Eagle Rock Distributing Company

What Eagle Rock Distributing Company does

Eagle Rock Distributing Company is a privately held, family-owned beverage wholesaler headquartered in Norcross, Georgia, founded in 1930 (as Atlanta Beverage Company) and reorganized under its current name in 2000. The company distributes a total beverage portfolio — premium beers (including a flagship Anheuser-Busch relationship dating to 1962), craft beers, imports, wines, spirits, non-alcoholic beverages, and seltzers/hard teas/RTDs — to licensed retailers including bars, restaurants, convenience stores, grocery stores, and package stores across Georgia (full state, including statewide wine and liquor from the Norcross facility) and Colorado. Operationally, the company runs a logistics-driven model built on climate-controlled warehousing, owned fleet delivery, shelf-merchandising services, and account management teams covering thousands of retail accounts; in 2010 it served more than 5,000 retailers across a 19-county Georgia marketing area. Through wholly owned regional subsidiaries — Eagle Rock North (2009), Eagle Rock Rome (2008), and Eagle Rock Distributing Company of Colorado (2020) — the company built a multi-state footprint, supported by approximately 900 employees.

The company's revenue model is a transaction-fee B2B wholesale distribution business, with margins derived from spreads between supplier pricing and retailer pricing within state-regulated alcohol distribution systems; pricing is negotiated bilaterally and is not publicly disclosed. Leadership is concentrated in the Economos and Craine families across three generations, with current CEO Steve Economos (third generation) and Chairman John Economos co-founder. The most consequential corporate action in the company's history is the March 2026 agreement to sell substantially all Colorado assets to Southern Glazer's Wine & Spirits, with Colorado operations shutting down June 5, 2026 and 514-526 layoffs filed across six Colorado distribution centers; Eagle Rock will continue operating its Georgia business independently under family ownership.

Name

Eagle Rock Distributing Company

Legal name

Eagle Rock Distributing Company

Website

https://eaglerocks.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Eagle Rock Distributing Company is a privately held, family-owned beverage wholesaler founded in 1930 that distributes premium beers, craft beers, wines, spirits, and non-alcoholic beverages to licensed retailers across Georgia, with Colorado operations divesting to Southern Glazer's Wine & Spirits in 2026.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)

Keywords

• Beverage distribution services
• Beer distribution wholesale
• Wine and spirits distribution
• Craft beer distribution
• Alcohol beverage logistics

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Beverage Distribution: Eagle Rock Distributing Company generates revenue through distributing alcoholic and non-alcoholic beverages (beer, wine, spirits, craft beers, imports, and non-alcoholic products) to licensed retailers. The company operates as a total beverage distributor within state-based alcohol regulatory systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Eagle Rock Distributing Company is a total beverage distributor that sources alcoholic and non-alcoholic beverages from licensed brewers, importers, and producers, and sells them to licensed retailers including bars, restaurants, convenience stores, grocery stores, and package stores across Georgia and Colorado. The company provides climate-controlled warehousing, transportation logistics, merchandising, and delivery of thousands of premium, craft, import, local, wine, spirits, seltzer, and non-alcoholic beverage brands.

Product overview

Eagle Rock Distributing Company is a total beverage distribution company operating as a single unified distribution platform serving Georgia and Colorado markets. The company offers a comprehensive portfolio of beverage distribution services organized across product categories: Premium Beers (Anheuser-Busch and related brands), Craft Beers, Import Beers, Wines, Spirits, Non-Alcoholic beverages, and Seltzers/Hard Teas/RTDs. The company distributes thousands of brands from various suppliers including Anheuser-Busch, craft breweries, international importers, and local producers. Distribution services include climate-controlled warehousing, delivery to retail accounts (bars, restaurants, convenience stores, grocery stores, and package stores), and merchandising support. The company operates facilities in Norcross, Georgia and Monument, Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Beers Distribution
• Craft Beers Distribution
• Import Beers Distribution

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Southern Glazer's Wine & SpiritsflagshipStrategic or Co-development Partner · 23 March 2026Southern Glazer's Wine & Spirits has reached an agreement to acquire substantially all assets of Eagle Rock Distributing Co.'s Colorado operations. The transaction is expected to close in summer 2026. Following the closing, Eagle Rock will continue operating its Georgia business independently.
• Anheuser-BuschcoreChannel Partner/ Reseller/ DistributorEagle Rock distributes Anheuser-Busch's full product portfolio including Michelob ULTRA, Busch Light, Budweiser, Bud Light, and other brands. This partnership dates back to 1962 when Busch Bavarian was first introduced in Atlanta.
• Tilray BrandscoreChannel Partner/ Reseller/ DistributorEagle Rock distributes brands from Tilray Brands as part of their expanded portfolio acquired through the Southern Glazer's transaction.
• Sazerac CompanyminorChannel Partner/ Reseller/ DistributorEagle Rock distributes Sazerac Company brands including Cutwater Spirits, Parrot Bay Sparkling, and NÜTRL Vodka Seltzer.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Southern Glazer's Wine & Spirits: The largest U.S. beverage distributor with nationwide reach across beer, wine, and spirits. Southern Glazer's is acquiring Eagle Rock's Colorado operations and is the most relevant direct comparable in scale and product breadth.
• Republic National Distributing Company: One of the largest U.S. beverage alcohol distributors, with operations across multiple states covering wine, spirits, and beer. Comparable to Eagle Rock in its multi-category distribution model and supplier relationships.
• Breakthru Beverage Group: A large multi-state U.S. beverage distributor covering beer, wine, and spirits with significant operations in the Southeast. Highly comparable in product mix, customer segments, and geographic focus to Eagle Rock's remaining Georgia platform.

Direct peers

• Ben E. Keith Company: A multi-state beverage distributor operating across the South and Southwest, distributing Anheuser-Busch and other major supplier brands to on- and off-premise retailers. Closely comparable in supplier mix and channel approach to Eagle Rock.
• Heidelberg Distributing Company: A family-owned regional beverage distributor covering beer, wine, and spirits across Ohio and surrounding states. Comparable in private, family-owned structure, product breadth, and supplier/retailer relationships to Eagle Rock.
• TryIt Distributing: A multi-state Anheuser-Busch wholesaler operating in New York and other Northeastern markets. Comparable in its A-B distribution heritage, multi-category portfolio, and licensed-retailer customer base.
• Favorite Brands International: A regional multi-state beverage distributor covering beer and other categories to on- and off-premise retailers in select U.S. markets. Comparable in product mix, channel structure, and supplier relationships.

Regional players

• Imperial Beverage: A Michigan-based regional beverage distributor covering beer, wine, and spirits. Comparable in product mix and licensed-retailer focus, though operating in a different geographic territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Eagle-Rock-Colorado-100765491855187
• LinkedInlinkedin.com/company/eagle-rock-distributing-company
• Instagraminstagram.com/drinkupcolorado
• Xx.com/eaglerock_ga

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Rock Distributing Company