAC systems.
• Air Purifier Standalone air purification devices for residential indoor air quality improvement.
• Fresh Air Filtration System Residential ventilation system that brings outdoor air into the home while filtering it.
• Humidifier Residential devices that add moisture to indoor air for comfort and health.
• Water Filters Filtration products for treating residential water supply.
• Water Purifier Advanced residential water treatment devices for removing contaminants from drinking water.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Church & Dwight Co., Inc.coreOEM/ Whitelabel/ Licensing PartnerLicensor of ARM & HAMMER and Odor Blasters trademarks to PPA Industries Inc. for use on residential air filtration products. The license permits production and distribution of baking soda-infused air filters under the established household brand.
• Honeywell International Inc.coreOEM/ Whitelabel/ Licensing PartnerLicensor of the Honeywell Trademark for use on residential air filtration products. The partnership enables distribution of air filters under the trusted Honeywell consumer brand name.
• The Yankee Candle Company, Inc.minorOEM/ Whitelabel/ Licensing PartnerLicensor of YANKEE CANDLE trademark for air scenting products. The partnership allows Protect Plus Air Holdings to offer scented air filtration products leveraging the Yankee Candle brand recognition.
• Freudenberg Filtration TechnologiescoreStrategic or Co-development PartnerPrimary operating partner providing manufacturing, technology, and distribution infrastructure. Freudenberg offers the technical filtration expertise and operational platform supporting Protect Plus Air Holdings' multi-brand residential filtration business. Operates the freudenberg-filter.com platform and maintains the North American sales and distribution network.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 3M (Filtrete): 3M's Filtrete is the leading branded residential HVAC air filter line in North America, sold through the same mass retail and home improvement channels as Protect Plus Air. Direct head-to-head competition on filter performance tiers, MERV ratings, and shelf space.
• Filterbuy: Filterbuy is a vertically integrated, direct-to-consumer and retail supplier of custom-sized residential HVAC air filters. Competes directly with Protect Plus Air's filter portfolio, particularly on custom sizes and replacement-cycle convenience.
• Research Products Corporation (AprilAire): AprilAire is a leading manufacturer of whole-house residential air filtration, humidification, and air purification systems, sold through HVAC contractor channels. Directly comparable in product categories (filters, humidifiers, air purifiers) and residential end-market focus.
• Purolator: Purolator manufactures residential and commercial air filters under the Purolator and PRO™ brands, with strong DIY retail presence. A long-standing direct competitor in pleated and specialty residential air filtration media.
• Trion (formerly Honeywell Commercial): Trion produces residential and light commercial indoor air quality products, including electronic air cleaners and replacement filters. Overlaps with Protect Plus Air in residential IAQ and filtration, with a focus on whole-house solutions.

Broad incumbents

• Camfil: Camfil is a global air filtration manufacturer with a broad portfolio spanning commercial, industrial, and residential markets. A scaled incumbent with overlapping product categories but a heavier industrial and cleanroom focus than Protect Plus Air.
• AAF Flanders: AAF Flanders is a major manufacturer of air filtration products for commercial, industrial, and residential applications. Broader portfolio than Protect Plus Air, with significant presence in HVAC filtration across multiple end-markets.
• Lennox International (Healthy Climate): Lennox is a major HVAC systems manufacturer whose Healthy Climate line includes residential air filters, air purifiers, and humidity control products. Overlaps with Protect Plus Air in residential IAQ accessories, typically sold through HVAC dealer networks rather than retail.
• Carrier Global (Infinity, Honeywell Home licensee): Carrier is a global HVAC manufacturer with residential filtration, air purification, and humidity control offerings. Competes in adjacent residential IAQ categories, with products typically bundled or sold alongside HVAC systems.

Emerging players

• White Knight Engineered Products: White Knight produces residential and light commercial air filtration products, including the White Knight and HVAC Pro brands. A smaller, niche competitor in residential pleated and specialty filters with overlapping retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfreudenberg-filter.com/en-us/twitter
• YouTubefreudenberg-filter.com/en-us/youtube
• Facebookfreudenberg-filter.com/en-us/facebook
• LinkedInlinkedin.com/company/protect-plus-air-llc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protect Plus Air Holdings