What Disha does

Disha (legally DISHAAI Edutech Solutions Private Limited, branded DISHA — Dreams I Should Achieve) is an India-based education technology company founded in 2020 in Bangalore. It builds AI-driven student assessment and career-guidance software positioned as compliant with India's National Education Policy (NEP). Its product suite centers on the Holistic Student Assessment Program (HSAP), which bundles three modules: the Student Assessment Report (SAR), an AI-based assessment that runs seven types of analysis to align a student's interests with career options; the Student Academic Performance (SAP) tracker for yearly academic monitoring; and the Student Engagement Platform (SEP), which captures student experiences, observations, and interests on a continuous basis. The company also markets a standalone Career Assessment Report (CAR) derived from the same seven-analysis pipeline.

The company serves four end-user segments — students, parents, teachers, and schools — using a hybrid go-to-market. Individual students and parents self-serve through the website (dishaai.com) and a mobile app, paying a one-time Rs. 250 assessment fee per SAR. Schools are targeted as enterprise customers that subscribe to the full HSAP stack for continuous, NEP-aligned assessment and pedagogical integration; the company has a small direct sales motion via phone and email but no disclosed institutional logos or contract sizes. Leadership comprises two co-founders: Prahalad Karnam (Co-Founder & Director, Columbia Business School background, 21+ years of global experience) and Syam Ivaturi (Co-Founder, business analytics and visiting professor at REVA University).

Disha discloses no external funding, no headcount, and no revenue. It appears to operate as a bootstrapped, founder-owned private limited company with a single-country (India) footprint, no disclosed partnerships, no patents, and no certifications. The technology stack is described as proprietary but relies on asserted research heritage rather than disclosed model architecture, dataset scale, or validation benchmarks.

Name

Disha

Legal name

DISHAAI Edutech Solutions Private Limited

Website

https://dishaai.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Disha (DISHAAI) is an India-based EdTech company, founded in 2020 in Bangalore, that sells AI-driven student assessment and career-guidance software to students, parents, teachers, and schools, positioned as compliant with India's National Education Policy.

Ownership category

akta.pro rank

Product category

Education Technology - Student Assessment and Career Guidance

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Computer Programming Services (7371)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industries

Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL), Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD)

Keywords

• Student assessment software
• Career guidance platform
• Education technology
• Holistic student evaluation
• NEP-aligned assessment

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Student Assessment Fee: Students register on the website and pay Rs. 250 as a one-time assessment fee to receive the AI-based Student Assessment Report (SAR). This is the primary direct-to-consumer revenue stream for individual student assessments.
2. Enterprise Systems for Schools: Schools pay for enterprise systems that provide continuous assessment, complementary educational programs, and integrated pedagogy solutions for students.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Disha provides an AI-based holistic student assessment and career guidance platform aligned with India's National Education Policy (NEP). Its core product is the Student Assessment Report (SAR), which performs 7 different types of analysis to align students' passions with suitable career paths, delivered to individual students via a website and mobile app for a Rs. 250 one-time fee, and to schools as part of the Holistic Student Assessment Program (HSAP) enterprise offering.

Product overview

DishaAI operates as a unified holistic education technology platform comprising multiple integrated assessment modules: DISHAAI Platform (core system), Student Assessment Report (SAR) for AI-based career alignment analysis, Student Academic Performance (SAP) for yearly academic tracking, Student Engagement Platform (SEP) for capturing student experiences and interests, Holistic Student Assessment Program (HSAP) combining all three assessment streams, and Career Assessment Report (CAR) for career pathway recommendations. The platform is priced at Rs.250 per student assessment.

Differentiator

Problem solved

Functional benefit

Brands

• Student Assessment Report (SAR): AI-based assessment report that helps students build and guide alignment between what they love to do and what they want to achieve
• Student Assessment Platform (SEP)
• Career Assessment Report (CAR)
• Holistic Student Assessment Program (HSAP)

Products and services

• DISHAAI Platform Holistic education technology platform providing continuous assessment, complementary educational programs, and enterprise systems to help schools create seamlessly integrated pedagogy for students; positioned as the first AI-based system in alignment with India's NEP guidelines.
• Student Assessment Report (SAR) AI-based assessment report that helps students build alignment between their passion ('Love to do') and their career goals ('Want to Achieve') based on decades of research on assessments. Involves 7 different types of analysis before arriving at career alignment, priced at Rs. 250 per student for individual users and delivered through the website and mobile app.
• Student Academic Performance (SAP) Yearly student academic performance tracking system that monitors and analyzes students' academic progress over time as part of the holistic assessment process.
• Student Engagement Platform (SEP) Dedicated platform at dishaai.com/SEP that captures students' experiences, observations, and interests on a regular basis, providing ongoing engagement data for the assessment system.
• Holistic Student Assessment Program (HSAP) Comprehensive enterprise program combining SAR, SAP, and SEP into an integrated assessment package for schools, providing continuous holistic evaluation of students across academics, exposure, and experience.
• Career Assessment Report (CAR)

Quantifiable outcome

• Builds alignment between what students 'Love to do' and what they 'Want to Achieve'
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• MeraCareerGuide: Indian career assessment, counselling and mentorship platform serving school and college students. Comparable on career recommendation engine and direct-to-student assessment delivery.
• Univariety: School-focused career guidance and college admissions platform used by Indian K-12 institutions. Comparable on selling career/college guidance as a subscription product into schools, the same enterprise channel Disha targets.
• Educational Initiatives (Ei): India-based assessment and school improvement company offering standardised school assessments, teacher training and learning products. Comparable on the assessment-led, school-deployed EdTech model that Disha's HSAP also pursues.
• Mindler: India's largest online career counselling platform, offering AI-driven career assessments, one-on-one counselling, and college guidance to school and college students. Most directly comparable to Disha on AI career assessment and school deployment.
• iDreamCareer: Indian career assessment and psychometric counselling provider serving students, schools and parents. Overlaps with Disha's psychometric/career-alignment positioning and school partnerships.
• CareerGuide: Indian career counselling, psychometric testing and online guidance platform. Comparable on online career assessments and the India-centric K-12/college student target.

Broad incumbents

• Vedantu: Large Indian online K-12 tutoring and test-prep platform. Comparable as a well-funded Indian EdTech incumbent competing for the same student and parent audience and school partnerships.
• LEAD School: Indian integrated school EdTech and school-network operator providing curriculum, teacher support and tech to K-12 institutions. Comparable as a broader incumbent serving schools with assessment and pedagogy tooling that could subsume niche career-assessment offerings.
• Cuemath: Indian K-12 after-school learning platform with strong parent and student brand. Comparable as an India-only EdTech incumbent with school/parent distribution that could compete for assessment share.
• Whitehat Jr: India-based coding and future-skills platform (part of BYJU'S group). Comparable as a parent-of-student EdTech brand in the 'new-age careers' narrative that Disha also uses for career alignment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disha