What Daishin Securities does

Daishin Securities Co., Ltd. is a South Korean full-service securities firm founded in 1962 and headquartered in Seoul, operating as the core securities subsidiary of Daishin Financial Group (대신파이낸셜그룹). The company is KOSPI-listed and offers a comprehensive suite of financial services including securities brokerage, derivatives trading, underwriting, IPO management, margin lending, asset management, trust services, private equity, retirement pensions, and structured products (ELS/DLS, CMA, RP, wrap accounts, ISA). Its primary customers are Korean retail investors served through internet banking, the HTS/MTS "Creon" trading platform, and branch offices, alongside corporate clients seeking capital-markets access and IPO underwriting.

The firm's technology stack centers on the CYBOS Plus API for algorithmic and automated trading, mobile and web trading platforms, and the Kasa blockchain-based fractional real-estate investment platform (acquired in 2023 as a 90% subsidiary) enabling security-token transactions. Distribution is multi-channel: self-serve internet/mobile banking for retail, ARS and 24/7 phone-based service, branch offices for in-person advisory, and direct enterprise coverage for IPO and underwriting mandates. Daishin also offers Daishin Robo-Advisor, an AI-driven asset-allocation service, and integrates with subsidiaries including Daishin Asset Management, Daishin Asset Trust, Daishin Private Equity (1.2 trillion KRW AUM across nine blind-pool funds), Daishin Savings Bank, Daishin AMC, and the Daishin Economic Research Institute.

Daishin makes money through three primary revenue streams: transaction-fee brokerage and trading commissions on Korean equities, derivatives, and overseas securities; underwriting and IPO-management fees; and margin-lending interest income (600 billion KRW in Q1 2025, +55.9% YoY), supplemented by asset-management, trust, and private-equity fee income. As of March 2025, the firm reported total operating scale of approximately 13.1 trillion KRW, and the broader Korean retail margin-debt market reached a record 36.47 trillion KRW, providing a favorable macro backdrop. The company has actively expanded via venture investment (Perseus, Logpresso, SHAPERON), IPO underwriting mandates (Sono International), and shareholder-return initiatives (ESOP and treasury-share cancellation), while facing regulatory scrutiny following a prosecutors' raid over alleged stock-price manipulation.

Name

Daishin Securities

Legal name

DAISHIN Securities Co., Ltd.

Website

https://daishin.com

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Daishin Securities is a KOSPI-listed South Korean full-service securities firm (founded 1962) within Daishin Financial Group, offering brokerage, underwriting, margin lending, asset management, and trust services to Korean retail and corporate clients via CYBOS Plus, Creon HTS/MTS, and the Kasa blockchain real-estate platform.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (52394), Other Financial Investment Activities (5239)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Multi-Sector / Total Return Fixed Income (FSAAAHAJ)

Keywords

• Securities brokerage
• IPO underwriting
• Asset management
• Investment banking
• Margin lending

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Securities Brokerage and Trading Commissions: Commission-based revenue from stock trading, derivatives, and other securities transactions conducted through internet banking and HTS/MTS platforms
2. Underwriting and IPO Management: Revenue from managing IPOs and acting as joint lead underwriter for listed companies
3. Margin Lending Interest Income: Interest income earned from margin loans provided to retail investors. Daishin Securities is among Korea's 10 largest brokerages earning significant interest income from margin lending

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Daishin Securities is a full-service Korean securities firm that provides retail and institutional stock and derivatives brokerage via the CYBOS Plus-powered Creon HTS/MTS platforms, IPO underwriting and listing management, margin lending, asset management, wrap accounts, retirement pensions, trust services, and emerging blockchain-based fractional real estate investment through Kasa Korea. Operating as the core securities subsidiary of Daishin Financial Group, it combines digital self-serve trading with branch-based and call-center advisory service across domestic and overseas markets.

Product overview

Daishin Securities operates as a comprehensive financial services platform within the Daishin Financial Group, offering a full suite of investment products and services. The core platform includes internet banking, stock/futures trading, and investment information services. The product portfolio spans structured products (ELS/DLS), cash management (CMA), money market products (RP), bond investments, wrap accounts, and trust services. The company also offers digital services through its Robo-Advisor and CYBOS Plus API platform. Subsidiaries including Daishin Asset Management (대신자산운용) provide complementary fund products and ETFs, while Daishin Asset Trust (대신자산신탁) offers real estate trust services.

Differentiator

Problem solved

Functional benefit

Brands

• Creon: Online trading platform (Cybos Plus API, mobile trading)
• Daishin Robo-Advisor

Products and services

• CYBOS Plus Professional API trading platform for online trading system integration, enabling developers to build algorithmic and automated trading applications for the Korean securities markets.
• Daishin Robo-Advisor (대신 로보어드바이저) AI-driven asset allocation service that provides automated, algorithm-based investment management with outcome-based fees for retail clients seeking diversified portfolio construction.
• ELS/DLS Equity-Linked Securities and Derivative-Linked Securities offering principal-protected or market-participation investment structures for retail and institutional investors.
• CMA (Comprehensive Money Management Account) Comprehensive cash management account combining checking and investment functionality with competitive interest rates, offered via internet banking.
• RP (Repurchase Agreement) Repurchase agreement-based investment product providing short-term, secure returns with flexible maturity options for clients' cash management needs.
• Fund Products Diversified mutual fund offerings including equity funds, bond funds, mixed funds, and index-tracking funds managed and distributed by Daishin Asset Management.
• ISA (Individual Comprehensive Asset Management Account) Individual Comprehensive Asset Management Account with tax benefits for long-term savings and investments, available in trust-type and discretionary-management forms.
• Retirement Pension (퇴직연금) Corporate retirement pension program providing defined contribution pension services for employees, leveraging Daishin's bancassurance and pension fund capabilities.
• Trust Services (신탁) Comprehensive trust services including land trust, collateral trust, sales management trust, and disposition trust offered through the Daishin Asset Trust subsidiary.
• Wrap Account (랩(Wrap) 계좌) Fee-based wrap account service providing integrated asset management with customized investment strategies for high-net-worth and advised retail clients.
• KOSPI200 Index Equity Investment Trust (대신 KOSPI200 인덱스 증권 자투자신탁) KOSPI200 Index-tracking equity mutual fund with active alpha strategy targeting stable excess returns over the benchmark.
• US Long-Term Treasury Balanced Investment Trust (대신 미국 장기국채 밸런스 증권투자신탁) Balanced bond fund investing in US long-term Treasury ETFs and high-yield bonds, targeting capital gains and interest income simultaneously.
• Next-day Withdrawal Short-term Bond Investment Trust (대신 내일출금 단기채 증권투자신탁) Short-term bond fund investing in high-grade bonds, commercial paper, and short-term notes with next-day withdrawal capability.
• Securities Brokerage & Margin Lending Commission-based brokerage of Korean domestic and overseas stocks and derivatives executed through the CYBOS Plus-powered HTS/MTS, ARS phone trading, and branches, plus margin loan facilities extended to retail investors.
• IPO Underwriting & Listing Management Joint lead underwriting and listing review management for KOSPI and KOSDAQ IPOs, coordinating the public offering, demand forecasting, allotment, and institutional/retail distribution for corporate issuers.
• Kasa Fractional Real Estate Investment Platform Blockchain-based fractional ownership platform, acquired and operated by Daishin Securities through Kasa Korea, enabling security token transactions for fractional investment in real estate and art.
• Bonds (Domestic & Overseas) Domestic and overseas bond trading and information services offered via the Daishin HTS/MTS platform.

Quantifiable outcome

• Record margin debt of 36.47 trillion won from retail investors
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Mirae Asset SecuritiescoreChannel Partner/ Reseller/ Distributor · 27 June 2026Daishin Securities and Mirae Asset Securities are acting as joint lead underwriters for Sono International's KOSPI listing, managing the public offering of 19.7 million shares (approximately 30% of total shares).
• Kasa Korea Co., Ltd.coreStrategic or Co-development Partner · 15 March 2023Daishin Securities acquired 90% of Kasa Korea, a domestic real estate fractional investment platform, to enhance synergies across securities, finance, and real estate sectors and to develop new investment options using blockchain technology for security tokens.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Samsung Securities: Top-tier Korean securities firm affiliated with Samsung Group, offering full-service brokerage, underwriting, and wealth management. Directly competes with Daishin on IPO underwriting mandates (e.g., SHAPERON convertible) and retail brokerage.
• KB Securities: KB Financial Group's securities arm and one of Korea's leading brokerages, frequently co-investing with Daishin in primary issuances (e.g., SHAPERON) and competing across brokerage, IPO underwriting, and wealth management.
• Shinhan Investment: Securities arm of Shinhan Financial Group, providing retail brokerage, corporate finance, and asset management. Direct competitor to Daishin across the same Korean customer base and product set.
• Hana Financial Investment: Securities arm of Hana Financial Group offering brokerage, underwriting, and proprietary investment services. Comparable full-service brokerage and capital markets franchise competing with Daishin domestically.
• NH Investment & Securities: Major Korean brokerage backed by Nonghyup Financial Group, co-lead in Perseus Series B alongside Daishin. Comparable retail brokerage, underwriting, and structured-product franchise targeting Korean retail and institutional clients.
• Mirae Asset Securities: Korea's largest retail and institutional broker, and Daishin's direct competitor across retail brokerage, underwriting (joint lead on Sono International), asset management, and proprietary investments. Comparable business mix and Korean-focused footprint.
• Korea Investment & Securities: Korea Investment Holdings' brokerage franchise, participating alongside Daishin in SHAPERON's convertible bond and offering directly comparable retail trading, underwriting, and asset-management services in Korea.
• Kiwoom Securities: Korea's leading online/discount broker behind the Kiwoom Star trading platform. Comparable to Daishin's Creon internet banking/MTS franchise, competing head-on for active Korean retail traders.

Broad incumbents

• Nomura Securities Korea: Korean subsidiary of global broker Nomura, competing across Korean institutional securities, brokerage, and investment banking. Adjacent global-incumbent peer offering cross-border capital markets services relevant to Daishin's domestic underwriting franchise.

Emerging players

• Eugene Investment & Securities: Mid-sized Korean securities firm focused on retail brokerage, IPO underwriting, and proprietary investment. Similar scale to Daishin with overlapping product offering and Korean retail customer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trustnharmony
• Facebookfacebook.com/DaishinFace

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments30 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daishin Securities