Gander Group
Gander Group is a B2B casino marketing agency that supplies branded merchandise and end-to-end continuity and loyalty gift programs to 300+ U.S. casino operators, leveraging 20+ proprietary and licensed brands such as Hell's Kitchen, The Voice, Survivor, Pan Am, and Guy Fieri.
- Company typePrivate
- Founded2009
- HeadquartersCosta Mesa, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Gander Group does
Gander Group (legal entity Bangarang Enterprises, LLC, founded 2009) is a B2B casino marketing agency and branded merchandise supplier that designs and executes continuity and loyalty gift programs for casino operators across the United States. The company operates a portfolio of more than 20 proprietary and licensed brands spanning kitchenware (Hell's Kitchen, Chef's Counter, Copper Cuisine, Pitmaster BBQ), travel gear (Pan Am, CRG Prestige, Olli), outdoor recreation (Pacific Coast Trail, Shoreside, Willow Woods, KoolGo), home goods (Savannah Home & Garden, Serenity Home, Benevolence), electronics (Source Electronics, The Voice), fashion (Vanessa Williams, Jessica Moore), automotive (AutoFad), and tools (Austin Tools), supported by licensing partnerships with ITV Studios, Endemol Shine/Paramount, Guy Fieri (Knuckle Sandwich), and Pan Am.
The company's offering bundles product development, creative services, global sourcing, multi-warehouse U.S. distribution, state purchasing compliance, and digital marketing services (SEO, PPC, social, email, geofencing) into turnkey continuity programs structured around weekly promotional gifts and multi-week campaigns. Distribution is direct-to-casino, with on-site implementation support and dedicated account management across 300+ casino relationships nationwide.
Gander Group generated approximately $34 million in revenue in 2023 on a standalone basis. In August 2024 the company's strategic assets were acquired by publicly traded Stran & Company (NASDAQ: SWAG) through subsidiary Stran Loyalty Solutions, LLC, with combined annualized revenue expected to exceed $100 million; founder Josh Blake and COO Bruce Batcheller joined the buyer post-close, and the business now operates as the Casino Continuity and Loyalty group within Stran Loyalty Solutions. Headquartered in Irvine, California, with six U.S. offices including a newly added Gulfport, Mississippi location, Gander Group employs 101–250 staff and is positioned as the casino-vertical backbone of a larger brand activation platform.
Gander Group firmographics
Firmographics- Name
- Gander Group
- Legal name
- Bangarang Enterprises, LLC
- Website
- https://gandergroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Gander Group is a B2B casino marketing agency that supplies branded merchandise and end-to-end continuity and loyalty gift programs to 300+ U.S. casino operators, leveraging 20+ proprietary and licensed brands such as Hell's Kitchen, The Voice, Survivor, Pan Am, and Guy Fieri.
- Ownership category
- akta.pro rank
Where Gander Group is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gander Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Branded merchandise product sales: Sale of high-quality, trend-forward branded merchandise including cookware, electronics, luggage, and lifestyle products to casino operators for use in loyalty and continuity gift programs.
- Licensed brand products: Products featuring licensed national brands (Hell's Kitchen, The Voice, Survivor, Pan Am, etc.) provided exclusively to casino partners through licensing partnerships with brand owners.
- Continuity and loyalty program management: Managed gift programs including product development, creative services, warehousing, and logistics support for casino continuity gifting campaigns designed to drive player loyalty and engagement.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Gander Group product offering
Product offeringCore offering
Gander Group designs and supplies branded merchandise and continuity gifting programs to U.S. casino operators, sourcing products under 20+ proprietary trademarks and licensed national brands. The company provides end-to-end program management including product development, creative services, global sourcing, warehousing, logistics, state compliance, and digital marketing for casino loyalty campaigns.
Product overview
Gander Group is a casino marketing agency and product development company that creates high-quality, trend-forward branded merchandise and merchandising solutions for the casino and gaming industry. The company operates a multi-brand portfolio consisting of 20+ proprietary and licensed brands across diverse categories including kitchenware (HELL'S KITCHEN™, Chef's Counter, COPPER CUISINE, PITMASTER BBQ), travel gear (PAN AM®, CRG PRESTIGE®, OLLI), outdoor recreation (PACIFIC COAST TRAIL®, SHORESIDE, WILLOW WOODS, KOOLGO COOLERS), home goods (SAVANNAH HOME & GARDEN®, SERENITY HOME, Benevolence®), electronics (SOURCE ELECTRONICS, The Voice), fashion (VANESSA WILLIAMS, JESSICA MOORE), automotive (AUTOFAD), and tools (AUSTIN TOOLS®). These branded products are primarily deployed through casino loyalty and continuity gifting programs, where Gander Group provides end-to-end solutions including product development, creative services, global logistics, warehousing, strategic planning, compliance, and digital marketing services. The company was acquired by Stran & Company (NASDAQ: SWAG) in August 2024 and now operates as part of Stran Loyalty Solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Austin Tools®: Quality tools and home improvement products including power tools, hand tools, tool bags, and work lights.
- Hell's Kitchen™
- The Voice
- AutoFad®
- Benevolence®
- Chef's Counter®
- Copper Cuisine®
- CRG Prestige®
- Jessica Moore®
- KoolGo Coolers®
- Olli®
- Pacific Coast Trail®
- Pitmaster BBQ®
- Savannah Home & Garden®
- Serenity Home®
- Source Electronics®
- Shoreside®
- Willow Woods®
- Pan Am®
- Amazicrate®
Products and services
- Casino Continuity Programs Casino loyalty and continuity gift programs designed to drive incremental trips, generate recurring revenue, and increase customer loyalty through weekly promotional gifts and multi-week continuity campaigns for casino operators.
- Casino Gifting Programs Casino gifting solutions providing high-quality, trend-forward branded merchandise for VIP players, including exclusive brand partnerships and aspirational products for casino operators.
- Digital Marketing Services Full-stack casino digital marketing and customer engagement services including SEO, social media marketing, pay-per-click management, website design and development, analytics and reporting, email marketing, and geo targeting/geofencing for casino clients.
- Product Development & Merchandising Product development services partnering with nationally recognized brands to create premium goods of exceptional value, including concepts and ideas, artwork and creative services, competitive sourcing, and production management for casino clients.
- Global Logistics & Warehousing On-time delivery services with real-time tracking from manufacturing to delivery, multiple warehouses across the United States, and global sourcing from hundreds of factories for casino continuity programs.
- Strategic Planning & Compliance Strategic planning services leveraging decades of marketing experience, data-driven decision making, customer acquisition, redemption rates, segmentation modeling, and full compliance with state purchasing requirements for casino clients.
- Hell's Kitchen™ Branded Cookware Professional kitchenware for aspiring home chefs including cookware, bakeware, barbecue items, utensils, and small appliances, developed under license from ITV Studios for casino gifting programs.
- The Voice Branded Electronics Music-themed personal electronics including microphones, headphones and earbuds, Bluetooth speakers, and audio water bottles for casino loyalty programs, licensed from ITV Studios.
- Survivor Branded Outdoor Products Emmy Award-winning SURVIVOR branded outdoor equipment including tents, lanterns, sleeping bags, camping cookware, fishing gear, and backpacks for casino loyalty rewards, licensed from Endemol Shine North America.
- MasterChef Kitchen Products MASTERCHEF branded kitchen products including cookware, bakeware, appliances, and gadgets exclusively for casino industry in U.S. market, licensed from Endemol Shine North America.
- Guy Fieri Cookware Line Exclusive Guy Fieri branded cookware line including pots, pans, bakeware, casserole dishes, utensils, and grilling accessories for casino gifting programs, developed through partnership with Knuckle Sandwich LLC.
- Pan Am Branded Travel Gear Nostalgically inspired Pan Am branded travel gear and accessories including hard and soft sided luggage, duffel bags, backpacks, garment bags, and toiletry bags for casino gifting programs.
- Proprietary Brand Portfolio Portfolio of 17+ registered proprietary brands spanning kitchenware, tools, automotive accessories, lifestyle houseware, cookware, luggage, fashion, coolers, drinkware, outdoor gear, grilling, home & garden, spa and bedding, electronics, beach gear, and picnic essentials offered exclusively to casino partners.
- Custom Merchandise Custom branded merchandise solutions for casinos including concepts and ideas, artwork and creative services, competitive sourcing, brand and merchandise solutions, production management, and delivery.
Quantifiable outcome
- 300+ casino partners nationwide
- +2 more outcomes
Companies that use Gander Group
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Gander Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gander Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Josh BlakecoreCEO and founder of Gander Group, Josh Blake joined Stran Loyalty Solutions post-acquisition to lead the Casino Continuity and Loyalty group.
- Bruce BatchellercoreChief Operating Officer of Gander Group joined Stran Loyalty Solutions post-acquisition to support the Casino Continuity and Loyalty group.
- Stran & CompanycoreAcquisition of Gander Group assets and assumption of certain liabilities by Stran & Company through subsidiary Stran Loyalty Solutions LLC on August 26, 2024. Transaction creates combined entity with expected annualized revenue exceeding $100 million.
- Pan AmmajorPartnership to bring Pan Am branded nostalgic travel gear and accessories (bags, luggage, travel accessories) to casino customers through Pan Am's iconic brand heritage.
- Endemol Shine North AmericamajorLicensing partnership for Emmy Award-winning SURVIVOR branded outdoor equipment (tents, lanterns, camping cookware, fishing gear, backpacks) for casino loyalty rewards. Licensed through Endemol Shine in coordination with Paramount Consumer Products.
- Guy Fieri / Knuckle SandwichcorePartnership with celebrity chef Guy Fieri to create exclusive line of cookware (pots, pans, bakeware, grilling accessories) with Guy Fieri branding for casino gifting through Knuckle Sandwich LLC.
- ITV StudioscoreMulti-year partnership to bring The Voice branded electronic products (soundbars, earbuds, Bluetooth speakers, portable power devices) exclusively to casino gifting market. Partnership extended in 2024 to include additional electronic product categories.
- Endemol Shine North America (MasterChef)majorPartnership for MASTERCHEF branded kitchen products including cookware, bakeware, appliances and gadgets exclusively for casino industry in U.S. market.
- ITV Studios (Hell's Kitchen)corePartnership with ITV Studios for Hell's Kitchen branded cookware, food prep products, and kitchen accessories for casino gifting programs. Partnership spans multiple years with products refreshed seasonally.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Gander Group competitors and assessment
Company assessmentDirect peers
- Pinnacle Promotions: Mid-sized US promotional products company offering branded merchandise, custom packaging, and fulfillment services. Similar in business model to Gander with end-to-end capabilities including product development, sourcing, and warehouse distribution.
- 4imprint: Publicly traded promotional products distributor offering branded merchandise across categories similar to Gander's product mix (drinkware, bags, electronics, apparel). Comparable in business model (sourcing, decorating, fulfillment) and product breadth, though it sells direct to a wide SMB/enterprise base rather than to casinos.
- National Pen: US-based promotional products company offering branded merchandise, writing instruments, and personalization services to enterprise and SMB customers. Comparable in product breadth, sourcing capabilities, and B2B sales motion to Gander's product development and merchandise fulfillment model.
- BDA (Bancography Display & Apparel): Large US-based branded merchandise and merchandise fulfillment company serving enterprise clients with licensing partnerships, product development, and global sourcing. Closely mirrors Gander's product development / sourcing / kitting model and enterprise sales motion.
- HALO Branded Solutions: One of the largest US promotional products distributors, offering branded merchandise, kitting, and fulfillment. Directly comparable to Gander's product development, global sourcing, and warehousing capabilities, though HALO serves a broader corporate customer base rather than specializing in casino loyalty.
- Stran & Company: Parent company (NASDAQ: SWAG) that acquired Gander Group in August 2024 to form Stran Loyalty Solutions. Operates the same promotional products / loyalty solutions model across non-casino verticals, making it the closest direct comparable for Gander's product development, sourcing, and warehousing capabilities.
- Axis Promotions: US promotional products distributor specializing in branded merchandise for enterprise clients, with capabilities in product sourcing, kitting, and global logistics. Comparable to Gander in product categories served and enterprise sales approach.
- AIA Corporation: Top-tier US promotional products distributor offering end-to-end branded merchandise services including sourcing, decorating, warehousing, and kitting. Operates a similar enterprise sales model and product breadth as Gander across categories like drinkware, electronics, and lifestyle goods.
Broad incumbents
- Everi Holdings: Casino gaming technology and player loyalty/rewards platform provider serving US casino operators. Comparable to Gander in that it sells loyalty / player engagement solutions into the same 300+ casino customer base, but operates a tech/SaaS model rather than a merchandise gifting model.
- Konami Gaming: Major casino systems and player rewards technology supplier to US and international casino operators. Overlaps with Gander in serving the same casino customer set with player loyalty / engagement solutions, but competes on the technology rather than the merchandise fulfillment layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Gander Group social profiles
Digital presenceGander Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gander Group leadership team
Management profileNumber of profiles
Profiles9 records
Gander Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gander Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gander Group
What does Gander Group do?
Gander Group designs and supplies branded merchandise and continuity gifting programs to U.S. casino operators, sourcing products under 20+ proprietary trademarks and licensed national brands. The company provides end-to-end program management including product development, creative services, global sourcing, warehousing, logistics, state compliance, and digital marketing for casino loyalty campaigns.
Is Gander Group a public or private company?
Gander Group is a private company. It is classified as corporate owned and is currently acquired.
When was Gander Group founded?
Gander Group was founded in 2009. It employs 101 to 250 people.
Where is Gander Group based?
Gander Group is headquartered in Costa Mesa, United States, in the North America region.
How does Gander Group make money?
Three revenue lines are on record. Branded merchandise product sales are the primary driver. The others are licensed brand products and continuity and loyalty program management.
Who are Gander Group's main competitors?
Direct peers on record are Pinnacle Promotions, 4imprint, National Pen, BDA (Bancography Display & Apparel), HALO Branded Solutions, Stran & Company, Axis Promotions and AIA Corporation. Broad incumbents are Everi Holdings and Konami Gaming.
Does Gander Group have an API?
No public API is recorded for Gander Group.