SeaDek Marine Products

What SeaDek Marine Products does

SeaDek Marine Products is a Rockledge, Florida-based manufacturer of closed-cell PE/EVA foam marine flooring and related accessories, founded in 2004 and operating with 51-100 employees. Its core product is non-skid, UV- and saltwater-resistant foam flooring that uses a pressure-sensitive acrylic adhesive for peel-and-stick installation on boats, personal watercraft, RVs, coolers, and outdoor surfaces. The company sells pre-made Boat Flooring Kits templated to specific OEM hulls (Chaparral, Malibu, Sea Ray, Yamaha, among others), DIY-friendly sheet material in brushed, embossed, and patterned textures, and a wide accessory line including helm pads, coaming bolsters, fish rulers, hook pads, step kits, and cooler pads.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce through seadek.com, a Certified Pro Network of factory-trained fabricators and installers for custom projects, distributor and dealer wholesale, OEM factory-install partnerships with major boat manufacturers, and a co-branded footwear line with Grundéns. Pricing spans low-ticket accessories (starting at $5.25) to custom boat flooring kits ($225-$800) and premium limited products such as the $349.95 Mag-Top Cooler System; standard lead time for custom products is up to five weeks and items are non-returnable. The company also sells licensed and themed sub-brands, including Collegiate and Graphic cooler-pad collections, and a new Magnetic Collection extending the foam platform with magnetic attachment.

Revenue is generated primarily through one-time product sales across channels, with limited licensing/royalty income from collaborations such as the Grundéns footwear line. Customers span enterprise OEM boat builders, professional installers, and individual boat/RV owners purchasing through e-commerce; the firm claims OEM relationships across all major boat-buying groups and serves both North American and international markets. No public revenue, funding, or ownership data is disclosed.

Name

SeaDek Marine Products

Legal name

SeaDek Marine Products

Website

https://seadek.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

SeaDek Marine Products manufactures closed-cell PE/EVA foam marine flooring and accessories, selling through DTC e-commerce, a Certified Pro Network, OEM boat-builder partnerships, and distributors. Its customers include marine OEMs, professional installers, and individual boat, RV, and outdoor-product owners.

Ownership category

akta.pro rank

Product category

Marine Flooring and Outdoor Accessories

NAICS

Ship and Boat Building (33661)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Accommodation & Interior Outfit (Cabins, Galleys, Sanitary, Furniture) (IMAJAIAF)

akta.pro secondary industry

Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG)

Keywords

• Marine flooring products
• EVA foam boat kits
• Non-skid deck surfaces
• OEM boat flooring
• Cooler pad accessories

Headquarters

HQ city

Rockledge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): One-time product sales through company e-commerce website including sheets, helm pads, cooler pads, fish rulers, step kits, and accessories. Products sold at various price points from $5.25 to $349.95
2. Custom Boat Flooring Projects: Custom SeaDek projects for boats, RVs, and coolers sold through Certified SeaDek Professionals. These are made-to-order products with longer lead times (up to 5 weeks) and exclude sale discounts
3. Floor Mats and Outdoor Products: Floor mats with rubber backing for high-traffic areas, docks, RVs, and outdoor applications. Products like RV step covers and outdoor stair treads
4. Licensed Brand Collaborations: Co-branded products such as Grundéns sandals featuring SeaDek insoles, and collegiate merchandise with team logos

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

SeaDek Marine Products manufactures and sells PE/EVA closed-cell foam marine flooring and accessories for boats, personal watercraft, RVs, outdoor spaces, and coolers. Core offerings include pre-cut Boat Flooring Kits for major OEM boat brands, DIY SeaDek Sheet Material in multiple textures and colors, anti-fatigue Helm Pads, and made-to-order Custom SeaDek projects installed through a Certified Pro Network.

Product overview

SeaDek Marine Products offers a comprehensive portfolio of PE/EVA foam marine flooring and outdoor accessories. The core offering centers on SeaDek Marine Flooring available as pre-made Boat Flooring Kits for specific boat brands (Chaparral, Malibu, Sea Ray, Yamaha) and DIY-friendly SeaDek Sheet Material in Brushed, Embossed, and Patterned textures. Supporting the flooring line are marine-specific products including Helm Pads (anti-fatigue), Coaming Bolsters, Dash Pockets, Fish Rulers, Hook Pads, and Step Kits. The company has expanded into Personal Watercraft Flooring for SeaDoo models and Outdoor & RV products including Floor Mats, RV Step Covers, and Outdoor Stair Treads. Cooler Pads form a major category with sub-brands for YETI, RTIC, Collegiate (NCAA teams), and Graphic designs. A new Magnetic Collection features Mag-Top Cooler System and Magnetic Coasters. Project Essentials include SeaDek Tape, Bevel Tool, Slice Tool, Sample Kit, and Dek Magic Cleaner. Custom SeaDek services allow for bespoke projects through a certified professional network. Limited Edition products and Grundéns Sandals round out the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Grundéns: Collaboration with genuine SeaDek insoles for sandals - Grundéns sandals featuring SeaDek footbed technology
• Collegiate Collection
• Graphic Collection

Products and services

• SeaDek Marine Flooring Premium PE/EVA foam marine flooring providing non-skid traction, comfort, and durability for boats, available as pre-made kits for specific models or custom-cut sheets.
• Boat Flooring Kits Pre-cut flooring kits designed for specific boat makes and models including Chaparral, Malibu, Sea Ray, and Yamaha, featuring Outer Route, Pinline, or Teak routed designs.
• SeaDek Sheet Material DIY-friendly foam sheets in 40"x80" 5mm format, available in Brushed, Embossed, and Patterned textures (Diamond, Hexagon, Wood Grain, Teak) for custom-cut marine, RV, and outdoor applications.
• Helm Pads Anti-fatigue pads for boat helm stations combining a 17mm low-density foundation with a 3mm brushed top layer to reduce fatigue during long hours of standing at the helm. Includes OEM-specific fits for Boston Whaler and Mako Boats.
• Personal Watercraft Flooring Flooring kits specifically designed for SeaDoo personal watercraft models including SPARK, FishPro, RXT-X, RXP-X, and GTX series.
• Cooler Pads Non-slip pads designed to fit on top of YETI, RTIC, and other cooler brands, providing traction for standing or sitting. Includes sub-lines for Collegiate (NCAA teams), Graphic, NASCAR limited edition, and YETI/RTIC model-specific fits.
• Mag-Top Cooler System Magnetic cooler lid system with three accessories included, part of the Magnetic Collection. Allows secure attachment of accessories to cooler tops for camping, tailgating, and outdoor use.
• SeaDek Tape Peel-and-stick foam tape (2" x 80", 5mm thickness, smooth texture) providing instant non-skid traction for steps, gear handles, and patches.
• Dek Magic Cleaner Cleaner specifically designed for SeaDek PE/EVA foam, safe for use around water, and effective against tough stains including fish blood, oil, grease, and wine. Available in bottle, gallon, and bundle sizes.
• Custom SeaDek Projects Custom-cut SeaDek projects built to exact specifications for boats, RVs, coolers, and other applications. Delivered through Certified SeaDek Professionals who provide on-site measurement and installation.
• Floor Mats Heavy-duty floor mats featuring Tetrapod texture for high-traffic areas, suitable for RV entries, campsites, docks, and outdoor applications. Backed with rubber only without adhesive.
• RV Step Covers Step covers for RV ladders with Tetrapod texture for superior traction. UV, water, and heat resistant. Available in standard and high-visibility options.
• Outdoor Stair Treads 36" x 36" stair treads with pressure-sensitive adhesive for outdoor decks and steps. Features Tetrapod material for non-skid performance and code compliance.
• Pets Collection (Dog Bowl Mat) Non-slip traction mat for pet bowls, available in Small, Medium, and Large sizes with Storm Gray/Black and Cappuccino/Black color options. Designed for use on boats, RVs, and outdoor settings.
• Grundéns Sandals Collaboration Co-branded sandals with Grundéns featuring SeaDek footbed/insoles for shock-absorbent, saltwater-resistant performance with non-slip traction. Includes Deck Boss, Deck Mate, and Species Sandal models for men and women.

Quantifiable outcome

• Closed-cell foam construction provides non-absorbent, durable surface that resists saltwater, UV rays, and outdoor conditions
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GrundénscoreStrategic or Co-development PartnerGrundéns collaboration producing footwear featuring genuine SeaDek insoles. Products include Deck Boss Sandals, Deck Mate Sandals, and Species Sandals. The partnership delivers shock-absorbent, saltwater-resistant sandals with SeaDek's footbed technology for superior traction on wet surfaces.
• YETIcoreTechnology or IntegrationCooler pad accessories designed specifically for YETI coolers including Tundra, Roadie, and Loadout Bucket lines. Products provide non-slip surfaces for cooler tops with precise fitment.
• RTICcoreTechnology or IntegrationCooler pad accessories designed for RTIC coolers including RTIC 20, 32, 45, 52, 65, 110, and 145 models. Products offer non-slip traction and surface protection.
• All Major OEM Boat-Buying GroupscoreOEM/ Whitelabel/ Licensing PartnerSeaDek has partnerships across all major OEM boat-buying groups, providing factory-installed marine flooring. Supported brands include Chaparral, Malibu, Sea Ray, Yamaha, Nautique, Mastercraft, Starcraft, Boston Whaler, and Mako.
• Louis Vuitton, Birkenstock, Goosey (Foam Suppliers)minorOthersSeaDek sources premium PE/EVA foam from the same factories that supply these top global fashion brands, ensuring exceptional material quality for their marine flooring products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NautikFlor: NautikFlor is a direct producer of EVA foam boat decking with comparable pre-made kits by boat model, colors, and textures serving similar boating verticals.
• PlasDECK: PlasDECK is a direct competitor in closed-cell PE/EVA foam marine decking and boat flooring, offering similar DIY sheets and custom-cut pads for OEM and aftermarket customers across multiple boat brands.
• Gator Step: Gator Step manufactures PE/EVA foam boat flooring and traction products with comparable DIY sheets, custom kits, and OEM programs across towboat, fishing, and pleasure segments.
• DEKit: DEKit is a European-based marine foam decking maker offering similar low-profile, custom-fitted EVA foam pads with comparable textures and OEM/aftermarket channels overlapping SeaDek's primary product.
• Hydro-Turf: Hydro-Turf produces closed-cell EVA foam decking for boats, PWCs, and trailers with overlapping product mix (sheet material, custom kits) and PWC-specific offerings parallel to SeaDek's PWC line.

Broad incumbents

• YETI: YETI is a broad premium cooler and outdoor lifestyle brand that partners with SeaDek for cooler pads; it represents a comparable premium-branded anchor for outdoor recreation that intersects SeaDek's cooler-pad business.
• RTIC: RTIC is a direct competitor to YETI in premium coolers and outdoor accessories and co-develops cooler pads with SeaDek, making it an adjacent peer for the cooler-pad business and outdoor consumer overlap.
• Tarkett: Tarkett is a global flooring manufacturer with marine and commercial vinyl/foam flooring products that overlap with the broader non-skid flooring category SeaDek competes in, especially on the RV/outdoor stair tread side.

Emerging players

• Grundéns: Grundéns is a heritage marine and outdoor apparel brand that co-developed SeaDek-insoled sandals; it is an adjacent peer evidencing SeaDek's brand extension into footwear and apparel categories.

Regional players

• Moeller Marine Products: Moeller Marine Products manufactures marine-grade foam and plastic components (fuel tanks, seating, drain plugs) for boatbuilders, overlapping SeaDek's foam/plastic components supply into the marine OEM channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/seadek
• YouTubeyoutube.com/user/SeaDekVideos
• Facebookfacebook.com/seadek
• LinkedInlinkedin.com/company/hyperform-inc.-seadek
• Instagraminstagram.com/seadek
• TikToktiktok.com/@seadek?lang=en
• Pinterestpinterest.com/seadek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeaDek Marine Products