YMCA of Pierce and Kitsap Counties

Name

YMCA of Pierce and Kitsap Counties

Legal name

YMCA of Pierce and Kitsap Counties

Website

https://ymcapkc.org

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Dues: Monthly membership fees for individuals and families, including access to fitness facilities, group exercise classes, and standard amenities. Memberships are month-to-month with no annual contract required. Membership categories include Adult (ages 30+), Young Adult (ages 18-29), Youth (0-17 years), and family combinations.
2. Program Registration Fees: Fees for youth sports leagues, adult sports, swimming and aquatics programs (swim lessons, swim team, water fitness), arts programs (culinary, dance, music, theatre, visual arts), health and wellness programs, personal training, and specialty clinics. Programs operate on session-based registration.
3. Child Care Services: Before and after school care, early learning centers, and child watch services provided at YMCA facilities. These services generate recurring monthly fees.
4. Camp Programs: Summer day camp, overnight camps (Camp Lake Helena, Camp Seymour), break week camps, and specialty clinics. Camps generate seasonal registration fees.
5. Facility Rental and Field Reservations: Rental of sports fields (including Gig Harbor Sports Fields), gymnasiums, pools, and other facilities to teams, clubs, organizations, and individuals for practices, games, and events. The Gig Harbor Sports Fields offer synthetic turf fields available for reservation.
6. Donations and Annual Campaign: Charitable donations from donors supporting the YMCA Annual Campaign to fund financial assistance and scholarships. The organization raised $27.5 million for the Pearl Street Family YMCA renovation and received $3.8 million in scholarship aid last year.
7. Virtual Membership and YMCA360: Virtual + Hybrid Membership and YMCA360 streaming platform providing on-demand and live virtual fitness classes and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels10 records

Core offering

YMCA of Pierce and Kitsap Counties operates a network of community fitness and recreation facilities providing monthly memberships, swim lessons, youth and adult sports leagues, before/after school child care, day and overnight camps, arts programs, and chronic disease management programs. The organization also runs virtual fitness through YMCA360 and delivers community outreach programs through the Center for Community Impact and partnerships with schools, military organizations, and municipalities.

Product overview

The YMCA of Pierce and Kitsap Counties operates as a community-based nonprofit organization offering a comprehensive portfolio of health, wellness, and social service programs across nine Family YMCA locations plus specialized facilities. The core offering combines fitness and aquatics facilities with structured programming including youth and adult sports leagues, swim lessons, arts programs, and childcare services. Specialty programs include outdoor camps (Camp Lake Helena, Camp Seymour), the Gig Harbor Sports Fields complex, and Summer Late Nights for teens. The organization provides financial assistance through scholarships totaling approximately $3.8 million annually to ensure access regardless of income. Virtual programming through YMCA360 extends services nationally to members.

Differentiator

Problem solved

Functional benefit

Brands

• YMCA360: Virtual YMCA streaming platform offering online fitness classes and programs
• Center for Community Impact
• Healthy Kids Day
• Summer Late Nights
• KickStart

Products and services

• YMCA Membership (Youth, Young Adult, Adult, Family) Recurring monthly memberships granting access to YMCA fitness facilities, group exercise classes, and standard amenities across 10 Family YMCA locations. Tiered by age (Youth 0-17, Young Adult 18-29, Adult 30+) and family combinations, billed month-to-month with no annual contract. Financial assistance available covering up to 50% of dues for qualifying households.
• Virtual + Hybrid Membership with YMCA360 Streaming Membership option combining in-person facility access with the YMCA360 virtual streaming platform, providing on-demand and live fitness classes via iOS, Android, and web. Available as a standalone virtual membership or as an add-on to facility membership.
• Swim Lessons (Swim Starters, Swim Basics, Swim Strokes) Structured swim instruction program with three progressive stages (Swim Starters, Swim Basics, Swim Strokes) for children and adults, delivered at YMCA aquatics centers across Pierce and Kitsap Counties.
• Swim Team Competitive swim team for youth and teens practicing and competing at YMCA aquatics facilities.
• Water Fitness Classes Group water-based exercise classes designed for fitness, rehabilitation, arthritis management, and active older adults.
• Youth Sports Leagues (Basketball, Soccer, Flag Football, Volleyball, Tee Ball, Cheerleading, Gymnastics) Organized youth sports leagues and clinics in basketball, soccer, flag football, volleyball, tee ball/kid pitch, cheerleading, and gymnastics for children and teens, delivered through session-based registration.
• Adult Sports Leagues (Basketball, Pickleball, Soccer, Volleyball) Adult recreational sports leagues and drop-in play in basketball, pickleball, soccer, and volleyball for community members.
• Personal Training One-on-one personal training sessions with certified trainers for members seeking customized fitness programming.
• KickStart Free Coaching Program Free personalized coaching program for members focused on building confidence, learning proper exercise form, and creating sustainable fitness habits.
• Group Exercise Classes In-person group exercise classes covering cardio, strength, mind-body, and conditioning formats for members across all YMCA branches.
• Chronic Disease Management Programs (Diabetes Prevention, Blood Pressure Self-Monitoring, EnhanceFitness, LIVESTRONG, Weight Loss) Evidence-based programs supporting chronic disease self-management, including Diabetes Prevention, Blood Pressure Self-Monitoring, EnhanceFitness fall prevention, LIVESTRONG for cancer survivors, and Weight Loss Program.
• Before and After School Child Care Recurring before and after school child care services offered at various locations throughout Pierce and Kitsap Counties for working families.
• Early Learning Centers Early childhood education programs including the Little Learners program for ages 3-5 years and YMCA Early Learning Center offerings.
• Child Watch and Kids Night Out Drop-in child watch services for members during fitness visits and Kids Night Out evening programming for children.
• Summer Day Camp Seasonal summer day camp programs at Family YMCA locations, school sites, and outdoor settings featuring sports, arts, swimming, and traditional camp activities for youth.
• Overnight Camps (Camp Lake Helena, Camp Seymour) Traditional overnight and day camp experiences including Camp Lake Helena Day Camp and Camp Seymour Overnight Camp, offering waterfront activities, traditional camp programming, and counselor-in-training programs.
• Arts Programs (Culinary, Dance, Music, Theatre, Visual Arts) Creative arts programming including culinary arts, dance (with a Dance Company program), music, theatre, and visual arts classes and workshops for all ages.
• Summer Late Nights Free supervised evening programming for middle and high school teens at Tacoma Public Schools middle schools, providing activities, food, and safe hangout spaces during summer months.
• Olympic Connect Resource Navigation Free one-on-one resource navigation service helping individuals and families access housing, food, childcare, and other essential community resources through the Olympic Connect partnership.
• Center for Community Impact Programs (Bridge of Hope, Y Without Walls, Teen Leadership) Community outreach programs including Bridge of Hope for foster families, Y Without Walls mobile programming, and Teen Leadership development serving vulnerable youth populations.
• YMCA Scholarships and Financial Assistance Need-based financial aid covering up to 50% of membership dues and select program fees based on household size and gross monthly income, awarded for up to one year with opportunity to reapply annually.
• Gig Harbor Sports Fields Reservations Reservation-based access to two lit synthetic turf sports fields in Gig Harbor, Washington, supporting soccer, football, lacrosse, T-ball, and other field sports with evening play capability and a 100-stall parking lot.

Quantifiable outcome

• Nearly $3.8 million in financial aid awarded annually to support membership and program participation
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Operation HomefrontminorStrategic or Co-development Partner · 30 April 2026Operation Homefront supported Bremerton military families with a Star-Spangled Babies shower at the Bremerton Family YMCA, offering baby essentials, community connections, games, and raffles. Supports military families in Kitsap County near Naval Base Kitsap.
• University Place School DistrictcoreStrategic or Co-development Partner · 1 April 2026New partnership bringing youth sports clinics, leagues, and community-focused programming to local parks and schools in University Place, expanding access to youth sports in the community.
• Peninsula School DistrictminorStrategic or Co-development Partner · 1 April 2026Peninsula School District's PSD Performance Drone Team provided entertainment at the Gig Harbor Sports Fields ribbon-cutting celebration with a drone light show featuring the YMCA logo and sports imagery.
• Tacoma Public SchoolscoreStrategic or Co-development Partner · 1 January 2026Partnership with Tacoma Public Schools for Summer Late Nights program, providing safe, fun evening spaces for teens at local middle schools (Baker, Giaudrone, Hunt, Truman, Stewart) M-F 5-10pm throughout summer. The partnership enables the YMCA to reach teens across Tacoma through school facilities, with activities including sports, games, food, and mentorship.
• Boys and Girls Clubs of South Puget SoundcoreStrategic or Co-development Partner · 1 January 2026Collaboration with Boys and Girls Clubs of South Puget Sound for Summer Late Nights program, sharing belief that every young person deserves access to safe, positive opportunities. Joint effort ensures Tacoma youth have places to thrive during summer months.
• Tacoma ParkscoreStrategic or Co-development Partner · 1 January 2026Partnership with Tacoma Parks for Summer Late Nights program collaboration, working together with Tacoma Public Schools, Boys and Girls Clubs, Greentrike, and other local organizations to provide comprehensive summer programming for Tacoma youth.
• GreentrikeminorStrategic or Co-development Partner · 1 January 2026Collaboration with Greentrike (Tacoma area youth programming organization) as part of the Summer Late Nights partnership network, contributing to safe spaces and positive opportunities for Tacoma teens during summer.
• Olympic ConnectcoreStrategic or Co-development Partner · 1 January 2026Olympic Connect partnership helps individuals and families access housing, food, childcare, and more through free, one-on-one support. The partnership removes barriers and builds stability beyond the gym, connecting YMCA members and community members to essential resources.
• Armed Services YMCAcoreStrategic or Co-development Partner · 1 January 2026Partnership with Armed Services YMCA to expand access to camp for military families. Through this partnership, funding, scholarships, and transportation are helping over 100 military kids attend camp. Partnership addresses the unique needs of military families facing deployments and frequent moves.
• City of Gig HarborcoreStrategic or Co-development Partner · 1 January 2025Eight-year collaborative partnership between the City of Gig Harbor and Tom Taylor Family YMCA for the Gig Harbor Sports Complex. The $7 million Phase 1 (Gig Harbor Sports Fields) opened April 2026 with two lit synthetic turf fields. The partnership represents a shared commitment to building lasting community recreation infrastructure. Doris Heritage Park, operated by the City, opened adjacent to the fields in 2025.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• YMCA of Greater Seattle: Adjacent regional YMCA serving King and surrounding counties with the same membership-based nonprofit model, family branches, child care, camps, and aquatics. Most directly comparable peer given overlapping Washington geography and identical operating structure.
• Boys & Girls Clubs of South Puget Sound: Nonprofit youth development organization operating in the same Pierce County geography with overlapping youth programming, camps, and teen services — explicitly named as a YMCA partner on Summer Late Nights and competes for the same youth/family member base.
• JCC Association (Jewish Community Centers): National network of nonprofit community centers offering fitness facilities, child care, camps, arts, aquatics, and senior programming under a similar membership-and-donations model — the closest non-YMCA structural analog for multi-service community recreation.

Broad incumbents

• Life Time Fitness: Premium national fitness operator with pools, child care, group classes, and family programming. Competes with YMCA for adult and family memberships at a higher price point with more amenities, but lacks the nonprofit mission and scholarship model.
• Planet Fitness: Largest low-cost fitness chain in the US with multiple Tacoma-area locations. Sets the price-floor against YMCA adult memberships and competes for budget-conscious fitness consumers, though it offers none of the child care, swim, or community programs.
• Bright Horizons Family Solutions: National child care and early learning provider that competes directly with YMCA's early learning centers and before/after school care business for working families and employer-sponsored child care contracts.
• Gold's Gym: Established national fitness chain competing for adult and family fitness memberships in the broader Puget Sound market; broader portfolio operator without YMCA's nonprofit mission or community programming depth.
• Crunch Fitness: Mid-tier national fitness chain with growing Washington presence competing for value-oriented adult memberships; does not offer child care, camps, or community programming.
• KinderCare Learning Centers: Largest US private child care provider competing for before/after school and preschool enrollment against YMCA early learning centers, particularly for employer-sponsored dependent care arrangements.

Regional players

• Tacoma Public Schools Community Programs: Municipal recreation and community education provider in the same Pierce County geography, offering after-school programs, athletics, and enrichment — both competes and partners (Summer Late Nights) with YMCA for youth programming hours and registrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ymcapkc
• Facebookfacebook.com/ymcapkc
• Instagraminstagram.com/ymcapkc
• Xx.com/ymcapkc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Pierce and Kitsap Counties