What Duraflame does

Duraflame, Inc. is a privately held, family-owned (third generation) manufacturer of manufactured firelogs, firestarters, lighters, matches and charcoal/grilling products, headquartered in Henderson, Nevada with manufacturing facilities across California, Texas, Kentucky, Missouri, Mexico and Canada. The company's core technology recombines recycled sawdust and agricultural fibers with wax binders (petroleum- or bio-derived) into patented composite firelogs, with proprietary innovations including the Crackleflame crackling-sound formula (2001), the 100% renewable resources formula (2007), Fast Lighting (3–5 minute ignition) and THERMACORE Airflow Technology for charcoal grilling. Its product line spans firelogs sized from 2.5 lb to 6 lb and specialty variants (Every Night, Gold Premium, Crackleflame, Outdoor, Stax), Firestart firelighters, utility lighters, safety matches, and a grilling portfolio anchored by Char·Logs, Cowboy Charcoal, B&B Charcoal, Western Premium BBQ Products, Timberland Forest Products, Barbeque Wood Flavors and the recently acquired EnviroLog line.

Duraflame makes money by selling branded CPG hardware through U.S. mass, club, supermarket and home-center retail channels (Lowe's, Home Depot, Walmart, Target, Costco, Sam's Club), supplemented by Amazon online and a brand-licensing royalty stream from Twin-Star International for electric fireplaces. Revenue is not publicly disclosed; the firm estimates the firelog category at roughly $250M in annual retail sales and claims category leadership under the Duraflame name, which it has held for 50+ years. The company serves three primary use-case segments: homeowners using indoor fireplaces for heating and ambiance, outdoor enthusiasts using fire pits/camping fires, and grill/BBQ consumers — with no direct-to-consumer e-commerce storefront. Approximately 600 employees support manufacturing, R&D and brand operations, and competitive advantage is built on proprietary formulas, broad retail distribution, UL/EPA-tested emissions performance (80% cleaner than wood, 70% less GHG than gas fireplaces) and a continuous brand-and-product acquisition strategy dating back to 1997.

Name

Duraflame

Legal name

Duraflame, Inc.

Website

https://duraflame.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Duraflame, Inc. is a privately held, family-owned U.S. manufacturer of patented firelogs, firestarters, lighters, matches and branded charcoal/grilling products, selling through major mass, club, supermarket and home-center retailers across North America.

Ownership category

akta.pro rank

Product category

Fireplace and Grilling Fuels

akta.pro primary industry

Biomass Pellets, Briquettes & Solid Bioenergy Products (industrial/residential) (IMAMALAJ)

akta.pro secondary industry

Biomass Wood Fiber, Pellets & Residuals (Bark/Chips/Sawdust) (IMADADAK)

Keywords

• Manufactured firelogs
• Firestarters and firelighters
• Charcoal and grilling products
• Utility lighters and matches
• Recycled biomass fuels

Headquarters

HQ city

Stockton

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Firelogs and Firestarters: Duraflame generates revenue through the sale of manufactured firelogs, firestarters, lighters, and matches for indoor and outdoor fire applications. Products are sold through retail distribution channels including home centers, supermarkets, and online retailers.
2. Charcoal and Grilling Products: Revenue from charcoal products including Char-Logs charcoal grilling logs, Cowboy Charcoal, B&B Charcoal, and Western Premium BBQ Products including smoking woods, chips, chunks, and BBQ sauces.
3. Brand Licensing: Licensing revenue from Twin-Star International for electric fireplaces and heaters under the Duraflame brand name.

Distribution channels5 records

Marketing channels7 records

Core offering

Duraflame manufactures and sells consumer firelog products, firestarters, lighters, matches, and charcoal/grilling fuels. Its firelogs are made from recycled wood, agricultural fibers, and bio-derived waxes, with patented Crackleflame crackling-sound, 100% renewable resource, and fast-lighting formulations. The company distributes its products through major retail channels including home centers, mass retailers, club stores, supermarkets, and online retailers across North America.

Product overview

Duraflame is America's firelog brand leader offering a comprehensive portfolio of fireplace fuels, fire-starting products, and grilling solutions. The core product line includes firelogs in various sizes (2.5LB, 6LB, 4.5LB) and formulations (standard, Every Night, Gold Premium, Crackleflame, Outdoor), all made from recycled wood and agricultural fibers. Supporting products include Firestart and Quick Start firelighters, Fatwood natural kindling, and utility lighters and matches. The company expanded into grilling with Char·Logs premium charcoal logs featuring THERMACORE technology. Through acquisitions, Duraflame also owns Cowboy Charcoal, B&B Charcoal, Western Premium BBQ Products, Timberland Forest Products, EnviroLog, and Barbeque Wood Flavors, creating a full ecosystem of fire and grilling products.

Differentiator

Problem solved

Functional benefit

Brands

• Char·Logs: Premium charcoal logs for grilling made from oak and hickory with THERMACORE Airflow Technology.
• Crackleflame
• FIRESTART
• stax
• stix
• Every Night
• OUTDOOR
• EnviroLog
• Cowboy Charcoal
• B&B Charcoal
• Western Premium BBQ Products
• Timberland Forest Products
• Barbeque Wood Flavors

Products and services

• Duraflame 6LB Firelogs America's best-selling firelog, fast-lighting and hassle-free with warm, robust flames lasting up to 4 hours, for indoor fireplaces and outdoor hearths.
• Duraflame Every Night Firelogs Quick-lighting firelog that burns big for 2.5 hours with high performance technology creating larger, brighter flames; recognized by the Chimney Safety Institute of America.
• Duraflame 4.5LB Indoor/Outdoor Firelogs Versatile firelogs providing up to 3 hours of warmth for use in both indoor fireplaces and outdoor fireplaces or fire pits, UL classified for factory-built fireplaces.
• Duraflame 4.5LB Gold Premium Firelogs Premium blend firelogs producing bigger, brighter flames than standard firelogs, burning up to 3 hours with specially formulated wax and recycled wood fibers.
• Duraflame Crackleflame Firelogs Firelogs with patented Crackleflame formula that creates soothing crackling sounds like traditional wood fires without the pop of real wood; named one of The 6 Best Fire Logs of 2025 by The Spruce.
• Duraflame Outdoor Firelogs 100% renewable camping logs specially designed and third-party tested for roasting campfire foods like marshmallows and hot dogs; USDA Certified 100% Biobased.
• Duraflame 2.5LB Firelogs Smaller sized firelogs providing a robust fire for any time of day, burning over 1.5 hours.
• FIRESTART Indoor/Outdoor Firelighters Fast-lighting, individually paper-wrapped fire starters for easily starting indoor and outdoor wood fires with a 30-minute burn time.
• FIRESTART Gold Firelighters Ultra-premium firelighters formulated to light faster and burn with stronger flames than regular firelighters, made with a high-performance blend of wax and recycled biomass fibers.
• Quick Start Firelighters Break-apart fire starters that quickly ignite wood fires, ideal for indoor and outdoor fireplaces, wood stoves, fire pits, and campfires.
• FIRESTART Cubes Firestarters Long-burning cubes with consistent tall flames that quickly start wood or charcoal fires for camping, fire pits, and BBQ grills.
• Duraflame Fatwood Firestarters Real wood kindling fire starter sticks made from 100% resin-rich pine heartwood that ignites quickly, burns hot, and is naturally water-resistant.
• Duraflame Multi-Purpose Utility Lighter Multi-purpose utility lighter with a powerful flame and large fuel supply, featuring a safe nylon fuel tank with monitoring window and one-step child-resistant safety mechanism.
• Duraflame Flex Neck Utility Lighter Flexible neck utility lighter allowing easy positioning in any direction or angle, with a safe nylon fuel tank resistant to impact and heat damage.
• Duraflame Safety Matches Long-stem safety matches, 11 inches long, for safely lighting fires in fireplaces and grills while keeping hands away from heat.
• Duraflame Long-Stem Decor Matches Decorative long-stem matches in three stylish designs with 40 eleven-inch matches per tube, designed for ambiance and gifting.
• Duraflame Char·Logs Premium charcoal grilling logs made in the USA from oak and hickory hardwoods, featuring patented THERMACORE Airflow Technology for quicker lighting, consistent high heat, and longer burns.
• Cowboy Charcoal America's leading lump charcoal brand offering lump, regular and flavored briquets, chips, chunks, pellets, pit-style cooking wood, and BBQ sauces.
• B&B Charcoal Wide variety of grilling fuels including lump, briquets, pellets, cooking wood, chips, chunks, fire starters, rubs, and sauces.
• Western Premium BBQ Products Premium smoking wood products including chips and chunks in various species for grilling enthusiasts and professionals.
• EnviroLog Eco-conscious fire fuel products including firelogs made from recycled cardboard and firestarters made from recycled candle wax; acquired in 2025 as the largest recycler of waxed cardboard in North America.

Quantifiable outcome

• 80% cleaner emissions than comparable wood fire
• +8 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Twin-Star International, Inc.minorOEM/ Whitelabel/ Licensing Partner · 1 January 2008Twin-Star International licenses the Duraflame brand name for electric fireplaces and heaters. Duraflame brand electric products are manufactured and distributed by Twin-Star. This is a brand licensing arrangement rather than a core business partnership.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Weber (BDT Capital Partners): Weber is a global leader in charcoal, gas, and pellet grills plus grilling accessories. Its charcoal products and wood chunks compete with Duraflame's Cowboy Charcoal, B&B Charcoal, and Western Premium BBQ lines, and its brand shares the same mass and specialty retail channels.
• Traeger Grills: Traeger is a leading wood-pellet grill and pellet fuel brand. While its core category is pellet grills, its branded wood pellets compete for the same grilling-fuel wallet share as Duraflame's charcoal logs and BBQ wood products.

Direct peers

• Pine Mountain: Pine Mountain is one of the most direct competitors in the manufactured firelog category, sold through Walmart and other mass retailers. It offers starter firelogs, fire starters, and jumbo logs using similar biomass/wax formulations, making it a head-to-head competitor for Duraflame's flagship SKUs.
• Kingsford (The Clorox Company): Kingsford is the dominant U.S. charcoal brand owned by Clorox, sold across the same mass and club channels as Duraflame's Cowboy Charcoal and B&B Charcoal. Competing head-to-head in grilling charcoal, Kingsford is the most significant direct competitor for Duraflame's grilling-fuel business.
• Java-Log (Diamond Brands): Java-Log is a firelog made from recycled coffee grounds and wax, sold into the same fireplace fuel category as Duraflame. As another patented, eco‑positioned firelog brand, it competes directly on the 'cleaner-burning, recycled-content' narrative that Duraflame's 100% renewable logs also target.
• Royal Oak Charcoal: Royal Oak is a value-priced charcoal briquette brand sold through mass-market and club channels, competing directly with Duraflame's Cowboy and B&B Charcoal labels. It is a private-label and branded competitor in the same grilling charcoal category.

Emerging players

• EcoSmart (Re-Green Analytics) / Earthlog: Earthlog and similar eco-positioned firelog brands compete in the sustainable/UL-classified firelog niche where Duraflame's 100% Renewable and OUTDOOR lines are positioned. They compete for ESG-conscious consumers and retailer 'green' shelf sets.

Others

• Twin-Star International: Twin-Star International has licensed the Duraflame brand since 2008 to manufacture and sell electric fireplaces and heaters. It is a strategic IP/brand partner rather than a direct competitor, but its electric products sit adjacent to and could substitute for Duraflame's firelog use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/duraflame
• Facebookfacebook.com/duraflame
• Instagraminstagram.com/duraflame
• LinkedInlinkedin.com/company/duraflame-inc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duraflame