ING Australia
ING Australia is a digital-first retail bank headquartered in Sydney, offering transaction accounts, savings, home and personal loans, credit cards, business banking, superannuation, and distributed insurance to Australian consumers, SMEs, and SMSF holders, with no physical branches.
- Company typePrivate
- Founded1999
- HeadquartersSydney, Australia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What ING Australia does
ING Australia, legally ING Bank (Australia) Limited, is a digital-first retail and commercial bank headquartered in Sydney and operating exclusively through online and mobile channels with no physical branches. Founded in 1999, it serves Australian consumers, home buyers, SMEs, and self-managed superannuation fund customers with a comprehensive product suite including the Orange Everyday transaction account, Savings Maximiser and Savings Accelerator, fixed and variable home loans (Mortgage Simplifier, Orange Advantage with 100% offset, Fixed Rate, Green Upgrade), personal loans, Orange One credit cards, business banking, and Living Super.
The core platform is a mobile-first architecture supporting iOS and Android apps with Apple Pay, Google Pay, PayID, and BPAY integrations, complemented by physical access to 32,000 ATMs through Australian Payment Networks and cash services via Australia Post branches. Insurance is distributed through the digital platform as an authorised agent rather than underwriter: Auto & General Insurance underwrites Car, Home & Contents, Motorcycle, and Pet policies; nib issues Health Insurance; and Diversa Trustees issues Living Super with ING as sponsor. ING's travel insurance product has not been offered to new customers since 18 March 2020.
Revenue is generated through net interest income on home loans, personal loans, and credit card lending funded by customer deposits; credit card annual fees (A$48 on Orange One Low Rate); and commission on insurance and superannuation distribution. Pricing is anchored on a no-monthly-fee, fee-light proposition with online-purchase discounts of 15-30% on first-year insurance premiums, a 4% direct-debit discount on health insurance, and variable-rate savings products requiring monthly customer activity to unlock bonus interest. According to RFi Global's Consumer Atlas Survey (H2 2025), ING Australia holds 5% market share as Australia's fifth largest main financial institution and is Australia's most recommended bank, and Canstar has named it Bank of the Year for seven consecutive years (2020-2026).
ING Australia firmographics
Firmographics- Name
- ING Australia
- Legal name
- ING Bank (Australia) Limited
- Website
- https://ing.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ING Australia is a digital-first retail bank headquartered in Sydney, offering transaction accounts, savings, home and personal loans, credit cards, business banking, superannuation, and distributed insurance to Australian consumers, SMEs, and SMSF holders, with no physical branches.
- Ownership category
- akta.pro rank
ING Australia industry classification
Industry- Product category
- Retail Banking
- NAICS
- Depository Credit Intermediation (5221), Commercial Banking (52211)
- SIC
- National Commercial Banks (6021), State Commercial Banks (6022)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)
Keywords
Where ING Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ING Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Interest Income from Lending: ING generates revenue from interest rate spreads on home loans, personal loans, and credit card lending. Variable and fixed rate home loans, personal loans at fixed rates, and credit cards with purchase rates.
- Deposit Taking and Savings Interest: ING accepts customer deposits into savings accounts and pays competitive interest rates. Revenue is generated through lending these deposits at higher rates.
- Insurance Commission: ING earns commission from Auto & General Insurance Company for each insurance policy (Car, Home & Contents, Motorcycle, Pet) purchased through ING. Commission is a percentage of the base premium.
- Health Insurance Distribution Commission: ING is an authorised agent of nib health funds and receives commission for each health insurance policy sold. nib issues and underwrites the health insurance products.
- Fee Revenue: Fees include annual fees on credit cards (Orange One Low Rate $48), and various service fees. Many banking fees are waived including no monthly fees on Orange Everyday, no international transaction fees, no ING ATM withdrawal fees.
- Superannuation Administration: ING Living Super and SMSF products generate revenue through administration fees and fund management. Living Super issued by Diversa Trustees with ING as sponsor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Orange Everyday - No monthly fee transaction account with cashback on utilities |
| Subscription | Monthly | Savings Maximiser - Variable rate savings with conditions |
| Subscription | Monthly | Savings Accelerator - Introductory bonus rate for new customers |
| Subscription | Annual | Orange One Low Rate Credit Card |
| Subscription | Annual | Orange One Rewards Platinum Credit Card |
| One time/ perpetual license | Monthly | Personal Loans - Fixed rate unsecured loans |
| Subscription | Monthly | Home Loans - Variable and fixed rate options |
| Subscription | Annual | Home and Contents Insurance - Tiered coverage options |
| Subscription | Annual | Car Insurance - Multiple coverage tiers |
| Subscription | Annual | Motorcycle Insurance - Three coverage levels |
| Subscription | Monthly | Health Insurance - Hospital and Extras packages |
| Subscription | Monthly | Living Super - Self-managed superannuation |
| Subscription | Monthly | Business Banking - Savings and commercial loans |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
ING Australia product offering
Product offeringCore offering
ING Australia is a digital-first retail bank operating without physical branches, offering transaction accounts (Orange Everyday), savings products (Savings Maximiser, Savings Accelerator, Term Deposits), credit cards (Orange One Low Rate, Orange One Rewards Platinum), fixed-rate personal loans, variable and fixed home loans with offset facilities, and green upgrade loans. The bank also distributes general insurance (car, home & contents, motorcycle, pet) underwritten by Auto & General, health insurance in partnership with nib, and superannuation (Living Super, SMSF Cash, SMSF Term Deposits) issued by Diversa Trustees, with ING as sponsor. Business banking services include Business Optimiser, Business and Wholesale Term Deposits, and Commercial Loans from $500,000.
Product overview
ING Australia operates as a digital-first bank offering a comprehensive suite of personal and business banking products. The core banking platform centers on the Orange Everyday transaction account paired with savings solutions including Savings Maximiser, Savings Accelerator, and Term Deposits. Credit offerings include the Orange One Low Rate and Orange One Rewards Platinum credit cards alongside fixed-rate personal loans. Home lending products span variable rate (Mortgage Simplifier, Orange Advantage with 100% offset), fixed rate, and Green Upgrade Loan options. Insurance products are distributed through partnerships with Auto & General (car, home & contents, motorcycle, pet) and nib (health insurance). Superannuation is offered through Living Super and SMSF-specific products. The product architecture functions as an integrated platform where transaction accounts, savings, credit, and insurance products interconnect through shared accounts (particularly Orange Everyday) to unlock benefits like higher interest rates and cashback rewards.
Differentiator
Problem solved
Functional benefit
Brands
- Orange Everyday: Everyday bank account offering no ING international transaction fees, no ING ATM withdrawal fees, and utility bill cashback.
- Orange One
- Savings Maximiser
- Savings Accelerator
- Living Super
- Orange Advantage
- Mortgage Simplifier
- Business Optimiser
Products and services
- Orange Everyday Everyday transaction account offering fee-free banking, utility bill cashback, and integrated cashback rewards for individual retail customers in Australia.
- Savings Maximiser High variable interest savings account offering up to 5.50% p.a. variable interest on balances up to $100,000 when combined with an Orange Everyday account and meeting monthly conditions including deposits, card purchases, and balance growth.
- Savings Accelerator Tiered high-interest savings account with no monthly requirements, offering a bonus variable rate for the first 4 months on balances up to $500,000 for new ING customers.
- Personal Term Deposit Fixed interest rate term deposit with a customer-selected timeframe offering a guaranteed interest rate for the term of the deposit.
- Orange One Low Rate Low-rate credit card with $48 annual fee, low variable purchase rate, credit limits from $1,000 to $30,000, with Apple Pay and Google Pay support and instalment plan options.
- Orange One Rewards Platinum Platinum credit card offering cashback rewards on purchases with premium benefits, designed for retail customers seeking a rewards-based card.
- ING Personal Loan Unsecured personal loan with a low fixed interest rate and no early repayment fees, available for cars, renovations, weddings, travel, and debt consolidation purposes.
- Mortgage Simplifier Low variable interest rate home loan with no ongoing monthly or annual fees, designed for borrowers seeking a simple home loan structure.
- Orange Advantage Variable rate home loan that includes a 100% interest offset when linked to an Orange Everyday bank account, with a non-refundable annual fee.
- Fixed Rate Home Loan Fixed interest rate home loans available for terms of one to five years, with no offset facility, for borrowers seeking rate certainty.
- Green Upgrade Loan Low 5-year fixed rate personal loan for energy efficiency upgrades with no upfront fees or break fees, available for both residential and commercial properties.
- Business Optimiser Variable interest business savings account with 24/7 digital access, designed for small to medium Australian businesses.
- Business Term Deposit Fixed interest rate business savings account with a customer-selected term timeframe, for Australian businesses seeking guaranteed returns.
- Wholesale Term Deposit Competitive fixed interest rate deposit account for businesses, with terms tailored to cash flow requirements.
- Commercial Loans Commercial property loans for investors refinancing or purchasing commercial property, with variable or fixed term financing and development/construction options, minimum loan amount $500,000.
- Business Green Upgrade Loan Finance for energy efficiency upgrades on commercial properties, available to Australian business borrowers.
- ING Car Insurance Car insurance available in Comprehensive, Third Party Property Only, and Third Party Property Fire & Theft variants, offering 15% online discount for new policies, underwritten by Auto & General Insurance Company.
- ING Home and Contents Insurance Home and/or contents insurance with combined policies offering 30% online discount, covering fire, storm, theft, and up to $20 million legal liability, underwritten by Auto & General Insurance Company.
- ING Motorcycle Insurance Motorcycle insurance in Comprehensive, Third Party Property Fire & Theft, and Third Party Property Only variants with 15% online discount, new-for-old replacement within 2 years, underwritten by Auto & General Insurance Company.
- ING Pet Insurance Pet insurance for dogs and cats aged 8 weeks to under 9 years, offering 15% online discount for new policies, underwritten by Auto & General Insurance Company.
- ING Health Insurance Health insurance offered through partnership with nib, including Hospital cover (Basic Plus, Bronze, Silver, Gold) and Extras cover (Essential, Everyday, Advanced, Premium), with promotional 2 months free and a 4% direct debit discount.
- Living Super Self-managed superannuation and retirement solution providing investment options including ETFs, Shares, and LICs, issued by Diversa Trustees Limited with ING as sponsor.
- SMSF Cash Variable interest rate savings account for the cash component of Self Managed Superannuation Funds, providing competitive returns on SMSF cash holdings.
- SMSF Term Deposit Fixed interest rate term deposit designed for Self Managed Superannuation Funds, with a customer-selected timeframe and guaranteed returns.
Quantifiable outcome
- Up to $100 cashback per financial year on utility bills through Orange Everyday
- +4 more outcomes
Companies that use ING Australia
Customer profileSegments5 records
Ideal customer profiles4 records
ING Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
ING Australia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Auto & General Insurance CompanycoreING distributes Car Insurance, Home & Contents Insurance, Motorcycle Insurance, and Pet Insurance through its platform. Auto & General Insurance Company Limited (ABN 42 111 586 353, AFSL 285571) is the insurer. Products are distributed by Auto & General Services Pty Ltd and ING Bank (Australia) Limited as Authorised Representative 1247634 of AGS. ING receives commission from AGS for each policy purchased.
- nib health fundscoreING Health Insurance is issued by nib health funds limited (ABN 83 000 124 381), a registered private health insurer. ING is an authorised agent of nib and markets the health insurance products. ING receives commission from nib for each health insurance policy sold. The partnership provides ING customers access to nib's hospital agreements, MediGap specialists, and First Choice provider network.
- Australia PostsupportingAustralia Post provides physical service access points for ING customers to make cash deposits and withdrawals, supplementing the bank's ATM network and digital-first model.
- Australian Payment NetworkssupportingING provides customers access to 32,000 ATMs across Australia through Australian Payment Networks transaction statistics, enabling widespread cash access without ING maintaining its own ATM infrastructure.
- Diversa Trustees LimitedcoreLiving Super is issued by Diversa Trustees Limited (ABN 49 006 421 638, AFSL 235153, RSE L0000635) as issuer and Trustee of the Living Super sub-plan of the OneSuper Fund. ING is the sponsor (brand, distribution and marketing). Insurance cover within Living Super is provided by MetLife Insurance Limited. ING does not guarantee the fund.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
ING Australia competitors and assessment
Company assessmentDirect peers
- Macquarie Bank: Macquarie Bank is a major Australian retail and business bank with a strong digital and offset-account proposition (Macquarie Transaction Account, savings, home loans with offset, business banking). It directly competes with ING for digital-first retail and mortgage customers and offers similar scale and brand strength in the Australian challenger-bank segment.
- Bendigo Bank: Bendigo Bank is an Australian retail and business bank offering everyday accounts, savings, home loans, and insurance distribution, with a growing digital offering (including its Up subsidiary). It competes head-to-head with ING for consumer deposits and mortgage customers across the Australian retail market.
- Suncorp Bank: Suncorp Bank is an Australian retail bank offering everyday banking, savings, home loans, credit cards, and personal loans, alongside general insurance distribution. It competes with ING across the same retail deposit and lending products in the Australian consumer market.
- Bank of Queensland: Bank of Queensland is an Australian retail and SME bank offering transaction accounts, savings, home loans, and personal lending through owner-managed and digital channels. It competes with ING for retail deposits, mortgages, and SME banking customers.
- ubank: ubank is the digital challenger subsidiary of NAB offering transaction accounts, savings, and home loans with a fee-free, mobile-first proposition. It competes directly with ING for digitally native Australian retail customers and is a near-perfect direct peer on the digital-banking segment.
Emerging players
- Up (Bendigo Bank): Up is a mobile-only challenger bank owned by Bendigo Bank, targeting younger Australian consumers with transaction and savings accounts. It is an emerging digital-first competitor overlapping ING's deposit and early-career customer segments.
Regional players
- HSBC Australia: HSBC Australia is the Australian subsidiary of HSBC Group, offering retail banking, mortgages, and wealth products to expat and internationally connected customers. It is structurally comparable as a foreign-owned bank subsidiary in the Australian market, with similar product breadth to ING.
Broad incumbents
- Commonwealth Bank of Australia: Commonwealth Bank is Australia's largest retail bank and dominant MFI, offering the full suite of everyday banking, mortgages, credit cards, business banking, and wealth. It is the leading incumbent against which ING's 5% market share competes.
- National Australia Bank (NAB): NAB is one of Australia's Big Four banks, offering retail, business, and wealth banking across the country. As parent of ubank, NAB directly competes with ING both at the incumbent and digital-challenger layer.
- Australia and New Zealand Banking Group (ANZ): ANZ is one of Australia's Big Four banks, providing retail banking, home loans, credit cards, and institutional banking. It is a broad incumbent against which ING competes for primary banking relationships and mortgage share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ING Australia social profiles
Digital presenceING Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
ING Australia leadership team
Management profileNumber of profiles
ING Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ING Australia M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ING Australia
What does ING Australia do?
ING Australia is a digital-first retail bank operating without physical branches, offering transaction accounts (Orange Everyday), savings products (Savings Maximiser, Savings Accelerator, Term Deposits), credit cards (Orange One Low Rate, Orange One Rewards Platinum), fixed-rate personal loans, variable and fixed home loans with offset facilities, and green upgrade loans. The bank also distributes general insurance (car, home & contents, motorcycle, pet) underwritten by Auto & General, health insurance in partnership with nib, and superannuation (Living Super, SMSF Cash, SMSF Term Deposits) issued by Diversa Trustees, with ING as sponsor. Business banking services include Business Optimiser, Business and Wholesale Term Deposits, and Commercial Loans from $500,000.
Is ING Australia a public or private company?
ING Australia is a private company. It is classified as corporate owned and is currently operating.
When was ING Australia founded?
ING Australia was founded in 1999. It employs 1,001 to 5,000 people.
Where is ING Australia based?
ING Australia is headquartered in Sydney, Australia, in the Oceania region.
How does ING Australia make money?
Six revenue lines are on record. Interest Income from Lending is the primary driver. The others are deposit Taking and Savings Interest, insurance Commission, health Insurance Distribution Commission, fee Revenue and superannuation Administration.
Who are ING Australia's main competitors?
Direct peers on record are Macquarie Bank, Bendigo Bank, Suncorp Bank, Bank of Queensland and ubank. Up (Bendigo Bank) is listed as an emerging player. HSBC Australia is listed as a regional player. Broad incumbents are Commonwealth Bank of Australia, National Australia Bank (NAB) and Australia and New Zealand Banking Group (ANZ).
Does ING Australia have an API?
No public API is recorded for ING Australia.
What industry is ING Australia in?
ING Australia's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABAAAI, Small Business Banking (Microbusiness/Sole Proprietor). Its NAICS code is 5221 and its SIC code is 6021.