SBB Accountants & Advisors
SBB Accountants & Advisors is a Belgian multidisciplinary accounting and advisory firm founded in 1971, operating 30 branches across Flanders and serving over 24,000 SMEs, starters, liberal professionals, and non-profits with bookkeeping, tax, legal, financial, and ESG advisory services supported by its mySBB, sbbSLIM, and sbbFACT digital platforms.
- Company typePrivate
- Founded1971
- HeadquartersLeuven, Belgium
- Headcount251–500
- GTM typeB2B
- OfferingServices
What SBB Accountants & Advisors does
SBB Accountants & Advisors is a Belgian multidisciplinary accounting and advisory firm founded in 1971 and headquartered in Leuven, operating through 30 branch offices across Flanders under two legal entities: SBB Bedrijfsdiensten BV and SBB Gecertificeerde Accountants en Adviseurs BV. The firm serves more than 24,000 clients, primarily small and medium-sized enterprises, starters, liberal professionals (including medical practitioners), construction and agricultural businesses, non-profit organizations, and consultants, providing accountancy and bookkeeping, tax advice, financial strategic advice, legal advice, environmental advice, estate planning, business support, sustainability/ESG advisory, and starter advisory services.
The firm's service delivery is supported by a proprietary digital ecosystem comprising mySBB (a 24/7 self-service client portal launched in 2023), sbbSLIM (a digital accounting and document archive platform launched in 2024 with 11,000+ users), and sbbFACT (an invoicing and document management tool launched in 2024), integrated with third-party Exact Online cloud accounting, Bright Analytics, and Emasphere BI tools. SBB is the only Belgian member of TIAG (The International Accounting Group), a top-3 global alliance of 119+ independent accounting firms across 70 countries, with an affiliated TAGLaw legal network covering 93+ countries.
Revenue is generated through three primary streams: recurring subscription fees (Abonnement) for ongoing accounting and advisory services, performance-based hourly fees (Prestatiebasis) for specific projects, and separate fees for professional advisory services, supplemented by an annual digitalization contribution covering portal access, data security, and document storage. Pricing is fully customized with no public rate card, subject to annual indexation tied to salary, software, and structural costs. The firm markets through a hybrid channel mix of physical branch presence, thought-leadership content, client events, and organic social media (LinkedIn, Facebook, Instagram, TikTok), supported by strategic referral partnerships with Ameleo (change management), A-Chief (internationalization subsidies), and The Ecological Entrepreneur (ESG and sustainability).
SBB Accountants & Advisors firmographics
Firmographics- Name
- SBB Accountants & Advisors
- Legal name
- SBB Accountants & Adviseurs
- Website
- https://sbb.be
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SBB Accountants & Advisors is a Belgian multidisciplinary accounting and advisory firm founded in 1971, operating 30 branches across Flanders and serving over 24,000 SMEs, starters, liberal professionals, and non-profits with bookkeeping, tax, legal, financial, and ESG advisory services supported by its mySBB, sbbSLIM, and sbbFACT digital platforms.
- Ownership category
- akta.pro rank
SBB Accountants & Advisors industry classification
Industry- Product category
- Accounting & Business Advisory Services
- NAICS
- Offices of Certified Public Accountants (541211), Management, Scientific, and Technical Consulting Services (5416), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)
- akta.pro secondary industries
- Corporate Finance & Capital Advisory (BPAHADAB), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)
Keywords
Where SBB Accountants & Advisors is headquartered
LocationHeadquarters
- HQ city
- Leuven
- HQ country
- Belgium
- HQ region
- Europe
Offices32 records
Markets served
SBB Accountants & Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Subscription Services (Abonnement): Recurring subscription fees for ongoing accounting and advisory services, with fees due periodically at agreed intervals. Includes digitalization contribution covering portal access, data security, and digital dossier storage.
- Performance-Based Services (Prestatiebasis): Fees calculated based on hours worked for specific projects or non-recurring engagements. Billed as work is performed.
- Professional Advisory Services: Additional fees for specialized advisory services including tax advice, financial strategic advice, legal advice, environmental advice, estate planning, business support, sustainability advice, and starter advice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription model with periodic billing for recurring services |
| Subscription | Pay-as-you-go | Performance-based billing for specific projects |
| Subscription | Annual | Digitalization, security and storage contribution |
| Other | Pay-as-you-go | Dossier transfer fee for digital backup |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
SBB Accountants & Advisors product offering
Product offeringCore offering
SBB Accountants & Advisors provides multidisciplinary accounting, tax, legal, financial strategic, environmental, sustainability, estate planning, and business advisory services to entrepreneurs, SMEs, liberal professionals, and social profit organizations in Flanders, Belgium. The firm delivers these services through a network of 30 branch offices combined with proprietary digital platforms (mySBB portal, sbbSLIM, sbbFACT) that enable 24/7 self-service, digital document management, and real-time financial dashboards.
Product overview
SBB Accountants & Advisors offers a comprehensive accounting and business advisory platform organized around a core suite of digital tools and professional services. The digital ecosystem centers on mySBB (24/7 client portal), sbbSLIM (digital bookkeeping and document archive), and sbbFACT (invoicing and document creation), all interconnected with SBB's professional services. The company provides integrated expertises including accountancy & bookkeeping, tax advice, financial strategic advice, business support, sustainability/ESG advice, environmental advice, legal advice, estate planning, and starter advice across 27-30 branch offices throughout Flanders serving over 22,000 clients.
Differentiator
Problem solved
Functional benefit
Brands
- sbbSLIM: Digital accounting platform that allows clients to upload invoices electronically, provides dashboards for real-time monitoring of business results (turnover, costs, VAT), and serves as a secure digital archive for financial documents.
- sbbFACT
- mySBB
- Exact Online
Products and services
- Tax Advice Services Tax advisory services covering company acquisition, wealth planning, restructuring, real estate, management company structuring, international tax, tax audits, ruling applications, and various tax returns for SMEs and entrepreneurs in Belgium.
- Financial Strategic Advice
- Accountancy & Bookkeeping
- Business Support
- Sustainability Advice
- Environmental Advice
- Legal Advice
- Advice for Starters
- Estate Planning
- sbbSLIM digital accounting platform Digital accounting platform enabling clients to upload invoices, track financial metrics via dashboards, and archive documents in a secure cloud-based system. Connects with SBB for processing and provides real-time business insights; more than 11,000 active users.
- sbbFACT invoicing tool Invoicing tool for creating quotations, invoices, and purchase orders. Manages customer and article data consistently, stores data securely, and automatically forwards information to bookkeeping.
- mySBB digital customer portal Digital customer portal providing 24/7 online access to account management, document handling, and communication with SBB advisors. Complements traditional advisor contact with self-service capabilities.
Companies that use SBB Accountants & Advisors
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
SBB Accountants & Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
SBB Accountants & Advisors partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TIAG (The International Accounting Group)coreSBB is the only Belgian member of TIAG, a global alliance of 119+ independent accounting firms in 70 countries. This membership provides international reach and allows SBB to serve clients with cross-border needs. TIAG is ranked among the top 3 independent alliances for accountancy globally.
- TAGLawcoreSister organization to TIAG connecting 162+ law firms in 93+ countries. Provides legal expertise network complementing SBB's accounting services internationally.
- A-ChiefminorPartnership for helping companies find subsidies suitable for internationalization projects. A-Chief assists SBB clients in navigating the subsidy landscape for export and international expansion.
- The Ecological Entrepreneur (TEE)minorLeading sustainability consultancy partnership helping SBB clients with ESG reporting, sustainability strategy, and compliance with environmental regulations. Together they offer the VSME standard platform for sustainability reporting.
- AmeleominorChange management partner providing organizational culture analysis and development services to SBB clients experiencing growth challenges and transformation needs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SBB Accountants & Advisors competitors and assessment
Company assessmentDirect peers
- RSM Belgium: RSM Belgium is the Belgian member of RSM International, providing accounting, tax, and consulting services to SMEs and mid-market businesses. Directly competes with SBB in the Belgian mid-market, with similar reliance on global network reach for cross-border mandates.
- Moore Belgium: Moore Belgium is part of the Moore Global Network, providing accounting, audit, tax, and advisory services to Belgian SMEs and mid-market companies. Competes with SBB in the Flemish SME market with a comparable multi-office and multidisciplinary model.
- BDO Belgium: BDO Belgium is a top-tier global accounting network's local member firm offering accounting, tax, and advisory services to Belgian SMEs and mid-market companies. Directly competes with SBB in the Flemish SME and mid-market segment with similar service breadth.
- Baker Tilly Belgium: Baker Tilly Belgium is the local member of the Baker Tilly global network, focused on Belgian SMEs, family enterprises, and mid-market clients with accounting, tax, and advisory services. Directly comparable to SBB in target segment, service mix, and network affiliation.
- Mazars Belgium: Mazars Belgium is part of the Mazars international integrated partnership, offering audit, accounting, tax, and advisory services to Belgian SMEs, family businesses, and larger corporates. Competes head-to-head with SBB in the Belgian SME and mid-market segment.
- VGD Belgium: VGD is a Belgian-headquartered accountancy and tax advisory group focused on SMEs, entrepreneurs, and liberal professionals across Belgium and internationally. A direct domestic competitor with similar client profile and multi-office regional model.
- Grant Thornton Belgium: Grant Thornton Belgium is the local member of the Grant Thornton global advisory network, serving Belgian SMEs, family businesses, and mid-market clients with audit, tax, and advisory services. Closely comparable to SBB in target customer, service mix, and international network structure.
Broad incumbents
- Deloitte Belgium: Deloitte Belgium is the local member of the Big Four, providing audit, tax, consulting, and advisory services. Overlaps with SBB in accounting, tax, and advisory for SMEs and mid-market, but with much broader scale and a focus extending to large enterprises.
- KPMG Belgium: KPMG Belgium is a Big Four firm offering audit, tax, legal, and advisory services to enterprises and SMEs. Competes with SBB in the Belgian SME advisory segment while serving a broader enterprise client base.
Regional players
- Accountants.be / ITAA member firms: The ITAA (Institute for Tax Advisors and Accountants) represents Belgium's certified tax accountants and accountants, of which SBB is a member. Local Belgian accounting and tax practices under ITAA are direct regional competitors serving the same Flemish SME client base as SBB.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
SBB Accountants & Advisors social profiles
Digital presenceSBB Accountants & Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBB Accountants & Advisors leadership team
Management profileNumber of profiles
SBB Accountants & Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBB Accountants & Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBB Accountants & Advisors
What does SBB Accountants & Advisors do?
SBB Accountants & Advisors provides multidisciplinary accounting, tax, legal, financial strategic, environmental, sustainability, estate planning, and business advisory services to entrepreneurs, SMEs, liberal professionals, and social profit organizations in Flanders, Belgium. The firm delivers these services through a network of 30 branch offices combined with proprietary digital platforms (mySBB portal, sbbSLIM, sbbFACT) that enable 24/7 self-service, digital document management, and real-time financial dashboards.
Is SBB Accountants & Advisors a public or private company?
SBB Accountants & Advisors is a private company. It is classified as management employee owned and is currently operating.
When was SBB Accountants & Advisors founded?
SBB Accountants & Advisors was founded in 1971. It employs 251 to 500 people.
Where is SBB Accountants & Advisors based?
SBB Accountants & Advisors is headquartered in Leuven, Belgium, in the Europe region.
How does SBB Accountants & Advisors make money?
Three revenue lines are on record. Subscription Services (Abonnement) is the primary driver. The others are performance-Based Services (Prestatiebasis) and professional Advisory Services.
Who are SBB Accountants & Advisors's main competitors?
Direct peers on record are RSM Belgium, Moore Belgium, BDO Belgium, Baker Tilly Belgium, Mazars Belgium, VGD Belgium and Grant Thornton Belgium. Broad incumbents are Deloitte Belgium and KPMG Belgium. Accountants.be / ITAA member firms is listed as a regional player.
Does SBB Accountants & Advisors have an API?
No public API is recorded for SBB Accountants & Advisors.
What industry is SBB Accountants & Advisors in?
SBB Accountants & Advisors's product category is Accounting & Business Advisory Services. Its primary akta.pro industry code is BPAHABAF, Financial Reporting & Technical Accounting Advisory (GAAP/IFRS), with a secondary code of BPAHADAB, Corporate Finance & Capital Advisory. Its NAICS code is 541211 and its SIC code is 6282.