Cash Mart
Cash Mart is a Philippine digital money-lending company offering short-term personal, salary, car, and OFW loans (₱3,000–₱30,000) via a mobile app to Filipino workers underserved by traditional banks, operating as an extension of a 1969 Singapore lender.
- Company typePrivate
- Founded1969
- HeadquartersTaguig, Philippines
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Cash Mart does
Cash Mart is a private, for-profit consumer money-lending company operating in the Philippines as an extension of a Singapore-based lender founded in 1969. Domiciled in Taguig, Metro Manila, and operating as Cash Mart Philippines under SEC Registration No. CS201610084, the company provides short-term cash loan products—Personal Loan, Salary Loan, Car Loan, and OFW (Overseas Filipino Worker) Loan—to individual Filipino borrowers, including salaried employees, freelancers, gig workers, and workers abroad who lack access to traditional bank credit. The company reports availability across 35+ cities and cumulative activity of 2M+ loans taken and a 4.4/5 customer rating.
The business is digital-first and mobile-led. Loans are originated and managed entirely online through the cashmart.ph website and a mobile application distributed on Google Play and the Apple App Store, following a four-step flow (download, apply, receive cash to bank account, repay). Supporting features include a loan calculator, a claimed AI-powered cybersecurity layer for identity/data protection, and 365-day customer support. Repayments are collected through a nationwide network of payment partners, and the platform emphasizes minimal documentation (one valid ID) and fast approval (as fast as one day).
Revenue is generated through interest and fees on short-term personal loans: an interest rate of 0.0571% per day (APR 20.8415%) plus a 10% processing fee on principal, on loan amounts of ₱3,000 to ₱30,000 with weekly (7-day), bi-weekly (14-day), or monthly (28-day) terms. Products are governed by Philippine lending regulation (R.A. 3765 Truth in Lending Act, R.A. 9474 Lending Company Regulation Act) with credit reporting to the Credit Information Corporation. Go-to-market is product-led/self-serve via app downloads, supported by content marketing, SEO, an educational blog, and social proof from app-store reviews. No revenue, funding, or investor structure is disclosed; the company employs an estimated 101–250 people and no private equity or venture ownership is indicated.
Cash Mart firmographics
Firmographics- Name
- Cash Mart
- Legal name
- Cash Mart Philippines
- Website
- https://cashmart.ph
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cash Mart is a Philippine digital money-lending company offering short-term personal, salary, car, and OFW loans (₱3,000–₱30,000) via a mobile app to Filipino workers underserved by traditional banks, operating as an extension of a 1969 Singapore lender.
- Ownership category
- akta.pro rank
Cash Mart industry classification
Industry- Product category
- Consumer Lending
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Cash Advance (Online & Storefront) (FSAKAMAC)
Keywords
Where Cash Mart is headquartered
LocationHeadquarters
- HQ city
- Taguig
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Cash Mart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Personal Loan Interest and Fees: Cash Mart generates revenue primarily through interest charges on short-term personal loans. Loan terms include weekly (7 days), bi-weekly (14 days), and monthly (28 days) repayment options. The company charges an interest rate of 0.0571% per day (APR: 20.8415%) plus a processing fee of 10% of the principal loan amount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Personal Loan - ₱3,000 to ₱30,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cash Mart product offering
Product offeringCore offering
Cash Mart is an SEC-registered online lending company operating in the Philippines under the Cash Mart Singapore brand. It provides fast-cash personal, salary, car, and OFW (Overseas Filipino Worker) loans ranging from ₱3,000 to ₱30,000 through a mobile app and website, with flexible weekly, bi-weekly, or monthly repayment terms and direct disbursement to bank accounts.
Product overview
Cash Mart is an online lending platform that provides multiple loan products including Personal Loans, Salary Loans, Car Loans, and OFW Loans, accessible through a mobile app. The platform enables fast cash loans from ₱3,000 to ₱30,000 with flexible weekly, bi-weekly, or monthly repayment terms. The core offering is the mobile lending application that combines quick approval processes with AI-powered cybersecurity and 365-day customer support.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Loan A fast cash loan product offering amounts from ₱3,000 to ₱30,000 with flexible weekly, bi-weekly, or monthly repayment. Interest rate is 0.0571% per day (APR: 20.8415%) with a 10% processing fee. Designed for individual Filipino consumers needing short-term personal financing.
- Salary Loan A loan product designed for employed Filipino salary earners, allowing borrowers to access funds based on their regular salary income with quick approval processing.
- Car Loan A vehicle financing loan product for individual car buyers, with terms and conditions tailored to help Filipino consumers acquire transportation.
- OFW Loan A specialized loan product for Overseas Filipino Workers (OFWs) addressing their unique financial needs, including support for family members in the Philippines and emergency funding while abroad.
- Cash Mart Mobile App A mobile lending application available on Google Play Store and Apple App Store that enables individual Filipino borrowers to apply for loans, track application status, and manage repayments entirely online via a 4-step process.
Quantifiable outcome
- 2M+ loans disbursed to Filipino borrowers
- +2 more outcomes
Companies that use Cash Mart
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Cash Mart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cash Mart partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Credit Information Corporation (CIC)coreCash Mart is regulated by and reports borrower credit information to the Credit Information Corporation as mandated by Republic Act No. 9510 (Credit Information System Act). This enables the company to access credit reports and contribute to building borrower credit history.
- Securities and Exchange Commission (SEC)coreSEC registered lending company (Registration No. CS201610084) regulated under the Lending Company Regulation Act of 2007 (R.A. 9474) and Truth in Lending Act (R.A. 3765).
- National Privacy CommissioncoreCompliant with Data Privacy Act of 2012 (R.A. 10173). Company maintains data privacy practices aligned with NPC guidelines and incident response requirements.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Cash Mart competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cash Mart social profiles
Digital presenceCash Mart compliance and trust
Trust signalCompliance5 records
Cash Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cash Mart leadership team
Management profileNumber of profiles
Profiles1 record
Cash Mart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cash Mart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cash Mart
What does Cash Mart do?
Cash Mart is an SEC-registered online lending company operating in the Philippines under the Cash Mart Singapore brand. It provides fast-cash personal, salary, car, and OFW (Overseas Filipino Worker) loans ranging from ₱3,000 to ₱30,000 through a mobile app and website, with flexible weekly, bi-weekly, or monthly repayment terms and direct disbursement to bank accounts.
Is Cash Mart a public or private company?
Cash Mart is a private company. It is classified as corporate owned and is currently operating.
When was Cash Mart founded?
Cash Mart was founded in 1969. It employs 101 to 250 people.
Where is Cash Mart based?
Cash Mart is headquartered in Taguig, Philippines, in the Asia region.
How does Cash Mart make money?
One revenue line is on record: personal Loan Interest and Fees.
Does Cash Mart have an API?
No public API is recorded for Cash Mart.
What industry is Cash Mart in?
Cash Mart's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAMAC, Cash Advance (Online & Storefront). Its SIC code is 6141.