National Strategic Group

What National Strategic Group does

National Strategic Group is a privately held, strategy-first digital marketing agency founded in 2009 by Eugene Shatsman and headquartered in Euclid, Ohio, a Cleveland suburb. The firm serves healthcare-adjacent SMB clients with deep focus on two verticals: eye care/vision practices and aesthetics/plastic surgery practices, with adjacent exposure to behavioral health, commerce, plumbing, and holistic medicine as listed on its website. Service lines span Brand Management & Social, Social Reputation & Reviews, Web Design & Conversions, Email & Text Communication, Strategy & Training, Data & Performance Analysis, SEO & Traffic, and Paid Traffic & Campaigns.

Its core technology stack is proprietary rather than a packaged product: a Review Generation System that the firm claims achieves a 99% non-filtered review rate via AI-driven patient behavior analysis, automated tracking systems, algorithmic feedback solutions, A/B testing engines, and a Digital Brand Scorecard benchmark. In 2022 the firm launched the Online Property Appraisal (OPA), a 60-80 page diagnostic report delivered in 25-40 hours, which functions as both a paid engagement and a top-of-funnel diagnostic feeding the subscription pipeline. Operations run out of two production centers.

The business model is subscription-based recurring revenue with monthly/annual retainers bundled across service lines, supplemented by one-time project fees for website design builds and the OPA diagnostic. Go-to-market is consultative direct sales, anchored by intensive engagements such as the Million Dollar Makeover, an internal methodology dating to the firm's 2009-Q4 first engagement. Customer logos are drawn from named medical practices (e.g., Brass Eye Center, Eye Care for You, Columbus LASIK, The Spa MD, London Hair, Elite Family Chiropractic), indicating SMB concentration. The firm employs 11-50 people and operates without external funding or public revenue disclosure.

Name

National Strategic Group

Legal name

National Strategic Corporation, LLC

Website

https://nationalstrategic.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

National Strategic Group is a private, strategy-first digital marketing agency founded in 2009 and based near Cleveland, Ohio. It delivers brand, social reputation, web design, SEO, and paid traffic services—plus a proprietary Online Property Appraisal diagnostic—primarily to SMB eye care and aesthetics practices on a subscription model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Digital marketing services
• Brand management
• Search engine optimization
• Website design
• Social reputation management

Headquarters

HQ city

Wickliffe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Strategy & Consulting Services: The company provides comprehensive digital marketing strategy services including brand management, social reputation management, SEO and traffic, web design and conversions, email and text communication, data and performance analysis, and strategy and training. Services are delivered through a strategic partnership model with monthly or annual subscription fees as indicated in their Terms of Service.
2. Online Property Appraisal (OPA): A premium intelligence report service (60-80 pages, 25-40 working hours) that analyzes digital property value, market demand, and opportunities for medical/aesthetic practices. Includes an executive findings session. This appears to be a project-based or one-time service offering.
3. Paid Advertising Services: Development and management of paid ad campaigns (Google Ads, Facebook/Meta ads) targeting the right audiences with optimized ROI, integrated with their broader digital marketing strategy.
4. Website Design & Development Services: Custom website design and coding services driving conversions and optimizing user experience, built around each client's unique brand and requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

National Strategic Group is a digital marketing consultancy that delivers strategy-first marketing services including brand management, social reputation and reviews, website design and conversions, SEO and traffic, paid advertising, email and SMS communication, and data performance analysis. The firm specializes in healthcare-adjacent verticals, primarily optometry, ophthalmology, and aesthetic/medical spa practices, offering both ongoing monthly/annual engagements and a premium Online Property Appraisal diagnostic report.

Product overview

National Strategic Group is a digital marketing agency offering a portfolio of service offerings rather than a unified software platform. The core offerings include Brand Management & Social, Social Reputation & Reviews, Web Design & Conversions, Email & Text Communication, Strategy & Training, Data & Performance Analysis, SEO & Traffic, and Paid Traffic & Campaigns. The company also provides an Online Property Appraisal (OPA) as a standalone diagnostic product. All services are offered with industry-specific specializations for Vision (optometry, ophthalmology, optical) and Aesthetics/Plastics (dermatology, med spas, wellness) practices. The company was founded in 2009 and is headquartered in Euclid, Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Management & Social Develops cohesive digital branding and visual identity, manages social media properties with content calendars, and produces cross-platform content to build brand awareness and customer relationships for healthcare and aesthetic practice owners.
• Social Reputation & Reviews Generates positive customer reviews through a proprietary outreach system, responds to reviews (positive and negative), and provides internal feedback analytics to identify operational issues and opportunities for practice owners.
• Web Design & Conversions Designs and codes custom websites optimized for conversions, conducts A/B split tests and analytics, and provides ongoing website maintenance to ensure performance and mobile optimization for healthcare and aesthetic practice clients.
• Email & Text Communication Deploys SMS text and email marketing campaigns including newsletters, promotional offers, e-commerce communication, and review generation, with sophisticated follow-up automation and customer journey optimization for practice clients.
• Strategy & Training Provides strategic planning services using a six-step methodology covering leverage points, competitive analysis, market demand, business goals, growth planning, and KPI measurement, plus sales training with call monitoring, script development, and objection handling coaching.
• Data & Performance Analysis Maintains automated tracking systems combining proprietary tools to measure website and campaign performance, runs continuous A/B split tests, and develops individualized best practices to maximize ROI for client practices.
• SEO & Traffic Conducts full SEO audits, implements on-page and off-page optimizations including backlink building and keyword optimization, and optimizes local listings to drive organic search traffic for client practices.
• Online Property Appraisal (OPA) Provides a 60-80 page diagnostic report analyzing digital property value, market demand, and opportunities for improvement for medical/aesthetic practices, including an executive findings session to help maximize digital asset portfolios.
• Vision Industry Services Specialized marketing services for vision care practices including brand development, digital demand generation, website re-architecture, patient recall/winback campaigns, professional referral programs, social reputation management, event campaigns, and practice consulting.
• Aesthetics Industry Services Specialized marketing services for aesthetic and plastic surgery practices including brand development, demand generation, website optimization, patient recall/winback campaigns, social media content strategies, event campaigns, referral programs, and practice consulting.
• Paid Traffic & Campaigns Develops paid advertising campaigns using data-driven approaches to reach target audiences, optimize ad spend, minimize false clicks, and drive measurable patient volume through platforms such as Google Ads and Facebook Messenger for client practices.
• Professional Referral Programs Develops referral network toolkits including high-tech referral materials with QR codes, innovative communication tools for network relationships, and list development and management services for client practices.

Quantifiable outcome

• 52% year-over-year improvement in organic website traffic on average for NSG clients
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChaQN62857rhFIng3TowVcw
• Facebookweb.facebook.com/NationalStrategic
• LinkedInlinkedin.com/company/nationalstrategicgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Strategic Group