What Borgen Systems does

Borgen Systems (also operating as Borgen Merchandising Systems) is a U.S.-based manufacturer of custom, handcrafted refrigerated merchandising display cases serving supermarket and grocery retailers. Founded approximately 35 years ago and headquartered in a single integrated facility at 1901 Bell Ave, Des Moines, Iowa, the company designs, engineers, finishes, and assembles all parts and finished cases under one roof. Its portfolio centers on three core lines — floral display cases, deli/bakery cases, and wine cases — with adjacent products including meat/seafood gravity cases, salad/olive bars, walk-in conservatories, and storage solutions.

The company's flagship technology is DekFRESH Technology™, a registered trademark covering a proprietary floor-cooling architecture that eliminates the traditional tank under the case deck, reducing contamination zones and improving food safety. Other technical differentiators include the Gravity+ gravity-cooled service case, conversion (flip) shelving for floral departments, continuous rack shelves, hybrid service-over-self-service cases, and pull-out drawer designs that expand capacity by roughly one-third for peak floral seasons. Cases are NSF-certified, designed to ADA standards where applicable, and offered in lengths from 3 to 36+ feet with configurable shelving, lighting, refrigeration type, and finishes.

Revenue is generated through direct enterprise sales to supermarket and grocery operators, with cases priced via custom quotation rather than a published price list. Distribution is exclusively direct via a field sales team that includes regional coverage such as a Northeast Sales Manager; there is no dealer, distributor, or e-commerce channel. Customers span major U.S. supermarket chains (Hy-Vee, Walmart, Publix, Safeway, BJ's Wholesale, Giant Eagle, Ingles Market, Raley's, Vallarta, Fareway, Price Chopper), the Canadian retailer Sobeys, wholesale grocer AWG, and specialty food-service accounts such as Bristol Farms and Neighborhood Fish Market. The company is privately held with no disclosed external institutional investment, no app or software product, and no disclosed AI/ML capabilities.

Name

Borgen Systems

Legal name

Borgen Systems

Website

https://borgensystems.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Borgen Systems is a Des Moines, Iowa-based manufacturer of custom, handcrafted refrigerated merchandising display cases sold directly to U.S. and Canadian supermarket and grocery retailers across floral, deli/bakery, wine, meat/seafood, and food-service departments, anchored by its proprietary DekFRESH™ floor-cooling technology.

Ownership category

akta.pro rank

Product category

Commercial Refrigerated Display Cases

NAICS

Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Display Case & Merchandiser Refrigeration Service (HSAOAJAI)

Keywords

• Refrigerated display cases
• Commercial refrigeration
• Supermarket floral cases
• Deli bakery cases
• Custom merchandising refrigeration

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Refrigerated Display Cases: Borgen Systems manufactures and sells custom, made-to-order refrigerated display cases. Each merchandising system is designed and handcrafted in the United States with parts, production, and quality control all housed under the same roof. The company creates one-of-a-kind products customized to each customer's unique store, specific products, and needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Borgen Systems designs, manufactures, and sells custom, made-to-order refrigerated merchandising display cases for supermarkets and grocery retailers. Products are handcrafted in Des Moines, Iowa with parts, production, and quality control housed under one roof. The portfolio spans floral display cases, deli/bakery cases, wine/liquor cases, meat/seafood cases, and salad/olive bars, with proprietary DekFRESH technology™ and Gravity+ cooling systems differentiating the offering. Each case is engineered to the specific store, product, and merchandising needs of the retail buyer.

Product overview

Borgen Systems is a manufacturer of refrigerated merchandising display cases for retail environments, operating for over 35 years. The product portfolio centers on three main product lines: Floral Display Cases (including open cases, low profile cases, door cases, hutch cases, combination cases, conservatories, and walk-in coolers), Deli/Bakery Display Cases (including service cases, self-service multi-deck cases, bakery cases, and food prep cases), and Wine Display Cases (including low profile, open, and door configurations). The company's flagship technology is DekFRESH technology™, an innovative cooling system that eliminates traditional tank-based cooling in favor of a built-in floor cooling system for improved food safety. Additional products include Salad/Olive Bars, Storage Solutions, and various accessories. The company offers custom-designed, handcrafted cases manufactured in the United States with parts, production, and quality control all housed under one roof. Cases are available in various sizes (4FT to 12FT) and configurations with multiple options for shelving, lighting, refrigeration type, and finishes.

Differentiator

Problem solved

Functional benefit

Brands

• DekFRESH technology™: Innovative case cooling system that improves food safety for refrigerated display cases by eliminating areas of possible food contamination. Features a built-in cooling system in the floor rather than a traditional tank under the deck.
• Gravity+
• Jewel Box

Products and services

• DekFRESH technology™ Refrigerated Cases Refrigerated display cases built on the proprietary DekFRESH cooling platform, which eliminates the traditional tank under the deck and instead uses a built-in floor cooling system to remove food contamination zones, reduce cleaning labor, and improve food safety for supermarket buyers.
• Floral Display Cases Custom refrigerated display cases designed for supermarket and grocery floral departments, including open cases, low profile cases, door cases, hutch cases, combination cases, conservatories, and walk-in floral coolers. Sold to grocery retailers building or refreshing floral departments.
• Deli / Bakery Display Cases Refrigerated cases for deli and bakery merchandising, including service cases, self-service multi-deck cases, bakery cases, food prep cases, and dairy/cheese cases. Ergonomically designed to ADA/NSF standards and targeted at grocery retailers operating deli, bakery, and prepared foods departments.
• Wine Display Cases Refrigerated wine cases including low profile, open, and door configurations featuring ten-year insulated glass warranty, 3/8 inch silkscreen black front glass, and premium materials. Targeted at retail chains, private clubs, and homes merchandising wine, liquor, and specialty beverages.
• Service Deli Cases Approximately 42-inch tall service cases with 18–24 inch depth, LED lights, curved or straight lift glass front, NSF approval for food merchandising, and optional rear workspaces and refrigerated storage. Sold to supermarket deli operators.
• Jewel Box + DekFRESH Technology™ Service case combining the Jewel Box merchandising design with DekFRESH technology for enhanced product visibility, larger interior merchandising area, multiple shelves for more product, and labor savings through contamination protection. Deployed for seafood and deli merchandising in grocery retailers including Vallarta.
• Service Gravity + DekFRESH technology™ Gravity cooled service cases integrated with DekFRESH technology for meat and seafood departments. Features lift-up glass front for fast cleaning, large sight lines, and LED lighting for maximum product visibility.
• Service Over Self-Service Case Hybrid refrigerated display case with a closed glass service case on top and a customer-accessible self-service case below, including four slider doors for staff access and optional refrigerated rear storage. Targeted at grocery departments needing both service and self-service merchandising in a single footprint.
• Low Profile Floral Cases Refrigerated floral cases under 60 inches tall designed for stores where visibility is important. Three merchandising rows with stratifiers to hold vases, options for casters, glass or solid ends, and specialty paint finishes. Used by supermarket floral departments.
• Hutch Cases Refrigerated floral configurations combining a low profile case for bouquets with a short door case on top, including lighting on both sections and optional dry shelving. Deployed at retailers including Publix (6-door floral hutch cases) and Ingles Market (3-door floral hutch cases).
• Door Cases Refrigerated cases with patented double-insulated tempered glass doors, 3/8 inch silkscreen printed black front glass, and ten-year insulated glass warranty. Available in standard 73 inch or super door 84.5 inch heights.
• Open Cases Tall vertical open-front refrigerated cases in 76-86 inch standard height and 3-12 foot lengths, with options for glass or solid ends, remote or self-contained condensing units, T8 or LED lighting, and various shelving configurations for floral merchandising.
• Combination Cases Refrigerated floral configurations combining an open section for bouquets with a door section for arrangements and roses. Configurable open lengths, door counts, pedestals, curved ends, and optional fresh water exchange.
• Conservatory & Wall of Doors Walk-in refrigerated floral areas with wall-of-doors customer shopping access, including tempered glass or cable shelving, browse-through doors, and custom on-site assembly for large floral merchandising installations.
• Salad / Olive Bars Refrigerated food service cases for make-and-take salads and olive bars, configured in shop-around or in-line merchandising layouts. NSF compliant sneeze-guards and ADA compliant for food service retail operators.
• Storage Solutions Refrigerated storage options including open displays with back door storage that expand inventory capacity behind the merchandising area, allowing retailers to keep additional stock immediately behind the display case.
• Wine & Cheese Merchandiser A combined refrigerated display case for dual-purpose merchandising of wine and cheese products in a single unit, targeted at grocery retailers and deployed at Giant Eagle for wine and cheese merchandising.
• Open Island Floral Cases Island-style open floral displays including end caps and octagon configurations that allow flexible floor merchandising layouts for supermarket floral departments.
• Low Profile with Pullout Drawer Low profile floral refrigerated case with a pull-out drawer expanding capacity by one third. Targeted at peak floral demand periods such as Valentine's Day and Mother's Day when displays must hold larger inventories.
• Field of Flowers Back-to-Back Configuration Two low profile refrigerated floral cases arranged back-to-back to expand merchandising area, with options for pedestals, rounded ends, dry end steps, fresh water exchange, and remote or self-contained refrigeration.
• Floral Display Accessories Shelving accessories for refrigerated floral cases including tempered glass shelves, painted metal shelves, Continuous Rack Shelves (CRS), conversion (flip) shelves, and custom laser-cut shelves sized to existing vases and buckets.

Quantifiable outcome

• Elimination of contamination areas through DekFRESH technology floor cooling system
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Fareway StorescoreStrategic or Co-development Partner · 26 September 2017Borgen Systems partnered with Fareway Stores (an Iowa-based grocery chain) to kick off their relationship with DekFRESH case signing on September 26th. Fareway Stores is another Iowa-based company that reflects the values of what it means to live in Iowa, with dedication to friendly customer service and building relationships. This represents a significant new customer partnership for deploying DekFRESH technology cases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hillphoenix: Hillphoenix designs and manufactures commercial refrigeration systems and display cases for grocery, foodservice, and specialty retail. It is a direct competitor in supermarket refrigerated merchandising cases (fresh meat, deli, floral, beverage) with nationwide U.S. operations, similar to Borgen's core market.
• True Manufacturing: True Manufacturing produces commercial refrigeration including display cases, reach-ins, and merchandising units used in grocery and foodservice. It overlaps with Borgen in commercial refrigerated display for retail food merchandising.
• Zero Zone Refrigeration: Zero Zone designs, manufactures, and services commercial refrigeration systems and merchandising display cases for grocery, foodservice, and convenience-store retailers. It is a direct competitor in custom supermarket refrigeration cases.
• Structural Concepts: Structural Concepts is a custom display case manufacturer serving supermarkets, c-stores, and specialty retailers with heated, refrigerated, and non-refrigerated merchandising cases. It is highly comparable to Borgen for its custom-engineering approach and supermarket floral/deli/bakery focus.
• Federal Industries: Federal Industries specializes in refrigerated and non-refrigerated display merchandising cases for grocery, c-store, and foodservice operators, including floral, produce, deli, and bakery cases that overlap directly with Borgen's product lines.
• Hussmann Corporation: Hussmann (a Panasonic company) is one of the largest North American manufacturers of refrigerated and frozen display cases for supermarkets, food retailers, and convenience stores. It directly competes with Borgen in supermarket refrigeration merchandising, though at substantially larger scale and broader mass-production economics.

Broad incumbents

• Tyler Refrigeration (Carrier Commercial Refrigeration): Tyler Refrigeration, now part of Carrier Commercial Refrigeration, supplies refrigerated and hot-food display cases and integrated systems for supermarket chains. It is a broad incumbent in the same product category as Borgen, with substantially larger scale and broader product portfolio.
• Carrier Commercial Refrigeration: Carrier Commercial Refrigeration is the parent commercial-refrigeration business housing multiple supermarket case brands. It is a broad incumbent competitor with nationwide service, finance, and installation scale that exceeds Borgen's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Borgen-Systems/1399443696984518
• Xx.com/borgensystems

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borgen Systems