KENT

What KENT does

KENT Europe GmbH is a privately held German specialty chemical products manufacturer and distributor headquartered at Auf der Höhe 49, D-47059 Duisburg, operating across Europe through KENT Deutschland GmbH (data-controller, Duisburg, HRB 29092), KENT Europe GmbH (website operator) and KENT Industri Danmark ApS (Denmark, CVR 29638594). The company sells professional-grade chemistry for cleaning, care, repair and maintenance — lubricants, additives, adhesives, sealants, fillers, coatings, paints, cleaners and application equipment — organized into five core solution families (Improve & Protect, Bond & Seal, Color & Coat, Clean & Care, Apply & Equip) plus three sub-brands (Bike Line, Wood Line, Car Bags). Flagship SKU KE100 is a 500 ml PTFE-based multi-purpose penetrating lubricant marketed as having 100+ use cases, with a 360° spray nozzle and 135 mm extension tube, silicone/acid/resin-free chemistry and salt-water resistance. The portfolio spans dozens of named SKUs (e.g., KE100, Blue Grease, Anti Seize, Engine Flush, DPF Cleaner Foam, Brake Plate Copper Lubricant, PTFE+ Lubricant, KD 400, Rusty Penetrant), each with its own product page on kenteurope.com.

The technical and commercial stack is a conventional B2B ecommerce and content platform: a Shopware storefront at shop.kenteurope.com with account login, multi-country storefronts (DE, DK, EN, etc.), Timme Hosting/CONVOTIS infrastructure, Borlabs Cookie/Cookiebot consent management, Google Tag Manager + Google Analytics (with E-Commerce tracking) + Google Ads/DoubleClick for paid acquisition, LinkedIn Insight Tag, Inxmail for email marketing, and YouTube-embedded product videos. Distribution combines this owned B2B shop with an internal sales department (named reps e.g., Lesley Dickson, Allan Murray, +44 800 136925), an active UK field-sales presence (Area Sales Manager — England North West vacancy), and an international "KENT Worldwide" subsidiaries & distributors network serving DE, NL, BE-FR, BE-NL, FR, IT, DK and the UK. Pricing is not publicly disclosed; ordering requires account login and credit checks are referenced under Art. 6(1)(b) GDPR contract fulfillment.

The business serves professional "experts" across automotive and vehicle maintenance, two-wheelers, agriculture, construction, marine, sport/leisure and food-related environments, with hero imagery spanning auto, bicycle, woodworking and kitchen/catering trades. Revenue mechanics rest on direct sales of branded chemical SKUs through the company's own salesforce and B2B shop, supplemented by distribution via the KENT Worldwide network. Scale signals include 300+ employees across 25+ nationalities and 25% women in management (per the KENT Europe career page), 501–1,000 employees in firmographic data, a privacy policy dated September 2024, an external Data Protection Officer (Michael Gruber, BSP-SECURITY), and no disclosed funding, M&A, IPO or restructuring events.

Name

KENT

Legal name

KENT Europe GmbH

Website

https://kenteurope.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

KENT Europe GmbH is a privately held German specialty chemical manufacturer and distributor selling professional-grade lubricants, adhesives, coatings, cleaners and application equipment to automotive, industrial, marine, bicycle, woodworking and food-trade professionals across Europe via a Shopware B2B shop, in-house sales and the KENT Worldwide distributor network.

Ownership category

akta.pro rank

Product category

Professional Industrial & Automotive Chemicals

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Chemical Manufacturing (325), Other Chemical Product and Preparation Manufacturing (3259)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Chemicals & Allied Products (5160), Chemicals & Allied Products (2800), Miscellaneous Chemical Products (2890), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro industry

PRIMARYIMAEAMAB

Industrial & Heavy-Duty Lubricants

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Lubricants & Industrial Fluids

SECONDARYTLAKAOAL

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

SECONDARYIMACANAK

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Aftermarket Parts & Accessories Manufacturing

Keywords

• Industrial chemical solutions
• Professional lubricants
• Automotive maintenance chemicals
• Marine chemical products
• Adhesives sealants coatings

Headquarters

HQ city

Dunfermline

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct sales of professional chemical products: Core revenue stream from selling highly efficient chemical products (lubricants, adhesives, coatings, cleaners, equipment) to professional users across multiple industries via the company's own B2B shop and internal sales organization.
2. Distribution and subsidiary-led sales: Revenue generated through "KENT Worldwide" subsidiaries and distributors across European and international markets, extending reach beyond the direct-sales organization.
3. Professional services and consulting revenue (custom solutions): Customer-data processing (Art. 6(1)(b) GDPR) tied to contract fulfillment, including credit checks for account-based purchases, indicating service-style revenue tied to fulfillment and customized B2B relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

KENT Europe manufactures and distributes professional-grade chemical solutions for cleaning, care, repair and maintenance across automotive, marine, industrial, bicycle and woodworking trades. The portfolio is organized into five solution lines (Improve & Protect, Bond & Seal, Color & Coat, Clean & Care, Apply & Equip) plus special lines (Bike Line, Wood Line, Car Bags) and a flagship KE100 PTFE-based multi-purpose lubricant, sold via an owned B2B e-commerce shop, internal sales team, and a European subsidiary and distributor network.

Product overview

KENT Europe is a single-vendor portfolio of professional chemical solutions organized into five core solution lines — Improve & Protect (additives and lubricants, including the flagship KE100 PTFE-based penetrating/lubricant spray), Bond & Seal (adhesives, sealants, tapes), Color & Coat (fillers, primers, coatings, paints), Clean & Care (cleaners, polishes/sealants, care products), and Apply & Equip (accessories, equipment, consumables) — plus three special lines (Bike Line, Wood Line, Car Bags). The portfolio consists of dozens of named SKUs (e.g., KE100, Blue Grease, Anti Seize, Engine Flush, DPF Cleaner Foam, Brake Plate Copper Lubricant, PTFE+ Lubricant, KD 400, Rusty Penetrant), each addressable via its own product page and grouped under the umbrella solution categories, with no platform/SDK layer and no user-facing integrations beyond a Shopware-based B2B webshop (shop.kenteurope.com).

Differentiator

Problem solved

Functional benefit

Brands

• Bike Line: KENT's bicycle-focused product line of chemical solutions.
• Wood Line
• Car Bags
• KE100

Products and services

• KE100 Flagship KENT product — a 500 ml fast-acting PTFE-based multi-purpose lubricant and penetrating oil marketed with over 100 applications; lubricates, penetrates and displaces moisture, leaves a protective film resistant to dirt, salt and water, and uses a 360° spray nozzle with a 135 mm extension tube.
• 91 IN 1 Multi-function spray product within the KENT Improve & Protect portfolio for general maintenance use.
• A/C Stop Leak R1234yf A/C system leak sealer formulated for vehicles using R1234yf refrigerant, within the KENT Improve & Protect portfolio.
• A/C Stop Leak R134a A/C system leak sealer formulated for vehicles using R134a refrigerant, within the KENT Improve & Protect portfolio.
• A/C Universal Oil Universal A/C compressor oil additive for automotive air-conditioning service, within the KENT Improve & Protect portfolio.
• Anti Seize Anti-seize assembly lubricant for threaded fasteners and high-temperature bolted joints, within the KENT Improve & Protect portfolio.
• Auto Grease White White automotive grease for general-purpose vehicle lubrication, within the KENT Improve & Protect portfolio.
• Blue Grease Blue multipurpose grease for professional automotive and industrial lubrication, within the KENT Improve & Protect portfolio.
• Brake Plate Copper Lubricant Copper-based brake plate lubricant designed to prevent brake squeal and seizing of brake hardware, within the KENT Improve & Protect portfolio.
• Ceramic 1200 Ceramic-based surface protection/coating product for high-temperature and high-wear applications, within the KENT Improve & Protect portfolio.
• Cut & Drill Fluid 2 Cutting and drilling fluid formulated to cool and lubricate tools during machining, within the KENT Improve & Protect portfolio.
• Diesel One Shot 2 Diesel fuel additive in single-dose format for engine treatment, within the KENT Improve & Protect portfolio.
• DPF Cleaner Foam Foam-based cleaner for diesel particulate filters (DPF), within the KENT Improve & Protect portfolio.
• DPF Cleaner Ultra Professional-grade cleaner for diesel particulate filters (DPF), within the KENT Improve & Protect portfolio.
• Dry Lube Dry-film lubricant that leaves a non-greasy lubricating film, within the KENT Improve & Protect portfolio.
• Engine Flush Engine flushing additive for cleaning internal engine components prior to oil change, within the KENT Improve & Protect portfolio.
• Engine Stop Leak Additive for sealing minor engine oil leaks, within the KENT Improve & Protect portfolio.
• Fleet Treat 950 Diesel/fleet fuel treatment additive for commercial vehicles, within the KENT Improve & Protect portfolio.
• Food Multi Function Spray Food-grade multi-function lubricant spray suitable for incidental food contact applications, within the KENT Improve & Protect portfolio.
• Food Safe Silicone Spray Food-grade silicone release/lubricant spray for use in food-processing environments, within the KENT Improve & Protect portfolio.
• Fuel Guard 2 Fuel-system protection additive designed to guard against fuel degradation and corrosion, within the KENT Improve & Protect portfolio.
• Gasket & Carbon Stripper Chemical stripper for removing gasket residue and carbon deposits from engine and metal components, within the KENT Improve & Protect portfolio.
• Hi-Tech Grease Advanced high-performance grease for demanding lubrication applications, within the KENT Improve & Protect portfolio.
• Injector Release Agent Penetrating release agent for freeing seized diesel/gasoline injectors, within the KENT Improve & Protect portfolio.
• K44 Silicone Grease Silicone-based grease lubricant suitable for plastics and rubber components, within the KENT Improve & Protect portfolio.
• KD 400 Specialty KENT chemical product within the Improve & Protect portfolio.
• Leak Detector Spray Spray for detecting leaks in pressurized gas systems (e.g., tire, A/C, compressed air), within the KENT Improve & Protect portfolio.
• Multi Purpose Lubricant General-purpose lubricant for routine maintenance tasks, within the KENT Improve & Protect portfolio.
• Oil Enhancer Plus Engine-oil additive that enhances lubrication properties, within the KENT Improve & Protect portfolio.
• Petrol One Shot 2 Single-dose petrol/gasoline fuel additive in one-shot format, within the KENT Improve & Protect portfolio.
• PTFE+ Lubricant PTFE-enhanced lubricant for low-friction, long-lasting lubrication, within the KENT Improve & Protect portfolio.
• Radiator Oil Emulsifier Additive for emulsifying oil contamination in automotive cooling systems, within the KENT Improve & Protect portfolio.
• Rusty Clear Clear rust treatment/removal product, within the KENT Improve & Protect portfolio.
• Rusty Penetrant Penetrating oil/lubricant for loosening rusted and seized metal parts, within the KENT Improve & Protect portfolio.
• Bike Line Special KENT line of chemical products tailored for bicycle maintenance and care, sold as a focused specialty range targeting bicycle technicians and cycling professionals.
• Wood Line Special KENT line of chemical products for woodworking professionals, including fillers, coatings and care products for wood surfaces.
• Car Bags Special KENT line of in-car storage/car-bag accessories offered alongside the chemical product portfolio.

Quantifiable outcome

• KE100 has 100+ documented use cases for vehicles, two-wheelers, agriculture, industry, marine, sport and leisure
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WD-40 Company: Global specialty-chemicals brand best known for its flagship multi-purpose lubricant (WD-40 Multi-Use Product), with a broader portfolio of maintenance chemicals for automotive, industrial and consumer use. Direct analog to KENT's KE100-centered Improve & Protect line and overall B2B/professional positioning.
• CRC Industries: US-headquartered manufacturer of specialty chemicals for maintenance, repair and overhaul (MRO) across automotive, industrial, electrical and marine end-markets. Overlaps KENT's Improve & Protect, Clean & Care and Bond & Seal families and its professional/distributor-led GTM.
• MOTUL: French-headquartered lubricants and automotive-care specialist selling motor oils, additives, brake fluids and cleaners through B2B workshops and distributor channels in Europe. Comparable to KENT on automotive focus, premium positioning, and multi-country European distribution.
• Liqui Moly: German manufacturer of motor oils, additives, lubricants and car-care chemicals, distributed across Europe and internationally via workshops and retailers. Closest direct competitor to KENT in DACH and BENELUX automotive chemistry with a comparable professional/B2B brand voice.

Broad incumbents

• Castrol (bp plc): Global lubricants and automotive-care brand owned by bp, selling motor oils, greases and maintenance chemicals through workshops and distributors worldwide. Overlaps KENT's automotive lubricant portfolio at a far larger scale, with deep relationships in the European workshop channel.
• Illinois Tool Works (ITW): US-listed diversified manufacturer with chemical specialties divisions (e.g., Devcon, Permatex, Sprayon) serving automotive MRO. Indirectly comparable to KENT as a portfolio operator of branded specialty-chemical brands sold through professional channels.
• 3M Company: Global diversified industrial conglomerate with large adhesives & tapes, abrasives and chemical specialties businesses (now spinning off Solventum). Overlaps KENT's Bond & Seal, Color & Coat and surface-care portfolios for professional and industrial buyers across Europe.
• Henkel AG & Co. KGaA: German global leader in adhesives, sealants and functional coatings (Loctite, Pattex, Bonderite) plus consumer/professional cleaners. Overlaps KENT's Bond & Seal, Color & Coat and Clean & Care lines at scale, though Henkel operates a far wider portfolio across industrial and consumer.
• Würth Group: Global market leader in B2B consumables (fasteners, chemicals, tools, PPE) sold to trades via direct field sales and an e-procurement platform. KENT's "experts" target audience (workshops, woodworkers, locksmiths) overlaps Würth's customer base, though Würth is far broader and larger.

Regional players

• Berner SE: German-headquartered European B2B distributor of consumables and chemicals to trades (vehicle, construction, metal). Direct comparable to KENT on European B2B field-sales-led distribution of chemistry to professional buyers, even though Berner is broader and larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kent-europe
• Instagraminstagram.com/kent.europe
• Facebookfacebook.com/KENTunitedkingdom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KENT