The Piggery
The Piggery is a privately held artisan butcher shop in Ithaca, NY, co-owned by Brad Marshall and Heather Sandford. It sells pastured, locally-sourced fresh meats, made-to-order sandwiches, and seasonal holiday hams and turkeys to walk-in retail customers from upstate New York partner farms.
- Company typePrivate
- Founded2003
- HeadquartersIthaca, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Piggery does
The Piggery is a privately held, single-location artisan butcher shop operating in Ithaca, New York, co-owned by Brad Marshall (CEO) and Heather Sandford (CXO). The business sources pastured pork and turkey from partner farms in upstate New York and applies a whole-animal butchery philosophy traceable to Brad Marshall's training at the French Culinary Institute, with the intent of minimizing waste and offering cuts not typically available in grocery retail. The full retail assortment comprises fresh locally-sourced meat cuts (pork, beef, poultry), made-to-order sandwiches, and seasonal holiday items including Christmas hams and Thanksgiving turkeys; the holiday program is a material sales channel, with the shop reportedly moving over 1,200 pounds of hams and 450 turkeys per season.
The commercial model is direct-to-consumer physical retail at a single storefront, with revenue generated entirely through one-time point-of-sale purchases by walk-in customers and seasonal advance orders. No digital product, e-commerce, subscription, or wholesale channel was identified in the source material, and pricing is not publicly disclosed beyond being characterized as typical of a premium butcher. The Piggery employs between 11 and 50 people and has operated for roughly 15 years, cultivating a loyal Ithaca-area customer base largely through word-of-mouth and repeat visits rather than paid marketing.
The owners have announced retirement and the closure of the business, with the associated real estate listed for sale at $2.9 million. Marketing has been de minimis - primarily an educational blog and a forthcoming cookbook - and the company carries no external investors, no parent entity, and no disclosed funding.
The Piggery firmographics
Firmographics- Name
- The Piggery
- Legal name
- The Piggery
- Website
- https://thepiggery.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Piggery is a privately held artisan butcher shop in Ithaca, NY, co-owned by Brad Marshall and Heather Sandford. It sells pastured, locally-sourced fresh meats, made-to-order sandwiches, and seasonal holiday hams and turkeys to walk-in retail customers from upstate New York partner farms.
- Ownership category
- akta.pro rank
The Piggery industry classification
Industry- Product category
- Artisan Butcher Shop
- NAICS
- Meat Retailers (44524), Meat Retailers (445240)
- SIC
- Meat Packing Plants (2011)
- akta.pro primary industry
- Butcher Shops & Meat Markets (CRAHAHAB)
Keywords
Where The Piggery is headquartered
LocationHeadquarters
- HQ city
- Ithaca
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Piggery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Meat Sales: One-time retail sales of fresh meat cuts, prepared sandwiches, and specialty meat products directly to consumers visiting the storefront.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Piggery product offering
Product offeringCore offering
The Piggery is a traditional artisan butcher shop in Ithaca, NY that sells fresh, locally-sourced, free-range pork, beef, and poultry to walk-in consumers. The shop practices whole-animal butchery to minimize waste and also prepares made-to-order sandwiches and seasonal holiday meats such as Christmas hams and Thanksgiving turkeys.
Product overview
The Piggery is a traditional butcher shop offering a single unified product: fresh, locally-sourced meats and prepared foods. The core offerings include fresh meat cuts (pork, beef, poultry), made-to-order sandwiches, and seasonal holiday items (Christmas hams and turkeys). They practice whole-animal butchery to minimize waste and differentiate from conventional grocery stores. The business operates as a physical retail establishment with no digital product components.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Locally-Sourced Meats
- Made-to-Order Sandwiches
- Holiday Meats (Hams and Turkeys)
- Whole Animal Butchery Services
Companies that use The Piggery
Customer profileSegments1 record
Ideal customer profiles1 record
The Piggery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Piggery partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights1 record
The Piggery competitors and assessment
Company assessmentDirect peers
- Fleishers Craft Butchery: Fleishers operates multiple premium neighborhood butcher shops emphasizing whole-animal butchery, locally sourced meats, and traditional craftsmanship — directly comparable to The Piggery's positioning and approach, just at multi-location scale.
- Marlow & Daughters: NYC-based whole-animal butcher shop and charcuterie with a strong farm-to-counter sourcing narrative and old-world craftsmanship ethos — the closest single-location urban analog to The Piggery's model.
- The Meat Hook: Brooklyn whole-animal butcher practicing nose-to-tail butchery with locally sourced meats and direct farmer relationships — directly mirrors The Piggery's whole-animal, locally-sourced philosophy in a specialty-retail format.
- Porter Road: Pasture-raised, whole-animal meat company shipping direct to consumers from a curated farmer network; overlaps The Piggery in sourcing standards and quality positioning but operates through e-commerce rather than retail storefronts.
- ButcherBox: Subscription-based DTC meat company delivering grass-fed, pasture-raised cuts directly to consumers; competes for the same quality-conscious, ethically-motivated consumer that walks into The Piggery, but through a national subscription model.
- D'Artagnan: Specialty meat purveyor focused on heritage breeds, organic, and pasture-raised proteins sold to chefs and consumers; comparable in curated, premium, farm-identified sourcing story to The Piggery.
Emerging players
- Snake River Farms: American Wagyu and heritage-breed meat company with both DTC and foodservice distribution; overlaps The Piggery on premium positioning and quality differentiation but emphasizes branded specialty beef over whole-hog butchery.
Broad incumbents
- Whole Foods Market: National natural and organic grocer with strong in-store butcher counters; competes for premium, ethically-sourced meat purchases at the household level but as part of a much broader grocery assortment rather than a specialty meat specialist.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
The Piggery social profiles
Digital presenceThe Piggery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Piggery leadership team
Management profileNumber of profiles
Profiles2 records
The Piggery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Piggery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Piggery
What does The Piggery do?
The Piggery is a traditional artisan butcher shop in Ithaca, NY that sells fresh, locally-sourced, free-range pork, beef, and poultry to walk-in consumers. The shop practices whole-animal butchery to minimize waste and also prepares made-to-order sandwiches and seasonal holiday meats such as Christmas hams and Thanksgiving turkeys.
Is The Piggery a public or private company?
The Piggery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Piggery founded?
The Piggery was founded in 2003. It employs 11 to 50 people.
Where is The Piggery based?
The Piggery is headquartered in Ithaca, United States, in the North America region.
How does The Piggery make money?
One revenue line is on record: retail Meat Sales.
Who are The Piggery's main competitors?
Direct peers on record are Fleishers Craft Butchery, Marlow & Daughters, The Meat Hook, Porter Road, ButcherBox and D'Artagnan. Snake River Farms is listed as an emerging player. Whole Foods Market is listed as a broad incumbent.
Does The Piggery have an API?
No public API is recorded for The Piggery.
What industry is The Piggery in?
The Piggery's product category is Artisan Butcher Shop. Its primary akta.pro industry code is CRAHAHAB, Butcher Shops & Meat Markets. Its NAICS code is 44524 and its SIC code is 2011.