Health Connect Partners

What Health Connect Partners does

Health Connect Partners (HCP) is a privately held U.S. healthcare events company founded in 2006 and headquartered in Lebanon, Tennessee. The firm organizes a portfolio of national reverse-expo conferences that pair healthcare provider executives (hospital, surgery center, imaging center, GPO, and post-acute care) with medical product vendors and manufacturers for pre-scheduled, 14-minute one-on-one meetings. Its verticals include Hospital Pharmacy (flagship), Hospital Supply Chain, Hospital O.R. & Surgical, Radiology & Imaging, Hospital & Healthcare IT, Post-Acute Care, and Hospital Pharmacy Buyer.

The company's central product is its proprietary Online Reverse Expo platform, which combines a provider-selection dashboard, webcam-based video meeting facilitation (with computer audio or phone dial-in), countdown timers, downloadable attendee contact information, and a notes field. HCP runs both in-person conferences and live-online reverse expos, having pivoted to virtual delivery during the 2020 COVID-19 disruption and now operating it as a permanent format. The platform architecture is purpose-built for B2B healthcare matchmaking rather than adapted from a generic webinar tool.

HCP monetizes through three streams: (1) supplier-side Online Reverse Expo packages priced at $5,000 per package (8 meetings for 1 representative), (2) multi-tier event sponsorships including Title, Reverse Expo, Registration, Lunch & Learn, Keynote, Education, Dinner, Meals & Breaks, Gift Bag, Lanyard, Room Drops, and VIP Lounge tiers, and (3) provider and supplier registration fees for in-person and virtual attendance. Marquee attendees include Mayo Clinic, Kaiser Permanente, Advocate Health, Intermountain Health, and Providence; marquee title sponsors include Stryker and Baxter Healthcare Corporation. The company is co-founded by David Mason (CEO) and Nelson Hendry (retired President), remains founder-controlled with no institutional investor or acquisition activity disclosed, and added HIMSS as a hosted-buyer channel partner in 2024.

Name

Health Connect Partners

Legal name

Health Connect Partners, Inc.

Website

https://hlthcp.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Health Connect Partners is a U.S. healthcare events firm that runs national reverse-expo conferences and a proprietary online matchmaking platform, connecting hospital, surgery center, imaging center, GPO, and post-acute care executives with medical product vendors and manufacturers.

Ownership category

akta.pro rank

Product category

Healthcare Conference Services

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Healthcare, Medical Devices & Pharma Shows Organizers (THAHABAH)

akta.pro secondary industry

Medical, Scientific & Healthcare Congress Organizers (THAHACAD)

Keywords

• Healthcare conferences
• Reverse expo events
• Medical supply networking
• Hospital executive events
• Healthcare trade shows

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Conference Registration Fees: Revenue generated from provider and supplier registrations for healthcare conferences. Both in-person and virtual attendance options available.
2. Online Reverse Expo Packages: Vendor/supplier packages for online reverse expo events priced at $5,000 per package including 8 meetings for 1 representative. Each package includes access to the online platform and scheduled meetings with provider executives.
3. Sponsorship Revenue: Various sponsorship opportunities including Title Sponsorship, Reverse Expo, Registration, Lunch & Learn, Keynote Address, Education, Dinner & Entertainment, Meals & Breaks, Gift Bag, Lanyard, Room Drops, and VIP Lounge. Sponsors receive visibility, advertising, signage opportunities, complimentary attendee registrations, and mailing lists of provider attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Health Connect Partners organizes and runs national healthcare conferences and reverse expo events that bring together hospital executives, surgery center executives, imaging center executives, and GPO executives with vendors and manufacturers. The company uses a proprietary Online Reverse Expo platform that facilitates structured 14-minute one-on-one meetings, with both in-person and virtual formats available across multiple healthcare verticals including pharmacy, supply chain, O.R. & surgical, radiology & imaging, IT, and post-acute care.

Product overview

Health Connect Partners operates a portfolio of healthcare industry conferences and a proprietary virtual event platform. The company runs multiple national in-person conferences annually across seven specialty areas: Hospital Pharmacy, Hospital Supply Chain, Hospital O.R. & Surgical, Radiology & Imaging, Hospital & Healthcare I.T., Post-Acute Care, and Hospital Pharmacy Buyer. The core offering combines live events with an Online Reverse Expo model that facilitates one-on-one meetings between healthcare provider executives and supplier representatives. The proprietary Online Reverse Expo platform supports virtual and hybrid event formats with features including provider selection dashboards, webcam-based video meetings, countdown timers, and downloadable meeting notes.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Pharmacy Conference Flagship healthcare conference focused on hospital pharmacy operations, bringing together pharmacy executives and pharmaceutical suppliers for networking and educational sessions.
• Hospital Supply Chain Conference Healthcare supply chain conference connecting hospital supply chain executives with manufacturers and vendors for procurement-focused networking.
• Hospital O.R. & Surgical Conference Conference focused on operating room management and surgical services, bringing together O.R. executives and surgical equipment suppliers.
• Radiology & Imaging Conference Conference serving radiology and imaging center executives, connecting them with medical imaging equipment and solutions vendors.
• Hospital & Healthcare I.T. Conference Conference focused on healthcare technology and IT solutions, connecting hospital IT executives with healthcare technology vendors.
• Post-Acute Care Conference Conference serving post-acute care providers including nursing homes and rehabilitation facilities, connecting them with relevant vendors and suppliers.
• Hospital Pharmacy Buyer Conference Focused conference for hospital pharmacy purchasing professionals, providing targeted networking opportunities with pharmaceutical suppliers.
• Online Reverse Expo Platform Proprietary virtual meeting platform enabling 14-minute one-on-one video meetings between healthcare providers and suppliers, featuring provider selection dashboards, webcam integration, and meeting scheduling.

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HIMSS (Healthcare Information and Management Systems Society)coreStrategic or Co-development Partner · 1 January 2024HCP partnered with HIMSS Global Health Conference & Exhibition to run a Hosted Buyer program during HIMSS27. This partnership allows HCP to operate from the HIMSS tradeshow floor, providing access to HIMSS's extensive healthcare IT professional base. Contact: John Romans at [email protected] or 615-257-7538.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• HIMSS (Healthcare Information and Management Systems Society): The dominant healthcare IT conference organizer, running the Global Health Conference & Exhibition. Now also a partner of HCP for the Hosted Buyer program, but competes broadly in healthcare IT executive events.
• MGMA (Medical Group Management Association): Runs annual conferences for medical group practice leaders and ambulatory executives, addressing adjacent provider audiences and competing for healthcare vendor sponsorship dollars.
• ASHP (American Society of Health-System Pharmacists): Hosts the Midyear Clinical Meeting and other pharmacy conferences, competing with HCP's flagship Hospital Pharmacy Conference for hospital pharmacy executives and pharmaceutical sponsors.
• RSNA (Radiological Society of North America): Runs the largest annual radiology and imaging conference (RSNA Annual Meeting), directly serving the same radiology/imaging center executive audience as HCP's Radiology & Imaging Conference.
• Informa Markets: Global events company operating large healthcare and medtech exhibition portfolios (e.g., Arab Health, FIME, MD&M events), competing broadly across multiple of HCP's healthcare verticals at a much larger scale.
• AdvaMed (Advanced Medical Technology Association): Medtech industry association that hosts major medical device and supplier conferences, competing with HCP for medtech sponsors like Stryker and Baxter and the provider executives they want to meet.
• AORN (Association of periOperative Registered Nurses): Operates the Global Surgical Conference & Expo for OR and perioperative leaders, directly overlapping with HCP's Hospital O.R. & Surgical Conference audience and surgical vendor sponsors.
• Premier Inc. Healthcare GPO that runs its own supplier and member events (e.g., Premier Breakthroughs Conference), overlapping with HCP's Hospital Supply Chain and GPO executive audiences.

Direct peers

• Becker's Healthcare: Operates multiple annual hospital executive conferences (CEO + CFO Roundtable, Health IT + Revenue Cycle, etc.) targeting similar hospital, ASC, and health system decision-makers with sponsorship-driven revenue.
• IDN Summit (Greycastle Associates): Runs the IDN Summit reverse-expo events for hospital supply chain and GPO executives using a similar pre-scheduled one-on-one meeting format, directly competing for the same provider/supplier audience in healthcare supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hcp_reverseexpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Connect Partners