REELEX Packaging Solutions
REELEX Packaging Solutions is a privately held U.S. industrial machinery company that licenses patented figure-eight coil winding technology and sells coiling machines to nearly 100 global wire and cable manufacturers, enabling twist-free, tangle-free cable payout and packaging.
- Company typePrivate
- Founded1952
- HeadquartersPatterson, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What REELEX Packaging Solutions does
REELEX Packaging Solutions, Inc. is a privately held U.S. industrial machinery company founded in 1952 (some sources cite 1957) and headquartered in Patterson, New York, with approximately 35 employees and a 55,000 sq ft manufacturing facility plus a 10,000 sq ft engineering center. The company invented and owns the patented figure-eight coil winding method for filamentary products — chiefly wire and cable — which produces twist-free, tangle-free payout through a precision-wound figure-eight configuration that resolves opposing twists inside the coil. The technology is protected by over 88 patents across 18+ jurisdictions and a registered REELEX trademark that signals genuine, spec-compliant packaging to installers and end customers.
The product line includes five core machines (S320e, S320, M340, DHS Dual Head Spooler, POD Cable Delivery System) powered by a proprietary G4/G5 control platform with 21-inch touchscreen HMI, recipe storage, and Modbus networking, plus multiple package formats (REELEX I, II, 1.5, EcoCore, REELEX Air) and ancillary modules (accumulators, dancers, motorized payoffs, stretch wrap). REELEX monetizes through a licensing model (~$0.505/kft usage fees, CPI-adjusted, with machine-specific max-throughput tiers of $1,010-$4,040/month), direct machine sales, equipment rental and leasing, contract coiling services, and a Co-Creation Lab for custom packaging development. The company serves nearly 100 global licensees — including Belden, CommScope, Prysmian, Southwire, Superior Essex, Nexans, Fujikura, Siemon, and Stratasys — across data cable, low-voltage, fiber optic, and 3D print filament applications, with regional sales representation covering North America, South America, Europe, the Middle East, East Asia, South Asia, Southeast Asia, and Oceania, and a wholly-owned Indian subsidiary.
REELEX Packaging Solutions firmographics
Firmographics- Name
- REELEX Packaging Solutions
- Legal name
- REELEX Packaging Solutions, Inc.
- Website
- https://reelex.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REELEX Packaging Solutions is a privately held U.S. industrial machinery company that licenses patented figure-eight coil winding technology and sells coiling machines to nearly 100 global wire and cable manufacturers, enabling twist-free, tangle-free cable payout and packaging.
- Ownership category
- akta.pro rank
REELEX Packaging Solutions industry classification
Industry- Product category
- Industrial Cable and Wire Packaging Machinery
- NAICS
- Packaging Machinery Manufacturing (333993)
- akta.pro primary industry
- Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD)
Keywords
Where REELEX Packaging Solutions is headquartered
LocationHeadquarters
- HQ city
- Patterson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
REELEX Packaging Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Machine Sales: REELEX sells coiling machines (S320e, S320, M340, DHS, POD) directly to cable manufacturers. Machines are available for purchase at the same price for all licensees. Rental and leasing options are also available.
- Usage-Based Licensing Fees: Monthly usage fees based on footage of product run through REELEX machines at $0.505/kft (adjusted annually by CPI-U). Fees are billed in arrears and reported within 10 days of month-end. Max throughput rates apply if reporting is not received.
- Equipment Rental and Leasing: Machines available for rental and leasing, particularly the S320e which is described as 'affordably priced with leasing options available'. Rental/lease terms available upon request via [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Variable Usage Fee - $0.505 per thousand feet (kft) |
| Usage-based | Monthly | S320e Max Throughput Rate - $1,010/month |
| Usage-based | Monthly | S320 Max Throughput Rate - $2,020/month |
| Usage-based | Monthly | M340 Max Throughput Rate - $4,040/month |
| Subscription | Multi-year contract | S320e Machine - Rental & Leasing Options Available |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
REELEX Packaging Solutions product offering
Product offeringCore offering
REELEX designs, manufactures, and licenses patented figure-eight coil winding machinery for wire and cable packaging. The company sells coiling machines (S320, S320e, M340) and complementary equipment (DHS dual-head spooler, POD cable delivery system, accumulators, motorized payoffs) to cable manufacturers worldwide, and licenses its patented winding technology on a usage-fee basis ($0.505/kft). It also offers contract coiling services and a Co-Creation Lab for custom packaging development.
Product overview
REELEX Packaging Solutions is a manufacturer of patented cable and wire packaging machinery and methods. The core offering consists of precision figure-eight winding machines (S320, S320e, M340) that produce twist-free, tangle-free REELEX coils, complemented by the DHS dual-head spooler and POD cable delivery system. The product portfolio includes multiple package formats (REELEX I, REELEX II, REELEX 1.5, EcoCore, REELEX Air) and add-on equipment such as accumulators, dancers, motorized payoffs, and stretch wrap modules. REELEX also offers contract coiling services, a Co-Creation Lab for custom packaging development, and a licensing program for manufacturers. The G4 control system with 21-inch touchscreen HMI powers the machine line with recipe storage, networking, and real-time monitoring capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- S320e Coiling Machine Dual-purpose coiling machine that produces both REELEX coils and traditional spools via programmable variable traverse. Features 21-inch touchscreen HMI with recipe storage, ISO safety design with physical safety cage and interlocks, and quick-release mandrels for rapid product changeovers. Available for purchase, rental, or leasing.
- S320 Coiling Machine High-performance single-spindle REELEX coiling machine designed for rewind-line packaging from motorized payoff. Features new winding algorithm, automated safety door, 15-inch sheave buffer system, and G4 control system with 21-inch touchscreen HMI.
- M340 Coiling Machine Dual-spindle REELEX coiling machine suitable for both online and offline high-speed coiling. Features automatic cut-and-transfer between spindles, runs up to 1,500 fpm (450 mpm), cut and transfer time under 7 seconds, and continuous operation capability.
- POD (Payoff and Dancer) Cable Delivery System Cable delivery and tension control system combining motorized payoff and UDA dancer on one frame. Handles reel diameters from 12 inches to 52 inches with maximum speed of 1,500 ft/min. Features integrated safety guarding and digital tension control regulation.
- DHS (Dual Head Spooler) Dual-spindle spooling machine with automatic cut & transfer for high-speed spooling at end of jacketing lines. Features safety doors that isolate rotating spooler shaft, G5 controls platform, and handles products up to ~90 spools per hour.
- REELEX Licensing Program Patented technology licensing program giving licensees full access to REELEX patents, trademarks, and know-how. Includes usage-based fee model ($0.505/kft), package consulting, software upgrades, and technical support. Nearly 100 licensees worldwide.
- Contract Coiling Services REELEX handles winding, boxing, and prepping of wire and cables using patented REELEX technology at their facility. Customers ship bulk product and receive packaged items ready for retail or distribution. Per-unit fee charged.
- Co-Creation Lab In-house collaborative design support where REELEX engineers work with partners to co-develop packaging solutions. Offers custom sample creation, future access to patents and IP, and iterative refinement of packaging concepts.
Companies that use REELEX Packaging Solutions
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
REELEX Packaging Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
REELEX Packaging Solutions partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Communications Cable & Connectivity Association (CCCA)minorIndustry association membership providing industry standards, certification, and networking for communications cable manufacturers.
- Wire & Cable Industry Suppliers Association (WCISA)minorIndustry association membership connecting wire and cable equipment suppliers for industry collaboration and standards.
- Wire Association International (WAI)minorIndustry association membership focused on wire and cable manufacturing technology and professional development.
- International Wire & Machinery Association (IWMA)minorInternational industry association membership for wire and cable equipment manufacturers facilitating global industry connections.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
REELEX Packaging Solutions competitors and assessment
Company assessmentBroad incumbents
- Bekaert: Bekaert is a global steel wire and cord products manufacturer with significant in-house cable packaging and winding capabilities. While not a packaging machinery vendor, Bekaert operates large-scale winding/coiling operations similar to those REELEX enables for its licensees.
- Sonoco Products: Sonoco is a major diversified packaging manufacturer serving industrial customers with spools, reels, and protective packaging. While Sonoco serves a much broader packaging market, its industrial reel/spool products compete indirectly with REELEX packaging formats.
- Prysmian Group: Prysmian is the world's largest cable manufacturer and a REELEX licensee since 1977/1993. While primarily a customer rather than competitor, Prysmian's scale and potential to develop alternative packaging in-house represents an adjacent competitive dynamic for REELEX.
Direct peers
- Rosendahl Nextrom: Rosendahl Nextrom manufactures extrusion, winding, and cabling equipment for the wire and cable industry. It competes directly with REELEX in cable production line machinery, including winding and packaging modules.
- Skaltek: Skaltek is a Swedish manufacturer specializing in cable winding, coiling, and packaging machinery, including figure-eight style coilers that compete directly with REELEX's core offering. The company serves a similar European and global customer base of wire and cable manufacturers.
- Maillefer: Maillefer is a Finnish manufacturer of wire and cable production equipment, including winding, coiling, and packaging solutions for power, telecom, and specialty cables. It overlaps with REELEX in serving cable OEMs with production-line machinery.
- Windak: Windak is a European manufacturer of cable winding, coiling, and spooling machinery, directly competing with REELEX's M340, S320, and DHS product lines. The company serves wire and cable OEMs with similar production-line packaging equipment.
- Nextrom: Nextrom (formerly Nokia Cable Machinery) manufactures equipment for optical fiber and cable production, including winding and packaging solutions. It is one of the closest direct competitors to REELEX in specialized cable manufacturing equipment, particularly in fiber optic cable production.
- Pourtier: Pourtier (part of the Gauder Group) manufactures rotating machinery for the wire and cable industry, including cabling, stranding, and winding equipment. It competes with REELEX in cable production line machinery for industrial cable OEMs.
Emerging players
- Marshalltown Company: Marshalltown Company is an Iowa-based manufacturer of specialized winding and spooling equipment. While smaller and less specialized than REELEX in figure-eight coiling, Marshalltown serves overlapping cable and wire industry customers with related winding machinery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
REELEX Packaging Solutions social profiles
Digital presenceREELEX Packaging Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
REELEX Packaging Solutions leadership team
Management profileNumber of profiles
Profiles6 records
REELEX Packaging Solutions subsidiaries and ownership
Company hierarchySubsidiaries1 record
REELEX Packaging Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REELEX Packaging Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REELEX Packaging Solutions
What does REELEX Packaging Solutions do?
REELEX designs, manufactures, and licenses patented figure-eight coil winding machinery for wire and cable packaging. The company sells coiling machines (S320, S320e, M340) and complementary equipment (DHS dual-head spooler, POD cable delivery system, accumulators, motorized payoffs) to cable manufacturers worldwide, and licenses its patented winding technology on a usage-fee basis ($0.505/kft). It also offers contract coiling services and a Co-Creation Lab for custom packaging development.
Is REELEX Packaging Solutions a public or private company?
REELEX Packaging Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REELEX Packaging Solutions founded?
REELEX Packaging Solutions was founded in 1952. It employs 11 to 50 people.
Where is REELEX Packaging Solutions based?
REELEX Packaging Solutions is headquartered in Patterson, United States, in the North America region.
How does REELEX Packaging Solutions make money?
Three revenue lines are on record. Machine Sales are the primary driver. The others are usage-Based Licensing Fees and equipment Rental and Leasing.
Who are REELEX Packaging Solutions's main competitors?
Broad incumbents on record are Bekaert, Sonoco Products and Prysmian Group. Direct peers are Rosendahl Nextrom, Skaltek, Maillefer, Windak, Nextrom and Pourtier. Marshalltown Company is listed as an emerging player.
Does REELEX Packaging Solutions have an API?
No public API is recorded for REELEX Packaging Solutions.
What industry is REELEX Packaging Solutions in?
REELEX Packaging Solutions's product category is Industrial Cable and Wire Packaging Machinery. Its primary akta.pro industry code is IMAHAOAD, Wrapping & Bundling Equipment (Shrink/Stretch). Its NAICS code is 333993.