Mirabaud Asset Management
Mirabaud Asset Management is the Geneva-based, family-controlled asset management arm of Mirabaud Group, offering active equity, fixed income, multi-asset, alternatives and private asset strategies to institutional and professional investors across Europe, Canada and the Middle East.
- Company typePrivate
- Founded2014
- HeadquartersGeneva, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mirabaud Asset Management does
Mirabaud Asset Management is the dedicated asset management arm of the privately held, Swiss family-controlled Mirabaud Group, headquartered in Geneva with regulated entities in London, Paris, Luxembourg, Montreal, Dubai and Zurich. The firm is structured as a platform-plus-modules business offering 21+ named investment strategies across five capabilities — equities, fixed income, multi-asset, alternatives and private assets — alongside a third-party "external funds" shelf. Its product set spans global and Swiss equities (including niche small/mid-cap "Discovery Europe" and dividend strategies), an unconstrained fixed income shelf (strategic bond, high yield, short duration, climate bond, emerging market bond, fixed maturity 2031, global convertibles, and a discovery convertibles variant), and a private assets franchise covering private credit, sustainable cities, lifestyle impact and innovation, and Paris-focused real estate including club deals. The alternatives platform traces back to the early 1970s when the group began investing in hedge funds and today includes funds of hedge funds, bespoke portfolios and advisory mandates.
Mirabaud's core technology is its investment management platform supporting active, conviction-driven portfolio construction across multiple asset classes, with multi-asset strategies explicitly combining qualitative, quantitative and technical inputs. The firm sells primarily to institutional investors (pension funds, insurers, sovereigns) and professional investors (family offices, wealth managers, HNW individuals), with secondary distribution through financial advisors and platforms across European and selected international markets. Revenue is generated through management fees and likely performance fees on AUM, with pricing negotiated bilaterally rather than publicly disclosed. Distribution is sales-led, executed via direct institutional relationships and intermediary channels from offices in major European, Canadian and Middle Eastern financial centers.
The firm's strategic positioning emphasizes focus and conviction — what it brands as being "niche champions" — with named, dedicated strategy heads across each capability (e.g., Heads of Swiss Equities, European Equities, Convertibles, Emerging Markets Debt, Fixed Income) and a Chief Economist & Senior Strategist. Investment processes are explicitly described as active stock-picking targeting high-quality businesses with superior capital allocation, unconstrained fixed income mandates, and pioneer status in alternatives. The firm is private and family-owned under the broader Mirabaud Group, does not publicly disclose AUM or revenue, and does not present itself as a technology-led or AI-native asset manager.
Mirabaud Asset Management firmographics
Firmographics- Name
- Mirabaud Asset Management
- Legal name
- Mirabaud Asset Management
- Website
- https://mirabaud-am.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mirabaud Asset Management is the Geneva-based, family-controlled asset management arm of Mirabaud Group, offering active equity, fixed income, multi-asset, alternatives and private asset strategies to institutional and professional investors across Europe, Canada and the Middle East.
- Ownership category
- akta.pro rank
Mirabaud Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)
- akta.pro secondary industries
- Investment Management Advisory (RIA) (FSAEAAAB), Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)
Keywords
Where Mirabaud Asset Management is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices7 records
Markets served
Mirabaud Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Asset Management Fees: Mirabaud Asset Management generates revenue through management fees and likely performance fees charged on assets under management across its various investment strategies including equities, fixed income, convertibles, multi-asset, alternatives, and private assets.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Mirabaud Asset Management product offering
Product offeringCore offering
Mirabaud Asset Management is a Swiss asset management firm that provides active investment management services to institutional clients and financial intermediaries. It offers a focused suite of investment strategies across equities, fixed income (including convertibles), multi-asset, alternatives, and private assets, delivered through direct institutional sales and financial advisor distribution channels in Europe, the Middle East, and Canada.
Product overview
Mirabaud Asset Management is an independent asset management firm operating as a platform-plus-modules architecture. The firm offers a comprehensive suite of investment strategies organized across five core capabilities: Equities (including five named strategies focused on global, dividend, European discovery, and Swiss small/mid-cap opportunities), Fixed Income (spanning eight strategies covering global strategic bond, high yield, short duration, climate bond, emerging market bond, fixed maturity, and convertible bond offerings), Private Assets (with five strategies targeting sustainable cities, private credit, real estate club deals, and lifestyle innovation), Multi-Asset (combining qualitative, quantitative, and technical inputs for balanced portfolio construction), and Alternatives (including hedge fund-of-funds and bespoke portfolio services). The firm positions itself as niche champions with focused expertise across these investment domains, targeting differentiated outcomes through active stock-picking and conviction-based portfolio management.
Differentiator
Problem solved
Functional benefit
Brands
- Mirabaud Global Focus: Global equities strategy focusing on high-conviction investment opportunities worldwide
- Mirabaud Global Dividend
- Mirabaud Discovery Europe
- Mirabaud Equities Swiss Small and Mid
- Mirabaud Swiss Dividend
- Mirabaud Global Strategic Bond
- Mirabaud Global High Yield Bonds
- Mirabaud Global Short Duration
- Mirabaud Global Climate Bond
- Mirabaud Global Emerging Market Bond
- Mirabaud Convertibles Global
- Mirabaud Discovery Convertibles Global
- Mirabaud Sustainable Cities
- Mirabaud Private Credit II
- Mirabaud Grand Paris
- Mirabaud Real Estate - Club Deals
- Mirabaud Lifestyle Impact and Innovation
Products and services
- Mirabaud Global Focus
Quantifiable outcome
- Convertible bonds delivered 21.4% return in 2025, outstripping global equities (19.0%), global high yield (8.5%), and global aggregate (4.9%)
Companies that use Mirabaud Asset Management
Customer profileSegments3 records
Ideal customer profiles3 records
Mirabaud Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mirabaud Asset Management partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Mirabaud Asset Management competitors and assessment
Company assessmentDirect peers
- GAM Investments: Swiss-listed boutique asset manager offering active equities, fixed income, and alternative strategies to institutional clients. Comparable size and product mix make it the closest publicly traded analog to Mirabaud Asset Management.
- Union Bancaire Privée (UBP): Geneva-based private bank with significant asset management capabilities including equities, fixed income, and alternatives. Direct competitor for Swiss/European institutional and family office mandates.
- Pictet Asset Management: Swiss-headquartered boutique asset manager with comparable multi-asset platform, global institutional focus, and similar Swiss private banking heritage. Both firms compete for European pension and family office mandates with active conviction-led strategies.
- J. Safra Sarasin Asset Management: Swiss private bank with asset management division offering active global equities, fixed income, and thematic strategies. Similar institutional focus and Swiss heritage create direct overlap in European distribution.
- Edmond de Rothschild Asset Management: Swiss/European boutique asset manager with active equities, fixed income, and private debt offerings. Comparable mid-sized boutique model targeting European institutional and high-net-worth clients.
- Syz Asset Management: Geneva-based boutique offering discretionary fund management and private assets. Comparable boutique scale and Swiss institutional positioning, particularly relevant for Oyster family of funds competition.
- Lombard Odier Investment Managers: Swiss private bank with asset management arm offering active equities, fixed income, and alternative strategies. Comparable boutique positioning, Geneva heritage, and institutional/professional investor focus.
Broad incumbents
- Allianz Global Investors: Large global asset manager with active equities, fixed income, and alternatives that competes for European institutional mandates. Significantly larger scale but overlapping institutional client base and product categories.
- Natixis Investment Managers: Multi-affiliate European asset manager with active fixed income, equities, and alternative strategies through affiliated boutiques. Comparable institutional European distribution footprint with overlapping product categories.
- Vontobel Asset Management: Swiss asset manager (part of Vontobel Group) with broader platform across equities, fixed income, multi-asset, and private markets. Larger scale but similar Swiss private banking heritage and institutional client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mirabaud Asset Management social profiles
Digital presenceMirabaud Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirabaud Asset Management leadership team
Management profileNumber of profiles
Profiles11 records
Mirabaud Asset Management subsidiaries and ownership
Company hierarchySubsidiaries4 records
Mirabaud Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirabaud Asset Management M&A and investment
M&A and investmentM&A
Investments12 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirabaud Asset Management
What does Mirabaud Asset Management do?
Mirabaud Asset Management is a Swiss asset management firm that provides active investment management services to institutional clients and financial intermediaries. It offers a focused suite of investment strategies across equities, fixed income (including convertibles), multi-asset, alternatives, and private assets, delivered through direct institutional sales and financial advisor distribution channels in Europe, the Middle East, and Canada.
Is Mirabaud Asset Management a public or private company?
Mirabaud Asset Management is a private company. It is classified as family owned and is currently operating.
When was Mirabaud Asset Management founded?
Mirabaud Asset Management was founded in 2014. It employs 51 to 100 people.
Where is Mirabaud Asset Management based?
Mirabaud Asset Management is headquartered in Geneva, Switzerland, in the Europe region.
How does Mirabaud Asset Management make money?
One revenue line is on record: asset Management Fees.
Who are Mirabaud Asset Management's main competitors?
Direct peers on record are GAM Investments, Union Bancaire Privée (UBP), Pictet Asset Management, J. Safra Sarasin Asset Management, Edmond de Rothschild Asset Management, Syz Asset Management and Lombard Odier Investment Managers. Broad incumbents are Allianz Global Investors, Natixis Investment Managers and Vontobel Asset Management.
Does Mirabaud Asset Management have an API?
No public API is recorded for Mirabaud Asset Management.
What industry is Mirabaud Asset Management in?
Mirabaud Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAACAC, Portfolio Management–Led RIAs (Discretionary/Model-Based), with a secondary code of FSAEAAAB, Investment Management Advisory (RIA). Its NAICS code is 523940 and its SIC code is 6282.