Activate Interactive

What Activate Interactive does

Activate Interactive Pte Ltd is a Singapore-based technology consultancy founded in 1997 that designs and develops mobile, web, and game applications, alongside cloud, UI/UX, and Microsoft-based enterprise solutions for Singapore government agencies and large enterprises. It operates across six service pillars — Consultation, Software Development, UI/UX Design, Cloud Technology, Resource Augmentation, and Microsoft Solutions — supplemented by wholly-owned subsidiaries Actxa Pte Ltd and Actxa Wellness Pte Ltd, which extend the business into preventive health and consumer wellness products.

The company's technology backbone is cloud-native, built on AWS ECS container orchestration with DevSecOps practices, Infrastructure as Code, and CI/CD pipelines, complemented by low-code tooling (FormIO, Power Platform, Workato, OutSystems). Its first major proprietary product, CloudBox, was launched in April 2026 as an IM8/ISO 27001/Data Protection Trustmark-compliant enterprise cloud platform targeting government and regulated buyers, with claims of 5-day provisioning and up to 65% operational cost savings. Notable delivered systems include SGWorkPass (3M+ downloads), the Swab Registration System (200+ test centres, 25M appointment bookings), SHARE for Singapore Prison Service, and CPF Mobile.

Commercially, Activate earns revenue primarily through project-based technology consulting and offshore development delivery from centres in Malaysia, Indonesia, and Vietnam, with recurring revenue nascent through CloudBox. The firm holds ISO/IEC 27001:2013, ISO 9001:2015, bizSAFE Level 3, and Data Protection Trustmark certifications, and is an AWS Advanced Tier Services Partner within the Public Sector Partner programme. A S$5 million debt facility was raised in August 2023 to fund expansion, talent, and joint ventures; equity ownership remains founder-controlled with no disclosed external PE/VC participation.

Name

Activate Interactive

Legal name

Activate Interactive Pte Ltd

Website

https://activate.sg

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Activate Interactive is a Singapore-based technology consultancy founded in 1997 that builds mobile, web, and cloud applications for Singapore government agencies and enterprises, delivering via onshore consulting and offshore development centres in Malaysia, Indonesia, and Vietnam, with CloudBox as its proprietary cloud platform.

Ownership category

akta.pro rank

Product category

IT Consulting and Custom Software Development

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

Enterprise Architecture & IT Operating Model (BPAHAEAB), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Technology consulting services
• Cloud platform solutions
• Enterprise software development
• Mobile application development
• IT resource augmentation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Technology Consulting & IT Solutions: End-to-end application development services including mobile and web applications, cloud technology, UI/UX design, and Microsoft Solutions. Provides resource augmentation for talent needs. Revenue generated through project-based consulting engagements and service delivery.
2. CloudBox Platform: Proprietary enterprise cloud platform delivered as a managed service, providing secure cloud infrastructure provisioning for government agencies and enterprises with compliance requirements.
3. Offshore Development Services: Revenue from offshore development centers in Malaysia, Indonesia, and Vietnam supporting client projects. Company aims to achieve 200% growth in overseas revenue through offshore delivery model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Activate Interactive is a Singapore-based technology consultancy that delivers end-to-end digital solutions across six service pillars: Consultation, Software Development, UI/UX Design, Cloud Technology, Resource Augmentation, and Microsoft Solutions. The company also sells CloudBox, its proprietary enterprise cloud platform, to government agencies and large enterprises for compliant and accelerated cloud adoption. The firm serves primarily Singapore government ministries and statutory boards, with regional expansion across Southeast Asia through offshore development centers in Malaysia, Indonesia, and Vietnam.

Product overview

Activate Interactive is a Singapore-based technology consultancy offering a unified portfolio of technology services and proprietary products. The core offering consists of six service pillars: Consultation, Software Development, UI/UX Design, Cloud Technology, Resource Augmentation, and Microsoft Solutions. The company's flagship proprietary product is CloudBox, an enterprise cloud platform launched in 2026. Additionally, Activate provides specialized health solutions including the Firstbeat Lifestyle Assessment, operates the REACT CSR programme for community initiatives, and has developed mobile applications for government agencies including the Swab Registration System (SRS) and SGWorkPass Mobile Application.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultation Strategic technology consulting services that help organizations achieve their business objectives through digital transformation and technology solutions, tailored to client requirements.
• Software Development End-to-end application development services including mobile and web applications, featuring well-engineered apps designed to amplify brand presence and engage audiences.
• UI/UX Design User interface and user experience design services focused on creating unique digital identities and immersive brand experiences for clients.
• Cloud Technology Services Cloud infrastructure and technology services designed to help organizations overcome infrastructure obstacles to growth and achieve scalability.
• Resource Augmentation Talent augmentation services providing access to a pool of skilled IT specialists to help organizations achieve their project goals and address talent shortages.
• Microsoft Solutions Microsoft technology solutions helping businesses streamline processes, integrate data seamlessly, and enable efficient automation.
• CloudBox Proprietary enterprise cloud platform designed to simplify, secure, and accelerate cloud adoption for organizations and government agencies. Compliant with Singapore's IM8 cloud security standards, ISO 27001, and Data Protection Trustmark framework. Capable of provisioning secure cloud environments in as few as five days with operational cost savings of up to 65%.
• Firstbeat Lifestyle Assessment A 24/7 health and wellness monitoring tool using heart rate variability (HRV) measurement to help individuals and companies identify steps towards a healthier, fitter, and more productive lifestyle. Activate serves as Singapore's lead provider of this assessment.
• Ops Battleforce Mobile real-time strategy warfare game featuring 10 campaign levels where players command land, sea, and air forces to defend against enemy invasion. Developed for Singapore Armed Forces (Nexus, Ministry of Defence Singapore).

Quantifiable outcome

• 60% faster cloud provisioning: CloudBox provisions secure cloud infrastructure in as few as 5 days compared to traditional deployments
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• InphosoftcoreChannel Partner/ Reseller/ Distributor · 2 April 2026Strategic partnership with Indonesia-based Inphosoft to expand CloudBox enterprise cloud platform across Southeast Asia. This partnership supports Activate's regional growth strategy to distribute its proprietary CloudBox platform through local partners.
• CaringSGminorOthers · 9 March 2026Partner for REACT CareTag Programme distributing 500 location tags to caregivers of persons with special needs and dementia. CaringSG received the first location tag on behalf of a six-year-old boy with autism spectrum disorder.
• Children's Wishing WellminorOthers · 14 October 2025REACT 2025 CSR Programme partnership supporting Children's Wishing Well's FRESH programme (Fresh gRoceries for Every Student’s Home), enabling children from low-income families to learn about budgeting, nutrition and decision-making through hands-on supermarket shopping experiences.
• Food Bank SingaporeminorOthers · 16 May 2024Partnership to address food insecurity and waste aligned with Earth Day sustainability principles. An office food drive was organized receiving overwhelming support from Activate staff, demonstrating the company's commitment to ESG practices.
• CSI Interfusion Singapore (Chinasoft)coreStrategic or Co-development Partner · 30 September 2022Memorandum of Understanding signed to bring CSI's Smart City Solutioning to Singapore and Indonesia, including building an Offshore Development Centre in Indonesia. Activate partners with CSI on Smart City Solutioning and related platforms, while CSI provides resources in Malaysia and China for Application Development and Maintenance projects.
• Lions BefriendersminorOthers · 23 July 202225th anniversary CSR initiative where 54 volunteers packed 400 goodie bags for seniors at Lions Befrienders (Bendemeer) Senior Activity Centre. Total fundraising of S$16,120 through online campaign and dollar-for-dollar matching.
• Samaritans of Singapore (SOS)minorOthers · 1 August 2021Inaugural REACT CSR campaign raising S$10,895 for SOS as Platinum Partner of the #HOWRU Virtual Walkathon. 35 staff volunteered and clocked 3,658,298 steps, with Activate doubling contributions through dollar-to-dollar corporate matching.
• Firstbeat Technologies (Finland)coreStrategic or Co-development Partner · 19 September 2017Multi-million dollar deal making Activate the lead provider of Firstbeat Lifestyle Assessment in Singapore - a 24/7 monitoring tool for health and wellness using heart rate variability measurement. Activate intended to set up a Firstbeat Centre in Singapore with Singapore as the launch pad to bring the assessment to other parts of Asia.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Advanced Tier Services Partner, part of the Public Sector Partners and ProServe Ready. Uses AWS ECS, ECR, and other AWS services for cloud-native development and deployment. Secrets management integrated with AWS Secrets Manager.
• ActxacoreOthersRelated company/sister company collaboration on preventive health solutions. Actxa is the Official Technology Partner of the National Steps Challenge. Activate partnered with Actxa to launch activity trackers and smart scales. Actxa sponsors location tags for REACT CareTag Programme.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• NCS Group: Singtel-owned Singapore-headquartered IT services and systems integration firm serving government, healthcare, and enterprise clients across Asia Pacific. Direct competitor for Activate's Singapore government IT consulting and digital transformation engagements, with overlapping cloud, application development, and managed services capabilities.
• CrimsonLogic: Singapore-headquartered technology services company specialising in government digital solutions, trade facilitation, and regulatory technology. Directly comparable to Activate's government-facing digital transformation and mobile/web application portfolio in the Singapore public sector market.
• Thoughtworks: Global technology consultancy specialising in software development, cloud, and digital transformation for enterprises and public sector clients. Comparable to Activate's end-to-end application development, cloud-native architecture (AWS ECS), and DevSecOps delivery model, though operating at significantly larger global scale.

Broad incumbents

• ST Engineering: Large Singapore-listed technology, defence, and engineering group with significant government IT contracts including smart city, defence, and public sector digital solutions. Competes with Activate in the Singapore government segment and offers overlapping capabilities (cloud, software, systems integration) but as part of a much broader aerospace, defence, and engineering portfolio.
• Accenture (Singapore): Global professional services and consulting giant with major Singapore government and enterprise digital transformation engagements. Competes with Activate for large-scale government and enterprise IT consulting, systems integration, and cloud migration deals, though as part of a vastly broader consulting portfolio.
• Deloitte Consulting (Southeast Asia): Global consulting firm with established Southeast Asia practice serving government agencies and large enterprises on technology-enabled transformation. Overlaps with Activate's IT consulting and digital transformation offerings but operates as part of a full advisory, tax, and audit portfolio.
• Tata Consultancy Services (Singapore): Global IT services, consulting, and digital solutions provider with substantial Singapore and Southeast Asia government and enterprise footprint. Comparable in delivery of application development, cloud, and digital transformation services, though at significantly larger scale and broader service breadth.
• Infosys (Singapore): Global IT services and consulting firm with established Singapore operations serving government and enterprise clients on cloud, digital transformation, and application services. Comparable in custom software development and cloud delivery but as part of a much larger global portfolio.

Regional players

• GovTech Singapore: Singapore Government Technology Agency that builds and delivers citizen-facing digital services and government infrastructure. While GovTech is the in-house government technology arm rather than an external vendor, it directly defines the procurement landscape and ecosystem in which Activate competes, making it the most relevant ecosystem peer for Activate's government contract pipeline.

Emerging players

• UST Global: Digital transformation and IT services company with strong Southeast Asia presence including Singapore, Malaysia, and India operations, serving banking, healthcare, retail, and government clients. Comparable in custom application development and cloud services delivery to enterprise and government customers in the region, operating at a larger scale than Activate but with a similar regional consulting focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ActivateInteractive
• LinkedInlinkedin.com/company/activate-interactive-pte-ltd
• Instagraminstagram.com/activate_interactive
• TikToktiktok.com/@activateinteractive

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activate Interactive