What ETFmatic does

Finax (referred to as ETFmatic in the firmographics block, though detailed source data consistently describes a Slovak investment platform doing business as Finax) operates as a European digital wealth management and robo-advisory platform that constructs and manages portfolios built on global ETFs. The firm offers a layered product suite spanning long-term goal-based investing (Investing in ETFs), retirement savings (European Pension PEPP and Annuity), short-term conservative products (Smart Deposit using money-market ETFs and Wallet using short-term bond ETFs), a premium HNW service (Finax Elite), and a budgeting add-on (Financial Coach). Core technology centers on automated portfolio composition and rebalancing, with mobile-first onboarding on iOS and Android using biometric identity verification.

The company serves primarily individual retail investors across Central, Southeastern, Eastern, and parts of Western Europe (Slovakia, Czech Republic, Hungary, Poland, Croatia, Romania, Ireland), with a secondary B2B offering that provides backend investment infrastructure and regulatory licensing to financial product distributors (e.g., partnership with German firm Unitplus). It also addresses an employer channel for workplace pension and investment benefits. The primary legal entity, Finax, o.c.p., a.s., is headquartered in Bratislava, Slovakia, and is supervised by the National Bank of Slovakia.

Finax monetizes through a transparent, asset-based subscription fee model: 1% per annum plus VAT on average account value, deducted monthly, with volume discounts reducing the rate to 0.85% above €100,000 and 0.65% above €500,000 in client assets. Marketing and distribution are digital-first, relying on content marketing, social media, app store optimization, referral incentives, and a fully self-serve onboarding funnel. As of the latest disclosed data, the platform manages approximately €1.66 billion in assets across more than 110,000 clients.

Name

ETFmatic

Legal name

Finax, o.c.p., a.s.

Website

https://etfmatic.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Finax is a Bratislava-based, EU-regulated robo-advisory platform that builds and manages diversified ETF portfolios for over 110,000 retail investors across Central and Eastern Europe, offering goal-based investing, PEPP retirement products, and B2B investment infrastructure services.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)

akta.pro secondary industry

Broad Market Equity ETFs (FSAAAFAA)

Keywords

• Digital wealth management
• Robo-advisor platform
• ETF portfolio management
• Goal-based investing
• Automated investment platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Portfolio Management Fees: Finax charges a portfolio management fee based on assets under management. The standard fee is 1% per annum plus VAT, calculated on the average account value throughout the year and deducted monthly. Volume-based discounts apply: 0.85% per annum plus VAT for assets of at least 100,000 euros, and 0.65% per annum plus VAT for assets exceeding 500,000 euros.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ETFmatic powers digital wealth management services and works with exchange traded funds (ETFs). It operates a digital-first investment platform offering goal-based managed portfolios built on global ETFs, with automated portfolio composition, diversification, and rebalancing. The platform serves individual investors across Central and Eastern Europe through self-service onboarding, mobile apps, and a regulated investment firm structure.

Product overview

Finax is a European robo-advisor and investment platform offering goal-based investing through a unified managed portfolio service. The core offering includes Investing in ETFs (long-term managed portfolios built on global ETFs), the European Pension PEPP (a transferable European retirement savings product), and the Annuity (regular payout ETF portfolio). Short-term products include Smart Deposit (1-year money-market ETF product) and Wallet (1-3 year short-term bond ETF product). Premium services include Finax Elite (private asset management) and Financial Coach (expense tracking and budget management). All products are built on ETF infrastructure with automated portfolio management.

Differentiator

Problem solved

Functional benefit

Brands

• Finax Elite: Private asset management with personal care and plenty of benefits.
• Financial Coach
• Smart Deposit
• Wallet

Products and services

• Investing in ETFs Managed portfolios built on global ETFs without hassle. Users invest as they prefer with no lock-in period, and returns are tax-exempt after a year.
• European Pension PEPP A transferable European 3rd pillar retirement savings product built on ETFs, designed to ensure stability in retirement.
• Annuity An ETF portfolio designed to provide regular payouts for comfortable living off assets.
• Smart Deposit A conservative short-term product for one year built on money-market ETFs.
• Wallet A conservative product for 1-3 years built on short-term bond ETFs.
• Finax Elite Private asset management with personal care and plenty of benefits for high-net-worth clients.
• Financial Coach

Quantifiable outcome

• €1.66 billion assets under management
• +2 more outcomes

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• UnitpluscoreStrategic or Co-development PartnerFinax provides backend investment services for Unitplus including licensing support. Unitplus is a German company offering investment products to its clients. Finax handles Unitplus's backend activities including regulatory licensing, enabling Unitplus to focus on client-facing services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nutmeg: UK-based robo-advisor offering managed ETF portfolios to retail investors with goal-based investing. Closest direct competitor to ETFmatic by geography, target customer, and product (digital wealth built on ETFs).
• Moneyfarm: UK/Italy digital wealth manager providing managed portfolios via ETFs and a similar fee-on-AUM model. Directly comparable business model and target segment to ETFmatic.
• Scalable Capital: Germany-headquartered European robo-advisor offering managed ETF portfolios and self-directed brokerage. Comparable product mix and multi-country European reach overlapping with ETFmatic's footprint.
• Wealthify: UK-based digital investment platform offering goal-based managed ETF portfolios to retail investors. Very similar positioning to ETFmatic with comparable fee structure.
• Moneybox: UK mobile-first investment and savings app using ETFs for investing and pensions. Comparable digital-first, mass-affluent customer base and ETF-centric product.

Broad incumbents

• Betterment: US pioneer of robo-advisory, now broader wealth platform. Provides product-design and category-benchmark reference for digital ETF wealth management, though US-focused.
• Wealthfront: US robo-advisor built on passive ETF portfolios with a goal-based investing framework. Comparable product architecture to ETFmatic despite geographic differences.
• Interactive Investor: UK self-directed investment platform with broad ETF and fund offerings, plus managed portfolio options. Larger incumbent serving an overlapping UK retail audience with ETF access.
• Hargreaves Lansdown: UK's largest retail investment platform offering direct ETF access and fund products. Dominant UK incumbent that ETFmatic must position against, though it offers less automated wealth-management depth.
• Vanguard Personal Investor: UK arm of Vanguard offering low-cost direct ETF and fund investing with a digital platform. Strong price-pressure incumbent in the same passive-ETF retail space.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/etfmatic
• YouTubeyoutube.com/channel/UC5rnpvYkBoWtiw8Xt-Rp5sA
• Facebookfacebook.com/etfmatic
• LinkedInlinkedin.com/company/etfmatic
• Instagraminstagram.com/finax_en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETFmatic