The Virtual Savvy
The Virtual Savvy is a US-based online education company that trains aspiring and established virtual assistants through a multi-program portfolio spanning business launch, skill development, and agency scaling. Founded in 2015 by Abbey Ashley, it monetizes via course subscriptions, memberships, and digital downloads delivered primarily through Kajabi to a predominantly female, individual consumer audience.
- Company typePrivate
- Founded2015
- HeadquartersBristow, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Virtual Savvy does
The Virtual Savvy is a privately held US-based education and training company that operates a multi-product digital portfolio for aspiring and established virtual assistants. Founded in 2015 by Abbey Ashley and headquartered as an LLC in Missouri, the company operates exclusively online with no physical office footprint beyond its registered address. Its offerings span the full VA career lifecycle: the SavvySystem Accelerator (a 90-day launch program with nine modules, weekly accountability calls, done-for-you templates, and the AI-powered SavvyBot assistant); SavvySociety and SavvyVault (monthly and annual membership programs offering 60+ skills and tech courses with weekly live coaching); SavvyCircle (an application-only 12-month advanced coaching program for scaling VA/OBM agency owners); and a suite of roughly ten standalone digital products (VA Toolbox, Quickstart Kit, Client Onboarding System, VA Sales Call Playbook, Packaged for Profit, among others). Underlying delivery relies entirely on third-party SaaS — Kajabi for course hosting and community, ConvertKit and Drip for email automation, LeadPages for landing pages, SamCart (transitioning) for transactions, and Buzzsprout for the Work From Anywhere podcast. Revenue mechanics are diversified across one-time program fees, recurring monthly/annual memberships, installment plans with Buy Now Pay Later options via Klarna, AfterPay, and Affirm, and a 30% affiliate referral channel. The company serves a primarily female, individual-consumer customer base; named student outcomes highlight solopreneurs and former corporate employees building home-based VA practices, with no enterprise B2B contracts disclosed. Distribution is anchored by a free 130,000+ member Facebook community (Virtual Assistant Savvies) and a free 60-minute lead-magnet training that funnels prospects into paid programs.
The Virtual Savvy firmographics
Firmographics- Name
- The Virtual Savvy
- Legal name
- The Virtual Savvy, LLC
- Website
- https://thevirtualsavvy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Virtual Savvy is a US-based online education company that trains aspiring and established virtual assistants through a multi-program portfolio spanning business launch, skill development, and agency scaling. Founded in 2015 by Abbey Ashley, it monetizes via course subscriptions, memberships, and digital downloads delivered primarily through Kajabi to a predominantly female, individual consumer audience.
- Ownership category
- akta.pro rank
The Virtual Savvy industry classification
Industry- Product category
- Online Education and Professional Training
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Workshops, Webinars & Live Masterclasses (MPACALAD)
- akta.pro secondary industries
- Certification & Credentialed Creator Programs (MPACALAI), Technical & Digital Skills Training (BPACANAB)
Keywords
Where The Virtual Savvy is headquartered
LocationHeadquarters
- HQ city
- Bristow
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Virtual Savvy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- SavvySystem Accelerator: 90-day accelerated program for aspiring VAs with step-by-step launch roadmap, coaching, community access, and done-for-you templates. Offers payment plan options and Buy Now Pay Later through Klarna, AfterPay, or Affirm. All sales are final with no refunds.
- SavvyVault Membership: Monthly or annual subscription membership offering 60+ skills and tech courses, weekly live coaching, monthly strategy sessions, and exclusive job opportunities. Cancellation allowed but no refunds after billing cycle. Annual subscribers get 7-day refund window.
- SavvyCircle Program: Advanced 12-month group coaching program for entrepreneurs looking to scale. Application-based admission. Governed by separate enrollment agreement.
- Digital Products: One-time purchase digital products including The VA Toolbox, Virtual Assistant Quickstart Kit, Complete Client Onboarding System, Complete Subcontractor Onboarding System, Resignation Roadmap, 6 Steps to Scale E-book, VA Startup Bundle, VA Essential Skills, VA Sales Call Playbook, Packaged for Profit. No refunds for digital products.
- Affiliate Commissions: 30% commission on enrollments through affiliate referral links for SavvySystem and SavvyVault. Affiliates register through affiliate dashboard and receive unique tracking links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | SavvySystem Accelerator - 90-Day Launch Program |
| Subscription | Monthly | SavvyVault - Monthly Membership |
| Subscription | Multi-year contract | SavvyCircle - 12-Month Group Coaching |
| One time/ perpetual license | Pay-as-you-go | Digital Products - One-Time Purchase |
| Other | Pay-as-you-go | Affiliate Commission Rate |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
The Virtual Savvy product offering
Product offeringCore offering
The Virtual Savvy is an education and training company that sells multi-tiered online courses, coaching memberships, and digital toolkits to help aspiring and established virtual assistants launch, grow, and scale their own remote VA businesses. Core paid programs include the SavvySystem Accelerator (90-day launch program), SavvySociety and SavvyVault memberships for ongoing skill development, and the SavvyCircle advanced coaching program, supported by a suite of one-time digital products and free lead-magnet resources.
Product overview
The Virtual Savvy is an education and training company that operates a multi-product portfolio centered on helping aspiring and established virtual assistants launch and grow their businesses. The core offerings include the SavvySystem Accelerator (a 90-day launch program for new VAs), the SavvySociety monthly membership (for established VAs ready to scale), the SavvyVault growth membership (50+ technical skill courses), and SavvyCircle (an advanced 12-month coaching program). Supporting the flagship programs is a suite of digital downloadable products including the VA Toolbox, Virtual Assistant Quickstart Kit, Complete Client Onboarding System, Complete Subcontractor Onboarding System, Resignation Roadmap, 6 Steps to Scale E-book, VA Startup Bundle, VA Essential Skills, VA Sales Call Playbook, and Packaged for Profit. The company also offers free resources including a Checklist & Starter Kit, a free 60-minute Become a Booked Out VA training, and a Virtual Assistant Personality Quiz. A free Facebook community (Virtual Assistant Savvies) and a podcast (Work From Anywhere with The Virtual Savvy) provide ongoing support and content. The product ecosystem progresses users from initial awareness through launch, growth, and scaling phases, with the SavvySystem serving as the flagship foundational program and SavvyVault/SavvySociety providing ongoing skill development and community.
Differentiator
Problem solved
Functional benefit
Brands
- SavvySystem Accelerator: A 90-day accelerated step-by-step program for launching a Virtual Assistant business and landing first clients, featuring 9 modules, accountability calls, AI-powered SavvyBot, and exclusive job opportunities.
- SavvySociety
- SavvyVault
- SavvyCircle
Products and services
- SavvySystem Accelerator A 90-day step-by-step training program with 9 modules, weekly accountability calls, the AI-powered SavvyBot assistant, the VA Essential Skills course, legal templates, portfolio assets, and 30+ scripts designed for aspiring virtual assistants to launch their business and land their first paying client.
- SavvySociety A monthly membership program for established virtual assistants who already have clients and want to specialize, scale, and build sustainable businesses, including a Grow-to-Scale success roadmap, 60+ VA skills and tech trainings, weekly live group coaching, monthly Ask Abbey strategy sessions, and exclusive job opportunities.
- SavvyVault A growth membership providing 50+ technical courses (including Pinterest management, copywriting, QuickBooks, and podcast management) plus weekly live coaching for virtual assistants looking to raise their rates and develop specialized skills, with bonus access to a private community group.
- SavvyCircle An advanced 12-month group coaching program for entrepreneurs looking to scale their businesses to the next level, requiring an application and meeting certain criteria set by The Virtual Savvy.
- SavvySystem (Legacy) The original SavvySystem course offering unlimited lifetime access for those who purchased the legacy version, including private community group access and contract templates from Businessese.
- VA Toolbox A downloadable digital product providing tools and resources for virtual assistants, including contract templates from Businessese.
- Virtual Assistant Quickstart Kit A downloadable digital product for individuals getting started as a virtual assistant.
- Complete Client Onboarding System A downloadable digital product providing templates and systems for onboarding new clients as a virtual assistant.
- Complete Subcontractor Onboarding System A downloadable digital product providing templates and processes for onboarding subcontractors for VAs who run agencies.
- Resignation Roadmap A downloadable digital product guiding users through the process of leaving their current job to start a virtual assistant business.
- 6 Steps to Scale E-book
- VA Startup Bundle A downloadable digital bundle of startup resources for launching a virtual assistant business.
- VA Essential Skills A downloadable digital product covering essential skills for virtual assistants.
- VA Sales Call Playbook A downloadable digital product providing scripts and strategies for sales calls with potential VA clients.
- Packaged for Profit A downloadable digital product focused on packaging VA services for profitability.
Quantifiable outcome
- Students can replace full-time income with 4-7 clients at $600/month for 20-hour packages
- +2 more outcomes
Companies that use The Virtual Savvy
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
The Virtual Savvy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability1 record
Feature3 records
The Virtual Savvy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Convoy of HopeminorThe Virtual Savvy supports Convoy of Hope's Women's Empowerment program, which helps women around the world build sustainable businesses and transform communities through financial education, job training, and resources. This is a charitable/social impact partnership aligned with the company's mission to empower women.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Virtual Savvy competitors and assessment
Company assessmentBroad incumbents
- Coursera: Coursera offers professional development and business courses from universities and companies, with credentials that may appeal to learners considering a VA career. A broad incumbent in online education that competes for the same learner mindshare.
- Udemy: Udemy is a global online learning marketplace with thousands of VA-related and freelance business courses at significantly lower price points. Represents a long-tail, low-cost alternative for the same target learner.
- Skillshare: Skillshare is a broad online learning marketplace offering thousands of courses including business, productivity, and freelance skills that overlap with TVS's content. While not VA-specific, it represents a lower-cost alternative for self-directed learners in the same educational category.
- LinkedIn Learning: LinkedIn Learning offers professional skill courses including business, productivity, and freelance skills, bundled with LinkedIn Premium. A broad incumbent competitor for professional development training dollars.
Others
- Wishup: Wishup is a virtual assistant staffing company providing dedicated remote VAs to businesses. Not a direct training competitor but operates at the demand side of the VA labor market that TVS's graduates supply.
- Time Etc: Time Etc is a virtual assistant staffing and matching platform that connects businesses with trained VAs. Adjacent to TVS's "Hire A Virtual Assistant" service and potential partner or competitor as TVS expands into B2B matching.
Direct peers
- 90 Day VA: 90 Day VA is a direct competitor offering a 90-day virtual assistant training program with similar positioning, audience (aspiring VAs), and price point. Competes head-to-head with The Virtual Savvy's SavvySystem Accelerator for the same target market of women seeking to launch VA businesses.
- VA Classroom: VA Classroom provides online training programs and courses for virtual assistants, covering foundational skills, business setup, and client acquisition. A direct peer competing in the same VA education category with similar product structure.
- Fully Booked VA: Fully Booked VA (by Angie Gensler) is a direct competitor in the VA training space, offering courses and coaching for aspiring virtual assistants. Targets a similar demographic of women seeking to build location-independent VA careers.
- Horkey Handbook: Horkey Handbook (by Gina Horkey) is a pioneer in the VA training niche offering courses, workshops, and resources for aspiring and established virtual assistants. Directly competes with The Virtual Savvy across multiple price points and target customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Virtual Savvy social profiles
Digital presenceThe Virtual Savvy financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Virtual Savvy leadership team
Management profileNumber of profiles
Profiles2 records
The Virtual Savvy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Virtual Savvy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Virtual Savvy
What does The Virtual Savvy do?
The Virtual Savvy is an education and training company that sells multi-tiered online courses, coaching memberships, and digital toolkits to help aspiring and established virtual assistants launch, grow, and scale their own remote VA businesses. Core paid programs include the SavvySystem Accelerator (90-day launch program), SavvySociety and SavvyVault memberships for ongoing skill development, and the SavvyCircle advanced coaching program, supported by a suite of one-time digital products and free lead-magnet resources.
Is The Virtual Savvy a public or private company?
The Virtual Savvy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Virtual Savvy founded?
The Virtual Savvy was founded in 2015. It employs 11 to 50 people.
Where is The Virtual Savvy based?
The Virtual Savvy is headquartered in Bristow, United States, in the North America region.
How does The Virtual Savvy make money?
Five revenue lines are on record. SavvySystem Accelerator is the primary driver. The others are savvyVault Membership, savvyCircle Program, digital Products and affiliate Commissions.
Who are The Virtual Savvy's main competitors?
Broad incumbents on record are Coursera, Udemy, Skillshare and LinkedIn Learning. Others are Wishup and Time Etc. Direct peers are 90 Day VA, VA Classroom, Fully Booked VA and Horkey Handbook.
Does The Virtual Savvy have an API?
No public API is recorded for The Virtual Savvy.
What industry is The Virtual Savvy in?
The Virtual Savvy's product category is Online Education and Professional Training. Its primary akta.pro industry code is MPACALAD, Workshops, Webinars & Live Masterclasses, with a secondary code of MPACALAI, Certification & Credentialed Creator Programs. Its NAICS code is 611430 and its SIC code is 8200.