dataSpring

What dataSpring does

dataSpring is a Tokyo-headquartered Asia-focused online and mobile panel provider, operating a proprietary panel of 2 million+ active members across 12 Asian countries with more than 47 profile attributes and 70% organic recruitment. The business spans three product layers: (i) Asian Panels and country-by-country sample access, (ii) a Mobile Platform built around its surveyon and PanelNow consumer apps (including the 91wenwen mobile app in China and over 100,000 active mobile panelists), and (iii) a Market Research Solutions suite of syndicated and custom methodologies (ListenIn, i-Shelf, i-Mesh, Phox Diver, Real-time Video Evaluation), with the surveyon Partners API enabling programmatic integration into third-party research platforms.

Revenue is generated through two complementary streams: recurring panel and sample access (subscription-based, multi-year contracts) and full-service market-research projects delivered on a project-pricing basis. Distribution is enterprise field sales out of Tokyo, Los Angeles and London, targeting B2B companies, B2C brands, healthcare and pharma firms, and global market-research agencies. Since February 2020, dataSpring has operated as a subsidiary of INTAGE Holdings, Japan's largest market-research group, providing parent-level distribution and balance-sheet support.

Name

dataSpring

Legal name

dataSpring Inc.

Website

https://d8aspring.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

dataSpring is an Asia-focused online and mobile panel provider, offering access to over 2 million verified panelists across 12 Asian countries via proprietary surveyon, PanelNow and zanli platforms, with custom market-research solutions for B2B, B2C and healthcare clients worldwide.

Ownership category

akta.pro rank

Product category

Online Market Research Panels

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Online research panels
• Market research services
• Mobile survey sampling
• Asian consumer insights
• Panel data solutions

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Panel/Sample Services: Primary revenue stream from providing access to verified Asian research panels for market research studies. Services include sample provision, panel recruitment through proprietary platforms and API integrations, and third-party partner panels.
2. Research Services: Full-service market research solutions covering questionnaire design, translation, programming, fieldwork/data collection, data processing, and tabulation. Services are project-based with pricing based on scope and countries covered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

dataSpring operates an Asia-focused online and mobile market research panel network spanning 12 countries with 2 million+ active panelists, offering one-stop solutions from questionnaire design and translation through programming, fieldwork, data processing, and tabulation. The company's three regional panel platforms — surveyon (APAC markets), PanelNow (Korea), and zanli (China) — together with a mobile research platform and a suite of solutions tools (ListenIn, i-Shelf, i-Mesh, Phox Diver, Real-time Video Evaluation) serve market research companies, agencies, brands, and consultancies running consumer, business, and healthcare research in Asia.

Product overview

dataSpring is an Asian panel provider offering a comprehensive platform-plus-services architecture. The core offering consists of Asian Panels covering 12 countries with 2 million+ active panels, supported by three regional sub-brands: surveyon (APAC markets since 2014), PanelNow (Korea since 2010), and zanli (China since 2009, formerly 91wenwen). Additional products include a Mobile Platform for in-the-moment mobile research, Market Research Solutions suite (ListenIn, i-Shelf, i-Mesh, Phox Diver, Real-time Video Evaluation), and surveyon Partners API platform for partner panel integration. Services include questionnaire design, translation, survey programming, fieldwork, data processing, and tabulation. The company operates as part of Intage Holdings, providing panels across Asia with 47+ profile attributes.

Differentiator

Problem solved

Functional benefit

Brands

• surveyon: Panel recruitment platform serving Taiwan, Hong Kong, Singapore, Thailand, Malaysia, Indonesia, Vietnam, and Philippines since 2014. Features Android and iOS mobile applications.
• PanelNow
• Zanli

Products and services

• Asian Panels Primary online research panel service providing expansive coverage across 12 Asian countries with 2 million+ active panelists and 47+ profile attributes, delivering quality data and quick turnaround for consumer, business, and healthcare market research studies.
• Mobile Research Platform All-in-one mobile research platform enabling in-the-moment insights from Asian mobile consumers, covering 100,000+ active mobile panels across APAC countries, with app-based survey notifications, IDFA/AAID and Cookie-based respondent targeting, and integration with partner networks.
• ListenIn Online qualitative interview tool enabling closer engagement with research participants, featuring two-channel audio and backroom functionality for anonymous observer monitoring and simultaneous interpretation in multi-language APAC research.
• i-Shelf Virtual shelf testing tool that recreates online store shelves so consumers can shop virtually, collecting purchase behavior data to evaluate product performance, planogram decisions, and conversion rates.
• i-Mesh Packaging design improvement tool that identifies product strengths and weaknesses to help brand and research teams understand consumer appeal points in packaging concepts.
• Phox Diver Photo data storage and management service providing exclusive access to a library of 20,000+ images with multi-language search and multi-device support, used for category, shelf, and visual research in Asia.
• Real-time Video Evaluation Video survey evaluation service that collects intuitive and sensory responses from participants using detailed tap heatmap data, enabling real-time consumer feedback on video creative and content.
• surveyon Partners API integration platform that consolidates verified third-party partner online panels into dataSpring's system, providing immediate access to broader respondent networks while enabling partners to monetize their panels.
• Full-Service Market Research Services One-stop project-based research services covering questionnaire design and review, in-house translation supplemented by partner networks, online survey programming, multi-country fieldwork and data collection from verified panels, data cleaning and quality assurance, and tabulation with consultant-supported visualization.
• Panel Quality System Documented data quality verification framework applying CAPTCHA checks, duplicate screening, panel qualification surveys, profile approval and blacklist verification, and project-based quality reviews to ensure respondent authenticity and data validity across the company's 2M+ panel base.
• 24/7 Operations Support Round-the-clock customer support from a multilingual operations team providing real-time project assistance and quality monitoring across the Asian region to ensure project completion and insight quality.

Quantifiable outcome

• 70% of panels are organically recruited
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• INTAGE Singapore Pte. Ltd.coreStrategic or Co-development PartnerPartnership for mobile app development and deployment. Jointly developed mobile survey applications (2016) to provide researchers with fast-responding mobile survey experiences. Also developed 91wenwen (zanli) mobile app for China market (2018).
• surveyon PartnerscoreTechnology or IntegrationAPI integration platform that integrates verified partner online panels into dataSpring's system, enabling instant access to extensive respondent networks while providing monetization opportunities for partners. Quality checks include registration verification, quality check surveys, partner evaluation, and partner feedback.

Scale indicators5 records

Recent moves17 records

Expansion highlights6 records

Emerging players

• Lucid (now part of Cint): Programmatic research marketplace (now integrated with Cint) connecting buyers to diverse global respondents. Competes for digital-first research buyers who want faster, self-serve sample — overlapping with dataSpring's API/mobile-led offering.
• Prolific: Tech-forward online participant recruitment platform focused on high-quality verified respondents for academic and commercial research. A more niche, quality-obsessed competitor intersecting with dataSpring's B2B and academic research buyers.

Direct peers

• Toluna: Global online sample and panel provider offering consumer and B2B panels across many geographies, with a technology-led platform model. Directly competes with dataSpring for multinational buyers needing large, profiled panels.
• Cint: Programmatic sample exchange and panel technology platform connecting buyers with a global network of panel providers. Competes with dataSpring both as a sample marketplace and via its own panel supply partners in Asia.
• YouGov: Global research data and analytics company built around its proprietary opt-in panel of millions of panelists worldwide. Closely comparable business model — large proprietary panel + syndicated/custom research.
• Dynata: One of the world's largest first-party data and online sample providers, serving enterprise MR buyers with global panels and survey technology. Overlaps with dataSpring on multi-country sample provision and programmatic sampling.
• Macromill: Japan-headquartered global market research and online panel provider with deep APAC presence and a comparable mix of consumer/B2B panels and full-service MR. The most direct head-to-head competitor in Japan and broader APAC.
• Bilendi: European-headquartered online sample and panel provider with growing APAC coverage. Competes for the same multinational buyer RFPs requiring multi-country B2C and B2B sample.

Broad incumbents

• NielsenIQ (NIQ): Global consumer intelligence giant with consumer panels, retail measurement, and analytics. Competes with dataSpring on consumer panel access, particularly for CPG/FMCG buyers, though at vastly larger scale and scope.
• INTAGE Holdings: Parent company of dataSpring and one of Japan's largest market research conglomerates; offers full-service MR, consulting, and analytics beyond panel solutions. Directly comparable as a broader MR incumbent that now owns the panel capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/d8aspring
• YouTubeyoutube.com/channel/UCAdySexBayfBbJ694ixtozQ/videos
• Facebookfacebook.com/d8aspring-1489255404720810
• LinkedInlinkedin.com/company/d8aspring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dataSpring