What 360 does

360 (legally 360互联网安全中心, publicly traded on the Shanghai Stock Exchange under ticker 601360; Beijing-headquartered) is a vertically integrated Chinese internet and cybersecurity company founded in 2005. It operates a dual consumer-and-enterprise franchise: consumer-side, it distributes free/freemium PC and mobile security software (360安全卫士, 360杀毒, 360安全浏览器, 360手机卫士, 360安全云盘) and smart home hardware (360云台9Ultra cameras, BC60 battery camera, dashcams, children's watches) through its own 360软件管家 download center, 360商城, and third-party app stores; enterprise-side, it sells centralized endpoint security management, data loss prevention, NDR traffic probes with AI analysis, AI-powered managed security services (MSS), and the 360数字安全集团 suite to government and corporate buyers via direct enterprise sales and a self-serve SaaS platform at saas.360.cn.

The company's technology core is an AI-layered security platform. Its in-house 360智脑大模型 (360 Brain) is positioned as a multi-parameter, multi-modal, multi-scenario large model; 360安全大模型 serves enterprise security use cases; and in June 2026 the company launched the Yitian Tulong (倚天屠龙) suite — Tulongfeng (土龙锋) for AI vulnerability discovery and Yitianzhen (倚天镇) for automated cyber defense — using an agent-cluster architecture that has cumulatively identified close to 1,000 vulnerabilities across Microsoft Windows, Office, and Android platforms (acknowledged by Microsoft's Security Response Center). Consumer-facing AI includes 纳米AI (integrated with DeepSeek on a 360 high-speed dedicated line) and 360AI办公 (AI PPT, PDF conversion, resume generation, document analysis, translation).

360 monetizes across four streams: (1) freemium consumer security software with premium upgrades and in-product advertising; (2) subscription-based enterprise security solutions (endpoint management, internet access control, ransomware defense, DLP, MSS) on annual cadence with free trial onboarding; (3) one-time smart hardware sales through retail and mall.360.cn; (4) AI-powered SaaS services on subscription. Distribution combines free product-led consumer acquisition with dedicated enterprise sales, supplemented by partnerships including the 360大模型产业联盟 (Large Model Industry Alliance) and the DeepSeek integration. The company was selected in 2026 by China's Ministry of Industry and Information Technology as one of the first 36 approved vulnerability collection platforms and as a founding member unit of the National Data Security Collaboration Working Group.

Name

360

Legal name

360互联网安全中心

Website

https://360.com

Company type

Public

Founded year

2005

Operating status

Operating

Short description

360 Group is a Beijing-headquartered, Shanghai Stock Exchange-listed Chinese cybersecurity and internet company (ticker 601360) offering consumer security software, enterprise security SaaS and managed services, AI models and assistants, and smart home hardware to individual users, government, and enterprise customers.

Ownership category

akta.pro rank

Product category

Cybersecurity Software

NAICS

Security Systems Services (except Locksmiths) (561621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Security & Privacy Services (DLP, Encryption, Privacy Ops) (BPAKAHAM)

akta.pro secondary industries

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), CCTV/Video Surveillance Monitoring & Management (Operations) (BPABAMAH)

Keywords

• Cybersecurity software
• Internet security
• Endpoint protection
• AI security solutions
• Smart hardware IoT

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consumer Security Software: Free and freemium consumer security products (360安全卫士, 360杀毒) that generate revenue through premium upgrades, add-ons, and advertising within the product ecosystem.
2. Enterprise Security Solutions: Government and enterprise security products including endpoint management, data loss prevention, web application firewalls, and managed security services sold via subscription and licensing.
3. Smart Hardware: IoT and smart home products including cameras, doorbells, dashcams, and children's watches sold as one-time hardware purchases.
4. AI-powered SaaS Services: SaaS-based security and management services for enterprises including terminal management, internet access control, and ransomware protection offered on subscription basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

360 is a Chinese internet security company that sells cybersecurity software (consumer antivirus such as 360 Safe Guard and 360 Mobile Security) and enterprise security solutions including endpoint protection, threat intelligence, and AI-powered security analytics. It also designs and sells smart-home hardware such as smart cameras and IoT devices, distributing primarily through its own website, app stores, and enterprise sales channels.

Product overview

360 is a Chinese cybersecurity and internet technology company offering a comprehensive product portfolio spanning consumer security software (360安全卫士, 360杀毒), enterprise security solutions (360数字安全集团, 360安全云, endpoint management, MSS services), AI products (360智脑大模型, 纳米AI, 360AI办公), smart home devices (cameras, dashcams, smart watches), and mobile applications. The company operates a platform-plus-modules architecture with core security products as the foundation, supplemented by AI-powered add-ons and enterprise security services. The product ecosystem is designed to provide integrated protection across consumer PCs, mobile devices, enterprise networks, and smart home environments.

Differentiator

Problem solved

Functional benefit

Brands

• 360智脑大模型: Multi-parameter, multi-modal, multi-scenario large model AI platform
• 纳米AI
• 360AI办公
• 360安全大模型
• 360数字安全集团
• 360安全云
• 360漏洞云平台

Products and services

• 360 Safe Guard (360安全卫士) Consumer-grade PC security suite offering antivirus, system optimization, malware cleaning, and safe browsing for individual Chinese PC users.
• 360 Mobile Security (360手机卫士) Mobile antivirus, privacy, and anti-fraud/anti-sms-scam application for Android and iOS, targeting Chinese smartphone users.
• 360 Enterprise Security / Endpoint Protection Enterprise-grade endpoint protection, threat detection, and security operations platform sold to government, SOE, and large enterprise customers in China.
• 360 Smart Cameras and IoT Hardware Smart-home hardware line including 360 smart cameras and connected IoT devices sold to Chinese consumers for home security and monitoring.

Quantifiable outcome

• Nearly 1,000 vulnerabilities discovered across Microsoft Windows, Office, and Android platforms

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• DeepSeekcoreTechnology or Integration · 1 January 2026360 has integrated DeepSeek AI technology into its products, specifically through the 纳米AI (Nanom AI) assistant which runs on DeepSeek with 360 high-speed dedicated line connection for enhanced performance.
• 360 Large Model Industry Alliance (360大模型产业联盟)coreStrategic or Co-development Partner360 has established an industry alliance for large model development and deployment, bringing together ecosystem partners for collaborative AI development and market expansion.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tencent Security (腾讯安全): Tencent's cybersecurity division competes directly with 360 in both Chinese consumer security (bundled with WeChat/QQ) and enterprise security (Tencent Cloud Security, T-Sec). Most direct head-to-head competitor in China, leveraging a super-app distribution channel 360 cannot match.
• McAfee: Consumer-focused antivirus and security suite vendor that historically competed with 360 Total Security in international markets. Comparable freemium-to-premium consumer security model and a similar challenge pivoting toward enterprise and identity protection.
• Kaspersky: Global consumer and enterprise antivirus vendor with a comparable product portfolio (endpoint protection, vulnerability research, threat intelligence). Like 360, Kaspersky has been subject to geopolitical restrictions in Western markets, making it a useful structural parallel even as geographic coverage differs.
• Norton / Gen Digital: Gen Digital (parent of Norton, Avast, Avira) is a direct peer in consumer security, identity protection, and freemium-to-paid conversion. Closest analog to 360's global consumer security ambitions and demonstrates the unit-economics pressures of the consumer antivirus category.

Broad incumbents

• CrowdStrike: Endpoint detection and response leader whose Falcon platform overlaps with 360's Endpoint Security Management, NDR, and MSS offerings. Demonstrates the premium enterprise valuation commanded by AI-native endpoint security, a benchmark 360 aspires to in the Chinese market.
• Fortinet: Network security incumbent with broad enterprise firewall, endpoint, and SOC product coverage that overlaps with 360's WAF, DLP, and endpoint management suite. Comparable breadth of enterprise product portfolio and subscription-led monetization model.
• Palo Alto Networks: Global enterprise cybersecurity incumbent spanning endpoint, network, cloud, and AI-driven security operations. Comparable to 360 Digital Security Group's enterprise portfolio but at much larger scale and with broader international reach; useful benchmark for enterprise ARPU and platform consolidation.

Regional players

• Sangfor Technologies: Leading Chinese enterprise IT infrastructure and security vendor competing with 360 in firewall, endpoint, and cloud security for the same Chinese enterprise and government buyers. Direct comparable for pricing, channel, and procurement dynamics in mainland China.
• Venustech (启明星辰): One of China's largest pure-play cybersecurity vendors, focused on government, telecom, and enterprise. Overlaps directly with 360's enterprise security and vulnerability management offerings for state-owned and regulated customers.

Others

• Hikvision: Global smart camera and surveillance hardware vendor. Comparable to 360's smart home camera business (PTZ 9 Ultra, Battery Camera BC60) on the hardware side and a benchmark for IoT video surveillance economics, though Hikvision does not directly compete in software-only cybersecurity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/360

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360