TrustPlutus
TrustPlutus is an Indian multi-family office and SEBI-regulated wealth management firm serving 850+ HNI and UHNI families through dedicated relationship managers across five cities, managing INR 19,500+ crore in assets via investment advisory, PMS, and legacy services.
- Company typePrivate
- Founded2001
- HeadquartersBandra, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What TrustPlutus does
TrustPlutus is an Indian multi-family office and wealth management firm operating through three regulated vehicles: TrustPlutus Family Office & Investment Advisers (SEBI Registered Investment Adviser, INA000000557), Trust-Plutus Wealth (AMFI ARN-81449 mutual fund distributor), and Trust Investment Advisors Pvt. Ltd. (SEBI Portfolio Manager, INP000001843). The firm serves 850+ HNI and UHNI families with a minimum AUM expectation of INR 5 crore per family, reporting INR 19,500+ crore in assets under care as of 2026. Core offerings are organised into three pillars: Advisory Services (investment advisory, taxation, compliance), Wealth Management Services (proprietary PMS strategies such as Chanakya Wealth Creation, Plutus Legacy, Plutus Opportunities, and Plutus Long Short, plus non-discretionary PMS, financing, real estate, protection, and offshore solutions), and Legacy Services (succession planning, philanthropy, and next-generation education). The Group also operates Trust AMC for captive mutual fund products and in 2023 launched Athena Investments, a Category III AIF targeting INR 1,000 crore.
The technology footprint is a proprietary consolidated reporting platform with mobile (iOS/Android) and desktop (MoneyWare web portal) interfaces, integrated with Morningstar's risk assessment questionnaire for client risk profiling and asset allocation. The platform emphasises cross-family, cross-entity consolidated views and sample portfolio analytics reports. There are no disclosed APIs, SDKs, or AI/ML components.
The business model is dual: a Distribution Model where the client pays no advisory fee and TrustPlutus earns trail commissions from product manufacturers (mutual funds, PMS, AIFs, structured products), with commission rates ranging 0.00–1.80% depending on asset class and updated quarterly; and an Advisory Model plus Non-Discretionary PMS Model where the client pays recurring advisory and portfolio management fees (billed monthly) for full-spectrum portfolio advice and management. Go-to-market is enterprise field sales via dedicated relationship managers located across five Indian cities (Mumbai headquarters, New Delhi, Kolkata, Bangalore, Pune), supplemented by a client portal and mobile app. Customers are primarily Indian HNI/UHNI individuals, business owners, and family enterprises including NRIs, with the relationship anchored on fiduciary duty, open-architecture product access, and periodic portfolio reviews.
TrustPlutus firmographics
Firmographics- Name
- TrustPlutus
- Legal name
- TrustPlutus Wealth (India) Private Limited
- Website
- https://trustplutus.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TrustPlutus is an Indian multi-family office and SEBI-regulated wealth management firm serving 850+ HNI and UHNI families through dedicated relationship managers across five cities, managing INR 19,500+ crore in assets via investment advisory, PMS, and legacy services.
- Ownership category
- akta.pro rank
TrustPlutus industry classification
Industry- Product category
- Wealth Management
- NAICS
- Trust, Fiduciary, and Custody Activities (523991), Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (525920)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Estate Planning, Trust Structuring & Governance (FSAAADAF)
- akta.pro secondary industries
- Personal & Family Trust Services (FSAAANAA), Directed Trust & Trust Advisory Services (FSAAANAK), Estate Planning & Trust Structuring Advisory (FSAEAKAC), Personal Trust & Fiduciary Administration (FSAEAKAA)
Keywords
Where TrustPlutus is headquartered
LocationHeadquarters
- HQ city
- Bandra
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
TrustPlutus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Distribution Model: Client does not pay advisory fee; TrustPlutus earns a share of fee from product manufacturers (mutual funds, PMS, AIFs, structured products and alternates). Trail commissions range from 0.00% to 1.80% depending on product category.
- Advisory Model: Client pays advisory fee to TrustPlutus for advice on overall portfolio including mutual funds, direct equity advisory, PMS, AIFs, structured products and alternates.
- Non-Discretionary PMS: Client pays Portfolio Management Fee for investing into full suite of products across fixed income, equities and capital markets managed in-house or by third party managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Distribution Model - No direct client fee |
| Subscription | Monthly | Advisory Model - Client pays advisory fee |
| Subscription | Monthly | Non-Discretionary PMS - Portfolio Management Fee |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
TrustPlutus product offering
Product offeringCore offering
TrustPlutus is a Multi-Family Office and Wealth Management firm serving Indian HNI and UHNI families with an open architecture platform offering investment advisory, proprietary portfolio management strategies (Chanakya PMS, Plutus Legacy, Plutus Opportunities, Trust AMC), non-discretionary PMS, financing, real estate, insurance, succession planning, philanthropy advisory, and next-generation education. The firm operates on a fiduciary basis with dedicated relationship managers delivering personalized wealth management across multiple Indian cities.
Product overview
TrustPlutus is a Multi-Family Office and Wealth Management firm in India offering an integrated suite of services through its open architecture platform. The core offerings include proprietary investment products (Chanakya Wealth Creation PMS, Trust AMC, Plutus Legacy, Plutus Opportunities, Equity Services, and Plutus Long Short Strategy) alongside advisory and wealth management services (Investment Advisory, Non-Discretionary PMS, Financing, Real Estate, Protection, and Offshore Solutions). Legacy services encompass Succession Planning, Next Generation Education, and Philanthropy. The platform follows a fee-based product-agnostic model with risk profiling-led asset allocation and periodic portfolio reviews.
Differentiator
Problem solved
Functional benefit
Brands
- Chanakya Wealth Creation PMS: Long-term wealth creation portfolio management service with a concentrated low-churn portfolio of publicly listed Indian businesses.
- Trust AMC
- Plutus Legacy
- Plutus Opportunities
- Plutus Long Short Strategy
- Trust Multi Asset
- Trust Consult
- Athena Investments
Products and services
- Chanakya Wealth Creation PMS Long-term wealth creation portfolio management service with a concentrated low-churn portfolio of typically less than 15 companies focused on great businesses with good management and reasonable valuations, for HNI/UHNI clients.
- Trust AMC Asset Management Company delivering consistent focus on risk-adjusted returns with credible investment processes across various mutual fund schemes for investors.
- Plutus Legacy Investment strategy focused on businesses with established leadership operating in industries with large addressable opportunities for sustainable, profitable growth, targeting B2C firms with strong franchise and intangibles, for HNI investors.
- Plutus Opportunities Investment strategy aiming to optimize long-term risk-adjusted post-tax post-fees CAGR by investing in B2C firms with established franchises and intangibles that leverage India's growth, for HNI investors.
- Equity Services Customized equity portfolio advisory service helping clients invest in growth-oriented companies with 122 stock research coverage across two tiers with dedicated portfolio advisors, for HNI clients.
- Plutus Long Short Strategy Strategy designed to generate alpha over long-only equity portfolios using non-leveraged derivatives strategies with active fundamental views on stocks, for sophisticated HNI/UHNI investors.
- Offshore Solutions Global investment solutions enabling clients to diversify portfolios across different geographies including global equity, fixed income, structured notes, and deposits under the Liberalised Remittance Scheme (LRS), for HNI investors seeking international diversification.
- Investment Advisory Fee-based product-agnostic relationship management with client-centric business model, open architecture platform, risk profiling-led asset allocation, and periodic portfolio reviews, for HNI and UHNI clients.
- Non-Discretionary PMS Non-discretionary portfolio management service with Trust Multi Asset (model portfolio) and Trust Consult (customized solutions) strategies across fixed income, equities, and capital markets managed in-house or by third party managers, for HNI/UHNI clients.
- Financing Solutions Financing solutions including home loans, personal loans, business loans, loan against securities, promoter financing, and ESOP funding through partner institutions, for HNI clients with financing needs.
- Real Estate Services Real estate transaction services including buying, selling, and leasing residential and commercial properties through partnership with a global real estate company, for HNI clients.
- Protection Services Insurance solutions including life insurance, health insurance, and general insurance through insurance partners to address savings and protection needs of HNI clients and families.
- Succession Planning Legacy planning services including ring-fencing personal assets, passing wealth to next generations, special needs provisions, and trust creation, for families seeking multi-generational wealth transfer.
- Next Generation Education Educational programs for younger family members covering nuances of investing and wealth management through classroom sessions, for families building financial literacy across generations.
- Philanthropy Services Philanthropy advisory and management services with monitoring and periodic reporting on donation utilization through partner organizations, for HNI clients pursuing philanthropic goals.
Quantifiable outcome
- Growth from 5,980 Cr to 19,500+ Cr INR assets under care (2019-2026)
- +1 more outcomes
Companies that use TrustPlutus
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
TrustPlutus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TrustPlutus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Trust AMCcoreTrust AMC delivers CLEAR Mandate (staying true to character for every scheme), CREDIBLE Investment Process (well researched, back tested and validated) and CONSISTENT Focus on Risk-Adjusted Returns. Trust AMC is a separate entity within Trust Group offering mutual fund products.
- Insurance PartnersminorTrustPlutus works with insurance partners to address savings and protection needs of clients including life insurance, health insurance, and general insurance products.
- Financing PartnerminorTrustPlutus works with a financing partner to help fulfil client financing needs including home loans, personal loans, business loans, loan against securities, promoter financing, and ESOP funding.
- Global Real Estate CompanyminorTrustPlutus works with a global real estate company to help clients buy, sell or lease residential and commercial properties.
- Leading Bank (Custodian)coreLeading bank acts as custodian of client assets and provides custody and fund accounting services for TrustPlutus Non-Discretionary PMS operations.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
TrustPlutus competitors and assessment
Company assessmentBroad incumbents
- 360 ONE Wealth (formerly IIFL Wealth): Large Indian wealth management firm offering multi-family office and advisory services to HNI/UHNI clients across investment, distribution and PMS. Comparable in target segment and multi-license model, though materially larger in AUM and headcount.
- Kotak Wealth Management: Bank-led wealth management arm serving HNI/UHNI clients across India with advisory, PMS and distribution. Overlaps in client segment and product set, but embedded in a universal bank versus a boutique MFO structure.
- Motilal Oswal Wealth Management: Indian wealth management business within the Motilal Oswal Group offering PMS, distribution and advisory to affluent families. Comparable in PMS and HNI focus, but broader group structure rather than pure-play MFO.
- Anand Rathi Wealth Services: Listed Indian wealth manager serving HNI/UHNI families with financial planning, PMS and distribution. Comparable in target segment but operates at materially larger scale within a listed group structure.
- Julius Baer India: Swiss private bank's Indian operations providing wealth advisory and cross-border investment solutions to UHNIs. Comparable for offshore and global advisory needs, though globally scaled versus TrustPlutus' India-centric footprint.
Direct peers
- ASK Wealth Advisors: Boutique Indian multi-family office providing investment advisory, PMS and wealth structuring services to HNI/UHNI families. Closest direct analog in scale, product mix and relationship-driven GTM.
- Sanctum Wealth Management: India-focused private wealth manager (incorporated from RBS Coutts India) led by ex-private bankers offering advisory and PMS to UHNIs. Comparable in client base, fee-based fiduciary positioning, and leadership pedigree.
- Centrum Wealth: Indian wealth management boutique offering family office, PMS, distribution and structured solutions to HNI/UHNI clients. Direct competitor in size, product breadth and multi-city coverage.
- Validus Wealth: Boutique Indian wealth management firm advising HNI/UHNI families on PMS, equities and asset allocation. Similar niche positioning, scale and open-architecture fiduciary model.
- Waterfield Advisors: India-based multi-family office founded by former private bankers, offering integrated advisory, investment management and succession planning to ultra-wealthy families. Direct MFO peer in service model and UHNI segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TrustPlutus social profiles
Digital presenceTrustPlutus compliance and trust
Trust signalCompliance8 records
TrustPlutus financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrustPlutus leadership team
Management profileNumber of profiles
Profiles16 records
TrustPlutus subsidiaries and ownership
Company hierarchySubsidiaries3 records
TrustPlutus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrustPlutus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrustPlutus
What does TrustPlutus do?
TrustPlutus is a Multi-Family Office and Wealth Management firm serving Indian HNI and UHNI families with an open architecture platform offering investment advisory, proprietary portfolio management strategies (Chanakya PMS, Plutus Legacy, Plutus Opportunities, Trust AMC), non-discretionary PMS, financing, real estate, insurance, succession planning, philanthropy advisory, and next-generation education. The firm operates on a fiduciary basis with dedicated relationship managers delivering personalized wealth management across multiple Indian cities.
Is TrustPlutus a public or private company?
TrustPlutus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrustPlutus founded?
TrustPlutus was founded in 2001. It employs 51 to 100 people.
Where is TrustPlutus based?
TrustPlutus is headquartered in Bandra, India, in the Asia region.
How does TrustPlutus make money?
Three revenue lines are on record. Distribution Model is the primary driver. The others are advisory Model and non-Discretionary PMS.
Who are TrustPlutus's main competitors?
Broad incumbents on record are 360 ONE Wealth (formerly IIFL Wealth), Kotak Wealth Management, Motilal Oswal Wealth Management, Anand Rathi Wealth Services and Julius Baer India. Direct peers are ASK Wealth Advisors, Sanctum Wealth Management, Centrum Wealth, Validus Wealth and Waterfield Advisors.
Does TrustPlutus have an API?
No public API is recorded for TrustPlutus.
What industry is TrustPlutus in?
TrustPlutus's product category is Wealth Management. Its primary akta.pro industry code is FSAAADAF, Estate Planning, Trust Structuring & Governance, with a secondary code of FSAAANAA, Personal & Family Trust Services. Its NAICS code is 523991 and its SIC code is 6282.