SBB Accountants & Advisors

What SBB Accountants & Advisors does

SBB Accountants & Advisors is a Belgian multidisciplinary accounting and advisory firm founded in 1971 and headquartered in Leuven, operating through 30 branch offices across Flanders under two legal entities: SBB Bedrijfsdiensten BV and SBB Gecertificeerde Accountants en Adviseurs BV. The firm serves more than 24,000 clients, primarily small and medium-sized enterprises, starters, liberal professionals (including medical practitioners), construction and agricultural businesses, non-profit organizations, and consultants, providing accountancy and bookkeeping, tax advice, financial strategic advice, legal advice, environmental advice, estate planning, business support, sustainability/ESG advisory, and starter advisory services.

The firm's service delivery is supported by a proprietary digital ecosystem comprising mySBB (a 24/7 self-service client portal launched in 2023), sbbSLIM (a digital accounting and document archive platform launched in 2024 with 11,000+ users), and sbbFACT (an invoicing and document management tool launched in 2024), integrated with third-party Exact Online cloud accounting, Bright Analytics, and Emasphere BI tools. SBB is the only Belgian member of TIAG (The International Accounting Group), a top-3 global alliance of 119+ independent accounting firms across 70 countries, with an affiliated TAGLaw legal network covering 93+ countries.

Revenue is generated through three primary streams: recurring subscription fees (Abonnement) for ongoing accounting and advisory services, performance-based hourly fees (Prestatiebasis) for specific projects, and separate fees for professional advisory services, supplemented by an annual digitalization contribution covering portal access, data security, and document storage. Pricing is fully customized with no public rate card, subject to annual indexation tied to salary, software, and structural costs. The firm markets through a hybrid channel mix of physical branch presence, thought-leadership content, client events, and organic social media (LinkedIn, Facebook, Instagram, TikTok), supported by strategic referral partnerships with Ameleo (change management), A-Chief (internationalization subsidies), and The Ecological Entrepreneur (ESG and sustainability).

Name

SBB Accountants & Advisors

Legal name

SBB Accountants & Adviseurs

Website

https://sbb.be

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

SBB Accountants & Advisors is a Belgian multidisciplinary accounting and advisory firm founded in 1971, operating 30 branches across Flanders and serving over 24,000 SMEs, starters, liberal professionals, and non-profits with bookkeeping, tax, legal, financial, and ESG advisory services supported by its mySBB, sbbSLIM, and sbbFACT digital platforms.

Ownership category

akta.pro rank

Product category

Accounting & Business Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Management, Scientific, and Technical Consulting Services (5416), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industries

Corporate Finance & Capital Advisory (BPAHADAB), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Accounting bookkeeping services
• Tax advisory services
• Financial strategic advice
• Business legal advisory
• Estate planning services

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Offices32 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription Services (Abonnement): Recurring subscription fees for ongoing accounting and advisory services, with fees due periodically at agreed intervals. Includes digitalization contribution covering portal access, data security, and digital dossier storage.
2. Performance-Based Services (Prestatiebasis): Fees calculated based on hours worked for specific projects or non-recurring engagements. Billed as work is performed.
3. Professional Advisory Services: Additional fees for specialized advisory services including tax advice, financial strategic advice, legal advice, environmental advice, estate planning, business support, sustainability advice, and starter advice.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

SBB Accountants & Advisors provides multidisciplinary accounting, tax, legal, financial strategic, environmental, sustainability, estate planning, and business advisory services to entrepreneurs, SMEs, liberal professionals, and social profit organizations in Flanders, Belgium. The firm delivers these services through a network of 30 branch offices combined with proprietary digital platforms (mySBB portal, sbbSLIM, sbbFACT) that enable 24/7 self-service, digital document management, and real-time financial dashboards.

Product overview

SBB Accountants & Advisors offers a comprehensive accounting and business advisory platform organized around a core suite of digital tools and professional services. The digital ecosystem centers on mySBB (24/7 client portal), sbbSLIM (digital bookkeeping and document archive), and sbbFACT (invoicing and document creation), all interconnected with SBB's professional services. The company provides integrated expertises including accountancy & bookkeeping, tax advice, financial strategic advice, business support, sustainability/ESG advice, environmental advice, legal advice, estate planning, and starter advice across 27-30 branch offices throughout Flanders serving over 22,000 clients.

Differentiator

Problem solved

Functional benefit

Brands

• sbbSLIM: Digital accounting platform that allows clients to upload invoices electronically, provides dashboards for real-time monitoring of business results (turnover, costs, VAT), and serves as a secure digital archive for financial documents.
• sbbFACT
• mySBB
• Exact Online

Products and services

• Tax Advice Services Tax advisory services covering company acquisition, wealth planning, restructuring, real estate, management company structuring, international tax, tax audits, ruling applications, and various tax returns for SMEs and entrepreneurs in Belgium.
• Financial Strategic Advice
• Accountancy & Bookkeeping
• Business Support
• Sustainability Advice
• Environmental Advice
• Legal Advice
• Advice for Starters
• Estate Planning
• sbbSLIM digital accounting platform Digital accounting platform enabling clients to upload invoices, track financial metrics via dashboards, and archive documents in a secure cloud-based system. Connects with SBB for processing and provides real-time business insights; more than 11,000 active users.
• sbbFACT invoicing tool Invoicing tool for creating quotations, invoices, and purchase orders. Manages customer and article data consistently, stores data securely, and automatically forwards information to bookkeeping.
• mySBB digital customer portal Digital customer portal providing 24/7 online access to account management, document handling, and communication with SBB advisors. Complements traditional advisor contact with self-service capabilities.

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TIAG (The International Accounting Group)coreStrategic or Co-development PartnerSBB is the only Belgian member of TIAG, a global alliance of 119+ independent accounting firms in 70 countries. This membership provides international reach and allows SBB to serve clients with cross-border needs. TIAG is ranked among the top 3 independent alliances for accountancy globally.
• TAGLawcoreStrategic or Co-development PartnerSister organization to TIAG connecting 162+ law firms in 93+ countries. Provides legal expertise network complementing SBB's accounting services internationally.
• A-ChiefminorStrategic or Co-development PartnerPartnership for helping companies find subsidies suitable for internationalization projects. A-Chief assists SBB clients in navigating the subsidy landscape for export and international expansion.
• The Ecological Entrepreneur (TEE)minorStrategic or Co-development PartnerLeading sustainability consultancy partnership helping SBB clients with ESG reporting, sustainability strategy, and compliance with environmental regulations. Together they offer the VSME standard platform for sustainability reporting.
• AmeleominorStrategic or Co-development PartnerChange management partner providing organizational culture analysis and development services to SBB clients experiencing growth challenges and transformation needs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RSM Belgium: RSM Belgium is the Belgian member of RSM International, providing accounting, tax, and consulting services to SMEs and mid-market businesses. Directly competes with SBB in the Belgian mid-market, with similar reliance on global network reach for cross-border mandates.
• Moore Belgium: Moore Belgium is part of the Moore Global Network, providing accounting, audit, tax, and advisory services to Belgian SMEs and mid-market companies. Competes with SBB in the Flemish SME market with a comparable multi-office and multidisciplinary model.
• BDO Belgium: BDO Belgium is a top-tier global accounting network's local member firm offering accounting, tax, and advisory services to Belgian SMEs and mid-market companies. Directly competes with SBB in the Flemish SME and mid-market segment with similar service breadth.
• Baker Tilly Belgium: Baker Tilly Belgium is the local member of the Baker Tilly global network, focused on Belgian SMEs, family enterprises, and mid-market clients with accounting, tax, and advisory services. Directly comparable to SBB in target segment, service mix, and network affiliation.
• Mazars Belgium: Mazars Belgium is part of the Mazars international integrated partnership, offering audit, accounting, tax, and advisory services to Belgian SMEs, family businesses, and larger corporates. Competes head-to-head with SBB in the Belgian SME and mid-market segment.
• VGD Belgium: VGD is a Belgian-headquartered accountancy and tax advisory group focused on SMEs, entrepreneurs, and liberal professionals across Belgium and internationally. A direct domestic competitor with similar client profile and multi-office regional model.
• Grant Thornton Belgium: Grant Thornton Belgium is the local member of the Grant Thornton global advisory network, serving Belgian SMEs, family businesses, and mid-market clients with audit, tax, and advisory services. Closely comparable to SBB in target customer, service mix, and international network structure.

Broad incumbents

• Deloitte Belgium: Deloitte Belgium is the local member of the Big Four, providing audit, tax, consulting, and advisory services. Overlaps with SBB in accounting, tax, and advisory for SMEs and mid-market, but with much broader scale and a focus extending to large enterprises.
• KPMG Belgium: KPMG Belgium is a Big Four firm offering audit, tax, legal, and advisory services to enterprises and SMEs. Competes with SBB in the Belgian SME advisory segment while serving a broader enterprise client base.

Regional players

• Accountants.be / ITAA member firms: The ITAA (Institute for Tax Advisors and Accountants) represents Belgium's certified tax accountants and accountants, of which SBB is a member. Local Belgian accounting and tax practices under ITAA are direct regional competitors serving the same Flemish SME client base as SBB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SBBAccountantsAdviseurs
• LinkedInlinkedin.com/company/sbb-accountants-and-adviseurs
• Instagraminstagram.com/sbb_accountants_adviseurs
• TikToktiktok.com/@sbb_accountantsadviseurs
• Xx.com/sbb_accountants

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBB Accountants & Advisors