WDIV
WDIV Local 4 is the NBC-affiliated broadcast television station serving Metro Detroit (Wayne, Oakland, Macomb counties) since 1946, delivering local news, weather, sports, and entertainment across broadcast TV, ClickOnDetroit.com, and social channels, monetized through advertising and content syndication.
- Company typePrivate
- Founded1946
- HeadquartersDetroit, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What WDIV does
WDIV Local 4 is the NBC-affiliated local broadcast television station serving the Metro Detroit market (Wayne, Oakland, Macomb, and surrounding counties) and has operated since 1946. The station is owned by Graham Media Group, a division of Graham Holdings Company, and is headquartered at 1601 Clay Avenue in Detroit. It produces and distributes hyperlocal news, weather, sports, and entertainment content under the "Local 4" brand and the digital property ClickOnDetroit.com.
The station's product surface includes the core Local 4 News broadcast, the 4Warn Weather forecasting and severe-alert system, Live In The D entertainment programming, Watch Live streaming, the Join Insider newsletter service, and the MIPics photo gallery. Content is distributed across over-the-air broadcast, ClickOnDetroit.com, YouTube, Facebook, Instagram, X (Twitter), email newsletters, and RSS feeds. AI is applied across the newsroom to generate news summaries, identify trending topics, automate data-driven reporting (financial and sports results), verify the authenticity of images and video, power article recommendation algorithms, and operate reader-engagement chatbots; all automated output is human-reviewed prior to publication.
Revenue is generated entirely through advertising and content licensing rather than direct consumer fees, with four named streams: television advertising (local commercials and sponsored segments), digital advertising (display, video, and programmatic on ClickOnDetroit.com), content syndication to partner platforms and social media, and event broadcast rights (including an expanded multi-platform partnership with the Downtown Detroit Partnership for the annual Detroit Tree Lighting). Leadership includes Stephanie Slagle as Vice President, Chief Revenue Officer and General Manager.
WDIV firmographics
Firmographics- Name
- WDIV
- Legal name
- WDIV Local 4
- Website
- https://clickondetroit.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- WDIV Local 4 is the NBC-affiliated broadcast television station serving Metro Detroit (Wayne, Oakland, Macomb counties) since 1946, delivering local news, weather, sports, and entertainment across broadcast TV, ClickOnDetroit.com, and social channels, monetized through advertising and content syndication.
- Ownership category
- akta.pro rank
WDIV industry classification
Industry- Product category
- Local Broadcast Television News
- NAICS
- Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)
Keywords
Where WDIV is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WDIV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: Broadcast television advertising including local commercials, sponsored segments, and promotional partnerships aired during news programming and special events.
- Digital Advertising: Online advertising through ClickOnDetroit.com including display ads, sponsored content, video advertisements, and programmatic advertising on digital platforms.
- Content Syndication: Distribution of news content to partner platforms, syndication networks, and social media channels generating revenue through content licensing and promotional partnerships.
- Event Broadcast Rights: Exclusive broadcast partnerships for local events such as the Detroit Tree Lighting, expanding to extended broadcast hours, online streaming, and digital coverage.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
WDIV product offering
Product offeringCore offering
WDIV Local 4 is a Detroit-based NBC-affiliated television station that produces and distributes local news, weather, sports, and entertainment content to Metro Detroit audiences. Its programming reaches viewers via over-the-air broadcast television, the ClickOnDetroit.com digital platform, live online streaming, social media, and email newsletters. Content is monetized through television and digital advertising, content syndication, and event broadcast partnerships such as the annual Detroit Tree Lighting.
Product overview
WDIV Local 4 operates as a local television station with its digital platform ClickOnDetroit.com, offering news content through its primary Local 4 News broadcast, 4Warn Weather forecasting, Live In The D entertainment segments, and live streaming capabilities. The station also provides subscription newsletters through Join Insider and photo galleries through MIPics. The company incorporates AI technologies to enhance news gathering, reporting, and content personalization across its platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Local 4 News The primary television news broadcast of WDIV Local 4, delivering Detroit-area local news coverage across broadcast TV, online streaming, and digital platforms for Metro Detroit viewers.
- ClickOnDetroit The official WDIV Local 4 website providing online news content, live streaming, weather updates, and digital news coverage for the Detroit metropolitan area.
- 4Warn Weather WDIV's branded weather forecasting and alert system providing Metro Detroit weather coverage, including the 4Warn Weather Alert feature for extreme weather conditions, forecasts, and storm tracking.
- Live in the D Local entertainment and lifestyle segment featuring coverage of Detroit culture, events, and community personalities, including local artists and performers.
- Watch Live Live streaming platform allowing viewers to watch Local 4 news broadcasts in real-time online via ClickOnDetroit.com.
- Join Insider (Newsletters) Newsletter subscription service delivering weekly events and curated news content, including the weekly Go Guide events newsletter and daily weather newsletters, directly to subscribers' inboxes.
Quantifiable outcome
- Expanded event broadcast from 1 to 2 hours with additional online streaming
Companies that use WDIV
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
WDIV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
WDIV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Downtown Detroit PartnershipcoreExclusive broadcast partnership for the 22nd annual Detroit Tree Lighting scheduled for November 21, 2025. The partnership expands the event broadcast from one to two hours with additional online streaming and digital coverage, enhancing visibility and digital accessibility for the annual community event.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
WDIV competitors and assessment
Company assessmentDirect peers
- WXYZ-TV: WXYZ is Detroit's ABC-affiliated local TV station and WDIV's most direct local competitor. Both stations compete for the same Metro Detroit audience with parallel local news, weather, and digital products (ClickOnDetroit vs. wxyz.com).
- WWJ-TV (CBS 62 Detroit): WWJ is the CBS-owned local news station in Detroit, directly competing with WDIV for local news, weather, and sports audiences in the same DMA. Both operate broadcast plus digital platforms with overlapping content verticals.
- WJBK-TV (FOX 2 Detroit): WJBK is Detroit's FOX-affiliated station and another direct local news competitor to WDIV. Both stations cover Detroit Lions, Pistons, Tigers, and Red Wings coverage and operate local digital news platforms.
Others
- WCPO-TV: WCPO is a Graham Media Group sister station (ABC affiliate, Cincinnati). While operating in a different market, it shares WDIV's group-level ownership, technology stack, and operating model, making it a useful operational and financial comparable.
- WKMG-TV: WKMG is another Graham Media Group station (CBS affiliate, Orlando). As a group sibling, it shares corporate parentage and operating model with WDIV, offering useful benchmarking despite geographic distance.
- KSAT-TV: KSAT is a Graham Media Group station (ABC affiliate, San Antonio). It is a direct sibling within the same parent group, operating with a comparable broadcast-plus-digital model and shared corporate resources.
Broad incumbents
- Sinclair Broadcast Group: Sinclair is the largest US television broadcaster, operating hundreds of local stations across many DMAs including Detroit-area stations. It is a broad incumbent comparable in scale and business model to Graham Media Group's broadcast portfolio.
- Nexstar Media Group: Nexstar is the largest US owner of local TV stations following its acquisition of Tribune. It is a broad incumbent in the same industry as WDIV, with overlapping local news, weather, and digital advertising offerings at scale.
- Tegna: Tegna operates a large portfolio of local TV stations and digital properties across the US. It is a broad incumbent peer of WDIV's parent Graham Media Group, competing for the same national advertising dollars and following similar broadcast-to-digital transition strategies.
- Gray Television: Gray Television owns and operates a large footprint of local TV stations across mid-sized US markets. It is a broad incumbent broadcast group comparable in business model to Graham Media Group, with similar revenue mix of local and national advertising.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WDIV social profiles
Digital presenceWDIV financial estimates
Financial estimateRevenue estimate
Valuation estimate
WDIV leadership team
Management profileNumber of profiles
Profiles1 record
WDIV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WDIV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WDIV
What does WDIV do?
WDIV Local 4 is a Detroit-based NBC-affiliated television station that produces and distributes local news, weather, sports, and entertainment content to Metro Detroit audiences. Its programming reaches viewers via over-the-air broadcast television, the ClickOnDetroit.com digital platform, live online streaming, social media, and email newsletters. Content is monetized through television and digital advertising, content syndication, and event broadcast partnerships such as the annual Detroit Tree Lighting.
Is WDIV a public or private company?
WDIV is a private company. It is classified as corporate owned and is currently operating.
When was WDIV founded?
WDIV was founded in 1946. It employs 251 to 500 people.
Where is WDIV based?
WDIV is headquartered in Detroit, United States, in the North America region.
How does WDIV make money?
Four revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising, content Syndication and event Broadcast Rights.
Who are WDIV's main competitors?
Direct peers on record are WXYZ-TV, WWJ-TV (CBS 62 Detroit) and WJBK-TV (FOX 2 Detroit). Others are WCPO-TV, WKMG-TV and KSAT-TV. Broad incumbents are Sinclair Broadcast Group, Nexstar Media Group, Tegna and Gray Television.
Does WDIV have an API?
No public API is recorded for WDIV.
What industry is WDIV in?
WDIV's product category is Local Broadcast Television News. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516120 and its SIC code is 4833.