Shule

What Shule does

Shule's underlying operational data describes an iGaming platform branded as Sunwin, launched in December 2018 under the financial backing of Suncity Group (a diversified entertainment conglomerate) and headquartered in Singapore with a regional office in Ho Chi Minh City, Vietnam. The platform serves individual adult online gamblers across Southeast Asia (Vietnam, Philippines, Thailand) with a six-category gaming portfolio: card games (Phỏm, Tiến lên, Liêng, Mậu Binh), live casino (Baccarat, Blackjack, Roulette), sports betting (football, basketball, tennis, eSports), slots, online lottery, and fish shooting games — aggregating 2,200+ titles including 150+ exclusive products from 20 global game providers.

The technology stack operates on web, iOS, and Android with a Macao 4.0 standard interface updated in April 2026 supporting 5M+ concurrent players. Core technical components include an RNG algorithm with publicly disclosed RTP rates of 95.7%–98.9%, AI-powered anti-fraud monitoring (claimed 99% effectiveness), SSL 256-bit encryption with OTP/2FA, and a multi-channel payment infrastructure supporting banking, e-wallets (Zalo Pay, Momo), QR codes, scratch cards, and cryptocurrency with 99.2% transaction success and sub-2-minute processing.

Revenue is generated through house edge on gaming transactions (take rate on RTP-disclosed games), supplemented by an 8-tier VIP membership program and bonus-funded promotional structures (50K free registration bonus, 100% first deposit match up to 5,000K VND, reload bonuses 20%–50%, daily cashback 0.8%–1.5%). Distribution is direct-to-consumer via proprietary mobile apps, a responsive web portal, and an agent/affiliate network. The platform holds gaming licenses from PAGCOR (Philippines, perpetual), Isle of Man (UK, 10-year term), Curacao eGaming (15-year term), and certifications from CDN and BMM Testlabs.

Note: The firmographic metadata describes Shule as a San Francisco-based non-profit founded in 2019 with 1–10 employees; the detailed operational data in this corpus instead describes the Sunwin iGaming platform. This appears to be a data inconsistency between the firmographic layer and the substantive product/technology records, and the substantive content reflects a significantly different business than the firmographic description suggests.

Name

Shule

Legal name

Sunwin

Website

https://shule.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Shule (per firmographics) is tagged as a non-profit founded in 2019; however, the underlying operational data describes a multi-category iGaming platform serving 8.5M+ registered individual gamblers across Southeast Asia, operating under Suncity Group backing with 2,200+ games and multi-jurisdictional licensing.

Ownership category

akta.pro rank

Product category

Online Gambling / iGaming

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online casino gaming
• Mobile sports betting
• Slot machine games
• Live dealer casino
• Digital lottery platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Others

Revenue model

1. Gaming Transaction Take Rate: Platform takes a commission/take rate on gaming transactions across card games, live casino, slots, sports betting, lottery, and shooting games. Revenue generated from house edge built into game odds (RTP 95.7%–98.9% across product categories). Transaction processing fee of 0% for banking, e-wallets, QR code, and cryptocurrency deposits/withdrawals.
2. VIP Membership Tiers: 8-tier VIP program generating revenue from high-value members who maintain minimum betting thresholds. VIP members receive priority withdrawal, exclusive birthday gifts, and other privileges, incentivizing increased platform engagement and spending.
3. Promotional Bonus Funding: Platform funds promotional bonuses (first deposit match +100% up to 5,000K, reload bonuses 20%–50%, daily cashback 0.8%–1.5%) from house edge revenue, effectively using bonus structures to drive higher transaction volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shule operates a multi-category online iGaming platform offering card games, live dealer casino, sports betting, slot games, online lottery, and 3D fishing games to adult individual consumers across Southeast Asia (Vietnam, Philippines, Thailand). The platform is accessible via native iOS and Android applications and a 4K Ultra HD web portal, supported by automated 24/7 deposit/withdrawal processing and an 8-tier VIP membership program.

Product overview

Sunwin is an iGaming platform operated by Suncity Group, headquartered in Singapore since 2018. The platform offers a unified multi-product ecosystem centered around online gaming and betting services. The core portfolio consists of six product categories: Game Bài (card games including Phỏm, Tiến lên, Liêng), Live Casino (Baccarat, Blackjack, Roulette), Thể Thao (sports betting), Nổ Hũ (slot/jackpot games), Xổ Số (online lottery), and Bắn Cá (fishing games). These gaming products are supported by a proprietary mobile app (iOS/Android), a multi-channel payment system, 8-tier VIP membership program, and 24/7 customer support infrastructure. The platform aggregates games from 20+ global providers including Pragmatic Play, Evolution, PG Soft, and Jili. The ecosystem emphasizes transparency through RNG algorithms, disclosed RTP rates (96.5%-97.8%), and international licensing from PAGCOR, Isle of Man, and Curacao.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Bài (Card Games) Multiplayer card gaming category featuring Vietnamese classics including Phỏm, Tiến lên Miền Nam, Liêng, Mậu Binh, Xì Dách, and Ba Cây. Real-time multiplayer gameplay with Return-to-Player rates ranging from 95.7% to 97% and minimum bets starting from 1K VND. Targets Vietnamese players aged 18+ seeking familiar traditional card formats.
• Live Casino Live dealer casino streamed in Full HD with professional dealers. Features Baccarat, Blackjack, Roulette, Xóc Đĩa, Tài Xỉu MD5, and Rồng Hổ. High Return-to-Player games with live interaction capabilities, attracting Asian market players who prefer real-time, dealer-led gaming.
• Thể Thao (Sports Betting) Comprehensive sports betting covering football, basketball, tennis, F1 racing, virtual sports, and eSports. Offers thousands of daily matches with competitive odds including handicap, over/under, 1X2 European, and accumulator bets. Processes more than 245,000 daily football bets.
• Nổ Hũ (Slot Games) Slot machine and jackpot games with progressive prize pools worth billions of VND. Diverse themes from European mythology to superheroes, including Kho báu Aztec, Slot Thần Tài, Nổ hũ Ông Đồ, Neko May Mắn, Sơn Tinh Thủy Tinh, Tây Du Ký, and The Witcher. Targets casual players seeking quick-play entertainment.
• Xổ Số (Online Lottery) Online lottery system with automatic random draws ensuring absolute transparency. Offers 3-region lottery, modern lotto, provincial lottery, VIP lottery, Keno, Number Games, and Mega 6/45 with payout ratios up to 1:120. Includes an AI-powered pattern analysis system integrated in 2025 that increases member win rates by 15%.
• Bắn Cá (Fishing Games) 3D fishing games with vivid graphics and diverse weapon arsenal. Titles include Dragon Fish, Jackpot Fishing, Bắn Cá H5, Bắn Cá Tiểu Tiên Cá, Bắn Cá Rùa Xanh, and Săn Cá Mập with Return-to-Player rates from 95.8% to 97.5%. Targets casual arcade-style players across Southeast Asia.
• Shule iOS/Android Mobile App Exclusive multi-platform mobile application for iOS and Android devices, with over 1.1 million downloads within the first year. Provides optimized performance, bypasses ISP blocking, enhanced security, and seamless integration with all platform gaming categories.

Quantifiable outcome

• 5+ million simultaneous players supported with smooth operation
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• 20 Global Game ProviderscoreTechnology or Integration · 1 January 2022By 2022, Sunwin partnered with 20 globally renowned game providers including Rich88, VR, Pragmatic Play, Evolution, PlayTech, JDB, PG Soft, Vinagame, Jili, Sexy AE, AG, S-Sports, SABA, CMD368, K-Sports, O-Sports, SBOBET, GW Lottery, TC Gaming, and Vietlott. These partnerships enabled the platform to exceed 2,200 game titles including 150+ exclusive products.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• W88: W88 is a Southeast Asian-focused online gambling operator offering sports betting, casino, slots, and lottery under multiple licenses. Directly comparable to Sunwin in product mix (card games, live casino, sports betting, slots) and primary geographic focus (Vietnam, Thailand, Indonesia).
• Fun88: Fun88 is an Asian online gambling and sports betting platform with a comparable product portfolio across casino, sports, slots, and lottery. It targets the same SE Asian player base with similar multi-jurisdiction licensing and agent/affiliate-led customer acquisition.
• BK8: BK8 is a Southeast Asian online casino and sports betting brand with strong presence in Malaysia, Thailand, and Vietnam. Comparable to Sunwin in vertical mix (casino, sports, slots, lottery) and emphasis on localized payment rails and regional VIP programs.
• Dafabet: Dafabet is a long-established Asian online gambling operator offering casino, sports, poker, and slots. Comparable to Sunwin in product breadth, multi-license footprint (Cagayan, Isle of Man historically), and Asia-centric customer base.
• Mansion88 / M88: Mansion88 (M88) is a well-known Asian-facing online gambling and sports betting brand owned by the Mansion Group. Directly comparable to Sunwin in serving SE Asian markets with a casino-plus-sportsbook core product set under offshore licenses.
• 12BET: 12BET is an Asian online gambling and sports betting operator with a product portfolio overlapping Sunwin's sportsbook and casino verticals. Comparable in its offshore-licensed, multi-country SE Asian targeting and agent-driven distribution model.
• ME88: ME88 is a Malaysian-headquartered online casino and sports betting platform targeting SE Asian players with localized payment options and a comparable mix of live casino, slots, and sports products. Closely comparable to Sunwin in target market and product emphasis.
• 188Bet: 188Bet is an established Asian online sports betting and casino operator with multi-jurisdiction licensing (Isle of Man historically). Comparable to Sunwin in offshore-licensed Asian sportsbook-plus-casino positioning, though with stronger sportsbook emphasis.
• Letou: Letou is an Asian online sports betting and casino operator with a product mix overlapping Sunwin's sportsbook and casino offerings. Comparable in targeting SE Asian markets under offshore licensing with multi-channel payment infrastructure.

Regional players

• PNXBET: PNXBET is a Thai-focused online gambling operator serving a market that overlaps with one of Sunwin's three primary countries. Comparable in vertical mix and Southeast Asian focus, though primarily Thailand-centric rather than pan-regional.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shule