What MS Beautilab does

MS Beautilab is a France-based, privately held B2B beauty product formulator and manufacturer founded in 1964 and headquartered in Lentilly. The company serves cosmetics brand clients across makeup and skincare, offering integrated 360-degree services that span raw material selection, formulation development, packaging design, manufacturing operations, and marketing support. It employs 101-250 people and reports a 60+ year track record in the beauty industry, with wholly-owned subsidiary GI Picco's added through an acquisition in 2021.

Core technologies and capabilities center on in-house raw material and packaging expertise backed by a dedicated Performance Lab for product testing and validation. Documented proprietary formulations include Supernova Green Powder (a powder cosmetic that won the 2024 Innovation & Trends Award in the Formulation category at MakeUp in Paris, selected from 117 contenders) and Butter Balm Blush and Butter Highlighter formulas developed for Albéa Cosmetics & Fragrance's Sugar Rush packaging collection, which launched at Luxe Pack and MakeUp trade shows in Los Angeles in March 2026.

The business model is contract formulation and manufacturing on behalf of brand and packaging partners, with services sold through direct B2B sales channels targeting enterprise clients globally. Pricing details are not publicly disclosed. The customer base appears concentrated, with Albéa as the most prominently named enterprise customer; segment focus spans B2B cosmetics brands, skincare, and makeup use cases. The company owns and retains the GI Picco's brand following its 2021 acquisition as an additional revenue line within the beauty portfolio.

Name

MS Beautilab

Website

https://msbeautilab.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

MS Beautilab is a French B2B beauty formulator and manufacturer founded in 1964, providing integrated 360-degree services in raw materials, formulation, packaging, and operations to cosmetics, skincare, and makeup brand clients worldwide.

Ownership category

akta.pro rank

Product category

Color Cosmetics Manufacturing

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

Keywords

• Cosmetic formulation services
• Makeup product development
• Skincare formulation
• Beauty packaging solutions
• Color cosmetics manufacturing

Headquarters

HQ city

Lentilly

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

MS Beautilab is a B2B cosmetic formulator and manufacturer specializing in makeup and skincare product development since 1964. The company offers 360-degree beauty services including in-house raw material research, custom formula development, packaging expertise, and performance lab testing, supplying color cosmetics formulations to cosmetics brands and packaging partners.

Product overview

MS BeautiLab is a makeup and skincare formulator with over 60 years of experience (since 1964) offering 360-degree beauty services. The company provides in-house raw material and packaging expertise, and operates a performance lab for product testing. The product portfolio includes color cosmetics formulations such as Butter Balm Blush, Butter Highlighter, and Supernova Green Powder, which are supplied to packaging partners and cosmetics brands. MS BeautiLab functions as a B2B formulation specialist, developing and supplying cosmetic formulas to be integrated into packaging solutions by partner companies like Albéa.

Differentiator

Problem solved

Functional benefit

Products and services

• Butter Balm Blush A balm-based blush formula developed by MS Beautilab, supplied to Albéa Cosmetics & Fragrance for integration into the Crystal Bloom packaging solution within the Sugar Rush collection. Targeted at B2B cosmetics brand clients and packaging partners.
• Butter Highlighter A highlighter formula developed by MS Beautilab, supplied to Albéa Cosmetics & Fragrance for integration into the Nano Stick packaging solution within the Sugar Rush collection. Targeted at B2B cosmetics brand clients and packaging partners.
• Supernova Green Powder An innovative powder cosmetic formulation launched in 2024 that won the Innovation & Trends (IT) Award at MakeUp in Paris. Recognized for innovation in the formulation category among 117 contenders. Targeted at B2B cosmetics brand clients seeking novel powder formulations.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Albéa Cosmetics & FragrancecoreOEM/ Whitelabel/ Licensing Partner · 26 February 2026MS BeautiLab developed custom formulas (Butter Balm Blush and Butter Highlighter) for Albéa's Sugar Rush packaging collection. Two of the featured solutions—Crystal Bloom and Nano Stick—incorporate these MS BeautiLab formulas. The collection was displayed at Luxe Pack and MakeUp trade shows in Los Angeles in March 2026.
• GI Picco'sminorStrategic or Co-development Partner · 21 October 2021MS Beautilab acquired GI Picco's business, expanding its portfolio and market presence in the beauty industry.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Gattefossé: French-headquartered B2B specialty ingredients and formulation house serving cosmetics and personal care brands globally. Highly comparable to MS BeautiLab in geographic origin, B2B formulation services model, and customer base of European and international cosmetics brands.
• Seppic (Air Liquide Healthcare Beauty): French specialty subsidiary of Air Liquide developing cosmetic ingredients and formulation solutions for skincare, makeup, and personal care. Directly comparable B2B model, French heritage, and focus on beauty formulation science serving brand clients.
• Lucas Meyer Cosmetics (IFF): B2B cosmetic actives and formulation house serving color cosmetics and skincare brands worldwide, now part of International Flavors & Fragrances. Comparable in offering engineered specialty ingredients and formulation expertise to brand customers seeking differentiated product performance.
• Sensient Cosmetic Technologies: Specialty division of Sensient Technologies focused on color pigments, dispersions, and cosmetic formulations for makeup, skincare, and personal care brands. Directly comparable to MS BeautiLab in serving color cosmetics formulation needs of global beauty brands.
• Kobo Products: Specialty supplier of pigments, dispersions, and formulation support to the color cosmetics industry, with strong presence at MakeUp in Paris and Luxe Pack. Closely comparable niche formulator serving color cosmetics brands with innovative texture and pigment solutions.
• Hallstar Beauty: US-based B2B specialty ingredients and formulation house serving personal care and color cosmetics brands globally. Comparable mid-sized specialty formulator with comparable capabilities in formulation technology and customer brand partnerships.

Broad incumbents

• Croda International: Global specialty chemicals company with a large Personal Care division providing ingredients, actives, and formulation technologies to cosmetics and beauty brands worldwide. Comparable B2B beauty formulations space but operating at significantly larger scale and broader product portfolio than MS BeautiLab.
• BASF Care Creations: Personal care and cosmetics ingredients division of global chemical giant BASF, offering a broad portfolio of formulation ingredients to beauty brands. Comparable end market and customer base but as a broad incumbent rather than a specialized color cosmetics formulator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MS Beautilab